Garoma
Garoma GmbH is a Karlsruhe-based data company that builds and monetizes a German gastronomy database and BI dashboard, selling structured F&B market intelligence via APIs, dashboards, and lead products to distributors, manufacturers, and adjacent data buyers.
- Company typePrivate
- Founded2020
- HeadquartersKarlsruhe, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Garoma does
Garoma GmbH is a Karlsruhe-based data and analytics company, founded in 2020, that operates a structured database of the German foodservice and beverage market. Its core asset, the Gastronomie-Datenbank, holds more than 250,000 gastronomy objects and 15 million data points covering operators, menus, and related attributes, and the September 2025 BI Dashboard product extends that dataset to 350,000+ objects with an analytics layer on top. The company targets F&B manufacturers, distributors, and adjacent data buyers (Team Beverage, SALOMON FoodWorld, Dr. Oetker Professional, Finest Food, TTR Services, Business Target Group, among others), as well as a small set of SMB and public-sector accounts. Garoma monetizes this data primarily through annual subscription contracts negotiated on a quote basis, delivered via the Daten API, the BI Dashboard, the Extraction API for AI-assisted menu and document parsing, and packaged Lead Lists and Reports products.
Under the hood, Garoma combines a curated, Germany-specific dataset with AI-based extraction pipelines that ingest and structure menu and operator information from unstructured sources. The technology stack centers on an in-house extraction capability layered over the proprietary database, with the BI Dashboard adding a visualization and analytics surface that broadens accessibility beyond API-only technical buyers. The company is led by CEO Philip Girrbach, operates with 1–10 employees, and has been financed through a Start-up BW PRE-SEED grant in 2020 and a 2025 funding round with BTRON and GIMIC Ventures.
Garoma firmographics
Firmographics- Name
- Garoma
- Legal name
- GAROMA GmbH
- Website
- https://garoma.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Garoma GmbH is a Karlsruhe-based data company that builds and monetizes a German gastronomy database and BI dashboard, selling structured F&B market intelligence via APIs, dashboards, and lead products to distributors, manufacturers, and adjacent data buyers.
- Ownership category
- akta.pro rank
Where Garoma is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Garoma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - BI Dashboard & Lead Lists: Annual subscription contracts for access to the BI Dashboard and lead lists. The AGB states contracts run for one year with automatic renewal. Pricing is quote-based and tailored to the customer's subscription tier.
- API Access Fees: Revenue from API access via the Extraction API and Data API, allowing customers to integrate GAROMA data into their own systems. Part of the subscription model or billed separately.
- Custom Reports & Market Analyses: Individualized analyses, ad-hoc analyses, and standard market reports generated on top of the database. Billed separately per individual offer.
- Excel Lead Lists: Lead lists delivered in Excel format, available as a standalone product or within subscription packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Garoma product offering
Product offeringCore offering
Garoma operates Germany's most comprehensive gastronomy database and sells AI-powered market intelligence to F&B companies, gastronomy wholesalers, and hospitality ecosystem players. Customers access the data through an interactive BI Dashboard, targeted B2B lead lists, customized market reports, and two programmatic APIs (Extraction API for automated menu capture, Daten API for structured venue data). The offering replaces manual market sampling and fragmented third-party datasets with structured, quarterly-refreshed data on dishes, ingredients, brands, and prices.
Product overview
Garoma offers a unified platform centered around Germany's most comprehensive gastronomy database with over 250,000 establishments and 15 million food and beverage data points. The core product portfolio consists of three main offerings: the BI Dashboard for interactive market analysis and lead identification with intelligent filtering and map visualization; Lead Lists providing specialized B2B prospect lists for restaurateurs and suppliers; and Reports & Marktanalysen delivering AI-based market analysis and insights on price trends and emerging brands. These are complemented by two API products — the Extraction API for automated menu data capture and the Daten API for seamless data access — enabling integration into existing enterprise systems. All offerings leverage AI-based insights to support business decisions across sales, marketing, and product development.
Differentiator
Problem solved
Functional benefit
Products and services
- Gastronomie-Datenbank (Gastronomy Database) Germany's most comprehensive gastronomy database containing over 250,000 gastronomy objects and 15 million food and beverage data points, including dishes, ingredients, prices, brands, and menus, refreshed quarterly from publicly accessible sources.
- BI Dashboard Interactive web-based business intelligence dashboard providing real-time market visibility over Germany's gastronomy landscape, with filtering by business type, cuisine, menu keywords, attributes, Google ratings, and social media for precise lead identification.
- Lead Listen (Lead Lists) B2B lead lists for restaurateurs and suppliers with precise filters (e.g., restaurants serving salmon, burgers, or specific gin brands), available as a standalone Excel product or within subscription packages.
- Reports & Marktanalysen (Reports & Market Analysis) Customized market analysis reports providing AI-based insights on price developments, trends, and emerging brands in the gastronomy sector, billed separately per individual offer.
- Extraction API API that automates the capture and structuring of food and beverage data from restaurant menus in seconds using AI-based extraction, replacing manual, error-prone data entry.
- Daten API (Data API) Data API providing seamless access to structured gastronomy data including menus, opening hours, reviews, and more, accessed exclusively via HTTP requests for integration into CRM and sales databases.
Quantifiable outcome
- Over 250,000 gastronomy objects accessible in one platform
- +4 more outcomes
Companies that use Garoma
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Garoma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Garoma partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Team BeveragecoreTeam Beverage and GAROMA entered a data partnership to combine GAROMA's gastro data with Team Beverage's market expertise. The partnership provides BI Dashboard, lead lists, and analytics to show beverage brands where their products have real impact. The collaboration integrates Team Beverage's market data with GAROMA's comprehensive restaurant database, generating insights on target group behavior, assortment relevance, and location potential.
- SALOMON FoodWorldcoreSALOMON FoodWorld, the burger specialist in foodservice, partnered with GAROMA to develop targeted positioning solutions for new products like Smash Burger and Pork Belly Chunks. GAROMA provides access to over 250,000 gastronomy establishments and millions of food/drink data points, enabling SALOMON's sales team to generate structured leads and prioritize targets by relevance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Garoma competitors and assessment
Company assessmentEmerging players
- Toast: Toast is a leading restaurant technology platform providing POS, operations, and increasingly analytics tools built on first-party restaurant transaction data. Its growing data and analytics capabilities represent a potential competitive threat to GAROMA from a richer first-party data source.
- Reso (formerly known as ResyOS / Resy data): Resy (part of American Express) operates a restaurant reservation and diner data platform with rich operator and demand-side information. It represents an emerging adjacent player with restaurant-level data that could overlap with portions of GAROMA's value proposition.
- Lightspeed Restaurant: Lightspeed Restaurant provides cloud-based POS and commerce solutions for restaurants with built-in reporting and analytics. Like Toast, it represents an emerging player with first-party restaurant data that could overlap with elements of GAROMA's gastronomy intelligence offering.
Broad incumbents
- Euromonitor International: Euromonitor provides global market research on consumer industries, including extensive foodservice and beverage reports. It is a broad incumbent alternative for F&B market intelligence buyers that GAROMA also targets, particularly for trend and category-level analysis.
- NielsenIQ: NielsenIQ is a global consumer intelligence and market measurement company serving retailers, manufacturers, and foodservice operators with data, analytics, and insights. It competes in the broader F&B data and analytics space that GAROMA addresses, but as a diversified incumbent rather than a gastronomy specialist.
- Mintel: Mintel is a global market research firm publishing reports and consumer insights across food, drink, and hospitality verticals. It competes for the same F&B manufacturer and brand budgets that GAROMA targets, though at a wider category and consumer-research level.
- Circana (formerly The NPD Group): Circana is a large market research firm offering broad consumer and foodservice data, including CREST/SupplyTrack for U.S. foodservice. It overlaps with GAROMA's F&B and operator intelligence category but serves a much wider portfolio of industries and geographies.
Direct peers
- CHD Expert: CHD Expert is a global foodservice market intelligence company that collects and structures data on restaurant operators, menus, and brands worldwide. It is the closest direct comparable to GAROMA's gastronomy database, lead generation, and market analysis offering, though operating at significantly larger international scale.
- Datassential: Datassential provides foodservice market research, menu tracking, and operator intelligence for the U.S. and global F&B industry. Like GAROMA, it sells menu-level data, operator databases, and trend insights to food manufacturers and distributors, making it a direct comparable in product and customer profile.
Regional players
- B+L Marktdaten: B+L Marktdaten is a German market research firm specializing in retail, FMCG, and out-of-home consumption data. It is a regional comparable for GAROMA given its German focus on consumer/F&B data, though it serves broader retail categories beyond gastronomy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Garoma social profiles
Digital presenceGaroma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garoma leadership team
Management profileNumber of profiles
Profiles1 record
Garoma funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garoma
What does Garoma do?
Garoma operates Germany's most comprehensive gastronomy database and sells AI-powered market intelligence to F&B companies, gastronomy wholesalers, and hospitality ecosystem players. Customers access the data through an interactive BI Dashboard, targeted B2B lead lists, customized market reports, and two programmatic APIs (Extraction API for automated menu capture, Daten API for structured venue data). The offering replaces manual market sampling and fragmented third-party datasets with structured, quarterly-refreshed data on dishes, ingredients, brands, and prices.
Is Garoma a public or private company?
Garoma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Garoma founded?
Garoma was founded in 2020. It employs 1 to 10 people.
Where is Garoma based?
Garoma is headquartered in Karlsruhe, Germany, in the Europe region.
How does Garoma make money?
Four revenue lines are on record. Subscription - BI Dashboard & Lead Lists are the primary driver. The others are API Access Fees, custom Reports & Market Analyses and excel Lead Lists.
Who are Garoma's main competitors?
Emerging players on record are Toast, Reso (formerly known as ResyOS / Resy data) and Lightspeed Restaurant. Broad incumbents are Euromonitor International, NielsenIQ, Mintel and Circana (formerly The NPD Group). Direct peers are CHD Expert and Datassential. B+L Marktdaten is listed as a regional player.
Does Garoma have an API?
Yes. Garoma offers a Gastronomiedaten-API (Gastronomy Data API) for Germany that provides access to menu data, opening hours, reviews, and more. The API integrates seamlessly into existing systems and applications such as CRM or sales databases. Additionally, Garoma provides an Extraction API that automates the capture of food and beverage data in seconds, and a Daten API for data access. The APIs have no user interface and are accessible exclusively via HTTP requests. Garoma strives for quarterly database updates without guaranteeing them.