What Telio does

Telio Assurances is a privately held damage insurance brokerage firm headquartered in Quebec City, Canada, operating under the legal name Telio Assurances and formerly known as Lemay Coulombe & JA Lemieux. Founded in 1975 as Coulombe Assurances by Michel Coulombe and currently led by his son Philippe Coulombe (president since 2007), the company functions as an independent intermediary that compares quotes from a network of 26+ insurance carrier partners — including Intact, Chubb, Aviva, Lloyd's, Northbridge, Economical, Promutuel, Beazley, Markel, and Victor Insurance — to match clients with coverage at competitive pricing. The firm serves over 90,000 clients across Quebec through auto insurance, home insurance, commercial business insurance, and commercial vehicle insurance, supplemented by specialized programs for electric vehicles (the Green Program with $10 charging credit and 25% discount), tourist accommodations, agricultural operations, IT companies, healthcare providers, financial-sector firms, construction businesses, legal practices, garages, real estate operators, industrial enterprises, transport companies, and an exclusive cyber risk program developed with Chubb for the Union des notaires du Québec.

The company distributes services through dedicated human brokers reachable via a toll-free line (1-877-622-2922), online quote submission forms at soumissions.telioassure.com, two physical offices in Quebec City and Lévis, and a partnership with the ClicAssure.com comparator platform. Revenue is generated on a commission basis — Telio earns fees from insurance carriers for each policy placed and renewed — making customer count, retention on annual renewals, and multi-line bundling the primary revenue mechanics. The technology stack consists of standard third-party insurance platforms (EPIC, Policy Works) rather than proprietary systems, and the firm's explicit competitive differentiation rests on human-centered service: named brokers handling multi-line accounts, 24/7 emergency claims phone support, an in-house Académie Telio training program, and customer service touchpoints rather than digital self-service automation. Operating scale is regional, restricted to the Quebec market, with no disclosed cross-Canada or international expansion.

Headcount has grown from 2 employees in 2007 to over 170 (with one source citing nearly 200), the firm rebranded to Telio in 2024 as part of a modernization push, and customer satisfaction is evidenced by a 4.9/5 Google rating across more than 3,290 verified reviews and the Prix Choix du Consommateur 2025 award. The company is privately held with no disclosed external institutional investors, and growth has been funded organically through commission revenues rather than venture capital or private equity.

Name

Telio

Legal name

Telio Assurances

Website

https://telioassure.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Telio Assurances is a privately held Quebec-based damage insurance brokerage that compares quotes from 26+ carrier partners to serve over 90,000 individual and SMB clients with auto, home, business, and commercial vehicle insurance, plus specialized programs for EVs, tourism, and cyber risk.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Personal auto insurance
• Home insurance coverage
• Commercial insurance brokerage
• Insurance quote comparison

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: Telio acts as an insurance broker earning commissions from insurance carriers for placing policies. The company compares quotes from multiple partner insurers and earns a commission on each policy sold or renewed. This is the primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Telio operates as an independent insurance brokerage in Quebec that compares quotes from 26+ insurance carrier partners (including Intact, Aviva, Chubb, Lloyd's and others) to help clients find optimal coverage. Dedicated brokers guide individuals and businesses through selection of auto, home, commercial vehicle, and business insurance. The firm also offers specialized programs for electric vehicles, tourist accommodations, and a cyber risk program exclusive to Union des notaires du Québec members developed with Chubb.

Product overview

Telio is a damage insurance brokerage firm (courtier d'assurance de dommages) operating as a multi-product insurance marketplace. The company compares insurance quotes from multiple partner insurers to help clients find optimal coverage. Its core products include auto insurance (Assurance auto), home insurance (Assurance habitation), business insurance (Assurance entreprise), and commercial vehicle insurance (Assurance véhicule commercial). These are complemented by specialized programs for electric vehicles, tourist accommodations, cybersecurity, and industry-specific coverages for agriculture, IT, healthcare, finance, construction, legal, automotive (garage), real estate, independent workers, industrial, transportation, and service sectors. Telio was formerly known as Lemay Coulombe & JA Lemieux and rebranded to Telio in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Brokerage (Assurance auto)
• Home Insurance Brokerage (Assurance habitation)
• Business Insurance Brokerage (Assurance entreprise)
• Commercial Vehicle Insurance Brokerage (Assurance v\u00e9hicule commercial)
• Electric Vehicle Insurance Program (Programme v\u00e9hicule \u00e9lectrique)
• Tourist Accommodation Insurance Program (Programme h\u00e9bergement touristique)
• Cyber Risk Insurance Brokerage (Assurance cyberrisques) Cyber insurance brokerage service protecting Quebec businesses against cyberattacks, ransomware, data breaches, and regulatory compliance costs related to incidents.
• UNQ Cyber Risk Program (Programme cyberrisque UNQ)

Quantifiable outcome

• 4.9/5.0 Google rating based on 3,290+ client reviews
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor and core.

• AprilminorOthersInsurance carrier partner from which Telio sources quotes for clients.
• Victor InsuranceminorOthersInsurance carrier partner providing commercial and specialty insurance products.
• SoplexminorOthersInsurance carrier partner.
• IntactcoreOthersOne of Canada's largest property and casualty insurers; a key insurance carrier partner for Telio's personal and commercial lines.
• ChubbcoreOthersGlobal insurance giant and exclusive partner for Telio's cyber risk program for the Union des notaires du Québec (UNQ). Chubb provides cyber insurance expertise of more than 25 years to this exclusive program.
• NorthbridgeminorOthersCanadian insurance company partner offering commercial insurance products.
• PromutuelminorOthersMutual insurance company partner operating in Quebec.
• EconomicalminorOthersCanadian insurance company partner.
• AvivaminorOthersInternational insurance company partner providing personal and commercial coverage.
• Lloyd's (London)minorOthersGlobal insurance market (Lloyd's of London) providing specialty and complex insurance coverage through Telio.
• BeazleyminorOthersSpecialty insurance carrier partner.
• MarkelminorOthersSpecialty insurance carrier partner.
• ClicAssure.comcoreChannel Partner/ Reseller/ DistributorExclusive partnership as a proud partner of the ClicAssure.com insurance comparator website. Telio appears as a recommended broker on this third-party Quebec insurance comparison platform, generating inbound customer referrals.
• Union des notaires du Québec (UNQ)coreGTM or Marketing PartnerTelio developed an exclusive cyber risk, theft, and fraud insurance program exclusively for UNQ members in partnership with Chubb. Telio negotiates group conditions on behalf of the collective, offering tailored protections, exclusive rates, and centralized management for Quebec notaries.
• AssurExperts networkminorChannel Partner/ Reseller/ DistributorTelio is a member of the AssurExperts brokerage network, providing access to additional market coverage and shared resources.
• CreechurchminorOthersInsurance carrier partner.
• CimeminorOthersInsurance carrier partner.
• ChesminorOthersInsurance carrier partner.
• EchelonminorOthersInsurance carrier partner.
• EvolutionminorOthersInsurance carrier partner.
• GroupAssurminorOthersInsurance carrier partner.
• LuniqueminorOthersInsurance carrier partner.
• NautiMaxminorOthersInsurance carrier partner specializing in marine/watercraft coverage.
• NoraProminorOthersInsurance carrier partner.
• OrbiteminorOthersInsurance carrier partner.
• PremierCanadaminorOthersInsurance carrier partner.
• Prysm AssurancesminorOthersInsurance carrier partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BFL Canada: National Canadian commercial insurance brokerage. BFL Canada is a broader incumbent competing with Telio on the commercial and specialty side while operating at significantly larger scale across Canada.
• Marsh Canada: Canadian arm of global broker Marsh. Marsh Canada competes with Telio for mid-market and large commercial accounts, including specialty lines like cyber and professional liability.
• Aon Canada: Canadian operations of global broker Aon. Aon competes with Telio on commercial risk advisory, cyber, and commercial insurance — overlap is strongest in Telio's enterprise segment.
• Hub International: Large North American insurance brokerage with Canadian operations. Hub is comparable as a multi-line broker serving personal and commercial clients, including prominent Quebec presence.

Emerging players

• Sonnet Insurance: Canadian digital-first personal insurance provider. Sonnet is comparable as a Quebec-competitive personal-lines insurer; it represents the digital disruption threat that brokers like Telio must defend against.

Regional players

• Westland Insurance: Western Canadian retail insurance brokerage. Westland is comparable as a regional multi-line retail broker with a strong carrier network, though it operates primarily outside Quebec.

Direct peers

• Lussier: Quebec-based multi-line insurance brokerage serving both personal and commercial clients. Lussier is the closest direct peer to Telio given overlapping regional focus, multi-product offerings, and similar hybrid human-broker model.
• BrokerLink: One of Canada's largest retail insurance brokerages with significant Quebec presence. BrokerLink competes directly with Telio across personal and commercial lines via a multi-carrier brokerage model.

Others

• RAISA Insurance Network: Canadian network of independent brokerages. RAISA is thematically related as the broader ecosystem of independent Canadian brokers that Telio competes with and could partner through.
• AssurExperts: Quebec-based brokerage network of which Telio is itself a member. AssurExperts is comparable as a peer network providing shared market access and resources to Quebec brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jalemieuxassurances
• LinkedInlinkedin.com/company/telioassurances
• Instagraminstagram.com/telioassurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telio