Clicassure

What Clicassure does

ClicAssure (legal entity: ClicAssure, cabinet de services financiers inc.) is a Quebec-based digital insurance comparison platform, founded circa 2009–2010 and headquartered in Quebec City. The company operates a direct-to-consumer self-serve web platform that allows Quebec residents to submit a single insurance quote request and receive up to three competing submissions from partner insurers and brokers. It is a licensed financial services firm (cabinet de services financiers) registered in Quebec and self-describes as the #1 insurance comparator in the province, with 3M+ forms completed since launch and a 4.7-star Google rating across 1,000+ reviews.

The platform's product portfolio spans auto, home, recreational vehicle, life, business, travel, and pet insurance, plus adjacent credit card and mortgage comparison tools. Sub-products address Quebec-specific niches such as electric vehicles, young drivers, snowbird travel, visitor-to-Canada coverage, retirement residences, and short-term rentals. Underlying technology includes a multi-insurer comparison engine, integration with Compu-Quote and Applied Systems for broker submission workflows, SSL encryption, and a recently introduced AI-powered Express Quote feature (April 2026) that uses generative AI to process car insurance quote requests conversationally. The platform supports both French and English customer service and operates with over 100 Quebec insurance partners including major carriers (Aviva, Beneva, Co-operators, Sonnet) and regional brokerages.

The business model is commission-based: the service is free for consumers, and ClicAssure earns referral commissions from insurance partners when a quote request converts into a bound policy. Distribution is exclusively digital — SEO, content marketing (blog with city-specific insurance guides), an affiliate program, and social media — with phone-based support as a backup. The addressable market is geographically concentrated: ClicAssure operates only in Quebec, with no disclosed international or inter-provincial expansion. The company is privately held with no disclosed external funding, parent company, or M&A activity.

Name

Clicassure

Legal name

ClicAssure, cabinet de services financiers inc.

Website

https://clicassure.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Insurance Comparison Platform

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance comparison platform
• Auto insurance quotes
• Home insurance comparison
• Online insurance marketplace
• Quebec insurance aggregator

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Insurance Partner Commissions: ClicAssure transmits customer quote requests to insurance company partners and earns commission when customers finalize insurance contracts with those partners. The platform shares customer personal information with business partners interested in their profile. Revenue is generated when the competitive quoting process results in a completed insurance sale through a partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ClicAssure is a digital insurance comparison platform operating exclusively in Quebec, Canada. Consumers complete a single online quote request form and receive up to three competing submissions from the platform's network of over 100 insurance partners including direct insurers, brokers, and agents. The platform aggregates comparison services across auto, home, recreational vehicle, life, business, travel, and pet insurance categories, earning revenue through commissions when customers finalize policies with partner insurers.

Product overview

ClicAssure is an online insurance comparison platform operating as a single unified service where users complete one quote request form and receive multiple competing insurance offers. The platform aggregates over 100 insurance partners in Quebec, including insurers, brokers, and agents. The core product portfolio includes auto insurance (with sub-products for electric vehicles, young drivers, non-standard drivers, and commercial vehicles), home insurance (covering houses, condos, cottages, tenant, and short-term rentals), recreational vehicle insurance (ATV, motorcycle, snowmobile, boat, RV), life insurance (permanent, term, disability, critical illness, group), business insurance (professional liability, cybersecurity, commercial vehicles), travel insurance (visitors to Canada, snowbird), and pet insurance (dog, cat). Additional adjacent services include credit card and mortgage comparisons. The platform differentiates by enabling direct insurer competition through a single submission, and includes an AI-powered Express Quote feature for faster car insurance quotes.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Comparison Insurance comparison service for automobile coverage allowing Quebec consumers to compare quotes from multiple insurers for standard, electric, young driver, non-standard, and commercial vehicle insurance.
• Home Insurance Comparison Insurance comparison service for residential properties covering houses, condos, cottages, tenant contents, co-op unions, and short-term rental properties.
• Recreational Vehicle Insurance Comparison Comparison service for recreational vehicle insurance covering ATVs, motorcycles, snowmobiles, boats, RVs, motorhomes, and trailers.
• Life Insurance Comparison Comparison service for life insurance products including permanent life, term life, death, disability, critical illness, mortgage protection, and group insurance.
• Business Insurance Comparison Commercial insurance comparison covering self-employed professionals, professional liability, errors and omissions, cybersecurity, commercial vehicles, taxis, beauty care clinics, and condominium unions.
• Travel Insurance Comparison Comparison service for travel coverage including visitor insurance to Canada and snowbird insurance for seasonal travelers.
• Pet Insurance Comparison Insurance comparison for pets including dog and cat insurance coverage.
• Express Quote AI-powered insurance quote completion tool that uses artificial intelligence to process car insurance quote requests through conversational text interactions, generating personalized insurance recommendations.

Quantifiable outcome

• 28% average savings on annual auto insurance premium for renewing customers
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Alpha AssurancescoreChannel Partner/ Reseller/ DistributorMajor insurance brokerage partner representing one of ClicAssure's core insurance partner network. Provides auto, home, and commercial insurance products to customers.
• Co-operatorscoreChannel Partner/ Reseller/ DistributorCanadian insurance cooperative providing auto, home, life, and commercial insurance through ClicAssure's comparison platform.
• Beneva inc.coreChannel Partner/ Reseller/ DistributorMajor Canadian insurance company (formed from merger of Canassurance and La Capitale) offering auto and home insurance products through the platform.
• AvivacoreChannel Partner/ Reseller/ DistributorInternational insurance group providing auto, home, and commercial insurance through ClicAssure's partner network.
• SonnetcoreChannel Partner/ Reseller/ DistributorDirect insurance subsidiary of Economist Group, offering auto and home insurance products through the ClicAssure platform.
• Promutuel Assurance Les BâtisseurscoreChannel Partner/ Reseller/ DistributorMutual insurance company providing auto and home insurance in Quebec through the ClicAssure partner network.
• Nour AssuranceminorChannel Partner/ Reseller/ DistributorQuebec insurance broker offering auto and commercial insurance through the platform.
• Gendron assuranceminorChannel Partner/ Reseller/ DistributorQuebec insurance agency offering personal insurance products through the platform.
• L'Avenue Privée cabinet en assurance de dommages inc.minorChannel Partner/ Reseller/ DistributorQuebec property and casualty insurance broker providing coverage through ClicAssure.
• Assurances Provencher VerreaultminorChannel Partner/ Reseller/ DistributorQuebec insurance brokerage partner.
• Telio AssurancesminorChannel Partner/ Reseller/ DistributorQuebec insurance brokerage providing commercial and personal lines through the platform.
• Paré AssurancesminorChannel Partner/ Reseller/ DistributorQuebec insurance agency partner.
• CAVA AssurancesminorChannel Partner/ Reseller/ DistributorQuebec commercial and personal insurance broker.
• YouSet - QuébecminorChannel Partner/ Reseller/ DistributorQuebec-based insurance provider.
• Essor AssurancesminorChannel Partner/ Reseller/ DistributorQuebec insurance brokerage partner.
• ELCO Assurances inc.minorChannel Partner/ Reseller/ DistributorQuebec insurance agency partner.
• Boilard Assurances incminorChannel Partner/ Reseller/ DistributorQuebec insurance brokerage.
• Inov Assurances inc.minorChannel Partner/ Reseller/ DistributorQuebec damage insurance agency partner.
• Beauchemin Gauvin & Guimond Cabinet en assurance de dommages inc.minorChannel Partner/ Reseller/ DistributorQuebec property and casualty insurance broker.
• Promutuel du Lac au FleuveminorChannel Partner/ Reseller/ DistributorRegional mutual insurance company in Quebec.
• Hub International Québec Ltée.minorChannel Partner/ Reseller/ DistributorGlobal insurance broker with Quebec operations.
• Promutuel BagotminorChannel Partner/ Reseller/ DistributorRegional Promutuel mutual insurance company.
• Opération Enfant SoleilminorStrategic or Co-development PartnerMajor Quebec children's charity. ClicAssure joined the ENTREPRISE ENFANT SOLEIL certification in 2020, making corporate donations and organizing fundraisers for the foundation.
• Applied SystemscoreTechnology or IntegrationTechnology integration partner for submission transmission. ClicAssure shares customer personal information with Applied Systems as a submission intermediary. Both companies are subject to the same security and privacy requirements.
• Compu-QuotecoreTechnology or IntegrationIntegration with Compu-Quote system allows brokers to receive quote requests automatically without manual data entry, improving efficiency and response time.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ratehub: Canada's leading multi-product comparison platform (insurance, mortgages, credit cards). Directly comparable to ClicAssure's comparison and lead-generation model, with broader pan-Canadian reach across financial products beyond insurance.
• Kanetix: Long-standing Canadian insurance comparison site covering auto, home, life, and travel. Same commission-based lead-generation model as ClicAssure, but operating nationally rather than Quebec-only.
• InsuranceHotline.com: Canadian insurance quote comparison service covering auto, home, and life insurance. Now owned by Ratehub, but historically a direct competitor to ClicAssure's consumer-facing lead-generation model.
• LowestRates.ca: Canadian financial product comparison platform spanning insurance, loans, credit cards, and mortgages. Comparable to ClicAssure in marketplace model and commission revenue, with a similar multi-product, multi-insurer approach.

Emerging players

• Hardbacon: Canadian fintech comparison platform focused on credit cards, loans, and insurance products. Overlaps with ClicAssure's adjacent financial verticals but with a younger brand and narrower insurance footprint.

Regional players

• LeLynx: Leading French-market insurance comparison site operating in France. Comparable business model and French-language consumer experience to ClicAssure, but serving a different (European) geography.

Broad incumbents

• SelectQuote: Publicly listed US insurance distribution platform (NYSE: SLQT) using a lead-generation and comparison model. Operates at materially greater scale than ClicAssure and offers a benchmark for mature comparison-platform economics.
• EverQuote: Publicly listed US online insurance marketplace (NASDAQ: EVER). Comparable consumer-facing comparison and lead-generation model to ClicAssure, with similar reliance on insurer commissions.
• The Zebra: US insurance comparison platform marketed as 'the Zebra of insurance.' Directly comparable in product (insurance comparison) and target customer (consumers), operating at significantly larger scale than ClicAssure in the US market.
• Compare the Market: UK-based insurance and financial product comparison platform owned by the Bravura Group. Globally recognized comparison brand with a comparable commission-based model and similar consumer value proposition of 'saving time and money.'

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClicAssure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clicassure