Infinity Media

What Infinity Media does

Infinity Media Sp. z o.o. is an independent Polish media house founded in 2007 and headquartered in Warsaw, operating as a privately held, founder-led company without venture or institutional capital. The company plans and purchases advertising across television, radio, press, internet, outdoor, and ambient media, using established third-party research tools (Gemius, NetTrack, PBC, RadioTrack, TGI, AGB) to support campaign strategy and execution. Its stated value proposition is objectivity rooted in independence from media networks or corporate parents, combined with full 360-degree campaign integration from strategy through post-buy analysis.

The business model is professional services: media planning and buying fees/commissions on campaigns run for B2B clients, supplemented by economic mission and conference management and EU-funded promotional program execution (e.g., campaigns for European Turkey Producers and Unia Owocowa across Poland, Germany, Czech Republic, and UAE). The go-to-market is sales-led direct engagement with close client contact, plus event-driven activation around trade fairs and economic missions. A UAE subsidiary (Infinity Media UAE, infinitymedia.ae) supports international campaign delivery.

The company serves a diversified base of 20+ named enterprise clients spanning pharmaceuticals (Stada, Fervex, Enterol), automotive (Infiniti, ANWIM, Grupa PGD), food and beverage (Staropolanka, Polmlek, Millano, Levant, Juicy Jar, Develey), telecom (Cyfrowa), financial (KRD), gaming (Fortuna), and agriculture. The management team is tenured (founders in the industry since 1994) and the firm has earned repeat industry recognition, including three consecutive Gazela Biznesu awards (2016–2018), Forbes Diament 2018, and multiple #1 placements in Media & Marketing Poland rankings.

Name

Infinity Media

Legal name

Infinity Media Sp. z o.o.

Website

https://infinitymedia.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Purchasing Services: Core revenue from planning and purchasing all types of media including television, radio, press, internet, outdoor, and ambient advertising.
2. EU Promotional Programs: Managing EU promotional campaigns for agricultural products across multiple target markets.
3. Event and Conference Services: Handling economic missions, fairs, and conferences in Poland and abroad.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Infinity Media is an independent Polish media house that plans and purchases all types of media including television, radio, press, internet, outdoor (OOH), and ambient channels. The firm provides integrated 360-degree media services from strategy development through media-plan preparation to post-buy analysis, using research tools such as Gemius, NetTrack, PBC, RadioTrack, TGI, and AGB. It also organizes economic missions, fairs, conferences, and manages EU-funded promotional programs for agricultural products.

Product overview

Infinity Media is an independent Polish media house offering a unified suite of media services centered on comprehensive media planning and purchasing across all channels. The core offering consists of media planning services (TV, radio, press, internet, outdoor, ambient) combined with media purchasing capabilities, supported by strategy and analysis modules. Additional services include digital advertising, social media campaigns, content marketing, mobile marketing, and international PR services. The company also handles economic missions, fairs, and conferences, and manages EU promotional programs. The portfolio is delivered as an integrated 360-degree service rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning Services
• Media Purchasing Services
• 360-Degree Media Planning and Buying
• EU Promotional Programs Management
• Economic Missions, Fairs and Conferences

Quantifiable outcome

• Ranked 1st in 7 out of 14 categories in Media & Marketing Poland customer satisfaction report
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• European Turkey Producers (Indyk z Europy Program)coreStrategic or Co-development Partner · 1 May 2019Infinity Media promotes European turkey meat in Poland, Germany, and Czech Republic markets through the 'Indyk z Europy – pod skrzydłami jakości' program running from May 2019 to April 2021. The campaign focuses on educating consumers about nutritional value and high quality of European turkey meat, highlighting the rigorous EU standards and procedures throughout the production chain under the 'from field to table' philosophy.
• European Apple Producers (Unia Owocowa)coreStrategic or Co-development PartnerInfinity Media implements the 'Siła smaku, witamin i kolorów – poznaj jakość jabłek z Europy' program promoting European apples in the United Arab Emirates market. Through re-export properties of the UAE market, the program extends reach to countries like India and China where fresh product imports are growing year by year. The program aims to increase competitiveness and consumption of EU agricultural products.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OMD: Omnicom-owned global media agency network with Polish operations focused on data-led planning, buying, and analytics. Directly comparable in service scope and client overlap in the Polish market.
• Sigma Bis: Long-standing independent Polish media house offering media planning, buying, and digital services. Closest structural peer to Infinity Media given its independent (non-network-owned) positioning in the Polish market.
• Value Media: Polish independent media agency focused on strategic planning and buying for advertisers in Poland. Comparable as a similarly sized, independent mid-market competitor.
• MediaCom: WPP/GroupM media agency with significant Polish operations offering data-driven planning and buying across all channels. Competes head-to-head with Infinity Media on integrated Polish and regional accounts.
• Havas Media: Havas media network with Polish operations providing integrated planning, buying, and digital services. Comparable in service breadth and mid-market Polish advertiser focus.
• Starcom: Global media agency within Publicis Media, with active Polish operations buying TV, digital, and OOH for major advertisers. Direct competitor to Infinity Media on cross-channel Polish media planning and buying briefs.
• Wavemaker: GroupM media agency operating in Poland with a focus on integrated planning across TV, digital, and content. Comparable in 360-degree service offering and target mid-to-large Polish advertisers.
• Zenith: Publicis-owned media agency with Polish operations delivering ROI-focused media planning and buying. Comparable competitor for cross-channel Polish advertiser accounts.

Broad incumbents

• GroupM: WPP-owned media investment parent of MediaCom, Wavemaker, Mindshare, and Essence. Sets procurement, programmatic, and trading-desk terms that shape the playing field for Polish independents like Infinity Media.
• Publicis Media: Holding-company umbrella for Starcom, Zenith, and Spark Foundry, with deep Polish operations. Broader portfolio but overlapping service capability makes it the primary global holding peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJpvdq1aKvAIi4qBVbV0lzw
• Facebookfacebook.com/InfinityMediaPL
• LinkedInlinkedin.com/company/infinity-media-sp.-z-o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Media