Blue Ridge Women's Center

What Blue Ridge Women's Center does

Blue Ridge Women's Center is a nonprofit medical clinic founded in 1984 and headquartered at 325 Elm Ave SE in Roanoke, Virginia, with a secondary address at 5034 Williamson Rd in the same city. The organization provides no-cost pregnancy-related services to women facing unexpected pregnancies in the greater Roanoke area and reports serving more than 16,000 women since inception. Services are delivered under the oversight of a Virginia-licensed physician by nurses and patient advocates, with operating hours Monday through Thursday (extending to 8:00 PM on Thursdays).

The core service portfolio comprises four offerings: medical-grade urine pregnancy testing capable of detecting pregnancy 7–14 days post-conception, limited obstetrical ultrasound for pregnancy location, viability, and gestational age determination, urine-based Chlamydia and Gonorrhea STI testing (required to accompany a pregnancy test), and confidential options consultations covering abortion information, adoption planning (open, closed, and semi-open), and parenting resource referrals. All services are HIPAA-aligned, confidential, and free, with no insurance, payment, or age qualifications, and the clinic explicitly does not perform or refer for pregnancy terminations.

The business model is donation-funded rather than transactional: there are no fees charged to clients and no revenue is generated from pregnancy decisions. Patient acquisition is community-led, driven by word-of-mouth referrals, organic search, Facebook and Instagram presence, and an educational blog, with appointments accepted online, by phone, or as walk-ins. A 24/7 help hotline (1-800-712-HELP) extends reach beyond the clinic's physical hours. The center reports no parent company, no disclosed investors, no funding rounds, and no M&A activity, consistent with an independently operated nonprofit.

Name

Blue Ridge Women's Center

Legal name

Blue Ridge Women's Center

Website

https://blueridgewoman.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Ridge Women's Center is a nonprofit medical clinic in Roanoke, VA, founded in 1984, that provides free pregnancy testing, limited ultrasound, STI testing, and options counseling to women facing unexpected pregnancies under physician oversight.

Ownership category

akta.pro rank

Product category

Women's Reproductive Health Services

NAICS

Outpatient Care Centers (6214), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• Pregnancy testing services
• Obstetrical ultrasound services
• STI testing services
• Pregnancy options counseling
• Women's health clinic

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donation-Funded Free Services: As a non-profit medical clinic, all services are provided completely free of charge with no revenue generation from any sexual health or pregnancy decisions. The organization relies on donations to fund operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blue Ridge Women's Center is a nonprofit medical clinic in Roanoke, VA that provides free pregnancy testing, limited obstetrical ultrasounds, STI testing (Chlamydia and Gonorrhea), and confidential options counseling covering abortion, parenting, and adoption. All services are delivered at no cost under the supervision of a Virginia-licensed physician and supported by charitable donations.

Product overview

Blue Ridge Women's Center is a non-profit medical clinic in Roanoke, VA providing no-cost pregnancy-related healthcare services. The center operates as a unified service platform offering pregnancy testing, limited ultrasounds, STI testing, and confidential options consultations covering abortion, parenting, and adoption. All medical services are delivered under the supervision of a Virginia-licensed physician. The center has served over 16,000 women since opening in 1984.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing

Quantifiable outcome

• Over 16,000 women served since 1984

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Care Net: National network of nearly 1,200 pregnancy resource centers offering free pregnancy testing, ultrasounds, and options counseling. Blue Ridge appears to operate within this affiliate network, making it a direct peer in mission and service model.
• Alpha Pregnancy Care Center: Regional pregnancy resource center offering free pregnancy testing, ultrasounds, and options counseling — a comparable single-clinic peer in service scope and model.
• First Care Women's Health: Nonprofit medical clinic providing free pregnancy testing, ultrasounds, and STI testing to women facing unplanned pregnancies, with licensed medical staff — directly comparable operating model.
• Heartbeat International: Global network of pregnancy help organizations including crisis pregnancy centers offering free pregnancy testing, ultrasounds, and options consultations — a direct network peer to Blue Ridge's model.
• Option Line: 24/7 helpline and referral service operated by Heartbeat International connecting women to nearby pregnancy resource centers like Blue Ridge. Functions as a network peer and referral source.
• Birthright International: Nonprofit offering free, confidential support to women facing unplanned pregnancies, including pregnancy testing and referrals. Comparable nonprofit pregnancy support model.

Others

• National Institute of Family and Life Advocates (NIFLA): Trade association representing pregnancy resource centers and medical clinics, providing legal, compliance, and operational support to centers like Blue Ridge. Ecosystem enabler rather than direct competitor.

Regional players

• Carenet Pregnancy Center: Pregnancy resource center serving a different regional market but offering the same core services (free pregnancy testing, ultrasound, STI testing, options counseling) under a similar nonprofit clinical model.
• Insight Pregnancy Center: Nonprofit pregnancy center in another U.S. market offering free medical-grade pregnancy testing, limited ultrasounds, and options counseling — a close structural peer to Blue Ridge.

Broad incumbents

• Planned Parenthood Federation of America: Largest U.S. provider of reproductive and sexual health services, including pregnancy testing, ultrasounds, and STI testing. Directly comparable service mix but with a different ideological stance and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BRWCRoanoke
• Instagraminstagram.com/brwcroanoke

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Ridge Women's Center