Go Vital
Go Vital is a U.S.-based direct-to-consumer wellness brand selling vegan, science-backed gummy supplements (Hair Vitamins and Apple Cider Vinegar Gummies) to health-conscious consumers via its own e-commerce site and social channels.
- Company typePrivate
- Founded2024
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Go Vital does
Go Vital is a U.S.-based direct-to-consumer wellness brand that sells nutritional supplements in gummy form to health-conscious consumers seeking clean-label alternatives to traditional tablet vitamins. The brand is owned and operated by EXIT INTERNATIONAL LOGISTICS CORP. and headquartered in St. Petersburg, Florida. Founded in 2024 with a 1–10 employee team, the company targets a long-tail consumer base via its owned e-commerce site (govital.us) and organic social channels on Instagram and Facebook, with no third-party retail, marketplace, or subscription distribution in evidence.
The product portfolio is anchored on two flagship SKUs — Hair Vitamins (a 60-count, $25 bottle combining biotin, folic acid, vitamin C, and a 13-vitamin/mineral blend) and Apple Cider Vinegar Gummies (a 60-count, $20 bottle delivering 500mg organic ACV with B12 and folic acid). Both products are positioned as vegan, gluten-free, non-GMO, pectin-based, and manufactured in U.S. facilities certified to ISO 22000, Halal, and GMP standards. The catalog also references broader supplement categories — daily multivitamins, letter vitamins, heart health, immune support, and protein/nutrition — alongside multi-pack bundle SKUs (e.g., 180-count Pack of 3 formats). The registered Go Vital® trademark underpins a "science-backed, premium USA formula" brand positioning.
The business model is a single-channel, one-time-purchase D2C e-commerce operation with no subscription layer, no retail listings, and no disclosed wholesale accounts. AOVs are small ($20–$25 per bottle), free domestic shipping is offered above $100, and no revenue, funding, headcount, partnership, or management-team disclosures are available. Marketing reliance appears concentrated on owned social channels rather than documented paid acquisition or influencer scale, leaving both top-of-funnel and revenue predictability unverified by public evidence.
Go Vital firmographics
Firmographics- Name
- Go Vital
- Legal name
- EXIT INTERNATIONAL LOGISTICS CORP.
- Website
- https://govital.us
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go Vital is a U.S.-based direct-to-consumer wellness brand selling vegan, science-backed gummy supplements (Hair Vitamins and Apple Cider Vinegar Gummies) to health-conscious consumers via its own e-commerce site and social channels.
- Ownership category
- akta.pro rank
Go Vital industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Go Vital is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go Vital business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Go Vital generates revenue through direct-to-consumer sales of dietary supplements and multivitamins via their e-commerce website. Products are sold in individual bottles (60 gummies) and multi-pack bundles (3-pack with 180 gummies). The revenue model is primarily one-time purchase based with no subscription mentioned, though repeat purchases are encouraged through customer testimonials and product effectiveness claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Vitamins – Original USA Formula, 60 Gummies |
| Unit Pricing | Pay-as-you-go | Apple Cider Vinegar Gummies – Original USA Formula, 60 Vegan Gummies |
| Unit Pricing | Pay-as-you-go | Daily Hair Care Gummies – Pack of 3 (180 Vegan Gummies) |
| Unit Pricing | Pay-as-you-go | Apple Cider Vinegar Gummies – Pack of 3 (180 Vegan Gummies) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Go Vital product offering
Product offeringCore offering
Go Vital sells premium, science-backed dietary supplements in gummy form directly to U.S. consumers through its own e-commerce website. Its flagship products are Hair Vitamins gummies (with biotin, folic acid, and 13 essential vitamins/minerals) and Apple Cider Vinegar Gummies (500mg ACV per gummy), offered in single-bottle (60-count) and multi-pack (180-count) formats, all pectin-based, vegan, gluten-free, and manufactured in an ISO 22000-certified U.S. facility.
Product overview
Go Vital is a single-product wellness brand offering a portfolio of science-backed gummy supplements manufactured in the USA. The core product line consists of Hair Vitamins (60-count and Daily Hair Care Pack of 3 formats) and Apple Cider Vinegar Gummies (60-count and Pack of 3 formats), all positioned as clean-label, vegan, and science-based alternatives to traditional supplements. Beyond these flagship gummy products, the company also markets broader supplement categories including daily multivitamins for all age groups, individual letter vitamins (A, B, C, D, etc.), heart health and immune support supplements, and protein and nutrition products. The company operates under EXIT INTERNATIONAL LOGISTICS CORP. and is headquartered in Florida, USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Vitamins – Original USA Formula (60 Gummies)
Quantifiable outcome
- Each gummy contains 500mg of organic apple cider vinegar for metabolism support
- +2 more outcomes
Companies that use Go Vital
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Go Vital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Go Vital partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Go Vital competitors and assessment
Company assessmentEmerging players
- HUM Nutrition: DTC beauty-and-wellness supplement brand targeting hair, skin, and metabolism goals, overlapping Go Vital's beauty-supplement positioning.
- Ritual: DTC clean-label vitamin brand emphasizing traceable ingredients and science-backed formulations, similar model and messaging to Go Vital.
- Care/of: DTC personalized vitamin and supplement brand serving health-conscious consumers online, comparable channel and customer to Go Vital.
- Hairfinity: Hair-growth supplement brand with biotin-centric formulas sold DTC, overlapping Go Vital's hair-vitamin niche.
Direct peers
- SmartyPants Vitamins: Maker of gummy multivitamins across age groups with clean-label positioning, closely matching Go Vital's gummy supplement focus.
- Goli Nutrition: DTC brand built on apple cider vinegar gummies, directly overlapping Go Vital's flagship ACV SKU, target consumer, and gummy format.
- SugarBearHair: DTC hair-growth gummy vitamin brand with biotin-based formulas, directly comparable to Go Vital's Hair Vitamins line.
- Olly: Gummy-format vitamin and supplement brand covering beauty, wellness, and energy needs for health-conscious consumers, the same category and format as Go Vital.
Broad incumbents
- Nature's Bounty: Large legacy vitamin and supplement maker with a broad portfolio including gummies, an incumbent in the category Go Vital is entering.
- Vitafusion: Established gummy vitamin brand sold widely at retail, competing in the same gummy supplement category but at far larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Go Vital social profiles
Digital presenceGo Vital compliance and trust
Trust signalCompliance3 records
Go Vital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Vital leadership team
Management profileNumber of profiles
Go Vital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Vital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Vital
What does Go Vital do?
Go Vital sells premium, science-backed dietary supplements in gummy form directly to U.S. consumers through its own e-commerce website. Its flagship products are Hair Vitamins gummies (with biotin, folic acid, and 13 essential vitamins/minerals) and Apple Cider Vinegar Gummies (500mg ACV per gummy), offered in single-bottle (60-count) and multi-pack (180-count) formats, all pectin-based, vegan, gluten-free, and manufactured in an ISO 22000-certified U.S. facility.
Is Go Vital a public or private company?
Go Vital is a private company. It is classified as corporate owned and is currently operating.
When was Go Vital founded?
Go Vital was founded in 2024. It employs 1 to 10 people.
Where is Go Vital based?
Go Vital is headquartered in St. Petersburg, United States, in the North America region.
How does Go Vital make money?
One revenue line is on record: direct Product Sales.
Who are Go Vital's main competitors?
Emerging players on record are HUM Nutrition, Ritual, Care/of and Hairfinity. Direct peers are SmartyPants Vitamins, Goli Nutrition, SugarBearHair and Olly. Broad incumbents are Nature's Bounty and Vitafusion.
Does Go Vital have an API?
No public API is recorded for Go Vital.
What industry is Go Vital in?
Go Vital's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.