Cilo

What Cilo does

Cilo is a London-based, privately held company founded in 2020 that operates a consumer mobile application for personal carbon footprint tracking. It targets environmentally conscious individual consumers who want to understand and reduce the carbon impact of their everyday food and drink purchases. The company runs with a headcount of 1-10 employees and, on available evidence, has not raised external institutional funding.

The core product is the Cilo Carbon Counter App, a mobile application built for iOS (launched in 2022) with an Android version in development behind an email waitlist. The app combines a proprietary, manually curated database of food and drink products with carbon-footprint estimates and tiered categorisation, a calorie counter-style logging interface, and gamification features including leaderboards, challenges, friend referrals, and referral bonuses. The platform introduces a proprietary carbon unit ("Cilo," where 1 Cilo equals 1 kilogram of CO2) and offers personalised reduction tips with explanations for carbon data (e.g., why tomatoes are bad in winter but bananas are not). Underlying technology is a standard mobile app with a domain-specific database; no APIs, SDKs, integrations, or AI/ML capabilities are disclosed.

Cilo's business model is product-led and consumer-facing. Distribution is through the Apple App Store for iOS and an email-based Android waitlist. The company describes its monetisation as freemium, but no pricing tiers, subscription plans, or transaction models have been publicly disclosed, and the app is still in beta with a public launch planned. Go-to-market relies on organic social channels (Instagram @ciloapp, Facebook, Twitter, LinkedIn, YouTube, WhatsApp) and a content blog. No enterprise customers, partnerships, awards, patents, regulatory actions, or M&A activity are disclosed in the source material.

Name

Cilo

Legal name

Cilo

Website

https://cilo.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Cilo is a London-based mobile app company that helps individual consumers track and reduce the carbon footprint of their food and drink purchases through a gamified iOS application backed by a proprietary product carbon database.

Ownership category

akta.pro rank

Product category

Personal Carbon Footprint Tracking Software

akta.pro primary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

Keywords

• Carbon footprint tracking
• Personal carbon tracker
• Food carbon database
• Climate action app
• Sustainable lifestyle app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Monetization: Revenue model not yet disclosed. The app is currently in beta testing phase with a full public launch planned. No specific pricing tiers, subscription plans, or transaction models have been announced publicly.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cilo operates a mobile application, the Cilo Carbon Counter App, that lets individual consumers log food and drink purchases, retrieve carbon-footprint estimates from a bespoke product database, monitor personal carbon spending over time, and receive personalised tips to reduce climate impact. The app is currently in iOS beta testing with a full public launch planned across iOS and Android, and it relies on gamified social features (leaderboards, challenges, referral bonuses) to drive user engagement.

Product overview

Cilo offers a single mobile application - the Cilo Carbon Counter App - available for iOS (with Android in development). The app serves as a personal carbon footprint tracker that helps users understand, monitor, and reduce the carbon impact of their food and drink purchases through a calorie-counter-style interface, a database of product carbon footprints, personalised reduction recommendations, and social competition features.

Differentiator

Problem solved

Functional benefit

Products and services

• Cilo Carbon Counter App A carbon footprint tracking mobile application that lets individual users record their food and drink purchases, view the carbon cost of each item against a bespoke product database, track carbon spending over time, receive personalised tips for footprint reduction, set monthly reduction targets, and compete with friends and family via leaderboards and referral bonuses.

Quantifiable outcome

• A 0.5% monthly reduction in carbon footprint is achievable through simple product swaps (e.g., buying smaller quantities, choosing local over imported, cans over bottles)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Greenly: Greenly is a carbon accounting platform for SMBs and enterprises focused on measuring and reducing emissions. It is adjacent to Cilo in the carbon data category but serves a different (business) customer segment.
• Watershed: Watershed is an enterprise carbon accounting platform serving large corporations with measurement, reporting, and reduction software. While enterprise-focused rather than consumer, it sits in the same carbon data and tracking category and represents a broader incumbent.

Emerging players

• Yuka: Yuka is a widely-adopted consumer app that scores food and cosmetic products on health and environmental impact. It overlaps with Cilo in the food-product scoring use case and shares a similar mobile UX paradigm for consumer sustainability decisions.
• Patch: Patch provides carbon credit APIs for businesses to embed climate action into products and apps. It is an emerging player in the carbon data infrastructure space that consumer apps like Cilo could integrate with for richer offerings.
• Cloverly: Cloverly offers a carbon offsetting and emissions data API used by consumer and B2B apps. It overlaps with Cilo's carbon measurement and action category, though focused on offsetting rather than reduction.
• Too Good To Go: Too Good To Go is a consumer app tackling food waste and its associated carbon impact by connecting users to surplus food from local businesses. It intersects with Cilo's food-related carbon reduction mission through a complementary behavioral change mechanism.

Direct peers

• Joro: Joro is a consumer-focused carbon footprint tracking app that helps individuals measure and reduce their carbon emissions from spending. It is the closest direct competitor to Cilo, targeting the same climate-conscious consumer segment with a mobile-first experience.
• Klima: Klima is a consumer climate app that helps users calculate their carbon footprint and take action (historically via offsetting). It directly overlaps with Cilo's mission of helping consumers understand and reduce personal emissions.
• Capture: Capture is a French consumer app that calculates individual carbon footprints and proposes reduction actions. It targets the same horizontal consumer segment as Cilo with a similar mobile-first footprint tracking proposition.
• Doconomy: Doconomy offers consumer carbon footprint tracking integrated with banking and payments (e.g., Apple Pay), letting users see the carbon cost of purchases. It competes with Cilo on the same individual consumer use case of attributing emissions to everyday spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ciloapp
• Xx.com/ciloapp
• LinkedInlinkedin.com/company/cilo-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cilo