Clovin
Clovin S.A. is a Polish manufacturer, founded in 1995, of household and professional cleaning products serving consumer and B2B markets across Poland and Germany through retail, e-commerce, and direct sales channels.
- Company typePrivate
- Founded1995
- HeadquartersCzyzew, Poland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Clovin does
Clovin S.A. is a Polish manufacturer of household and professional cleaning products, founded in 1995 and headquartered in Czyzew, Poland. The company operates two principal brands: a consumer-facing line of household cleaning products (laundry powders, gels, capsules, fabric softeners, dishwasher products, cleaning solutions, and cosmetics) sold via retail partners and a direct e-commerce storefront (sklep.clovin.com.pl), and a Clovin Professional line serving industrial and institutional laundries through B2B sales. Reported employee count is 51–100.
The company's technical foundation rests on an in-house R&D Center supported by a Microbiological Laboratory, which underpins proprietary formulation work rather than AI-driven or computational approaches. Production is structured around a sustainability mandate: 100% fossil fuel-free manufacturing, 100% wastewater recirculation, 98% EDFREE raw materials, and 83% biodegradable ingredients, with 81% of Agenda 2030 targets reportedly completed. The company participates in EU funding programs tied to these sustainability initiatives, providing non-dilutive growth capital.
The commercial model is multi-channel. Consumer revenue flows through retail distribution and direct e-commerce, supported by marketing spend across Facebook, Instagram, LinkedIn, YouTube, and TV advertising — the latter recognized by advertising industry awards including Cannes Lions, Effie Awards, KTR, and Lisbon International Advertising Festival. Professional revenue is generated through B2B sales of branded formulations to industrial laundry operators. Geographic footprint is anchored in Poland with adjacent commercial activity in Germany. The 2022 ESG Leaders Award formalizes the company's positioning as a sustainability-credentialed mid-market European cleaning manufacturer.
Clovin firmographics
Firmographics- Name
- Clovin
- Legal name
- Clovin S.A.
- Website
- https://clovin.com.pl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Clovin S.A. is a Polish manufacturer, founded in 1995, of household and professional cleaning products serving consumer and B2B markets across Poland and Germany through retail, e-commerce, and direct sales channels.
- Ownership category
- akta.pro rank
Clovin industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- General All-Purpose Cleaners (CRAJAMAA)
Keywords
Where Clovin is headquartered
LocationHeadquarters
- HQ city
- Czyzew
- HQ country
- Poland
- HQ region
- Europe
Markets served
Clovin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Cleaning Products: Sale of laundry powders, gels, capsules, rinsing liquids, dishwasher products, cleaning products, and cosmetics through retail channels
- Professional Cleaning Products: Specialized laundry powders, cleaning liquids, and soaps designed for professional water laundries
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Clovin product offering
Product offeringCore offering
Clovin S.A. manufactures and sells cleaning and hygiene products in two segments. Its Consumer Products line includes washing powders and gels, washing capsules, rinsing/fabric softener liquids, dishwasher products, household cleaning solutions, and cosmetics, sold via retail and its own e-commerce storefront. The Clovin Professional line supplies professional-grade laundry powders, cleaning liquids, and soaps engineered for commercial water laundries via direct B2B sales.
Product overview
Clovin S.A. is a manufacturer of cleaning and hygiene products operating in two main segments: consumer products and professional products. Consumer products include innovative cleaning solutions such as washing powders, gels, capsules, rinsing liquids, dishwasher products, and cosmetics. Professional products under the Clovin Professional brand are specifically designed for professional water laundries. The company manufactures products across five main categories: laundry (washing powders, stain removers, bleaches, capsules), dishwashing (cleaners, salt, liquids, rinse aids, gels, tablets), cleaning (specialized liquids, carpet/upholstery cleaners, toilet gels, glass cleaners, antibacterial liquids, floor cleaners), and hygiene (liquid soaps, antibacterial/disinfectant soaps, disinfection products, cosmetics, children's products).
Differentiator
Problem solved
Functional benefit
Brands
- Clovin Professional: Professional laundry products and cleaning solutions for professional laundries.
Products and services
- Consumer Cleaning Products (Produkty konsumenckie) Innovative cleaning products for household consumers, including washing powders and gels, washing capsules, rinsing/fabric softener liquids, dishwasher cleaners/salt/liquids/rinse aids/tablets, household cleaners (carpet/upholstery, toilet gels, glass cleaners, antibacterial and floor cleaners), and personal-care/hygiene cosmetics. Sold through retail partners and Clovin's own e-commerce storefront.
- Clovin Professional (Produkty Profesjonalne) Professional-grade laundry powders, cleaning liquids, and soaps specifically engineered for professional/commercial water laundries. Distributed via direct B2B sales and wholesale catalog to commercial laundry operators.
Quantifiable outcome
- 100% fossil fuel-free production achieved
- +2 more outcomes
Companies that use Clovin
Customer profileSegments2 records
Ideal customer profiles2 records
Clovin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clovin partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Clovin competitors and assessment
Company assessmentBroad incumbents
- Henkel: German multinational whose laundry & home care division produces Persil and other detergent brands. Directly comparable to Clovin's laundry and cleaning products portfolio, though at vastly greater global scale and with broader product breadth.
- Procter & Gamble: Global FMCG leader with Tide, Ariel, and Fairy in laundry, dishwashing, and cleaning. Competes with Clovin across the same product categories and European retail channels but at a much larger scale and with significantly higher marketing investment.
- Unilever: Multinational FMCG company whose home care portfolio includes OMO, Domestos, and Seventh Generation. Directly comparable to Clovin in laundry and household cleaning, including overlap in the eco-friendly segment via Seventh Generation.
- Reckitt Benckiser: Global consumer goods company producing Finish (dishwashing), Calgon, and cleaning brands. Comparable to Clovin's dishwasher and cleaning solutions product lines, particularly in European retail channels.
Regional players
- Lakma: Polish manufacturer of household cleaning products, professional chemistry, and construction chemicals. Comparable to Clovin's consumer and professional cleaning lines, with overlap in the Polish retail channel.
Emerging players
- Ecover: Belgian pioneer in plant-based, biodegradable cleaning products. Closely comparable to Clovin's eco-positioning and biodegradable ingredient strategy, though focused on eco-segment niche within broader cleaning categories.
Direct peers
- Christeyns: Belgian manufacturer specializing in professional laundry detergents and hygiene products. Directly comparable to Clovin's Clovin Professional line serving commercial laundries, with similar B2B-focused product portfolio and European footprint.
- McBride: UK-based European manufacturer of private-label and branded household cleaning products. Comparable business model to Clovin with retail and contract manufacturing across laundry, dishwashing, and household cleaning categories in Europe.
- Persan: Polish manufacturer of laundry detergents, cleaning products, and cosmetics. Closest domestic peer to Clovin, sharing the Polish market, similar product categories (laundry powders, capsules, liquids), and comparable scale.
- Werner & Mertz: German manufacturer of professional and consumer cleaning products under the Frosch eco-brand. Highly comparable to Clovin's dual B2C/B2B model and ESG-led positioning, with overlapping presence in the German market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Clovin social profiles
Digital presenceClovin compliance and trust
Trust signalCompliance2 records
Clovin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clovin leadership team
Management profileNumber of profiles
Profiles1 record
Clovin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clovin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clovin
What does Clovin do?
Clovin S.A. manufactures and sells cleaning and hygiene products in two segments. Its Consumer Products line includes washing powders and gels, washing capsules, rinsing/fabric softener liquids, dishwasher products, household cleaning solutions, and cosmetics, sold via retail and its own e-commerce storefront. The Clovin Professional line supplies professional-grade laundry powders, cleaning liquids, and soaps engineered for commercial water laundries via direct B2B sales.
Is Clovin a public or private company?
Clovin is a private company. It is classified as unknown and is currently operating.
When was Clovin founded?
Clovin was founded in 1995. It employs 51 to 100 people.
Where is Clovin based?
Clovin is headquartered in Czyzew, Poland, in the Europe region.
How does Clovin make money?
Two revenue lines are on record. Consumer Cleaning Products are the primary driver. The others are professional Cleaning Products.
Who are Clovin's main competitors?
Broad incumbents on record are Henkel, Procter & Gamble, Unilever and Reckitt Benckiser. Lakma is listed as a regional player. Ecover is listed as an emerging player. Direct peers are Christeyns, McBride, Persan and Werner & Mertz.
Does Clovin have an API?
No public API is recorded for Clovin.
What industry is Clovin in?
Clovin's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAMAA, General All-Purpose Cleaners. Its NAICS code is 3256 and its SIC code is 2840.