Team Beverage
Team Beverage AG is a German B2B platform operating the country's leading purchasing, distribution, marketing, and service network for the beverage industry, connecting 210+ wholesalers with ~56,000 gastronomy establishments via digital platforms including Gastivo and Beverage Analytics.
- Company typePublic
- Founded2016
- HeadquartersBremen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Team Beverage does
Team Beverage AG is a German B2B platform company that operates the country's leading purchasing, distribution, marketing, and service network for the beverage industry, structured as a verbundgruppe (buying group) of independent wholesalers and retailers. Founded in 2016 and headquartered in Bremen, the company connects beverage manufacturers with a nationwide network of 210+ Getränkefachgroßhandel (GFGH) wholesalers, reaching approximately 56,000 gastronomy establishments and intermediating 3.9 billion products and 12.9 million hectoliters annually on €1.65 billion of mandated beverage turnover.
The company's core technology stack is an integrated beverage-distribution platform comprising Gastivo (an open, manufacturer-independent gastronomy online portal with ~30,000 monthly active users and a 90% conversion rate), Beverage Analytics (market data platform covering nearly 50,000 establishments), Tailormade Shop (digital beverage menu creation), wir-liefern-getraenke.de (retail e-commerce), Team Business IT (industry IT services), and GEVA (centralized clearing/regulierung). The proprietary hygiene own-brand Ambée Professional, including an exclusive Purell partnership, supports cross-sell into gastronomy with an 80% presentation-to-acquisition rate. The company is operationally segmented into Großhandel, Einzelhandel, Solution (system customers, route logistics, convenience), and digital platforms under separate wholly-owned subsidiaries.
Team Beverage generates revenue through a mix of distribution and trading commissions/margins on products mediated through the network, service fees for data management, category management, marketing, e-commerce, supply chain/logistics, financial services, and private label solutions, and marketplace/commission income from digital platforms such as Gastivo. Ownership is anchored by majority shareholder F&B Food & Beverage Services GmbH (part of the Transgourmet/Oetker Group), with Nordmann Unternehmensgruppe and Süddeutsche Getränkedistribution GmbH (Paulaner Brauerei Gruppe) as additional shareholders. The company was recognized as FIZZZ "Trading Partner of the Year" in 2021.
Team Beverage firmographics
Firmographics- Name
- Team Beverage
- Legal name
- Team Beverage AG
- Website
- https://team-beverage.de
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Team Beverage AG is a German B2B platform operating the country's leading purchasing, distribution, marketing, and service network for the beverage industry, connecting 210+ wholesalers with ~56,000 gastronomy establishments via digital platforms including Gastivo and Beverage Analytics.
- Ownership category
- akta.pro rank
Team Beverage industry classification
Industry- Product category
- Beverage Distribution and Cooperative Services
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)
Keywords
Where Team Beverage is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Team Beverage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Distribution and Trading: Team Beverage acts as a central platform mediating between beverage manufacturers and the gastronomy/retail sector, earning commissions and trading margins on products distributed through its network.
- Service Fees: Provides data management, category management, marketing, e-commerce, supply chain, logistics, financial services, and private label solutions to partner wholesalers and customers.
- Digital Platform Services: Gastivo e-commerce platform charges suppliers for digital presence and ordering capabilities, with platform hosting approximately 30,000 monthly active users.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Team Beverage product offering
Product offeringCore offering
Team Beverage is a purchasing, distribution, marketing, and service platform structured as a Verbundgruppe (cooperative network) for the German beverage industry. It bundles scale purchasing, national logistics, brand marketing, central billing (GEVA), and digital tools (Gastivo, Tailormade Shop, Beverage Analytics, Team Business IT) for partner wholesalers, beverage retailers, gastronomy operators, and convenience operators. Revenue is generated by orchestrating transactions between beverage manufacturers and points of consumption across wholesale, retail, gastronomy, and convenience channels.
Product overview
Team Beverage AG operates as a multi-segment platform business serving the German beverage industry through integrated wholesale, retail, solution, and digital services. The core offering combines a nationwide GFGH (Getränkefachgroßhandel/wholesale) buying group network with proprietary digital platforms including the Gastivo gastronomy portal and Tailormade Shop. Supporting services include Team Business IT, Ambée Professional hygiene own-brand, Beverage Analytics, and GEVA central billing. The company facilitates distribution of 3.9 billion beverage products annually through 210 beverage wholesale partners across 4 locations, with approximately 264 employees managing a mandate volume of 1.65 billion euros.
Differentiator
Problem solved
Functional benefit
Brands
- Gastivo: Leading gastronomy online portal for ordering, inspiration and solutions for restaurant owners
- Team Business IT
- Ambée Professional
- wir-liefern-getränke.de
- Tailormade Shop
- Wein-Scout
- Beverage Analytics
Products and services
- Team Beverage Großhandel (wholesale Verbundgruppe) Cooperative Verbundgruppe service offering for independent beverage wholesalers, bundling scale purchasing, national logistics, brand-marketing, central billing, and IT services so member wholesalers remain competitive against nationwide groups.
- Team Beverage Einzelhandel (retail partner program) Cooperative service offering for beverage retailers and food retailers, providing marketing campaigns, category management, shopfitting support, and access to consumer-facing digital platforms for store operators.
- Gastivo gastronomy platform Online manufacturer-independent platform where gastronomy operators across Germany can order the full beverage assortment with central delivery across brand categories.
- Team Beverage Convenience Cooperative service program tailored to convenience-store and tank-shop operators, supporting purchasing, marketing, and operations in beverage impulse-purchase environments.
- GEVA central billing and clearing Central invoice clearing service that consolidates orders, deliveries, and invoicing between beverage manufacturers, wholesalers, and partner customers across the Verbundgruppe.
- wir-liefern-getraenke.de Online beverage shopping and delivery platform for end consumers, operating across retail partners connected to the Team Beverage network.
- Tailormade Shop Webshop-as-a-service solution that retail partners can deploy under their own brand to sell beverages online without building a custom storefront.
- Beverage Analytics Subscription-style data and insights service providing category, assortment, and market analytics for beverage industry partners to optimize pricing and assortment.
- Team Business IT Managed IT infrastructure and connectivity solutions provided to beverage industry partners, covering networking, ERP integration, and back-office systems.
- Ambée Professional coffee equipment Professional coffee equipment and related servicing offerings for gastronomy, hotel, and office operators within the Team Beverage partner network.
- Team Beverage Solution Bundled cross-segment solution portfolio combining wholesale, retail, gastronomy, convenience, IT, and marketing services into tailored packages for individual partners.
- Wein-Scout Wine retail specialist offering within Team Beverage's consumer-facing portfolio, focused on wine assortment and wine retail consumers.
Quantifiable outcome
- 3.9 billion products mediated annually through the network
- +3 more outcomes
Companies that use Team Beverage
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Team Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Team Beverage partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional, innovative, standard, major, strategic and core.
- Adam GetränkeregionalRegional market leader joined Team Beverage wholesale verbundgruppe, strengthening presence in their regional market.
- GAROMAinnovativePartnership with data and AI specialist GAROMA to create unique transparency for the gastronomy segment in the German beverage market through advanced data analytics capabilities.
- Bierverlag Bernd Krajewski GmbHstandardBeverage publisher from Brandenburg joined Team Beverage wholesale verbundgruppe effective January 1, 2025 (retroactive).
- Wilhelm Bröker Getränkelogistic GmbHstandardDuisburg-based beverage logistics company joined Team Beverage wholesale verbundgruppe effective January 1, 2025.
- WS Gastro GmbHstandardBochum-based gastro supplier joined Team Beverage wholesale verbundgruppe effective January 1, 2025.
- SAGA GmbH Getränke-FachgroßhandelstandardDessau-Roßlau-based beverage specialist wholesale joined Team Beverage wholesale verbundgruppe effective January 1, 2025.
- JET Tankstellen Deutschland GmbHmajorTeam Beverage Convenience GmbH supplies all JET gas station shops (670+ locations) with multi-way beverages and handles marketing in the multi-way segment toward the beverage industry.
- Purell (GOJO Industries)strategicExclusive partnership with Purell for hand and skin hygiene products for professional use in the German gastronomy market. Ambée Professional distributes Purell products including mobile dispensers and refill units for hand disinfection.
- Vendis Gastro GmbH & Co. KGmajorWholly-owned subsidiary of Karlsberg Brauerei, operating as gastronomy-focused GFGH in Saarland with 130 employees serving 2,700 gastronomy establishments across Saarland and Rhineland-Palatinate.
- GEVA GmbH & Co. KGcoreStrategic partnership for central clearing (Zentralregulierung) services in the beverage wholesale sector. GEVA shareholders approved structural changes for future central clearing operations, strengthening the partnership with Team Beverage's GFGH network.
- Dramburg & Hertwig GmbHstandardLübeck-based beverage wholesaler joined Team Beverage wholesale verbundgruppe effective January 1, 2026, expanding network coverage in northern Germany.
- Kirstein GmbHregionalFamily-run (4th generation) beverage wholesaler in Rhein-Main region serving top gastronomy, trade shows, and major companies like Messe Frankfurt. Joined effective January 1, 2021.
- Helmut Kratzer GroßhandelregionalFamily-run beverage wholesaler serving Greater Munich area, Erding, Chiemgau, Landshut, Ingolstadt regions with 250 gastronomy customers. Joined effective January 1, 2021.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Team Beverage competitors and assessment
Company assessmentDirect peers
- Lekkerland (REWE Group): Germany/Europe's leading convenience and foodservice distribution specialist (now part of REWE Group). Comparable to Team Beverage Convenience GmbH's role serving gas stations, kiosks, and workplace canteens.
- Getränke Hoffmann: One of Germany's largest beverage specialist retail chains operating Getränke Hoffmann partner stores. Directly comparable to Team Beverage Einzelhandel's network of independently operated beverage retail markets.
- Sinalco / Hassia Mineralquellen: German beverage brand owner and co-manufacturer with dedicated wholesale/distribution reach into gastronomy. Comparable as both a brand partner to Team Beverage and a structurally similar beverage supply-chain player.
- Trinkgut: German beverage retail chain (Trink & Spare/Trinkgut) operating specialty beverage markets. Comparable retail beverage buying-group model to Team Beverage Einzelhandel.
- Flaschenpost: German direct-to-consumer beverage e-commerce platform. Highly comparable as a digital-first beverage ordering/delivery business targeting German end customers, competing with Team Beverage's wir-liefern-getraenke.de and Gastivo channels.
- AHG (Allgemeine Handels-Gesellschaft) Getränke: German beverage retail specialist with multi-regional store network and own logistics. Comparable to Team Beverage Einzelhandel's regional retail partner model within the German beverage specialist trade.
- Durmitor Getränke: German beverage specialist wholesale (Getränkefachgroßhandel) and logistics provider serving gastronomy and retail. Directly comparable as a GFGH operating in the same channel structure that Team Beverage orchestrates.
Broad incumbents
- Transgourmet Deutschland: Germany's largest foodservice cash & carry and delivery wholesaler, owned by Coop Group and majority shareholder of Team Beverage via F&B Food & Beverage Services. Overlaps in foodservice/gastronomy distribution but at much larger and broader scale.
- CHEFS CULINAR: Major German foodservice wholesale and delivery specialist serving gastronomy and system customers. Comparable to Team Beverage Solution's systemkunden/streckenlogistik delivery activities as a broader-incumbent foodservice distributor.
- METRO AG: International wholesale/cash & carry group with HoReCa focus including beverage assortment. Comparable as a broader foodservice/B2B beverage channel that competes for gastronomy share of wallet alongside Team Beverage's GFGH/Gastivo offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Beverage social profiles
Digital presenceTeam Beverage compliance and trust
Trust signalCompliance3 records
Team Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Beverage leadership team
Management profileNumber of profiles
Team Beverage subsidiaries and ownership
Company hierarchySubsidiaries9 records
Team Beverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Beverage
What does Team Beverage do?
Team Beverage is a purchasing, distribution, marketing, and service platform structured as a Verbundgruppe (cooperative network) for the German beverage industry. It bundles scale purchasing, national logistics, brand marketing, central billing (GEVA), and digital tools (Gastivo, Tailormade Shop, Beverage Analytics, Team Business IT) for partner wholesalers, beverage retailers, gastronomy operators, and convenience operators. Revenue is generated by orchestrating transactions between beverage manufacturers and points of consumption across wholesale, retail, gastronomy, and convenience channels.
Is Team Beverage a public or private company?
Team Beverage is a public company. It is classified as unknown and is currently operating.
When was Team Beverage founded?
Team Beverage was founded in 2016. It employs 101 to 250 people.
Where is Team Beverage based?
Team Beverage is headquartered in Bremen, Germany, in the Europe region.
How does Team Beverage make money?
Three revenue lines are on record. Distribution and Trading is the primary driver. The others are service Fees and digital Platform Services.
Who are Team Beverage's main competitors?
Direct peers on record are Lekkerland (REWE Group), Getränke Hoffmann, Sinalco / Hassia Mineralquellen, Trinkgut, Flaschenpost, AHG (Allgemeine Handels-Gesellschaft) Getränke and Durmitor Getränke. Broad incumbents are Transgourmet Deutschland, CHEFS CULINAR and METRO AG.
Does Team Beverage have an API?
No public API is recorded for Team Beverage.
What industry is Team Beverage in?
Team Beverage's product category is Beverage Distribution and Cooperative Services. Its primary akta.pro industry code is CRAOABAJ, Beverage (Non-Alcoholic) Foodservice Distribution. Its NAICS code is 44532 and its SIC code is 5180.