Alleen & Salnek's Custom Window Treatments

What Alleen & Salnek's Custom Window Treatments does

Alleen & Salnek's Custom Window Treatments is a privately-held Canadian specialty retailer and installer of made-to-measure window treatments, founded in 1980 in Toronto's College Park Shopping Center and operating today as Alleen's Window and Wallcoverings Limited under PIPEDA-compliant privacy practices. The company curates, measures, and installs custom blinds, shades, drapery, shutters, hardware, and motorization solutions sourced from a portfolio of eight premium manufacturers — Lutron, Hunter Douglas, Somfy, Norman Window Fashions, MHZ, Alta, Altex, and MaxXmar — plus textile brands (Kravet, Threadcount, Trend, Fabricut, Maxwell) and Farrow & Ball paint at its Barrie location. Underlying product capabilities include room-by-room customization (living room, kitchen, bedroom, bathroom), motorized blinds/shades/drapery with smart-home integration via Amazon Alexa, Google Assistant, and Apple HomeKit, and Lutron-based whole-home shading, lighting, and dimming synchronization.

The business operates a sales-led, geographically concentrated GTM model anchored by 7 retail showrooms across Ontario (Toronto Downtown, Toronto Midtown, Toronto Uptown/Markham, Barrie, Burlington, Dundas, Collingwood) supplemented by in-home consultations and free measurement services, with a dedicated Trade Program targeting interior designers, architects, and builders. The same consultant typically escorts the customer from consultation through measuring, manufacturing coordination, and professional installation. Revenue is generated through one-time custom product sales, professional installation services, and motorization hardware add-ons, with all pricing quote-based and not publicly disclosed. The customer base is primarily residential homeowners with a secondary segment of trade professionals, and no enterprise or B2B contract base of material scale is indicated.

The firm has 11-50 employees with most staff tenure exceeding 10 years — some hired since 1980 — indicating high operational stability and deep institutional product knowledge. Growth has come through incremental showroom expansion (notably the 2000 Midtown opening and the 2009 partnership with Salnek's that extended reach across Ontario), curation of additional premium brand partnerships, addition of motorization and smart-home capabilities, and launch of the B2B Trade Program. No external funding, acquisitions, M&A activity, or public market activity is disclosed, and the company remains locally owned and privately held.

Name

Alleen & Salnek's Custom Window Treatments

Legal name

Alleen's Window and Wallcoverings Limited

Website

https://alleen.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Alleen & Salnek's Custom Window Treatments is a privately-held Toronto-based retailer and installer of custom blinds, shades, drapery, shutters, and motorization solutions, serving Ontario homeowners and trade professionals through 7 showrooms and in-home consultations since 1980.

Ownership category

akta.pro rank

Product category

Window Treatments Retail

NAICS

Window Treatment Retailers (449122), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)

Keywords

• Custom window treatments
• Window blinds shades
• Custom drapery shutters
• Motorized window coverings
• Window treatment installation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Window Treatments: Sale of custom-made blinds, shades, drapery, shutters, and hardware tailored to individual window measurements and customer specifications. Products include motorization options and are sourced from premium brands. Service includes consultation, measurement, and professional installation.
2. Installation Services: Professional installation services provided from consultation through setup, handled by the same consultant throughout the process.
3. Motorization and Automation: Add-on motorization and smart home automation solutions for window treatments including hardware and setup.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alleen & Salnek's is a Canadian retailer specializing in custom-made window treatments, including blinds, shades, drapery, shutters, motorization, and hardware. The company sells premium branded products from manufacturers such as Hunter Douglas, Lutron, Somfy, Norman, MHZ, Alta, Altex, and MaxXmar, and provides end-to-end service including in-home consultation, professional measurement, and installation. It serves residential customers across Ontario through seven showrooms and operates a Trade Program for interior designers, architects, and builders.

Product overview

Alleen & Salnek's Custom Window Treatments is a custom window treatment retailer offering a unified portfolio of six core product categories — Motorization, Blinds, Shades, Drapery, Shutters, and Hardware — complemented by sub-branded offerings from eight premium manufacturers. The core motorization capability connects the entire product range to smart home systems (voice assistants and smartphone apps), while the individual product categories span a wide range of styles and materials. Sub-branded partnerships include Lutron (motorized shades and blinds), Hunter Douglas (motorized and manual treatments), MHZ (German-engineered solutions), Norman Window Fashions (shutters and specialty blinds), Alta and Altex (Canadian-made products), Maxxmar (Canadian-made with patented innovations), and Somfy (motorization systems). The company operates 7 showrooms across Ontario, offering consultation, measurement, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Blinds Custom window blinds in roller, cellular (honeycomb), vertical, and Venetian styles, offering light control, privacy, insulation, and motorization options. Sold to Ontario homeowners with professional measurement and installation included.
• Custom Shades Custom window shades in roller, Roman, cellular (honeycomb), sheer, and pleated styles, providing light control, energy efficiency, and privacy.
• Custom Drapery Custom drapery and curtains in rod pocket, grommet, and pleated styles, adding elegance, light control, privacy, and insulation to any room.
• Custom Shutters Custom interior shutters available in wood, vinyl, and composite materials, offering adjustable light control, privacy, insulation, and durability.
• Motorization Systems Electric motorized control systems for blinds, shades, drapery, and shutters, offering remote control, voice command (Amazon Alexa, Google Assistant, Apple HomeKit), app-based operation, and automated scheduling.
• Window Treatment Hardware Window treatment hardware components and accessories supporting the installation and operation of blinds, shades, drapery, and shutters.
• Trade Program Dedicated program for interior designers, architects, and builders offering exclusive trade discounts, priority service, dedicated support, and seamless ordering. Requires professional credential verification for enrollment.
• Consultation, Measurement, and Installation Services Free in-home consultation and professional measurement service followed by expert installation and setup, with the same consultant handling the customer throughout the entire process.

Quantifiable outcome

• 40% heat loss reduction through cellular/honeycomb shades
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• LutroncoreTechnology or IntegrationLutron is a leading brand in smart window treatments with over six decades of experience. Alleen offers Lutron's full range including Sivoia QS roller shades, Palladiom shading system, automated drapery tracks, and smart home integration (Alexa, Google Assistant). Products feature whisper-quiet motors, wired and battery-powered options.
• Hunter DouglascoreTechnology or IntegrationHunter Douglas is a global leader in window treatments with over 60 years of innovation, from first aluminum blind to advanced motorized systems. Offers wide range of custom-made solutions with top-notch materials, craftsmanship, and environmental responsibility. Products available in motorization options.
• MHZ Window FashionssecondaryTechnology or IntegrationGerman engineering company with over 90 years of experience (founded 1930). Specializes in innovative, high-quality window treatments with sleek aesthetic and child-friendly designs. Offers tilt-and-turn window treatments, skylight solutions, XXL roller fabrics, and ultra-slim hardware for modern interiors.
• Norman Window FashionscoreTechnology or IntegrationNorman Window Fashions has set the gold standard for over 50 years since 1974. Known for exceptional craftsmanship, cutting-edge innovation, and products balancing timeless beauty with advanced functionality. Featured collections include Normandy Shutters, Woodlore Shutters, Ultimate Faux Wood Blinds, Portrait Honeycomb Shades, Soluna Roller Shades, and PerfectSheer Shades. Committed to child safety with cordless designs.
• Alta Window FashionssecondaryTechnology or IntegrationProudly Canadian company delivering top-quality window treatments for nearly 40 years with focus on style, innovation, and value. Products combine latest technology with timeless design for Canadian homes, offering light control, privacy, and energy efficiency options.
• Altex Window FashionssecondaryTechnology or IntegrationProudly Canadian company specializing in high-quality, custom-made window coverings for nearly 50 years. Blends style, durability, and functionality with innovative solutions for Canadian homes. Offers wide range of customizable options from light control to energy efficiency.
• MaxXmar Window FashionssecondaryTechnology or IntegrationCanadian company founded in 2007 by Norbert Marocco and sons, with 100,000 square foot facility in Toronto. Renowned for innovative, high-quality window coverings with over 60 worldwide patents. State-of-the-art manufacturing equipment enables exclusive window covering designs. Products include blinds, shades, shutters, and drapery.
• SomfycoreTechnology or IntegrationGlobal leader in motorized window coverings for over 50 years, pioneering advancements in home automation. Products integrate seamlessly with smart home systems, offering touch of a button, smartphone app, or voice command control. Eliminates cords for child and pet safety. Offers interior and exterior applications with sustainability focus.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hunter Douglas: Global manufacturer of custom window treatments that operates its own dealer network and direct-to-consumer channels. Comparable as a supplier/competitor: Alleen resells Hunter Douglas products, while Hunter Douglas's own Gallery dealer program competes for the same Ontario customers at a national scale.
• Home Depot Canada: National big-box home-improvement retailer carrying an assortment of blinds, shades, and drapery including custom-cut programs. Comparable on broad Canadian retail footprint and custom window-covering category, though competing on convenience and price rather than premium consultative service.
• IKEA Canada: Mass-market home-furnishings retailer with curated window-treatment collections at value price points. Comparable on category overlap but competes at the entry-level segment with self-installed, ready-made products versus Alleen's made-to-measure premium model.
• Lutron Electronics: Premium manufacturer of motorized shades and whole-home lighting/shading control systems. Comparable as a technology partner whose direct shading dealer network (e.g., Lutron Shading Experts) overlaps with Alleen's premium motorization positioning.

Direct peers

• 3 Day Blinds: U.S.-based custom window treatments retailer and manufacturer with showroom and in-home consultation service. Comparable on product category, custom manufacturing, and consultative sales-led GTM.
• Smith & Noble: Specialty custom window treatments retailer selling blinds, shades, shutters, and drapery with made-to-measure configurators and professional installation. Directly comparable on product category, custom-made go-to-market, and premium home-furnishings positioning.
• Budget Blinds: North American franchise network offering custom window coverings with in-home consultations and professional installation. Directly comparable on made-to-measure product and consultation-led service model, though positioned at a more accessible price tier than Alleen.
• The Shade Store: U.S.-based premium custom window treatment retailer offering blinds, shades, drapery, shutters, and motorization through showrooms and direct-to-consumer channels. Directly comparable on premium positioning, multi-brand curated assortment, made-to-measure service, and in-home consultation model.
• Blinds.com: Online-first custom blinds, shades, shutters, and drapery retailer with a strong digital configurator and measurement apps. Comparable on product category and made-to-measure offering, but competing on digital convenience versus Alleen's showroom-led model.

Regional players

• Canadian Blind & Shutter (Select Blinds Canada): Canadian online custom blinds and shades retailer serving coast-to-coast with made-to-measure products and home delivery. Comparable on Canadian regional focus and made-to-measure product category, though competing via an online-first model rather than showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/alleenswindow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alleen & Salnek's Custom Window Treatments