Alaska Center for the Performing Arts
Alaska Center for the Performing Arts is a 501(c)(3) nonprofit that manages a four-venue, 3,200-seat performing arts complex in downtown Anchorage, Alaska, serving 240,000+ annual patrons through resident companies, Broadway Alaska touring productions via Nederlander, venue rentals, and CenterTix ticketing.
- Company typePrivate
- Founded1988
- HeadquartersAnchorage, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alaska Center for the Performing Arts does
Alaska Center for the Performing Arts (ACPA or PAC) is a 501(c)(3) nonprofit organization that manages a four-venue performing arts complex in downtown Anchorage, Alaska, under contract with the Municipality of Anchorage. Founded in 1988 on a 176,000-square-foot site adjacent to Town Square Park, the facility comprises Atwood Concert Hall (2,056 seats), Discovery Theatre (697 seats), Sydney Laurence Theatre (340 seats), and the Elvera Voth Hall black-box space (120+ capacity), for combined seating exceeding 3,200. The organization serves 240,000+ patrons annually through resident company seasons, touring productions, community events, and private rentals, supported by a staff of approximately 26 full-time and 30 part-time employees plus a 380+ volunteer usher corps.
ACPA operates four core revenue streams: ticket sales through CenterTix, its official box office (transaction fees via online, phone, and in-person channels); venue and lobby rentals for corporate events, weddings, and meetings (one-time license); tax-deductible donations under a tiered Donor Program culminating in Patron-level access to the Gregory M. Carr Family Donor Lounge (subscription/recurring); and Broadway touring programming presented through a 2022 partnership with The Nederlander Organization under the Broadway Alaska sub-brand (transaction fee). Notable technical infrastructure includes a state-of-the-art Meyers Sound System in Atwood Concert Hall, Evolv Express touchless security screening, and Listen Technologies assistive listening devices. The center hosts eight resident companies that hold priority booking status and voting board seats, including the Anchorage Symphony Orchestra, Anchorage Opera, Alaska Junior Theater, Alaska Youth Orchestras, Alaska Dance Theatre, the Anchorage Concert Association, the Anchorage Concert Chorus, and the Anchorage Classical Ballet Academy.
The business model is hybrid nonprofit, combining earned revenue (ticketing, rentals, Broadway programming) with philanthropic contributions and in-kind corporate sponsorship (Alaska Airlines, GCI, Tote Maritime Alaska, Hotel Captain Cook, M. J. Murdock Charitable Trust). Distribution is anchored by CenterTix as the regional ticketing platform, while marketing runs through the AlaskaPAC Insider digital hub, CenterMail email newsletters, organic social, and co-branded sponsorship campaigns. Leadership includes Interim President & COO Kathy Cronen, Board Chair Sarah Jefferies, and a Board of Directors with mayoral, chair-appointed, and at-large seats plus emeritus members. The facility is contract-operated rather than owned by the nonprofit, which is a structural feature relevant to any change-of-control or M&A analysis.
Alaska Center for the Performing Arts firmographics
Firmographics- Name
- Alaska Center for the Performing Arts
- Legal name
- Alaska Center for the Performing Arts, Inc.
- Website
- https://alaskapac.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alaska Center for the Performing Arts is a 501(c)(3) nonprofit that manages a four-venue, 3,200-seat performing arts complex in downtown Anchorage, Alaska, serving 240,000+ annual patrons through resident companies, Broadway Alaska touring productions via Nederlander, venue rentals, and CenterTix ticketing.
- Ownership category
- akta.pro rank
Alaska Center for the Performing Arts industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Alaska Center for the Performing Arts is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alaska Center for the Performing Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: CenterTix serves as the official box office, selling tickets online, over the phone, and at the box office for events at the PAC
- Venue Rentals: Rentals of theatres and lobbies for events, meetings, weddings, and corporate functions
- Donations and Charitable Giving: Tax-deductible donations as a 501(c)(3) nonprofit organization, including annual gifts and planned giving
- Broadway Alaska Programming: Broadway touring productions presented in partnership with The Nederlander Organization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Donor Program with multiple giving levels |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alaska Center for the Performing Arts product offering
Product offeringCore offering
Alaska Center for the Performing Arts operates a four-venue performing arts complex in downtown Anchorage, providing professional performance facilities, event production services, and ticketing. The PAC's primary offerings include venue rentals across four theatres (Atwood Concert Hall, Discovery Theatre, Sydney Laurence Theatre, Elvera Voth Hall), integrated ticketing through its CenterTix platform, and Broadway touring productions presented in partnership with The Nederlander Organization.
Product overview
Alaska Center for the Performing Arts (ACPA/PAC) is a four-venue performing arts complex in downtown Anchorage, Alaska, offering venue rentals, event production services, and ticketing through its CenterTix platform. The PAC comprises four distinct performance spaces—Atwood Concert Hall (2,056 seats), Discovery Theatre (697 seats), Sydney Laurence Theatre (340 seats), and Elvera Voth Hall (black box, 120 capacity)—along with lobby spaces and the Gregory M. Carr Family Donor Lounge available for rental. The organization operates CenterTix as its integrated ticketing service and partners with The Nederlander Organization for Broadway Alaska touring productions. Additional offerings include production management, front-of-house services, concessions, merchandise, and marketing support. The PAC hosts 8 resident companies and serves over 240,000 patrons annually.
Differentiator
Problem solved
Functional benefit
Brands
- Broadway Alaska: A presentation partnership with The Nederlander Organization to bring official national touring Broadway productions to Anchorage. Has brought major hits including Hamilton, Come From Away, Six, Aladdin, Mean Girls, and Beetlejuice.
Products and services
- CenterTix The official box office ticketing service for Alaska arts, handling single tickets, subscriptions, exchanges, refunds, and will-call for all PAC events. Operates online, by phone, and at the physical box office for individual patrons.
- Atwood Concert Hall The largest performance space at the PAC with 2,056 seats across four levels (Orchestra, Mezzanine, Balcony, Pit), featuring a 120'W x 51'6"D x 111'H stage and a state-of-the-art Meyers Sound System. Available for rental by performing arts organizations, presenters, and private event clients.
- Discovery Theatre A mid-size performance venue with 697 seats on two levels (Orchestra, Mezzanine), featuring a stage in size equal to the Atwood Concert Hall. Ideal for theatre, opera, dance, film, and musical presentations. Available for rental.
- Sydney Laurence Theatre An intimate proscenium theatre with 340 seats across Orchestra, Mezzanine, and Box Seats levels. Features a stage measuring 94'W x 27'D x 58'H with a proscenium opening of 47'W x 21'H. Available for rental.
- Elvera Voth Hall A flexible black box performance and rehearsal space on the PAC's second level with a sprung floor, state-of-the-art acoustic panels, and 1,800 square feet of configurable space accommodating up to 120 guests. Available for rental.
- Broadway Alaska A presentation partnership with The Nederlander Organization that brings official national Broadway touring productions to Alaska, presented at the Atwood Concert Hall. Subscription and individual ticket options available through CenterTix.
- Event Services Comprehensive event support for rental clients, including production management, rehearsal space, ticketing, front of house services, concessions, merchandise, and marketing support.
- Lobbies and Spaces Rental Rental of lobby spaces including Lorene Harrison Lobby, Carr-Gottstein Lobby, Skybridge, and Anchorage Daily News Lobby for receptions, meetings, and community events.
- Gregory M. Carr Family Donor Lounge An exclusive VIP space for Patron Level-and-above donors offering private coat check, beverages, and light snacks before shows and at intermission; also available for private rental for events and meetings.
Quantifiable outcome
- 240,000+ patrons served annually
- +2 more outcomes
Companies that use Alaska Center for the Performing Arts
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Alaska Center for the Performing Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alaska Center for the Performing Arts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- The Nederlander OrganizationcorePartnership to present official national Broadway touring productions at the Atwood Concert Hall. The Nederlander Organization is one of the nation's largest theater operators with over 109 years of experience. Broadway Alaska has brought hits including Hamilton, Come From Away, Six, Aladdin, Mean Girls, and Beetlejuice.
- Alaska AirlinesflagshipOfficial Airline Partner and Season Sponsor of Broadway Alaska. Helps bring touring productions and performers to Alaska.
- GCIflagshipOfficial Technology Partner and Season Sponsor of Broadway Alaska. Provides technological support for Broadway programming.
- Tote Maritime AlaskacoreOfficial Transportation Partner for Broadway Alaska
- Hotel Captain CookcoreOfficial Hotel Partner providing accommodation for touring performers and Broadway Alaska guests
- Spawn IdeascoreOfficial Agency Partner for Broadway Alaska marketing and creative services
- Premier Alaska TourscoreOfficial Alaska Tour Partner providing tour services for Broadway Alaska attendees
- Henx GroupcoreOfficial Logistics Partner for Broadway Alaska, handling tour logistics
- NaniqminorBroadwayBoundAK sponsor supporting education and outreach programs
- IATSE Local 918 Stagehand UnioncoreStagehand union that provides production crew for PAC events
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Alaska Center for the Performing Arts competitors and assessment
Company assessmentOthers
- Nederlander Organization: The Broadway Alaska strategic partner and one of the largest theater operators in the United States. Comparable as a touring Broadway presenter, but operates a network of owned/managed venues rather than a single facility; included because it is the structural counterparty for ACPA's highest-profile programming.
Broad incumbents
- Live Nation Entertainment: Largest live entertainment promoter and venue operator globally, including theatrical touring routes. Indirect peer that competes for touring content and shares distribution economics; relevant as a force shaping the Broadway touring pipeline that ACPA depends on.
- Kennedy Center: National performing arts center in Washington, D.C. with multiple theaters and an explicit mission of presenting theater, music, dance, and educational programming. Same core mission as ACPA but at far greater scale and with federal affiliation.
- Lincoln Center for the Performing Arts: New York's flagship multi-venue performing arts campus. Operates as the same category of business (multi-tenant PAC) but at substantially greater scale, with national brand reach and significant institutional fundraising capacity beyond ACPA's regional scope.
Direct peers
- Aronoff Center for the Arts: Cincinnati's multi-level performing arts center (Procter & Gamble Hall, Fifth Third Bank Theater, etc.) hosting touring Broadway, resident companies, and community programming. Directly comparable multi-venue PAC operating model.
- The Smith Center for the Performing Arts: Las Vegas regional performing arts center hosting Broadway tours, resident companies, and education programs. Comparable multi-venue operator with similar Broadway-presenting partnership model and educational outreach mission.
- Segerstrom Center for the Arts: Costa Mesa, CA performing arts center operating multiple venues (Segerstrom Hall, Samueli Theater, Argyros Plaza). Comparable to ACPA as a regional PAC presenting Broadway tours, resident companies, and educational programming in a multi-tenant complex.
- Kauffman Center for the Performing Arts: Multi-venue performing arts center in Kansas City operating two distinct halls (Muriel Kauffman Theatre and Helzberg Hall). Closely comparable to ACPA in business model: nonprofit venue operator hosting touring Broadway, resident companies, and rental events.
- Benedum Center / Pittsburgh Cultural Trust: Pittsburgh's principal Broadway and performing arts touring venue, operated within the Pittsburgh Cultural Trust's downtown cultural district. Comparable as a Broadway-presenting regional theater with educational programming and donor development programs.
- Seattle Center: Multi-venue performing arts and events campus in Seattle that hosts resident companies, touring productions, festivals, and rentals. Highly comparable in scale and the multi-tenant/multi-format operating model to ACPA's four-theater complex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Alaska Center for the Performing Arts social profiles
Digital presenceAlaska Center for the Performing Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alaska Center for the Performing Arts leadership team
Management profileNumber of profiles
Profiles10 records
Alaska Center for the Performing Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alaska Center for the Performing Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alaska Center for the Performing Arts
What does Alaska Center for the Performing Arts do?
Alaska Center for the Performing Arts operates a four-venue performing arts complex in downtown Anchorage, providing professional performance facilities, event production services, and ticketing. The PAC's primary offerings include venue rentals across four theatres (Atwood Concert Hall, Discovery Theatre, Sydney Laurence Theatre, Elvera Voth Hall), integrated ticketing through its CenterTix platform, and Broadway touring productions presented in partnership with The Nederlander Organization.
Is Alaska Center for the Performing Arts a public or private company?
Alaska Center for the Performing Arts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alaska Center for the Performing Arts founded?
Alaska Center for the Performing Arts was founded in 1988. It employs 11 to 50 people.
Where is Alaska Center for the Performing Arts based?
Alaska Center for the Performing Arts is headquartered in Anchorage, United States, in the North America region.
How does Alaska Center for the Performing Arts make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, donations and Charitable Giving and broadway Alaska Programming.
Who are Alaska Center for the Performing Arts's main competitors?
Nederlander Organization is listed as an others. Broad incumbents are Live Nation Entertainment, Kennedy Center and Lincoln Center for the Performing Arts. Direct peers are Aronoff Center for the Arts, The Smith Center for the Performing Arts, Segerstrom Center for the Arts, Kauffman Center for the Performing Arts, Benedum Center / Pittsburgh Cultural Trust and Seattle Center.
Does Alaska Center for the Performing Arts have an API?
No public API is recorded for Alaska Center for the Performing Arts.
What industry is Alaska Center for the Performing Arts in?
Alaska Center for the Performing Arts's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 7900.