Granite
Granite is an Ireland-headquartered independent digital agency delivering strategy, engineering, design, marketing, and AI-driven transformation services to enterprise clients across Europe, USA, and MENA, with 200+ specialists across eight offices.
- Company typePrivate
- Founded2008
- HeadquartersCork, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Granite does
Granite is an Ireland-headquartered, independent full-service digital agency operating across Europe, North America, and MENA with 200+ specialists across eight offices. Founded in Cork in 2008, the company delivers integrated digital transformation services spanning strategy, technology and engineering, brand and UX design, digital and performance marketing, AI-driven transformation, eCommerce, customer and data analysis, video production, and 24/7 managed support. The core technology stack centers on headless and composable architectures using Strapi, Kentico, Umbraco, and WP Engine CMS platforms, with React/Next.js frontends deployed on AWS and Azure cloud infrastructure. AI capabilities are layered through the Coalface acquisition (data warehousing, attribution modeling, conversion rate optimization across 68 countries) and integrations with Mutiny (real-time personalization) and Clearbit (firmographic enrichment), while the TAAMAI Studio in MENA produces AI-generated audio and visual content.
Granite's business model is professional services-based with quote-based, multi-year enterprise contracts. Revenue is generated through a mix of project-based digital transformation engagements, recurring managed hosting and infrastructure services, and retainer-based performance marketing. The company targets enterprise and Fortune 500 clients including Dalata Hotel Group, Workvivo by Zoom, IDA Ireland, Aer Lingus, ESB, and Davy across hospitality, technology, government, healthcare, financial services, and education verticals. Distribution is direct enterprise field sales with regional offices in Cork (HQ), Dublin, Galway, Belfast, New York, and Dubai, supported by named partnerships with Strapi (global partner), Kentico (Gold Partner), WP Engine, AWS, HubSpot, and Google.
The company has pursued an aggressive acquisition-led growth strategy, completing nine acquisitions since 2020 including WONDR, LCM247's digital division (now LCM by GRANITE), Coalface, Zesty, and most recently Creative Media in March 2026. A $10 million growth capital investment from BGF in March 2026 at a $40M post-money valuation funds continued international expansion, targeting $40M in revenue by 2027 with North America expected to account for half.
Granite firmographics
Firmographics- Name
- Granite
- Legal name
- Granite
- Website
- https://wearegranite.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Granite is an Ireland-headquartered independent digital agency delivering strategy, engineering, design, marketing, and AI-driven transformation services to enterprise clients across Europe, USA, and MENA, with 200+ specialists across eight offices.
- Ownership category
- akta.pro rank
Where Granite is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices6 records
Markets served
Granite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Digital Transformation & Strategy Services: Full-service digital agency providing strategy, web design, web development, digital marketing, SEO, PPC, and managed hosting services to enterprise clients.
- Enterprise Digital Solutions: Digital experience platforms, headless CMS implementations, and enterprise website development using Kentico, Umbraco, Strapi, and WordPress technologies.
- Managed Hosting & Infrastructure: Managed hosting services via AWS/Azure partnerships, with €3.1M partnership with WP Engine for WordPress enterprise hosting.
- Performance Marketing: Performance marketing services including SEO, search marketing, and digital campaigns, enhanced by acquisition of Creative Media for North American market expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Digital Transformation Projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Granite product offering
Product offeringCore offering
Granite is a full-service digital agency providing end-to-end digital transformation services spanning digital strategy, technology and engineering (including headless CMS implementations on Strapi, Kentico, Umbraco), brand/web/app design, digital and performance marketing, AI-driven transformation, customer and data analysis, eCommerce development, video production, and 24/7 managed support for enterprise clients across Europe, USA, and MENA.
Product overview
Granite is a full-service digital agency offering an integrated portfolio of digital services spanning strategy, design, development, marketing, and AI-driven transformation. The core service offering is organized into ten specialisms: Digital Strategy, Tech & Engineering (including headless CMS implementations), Brand/Web/App Design, Digital Marketing, AI-Driven Transformation, Customer & Data Analysis, Performance Marketing, eCommerce, Video Production, and 24/7 Support. The portfolio includes several acquired brands—WONDR (digital design), Coalface (data science and AI), Zesty (digital transformation), and LCM by GRANITE (US creative)—and two geographic sub-brands: GRANITE USA (US market operations) and GRANITE MENA (Middle East operations with the TAAMAI Studio content studio and Transformation Streams). The company operates as a unified agency model combining SEO, performance marketing, UX, design, and technology to deliver outcome-driven solutions for enterprise clients.
Differentiator
Problem solved
Functional benefit
Brands
- GRANITE MENA: AI-Powered Growth Partner in MENA region operating from Dubai with services including transformation streams, strategy, data, AI, creativity, and technology.
- GRANITE USA
- LCM by GRANITE
- TAAMAI Studio
Products and services
- Digital Strategy
- Tech & Engineering
- Brand, Web & App Design
- Digital Marketing
- AI-Driven Transformation
- Customer & Data Analysis
- Performance Marketing
- eCommerce
- Video Production
- Support
- TAAMAI Studio
- Transformation Streams
Quantifiable outcome
- +800% rise in site visits for clients like Dalata Hotel Group and IDA Ireland
- +6 more outcomes
Companies that use Granite
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles7 records
Granite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
Granite partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- StrapicoreGlobal technology partnership with Strapi, a leader in headless content management systems. GRANITE offers full end-to-end Strapi implementation and consultancy on global scale for clients including Dalata Hotel Group, Workvivo, Flogas, and Travel Department.
- Alibaba CloudminorSponsors of Alibaba Cloud AI Hackathon 2025 in Dubai, supporting innovation and AI advancement in the UAE region.
- Keiretsu Forum MENAminorStrategic partnership for Expand North Star Dubai 2025, a major startup and investor connector event. GRANITE MENA sponsors and collaborates with Keiretsu Forum MENA for the event.
- KenticocoreGold Partnership with Kentico, an award-winning provider of digital experience platforms powering over 35,000 websites across 120 countries. Partnership provides additional €1.2M revenue over 12 months and positions GRANITE as the only Irish headquartered Kentico Gold Partner.
- WP EnginecoreStrategic partnership with WP Engine, the global leader in WordPress technology hosting 1.5 million websites in 150 countries. Partnership forecast to generate €3.1 million in additional revenues. Target enterprise customers across Ireland and UK with 200+ existing and new customers to migrate to WordPress.
- AWScoreTechnology partner providing cloud infrastructure for enterprise deployments. AWS used for hosting, CDN (CloudFront), storage (S3), and containerized deployments.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Granite competitors and assessment
Company assessmentDirect peers
- R/GA: IPG-owned digital agency combining brand, product, and marketing technology for enterprise clients. Strong analogue as a globally distributed digital agency serving Fortune 500-style customers.
- Critical Mass: Independent digital agency delivering design, platform engineering, and digital marketing to enterprise brands; comparable mid-sized independent peer to Granite's positioning.
- Razorfish: Publicis-owned digital transformation agency with overlapping capabilities in web platforms, customer experience, and data-driven marketing for enterprise customers.
- AKQA: WPP-owned global digital agency offering design, technology, and innovation services to enterprise clients including web platforms, AI, and brand experience — directly comparable in service stack and global delivery.
- Dept Agency: Global full-service digital agency headquartered in Amsterdam with similar strategy, design, engineering, and data offerings across multiple continents. Closely comparable in services breadth and acquisition-led growth model.
- Valtech: Global digital services agency focused on digital transformation, experience platforms, and data — similar headless/composable architecture specialty and enterprise customer mix.
- Huge Inc. Full-service digital agency (now part of IBM iX) delivering strategy, design, engineering, and marketing to enterprise clients. Highly comparable service mix and enterprise target customer profile.
- Digitas: Publicis-owned full-service digital agency delivering strategy, creative, media, and technology to enterprise clients — closely mirrors Granite's combination of digital transformation and performance marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Granite social profiles
Digital presenceGranite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granite leadership team
Management profileNumber of profiles
Profiles11 records
Granite subsidiaries and ownership
Company hierarchySubsidiaries12 records
Granite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granite
What does Granite do?
Granite is a full-service digital agency providing end-to-end digital transformation services spanning digital strategy, technology and engineering (including headless CMS implementations on Strapi, Kentico, Umbraco), brand/web/app design, digital and performance marketing, AI-driven transformation, customer and data analysis, eCommerce development, video production, and 24/7 managed support for enterprise clients across Europe, USA, and MENA.
Is Granite a public or private company?
Granite is a private company. It is classified as venture growth investor backed and is currently operating.
When was Granite founded?
Granite was founded in 2008. It employs 101 to 250 people.
Where is Granite based?
Granite is headquartered in Cork, Ireland, in the Europe region.
How does Granite make money?
Four revenue lines are on record. Digital Transformation & Strategy Services are the primary driver. The others are enterprise Digital Solutions, managed Hosting & Infrastructure and performance Marketing.
Who are Granite's main competitors?
Direct peers on record are R/GA, Critical Mass, Razorfish, AKQA, Dept Agency, Valtech, Huge Inc. and Digitas.
Does Granite have an API?
No public API is recorded for Granite.