Pingo Doce

What Pingo Doce does

Pingo Doce is Portugal's leading supermarket chain, founded in 1980 and wholly owned by the publicly listed Jerónimo Martins Group (Euronext Lisbon). It operates 441 stores across continental Portugal and the islands, complemented by 240 in-store restaurants (the largest restaurant chain in Portugal as of 2024), a convenience-store format (PD&Go, launched 2015), a Take Away / ready-meals service (Comida Fresca, launched 2022), a mobile loyalty app (O Meu Pingo Doce, launched 2023), and a newly launched online store on pingodoce.pt (November 2025) powered by Checkout.com's payment technology. The company serves Portuguese families and individual consumers seeking fresh produce, groceries, household goods, personal care, baby and pet products, and prepared meals.

The core offering spans a broad assortment of fresh categories (fruits and vegetables, butchery, bakery, fishmonger's, frozen), pantry and beverages, household cleaning, beauty and pharmacy, and an extensive portfolio of private-label brands including Pingo Doce, Ultra, Be Beauty, Cuida Bebé, Go Active, Biológico, Kitty, ActivPet, Skino, Pura Vida, As Nossas Iguarias, and the Juliana Mediterranean diet line. Vertically integrated production is supported by two central kitchens (Odivelas 2011, Aveiro 2019) and an in-house fresh pasta factory (2009). The technology stack includes the e-commerce storefront, mobile app, and integrations with Checkout.com (payments), Visa, MasterCard, Multibanco, and Glovo (third-party delivery). Pricing is unit-based with regular promotional discounts of 10–60%, and delivery starts at €2.99.

Pingo Doce makes money primarily through transactional retail sales across physical and digital channels, supplemented by restaurant and Take Away revenue and loyalty-linked commercial partnerships (notably the Cartão Poupa Mais program co-marketed with BP for fuel discounts of up to 20 cents per liter). Its go-to-market combines a deep nationwide physical retail network with growing digital channels (e-commerce, mobile app, Glovo delivery) and an unusually broad private-label portfolio. The 2007 merger with Feira Nova and acquisition of Plus tripled the store base and remains the defining scale event; subsequent moves (PD&Go, Comida Fresca, app, online store, restaurant expansion) represent format, channel, and category extension rather than core-market expansion.

Name

Pingo Doce

Legal name

Pingo Doce

Website

https://pingodoce.pt

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pingo Doce is Portugal's largest supermarket chain, operating 441 stores, 240 in-store restaurants, an online store, and a mobile loyalty app under Jerónimo Martins Group. It serves Portuguese families with groceries, fresh produce, ready meals, and an extensive private-label portfolio across multiple retail formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Core revenue from physical and online supermarket sales, offering fresh produce, frozen foods, pantry items, beverages, household products, personal care, and specialty items through 441 stores across Portugal
2. Restaurant and Take Away Services: Revenue from Comida Fresca restaurant services and Take Away offerings, including ready meals and fresh food prepared on-site
3. Loyalty Program Partnerships: Revenue generated through loyalty partnerships including Poupa Mais card with BP fuel discounts, and partnerships with various brands for exclusive offers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pingo Doce operates a national supermarket chain in Portugal with 441 physical stores selling fresh produce, groceries, household, beauty, baby and pet products, including its own private label brands. The company complements its retail footprint with an online store for home delivery and pickup, in-store restaurants, a Comida Fresca ready-meal Take Away service, a convenience store format (PD&Go), and a mobile loyalty application (O Meu Pingo Doce).

Product overview

Pingo Doce operates as a supermarket chain with a unified offering centered on physical retail stores supplemented by digital channels. The core products include 441 physical stores across Portugal, the Loja Online e-commerce platform enabling home delivery and store pickup, and the O Meu Pingo Doce mobile loyalty app. The Comida Fresca Take Away service provides ready-to-eat meals, while private label sub-brands (Pingo Doce, Ultra, Be Beauty, Cuida Bebé, Go Active, Kitty, Biológico, ActivPet, Skino, Pura Vida, As Nossas Iguarias) offer grocery, cleaning, personal care, baby care, sports nutrition, and pet products. Additional services include loyalty cards (Cartão Poupa Mais, Cartão Presente, Cartão Bom), restaurants within stores, and the PD&Go convenience format.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra: Cleaning products brand including detergents, fabric softeners, and household cleaning solutions.
• Be Beauty
• Cuida Bebé
• Go Active
• Biológico
• Kitty
• ActivPet
• Skino
• Pura Vida
• As Nossas Iguarias
• Juliana
• PD&Go
• O Meu Pingo Doce
• Comida Fresca

Products and services

• Loja Online (Online Store) E-commerce platform allowing customers to shop groceries online with home delivery or store pickup options across Portugal.
• App O Meu Pingo Doce Mobile loyalty app providing access to promotional leaflets, Cartão Poupa Mais, exclusive discounts, and digital coupons for Portuguese consumers.
• Comida Fresca (Take Away) Ready-to-eat meal service offering roasted chicken, salads, sandwiches, soups, pizzas, and prepared dishes for takeaway and delivery.
• Cartão Poupa Mais Loyalty card providing immediate fuel discounts at BP stations up to 20 cents per liter, personalized Pingo Doce discounts, and exclusive partner offers.
• Cartão Presente Pingo Doce Gift card solution for special and practical presents, allowing recipients to purchase what they want or need at Pingo Doce stores.
• Cartão Bom Employee meal card with exclusive advantages and discounts for companies and workers, accepted across Pingo Doce stores.
• Restaurante Pingo Doce In-store restaurant service offering daily menus from Monday to Sunday, part of the new generation of Pingo Doce stores.
• PD&Go Convenience Stores Convenience store format offering quick-need grocery purchases in neighborhood locations across Portugal.
• Juliana - Dieta Mediterrânica Mediterranean diet meal plan and recipes program launched in 2020.
• Pingo Doce Private Label Brands Private label product portfolio including the core Pingo Doce grocery brand and sub-brands Ultra, Be Beauty, Cuida Bebé, Go Active, Biológico, Kitty, ActivPet, Skino, Pura Vida, and As Nossas Iguarias covering cleaning, personal care, baby care, sports nutrition, organic, pet and gourmet categories.

Quantifiable outcome

• Largest restaurant chain in Portugal with 240 locations
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Checkout.comcoreTechnology or Integration · 23 November 2025Digital payments partnership enabling Pingo Doce's online store with Checkout.com's Intelligent Acceptance technology to optimize transactions and support multiple payment methods for enhanced digital shopping experience
• Checkout.comcoreTechnology or Integration · 21 November 2025Strategic partnership for online store launch to unlock digital growth, incorporating Checkout.com's payment processing technology
• GlovominorChannel Partner/ Reseller/ DistributorThird-party delivery partnership for quick grocery delivery services through Glovo platform
• BPcoreGTM or Marketing PartnerLoyalty program partnership for Poupa Mais card offering up to 20 cents per liter fuel discounts and exclusive promotions at Pingo Doce
• OptivisãominorGTM or Marketing PartnerPartnership offering up to €50 in Pingo Doce credit for Optivisão customers
• Agência AbreuminorGTM or Marketing PartnerTravel partnership offering €50 in Pingo Doce credit for travel bookings with Agência Abreu

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Aldi Portugal: German hard discounter expanding in Portugal with a private-label-dominated assortment; competes with Pingo Doce on price-sensitive grocery baskets and is one of the key disruptors in the Portuguese food-retail market.
• Auchan Retail Portugal: Operates hypermarkets and supermarkets in Portugal offering fresh produce, private label, and online shopping; competes with Pingo Doce across grocery and prepared-food categories in the same Portuguese consumer market.
• Continente (Sonae MC): Largest supermarket chain in Portugal operated by Sonae MC; directly competes with Pingo Doce on fresh groceries, private label (Continente owns 'Marcas Próprias' like Continente, Bom Petisco, etc.), and online grocery, with a similar national footprint and loyalty program (Cartão Continente).
• Lidl Portugal: German hard discounter with a rapidly expanding Portuguese store base focused on low-price groceries and a growing private-label assortment; pressures Pingo Doce on price and assortment depth.
• Mercadona: Spanish supermarket chain actively expanding into Portugal with a fresh-product-led, private-label-heavy model; directly comparable to Pingo Doce's fresh-food and own-brand strategy and is intensifying competition in shared geographies.
• Intermarché Portugal: Portuguese arm of the French Mousquetaires group operating supermarkets with strong fresh, butchery and private-label emphasis; a direct competitor to Pingo Doce's fresh-food and neighborhood-supermarket positioning.
• Carrefour Portugal: French hypermarket and supermarket operator with stores in Portugal offering groceries, fresh produce and private-label; competes with Pingo Doce particularly in larger-format grocery and online shopping.

Regional players

• Colruyt Group: Belgian food retailer with strong private-label offering and emphasis on fresh, sustainability, and low prices; comparable to Pingo Doce on positioning but operates primarily in Belgium rather than Portugal, making it a regional peer.

Broad incumbents

• El Corte Inglés Portugal: Spanish department store group with a Portuguese grocery and gourmet hall offering that overlaps partially with Pingo Doce's premium and fresh offerings, including the As Nossas Iguarias / Juliana-style assortment, though its core business is broader non-food retail.

Others

• Biedronka (Jerónimo Martins): Sibling banner of Pingo Doce within Jerónimo Martins Group; operates a 3,500+ store discount-grocery chain in Poland with similar fresh-food and private-label strategy, providing a comparable peer benchmark for Pingo Doce's own format economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pingodocept
• YouTubeyoutube.com/user/pingodocept
• Facebookfacebook.com/pingodoce
• LinkedInlinkedin.com/company/pingo-doce
• Instagraminstagram.com/pingodoce
• TikToktiktok.com/@pingodoce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pingo Doce