War Memorial Stadium

What War Memorial Stadium does

War Memorial Stadium is a 54,120-seat multi-purpose event venue located at 1 Stadium Drive in Little Rock, Arkansas. Opened in 1948 as a tribute to Arkansans who served in the World Wars, it is owned by the State of Arkansas and operated under the Arkansas Department of Parks and Tourism, a relationship formalized in 2017. The venue hosts Arkansas Razorback SEC football games, Arkansas State University matchups, the NJCAA Football Championship, the annual Salt Bowl high school rivalry, Little Rock Rangers soccer, concerts, and private/corporate events.

The venue's physical infrastructure includes a field turf artificial surface, a high-definition video board and scoreboard installed in 2017, Opengate metal detector screening at all entrances, an upgraded security camera system, an Incident Command Center for game-official replays and multi-agency coordination, conference and club facilities (Letterman's Club, Recruit Room, Press Box), 23 concession stands, 17 restrooms, and more than 5,000 parking spaces across the East Lot (275,000 sq ft) and West Lot. No software, AI, or API capabilities are documented.

War Memorial Stadium generates revenue through five primary streams: ticket sales (Razorback South End Zone tickets at $40, NJCAA club level at $45, Salt Bowl at $12-$15, high school championships at $7), concessions (Coke/Pepsi pour rights across 23 stands and roaming vendors), event parking and tailgating ($5-$150 per spot across general, reserved, grill, RV, and corporate tiers), tiered corporate sponsorship packages (Platinum/Gold/Silver/Bronze — anchored by Simmons Bank, Pepsi, UAMS, Arkansas Urology), and private venue rentals. Ticketing is distributed across the on-site box office at Gates 9-10, the University of Arkansas Ticket Office, HomeTown Ticketing, Big Red Stores, and the wmstadium.com website. Customers are primarily regional sports event organizers, corporate and private event bookers, sports fans, and corporate sponsors; geographic reach is limited to Arkansas.

Name

War Memorial Stadium

Legal name

War Memorial Stadium

Website

https://wmstadium.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Multi-purpose 54,120-seat event venue in Little Rock, Arkansas owned by the State of Arkansas and operated under the Arkansas Department of Parks and Tourism, hosting Razorback football, NJCAA championships, Little Rock Rangers soccer, the Salt Bowl, concerts, and private events.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Services

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAJ

Collegiate & School Athletic Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAHAAAF

Sports & Arena Event Venues (Stadiums, Arenas)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAKAEAA

Professional & Major League Stadiums

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Stadium event hosting
• Sports venue rentals
• Private event spaces
• Tailgating services
• Sports sponsorship packages

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Hosting and Venue Rentals: War Memorial Stadium generates revenue by hosting football games, concerts, competitions, and private events. The stadium is booked for events ranging from small parties to large-scale sporting and entertainment events. Pricing varies by event type and space utilized (press box, Letterman's Club, Recruit Room, outside lots).
2. Sponsorship and Advertising: Corporate sponsorship packages provide unique promotional access to stadium guests. Sponsorship opportunities are available at platinum, gold, silver, and bronze levels. The stadium has advertising options including banners, concourse graphics, and field-level graphics.
3. Tailgating and Parking: Revenue generated from tailgating reservations (general parking $25, reserved tailgating $150, large grill tailgating, RV tailgating) and event parking ($5 for Little Rock Rangers games).
4. Ticket Sales: Revenue from ticket sales for events including Razorback football games, high school championships, soccer matches, and concerts. South End Zone tickets $40, general admission for championship games $7, club level $45.
5. Concessions: 23 open concession stands serving Coke products and wide variety of stadium foods. Additional revenue from roaming vendors with Coke products, peanuts and popcorn.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

War Memorial Stadium operates a 54,120-seat multi-purpose outdoor event venue in Little Rock, Arkansas, hosting college football games (Arkansas Razorbacks, Arkansas State, in-state rivals), high school championships (Salt Bowl), soccer matches (Little Rock Rangers), concerts, and private events. The venue generates revenue through ticket sales, tailgating and parking, concessions, venue rentals for private events and corporate functions, and corporate sponsorship packages (Platinum, Gold, Silver, Bronze). It also provides supporting amenities including 23 concession stands, 17 restrooms, and 5,000+ parking spaces.

Product overview

War Memorial Stadium is a multi-purpose event venue in Little Rock, Arkansas, offering stadium event hosting for football (college and high school), soccer, concerts, and private functions. The stadium has a capacity of 54,120 and operates as a public facility under the Arkansas Department of Parks and Tourism. Core offerings include event hosting, private event booking, tailgating services, ticket sales, sponsorship packages, and parking. The venue hosts recurring events including Arkansas Razorbacks football games, Little Rock Rangers soccer matches, and the annual Salt Bowl high school rivalry game.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadium Event Hosting Multi-purpose event venue hosting college football games (Arkansas Razorbacks, Arkansas State, in-state rivals), high school championships, soccer matches (Little Rock Rangers), concerts, and other large-scale sporting and entertainment events with a current capacity of 54,120 seats.
• Private Event Booking

Quantifiable outcome

• Hosted over 200 Razorback football games since 1948
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Little Rock Convention & Visitors BureaucoreStrategic or Co-development Partner · 30 April 2021Partnered with the Little Rock Convention & Visitors Bureau and Arkansas Parks, Heritage, and Tourism to host the NJCAA Football Championships for 2021, 2022, and 2023. The championship is televised nationally by CBS Sports Network, providing significant economic impact and visibility for the destination.
• Arkansas Department of Parks, Heritage and TourismcoreStrategic or Co-development Partner · 30 April 2021The stadium was moved under the umbrella of Arkansas Department of Parks and Tourism in 2017. The department manages operations and has invested in significant upgrades including a new HD video board/scoreboard (2017), field replacement with artificial turf (2019), technology upgrades for game officials, and new Incident Command Center.
• NJCAA (National Junior College Athletic Association)coreStrategic or Co-development Partner · 30 April 2021NJCAA selected War Memorial Stadium as the host location for the 2021, 2022, and 2023 NJCAA Football Championships. The championship games are televised nationally by CBS Sports Network.
• University of Arkansas AthleticscoreStrategic or Co-development Partner · 4 February 2021The University of Arkansas has a long-standing agreement with War Memorial Stadium to host Razorback football games. In 2021, an amendment was signed extending the agreement through 2025, bringing additional games including UAPB (2021, 2024) and Arkansas State (2025) matchups at the stadium. The agreement includes mutually agreed upon stadium facility improvements and ticket sales/revenue benchmarks.
• Safe Routes PartnershipminorStrategic or Co-development Partner · 12 June 2020War Memorial Stadium participates as a stakeholder in the Safe Routes to Parks Activating Communities program. The program focuses on improving safe and equitable local park access, with War Memorial Stadium working with CALS, Little Rock Parks & Recreation, and other stakeholders to improve access to War Memorial Park.
• Simmons BankmajorGTM or Marketing PartnerPlatinum level sponsor of War Memorial Stadium. Simmons Bank is a regional financial institution with significant presence in Arkansas.
• PepsimajorGTM or Marketing PartnerPlatinum level sponsor providing beverage products throughout the stadium. 23 concession stands serve Coke products and Pepsi beverages.
• UAMS (University of Arkansas for Medical Sciences)majorGTM or Marketing PartnerGold level sponsor of War Memorial Stadium. UAMS is a major medical research and healthcare institution in Arkansas.
• Arkansas UrologymajorGTM or Marketing PartnerGold level sponsor of War Memorial Stadium.
• Salt Bowl CommitteecoreStrategic or Co-development PartnerAnnual Salt Bowl high school football rivalry game between Benton Panthers and Bryant Hornets is organized by the Salt Bowl Committee and hosted at War Memorial Stadium. The game is the largest attended high school football game in Arkansas, routinely drawing 30,000+ fans.
• CBS Sports NetworkcoreGTM or Marketing PartnerNational television broadcaster for NJCAA Football Championships hosted at War Memorial Stadium. Provides national exposure for the venue and Arkansas.
• Big Red StoresminorChannel Partner/ Reseller/ DistributorRetail stores in Saline County that serve as ticket outlets for Salt Bowl games and peanut butter drive collection points for Arkansas Foodbank.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Independence Stadium: Shreveport, LA multi-purpose stadium hosting the Independence Bowl and college football; comparable capacity range and bowl-game/championship business model.
• Cramton Bowl: Historic multi-purpose stadium in Montgomery, AL hosting the Reese's Senior Bowl, college football, and high school championships; closely comparable size, mission, and SEC-region anchor programming.
• Donald W. Reynolds Razorback Stadium: On-campus University of Arkansas stadium in Fayetteville that hosts the bulk of Razorback football; directly compared to War Memorial because both compete for the same anchor tenant and similar SEC-region event programming.
• Ladd-Peebles Stadium: Mid-capacity multi-purpose stadium in Mobile, AL used for college football, the Senior Bowl, and the Dollar General Bowl; directly comparable venue scale and event-mix profile.
• Legion Field: Historic Birmingham, AL multi-use stadium that has hosted college football, high school championships, and bowl games for decades; comparable legacy venue competing in the same SEC regional ecosystem.
• War Memorial Stadium (Gainesville, FL): Historic Gainesville-area high school football stadium hosting large regional matchups; directly comparable in name, scale, and high-school/community anchor programming model.
• Simmons Bank Arena: Little Rock's primary indoor arena hosting concerts, family shows, and sporting events; competes with War Memorial for concerts, soccer exhibitions, and large-scale event bookings in the same metro.
• Centennial Bank Stadium: Arkansas State University's on-campus football stadium in Jonesboro; a comparable in-state college football venue competing for regional events, fan engagement, and sponsorship dollars.

Broad incumbents

• BBVA Stadium (Houston Dynamo): Larger multi-use professional venue with MLS soccer as anchor; broader incumbent that War Memorial benchmarks against for soccer programming, premium amenities, and major-concert touring.

Regional players

• Dickey-Stephens Park: North Little Rock baseball park and home of the Arkansas Travelers; an Arkansas-based sports venue sharing the same regional fan base, sponsor pool, and tourism ecosystem as War Memorial.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WarMemorialStadium
• Xx.com/WMStadium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about War Memorial Stadium