NavStore

What NavStore does

NavStore is a US-based e-commerce marine electronics retailer founded in 1995 and operating under the 'Your Pro Marine Source' positioning. The company sells directly to recreational boaters, professional mariners, and boat builders/installers through a Shopify-hosted storefront at navstore.com, offering a catalog of 22,967 SKUs across eight major categories: Boat Outfitting, Cartography, Communication, Electrical, Entertainment, Lighting, Marine Navigation & Instruments, and NMEA networking products. The business aggregates 50+ premium marine brands including Garmin, Furuno, Raymarine, Humminbird, Lowrance, Maretron, Airmar, and Actisense, with particular depth in NMEA 0183 and NMEA 2000 networking components — multiplexers, gateways, cables, connectors, engine monitoring interfaces, and protocol conversion devices.

The core technology NavStore sells is built on the NMEA 0183 and NMEA 2000 marine networking standards, which govern data communication between marine electronics. The company differentiates through curation of integration and interoperability products (ShipModul MiniPlex multiplexers, Actisense and Veratron LinkUp gateways, NoLand RS11 engine data converters) that allow multi-brand, multi-protocol marine systems to communicate. Featured product lines include Airmar N2K cables with zinc-alloy connectors and Airmar WeatherStations supporting both NMEA protocols.

Revenue is generated predominantly through direct one-time hardware sales with prices ranging from approximately $4.95 for small accessories to $4,199.99 for premium trolling motors, supplemented by one-time cartography license purchases (Garmin BlueChart, Navionics Platinum Plus). The company uses a product-led growth motion with self-serve online purchasing, account creation, email marketing, and organic social presence on Facebook and Twitter. Free shipping is offered on orders over $1,000 to the Lower 48 States. No management team, headcount, funding, or financial disclosures are available in the source material.

Name

NavStore

Legal name

NavStore

Website

https://navstore.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

NavStore is a US-based e-commerce marine electronics retailer founded in 1995, selling 22,967 SKUs from 50+ brands across navigation, electrical, communication, and NMEA networking categories to recreational boaters, professional mariners, and boat installers through direct online sales.

Ownership category

akta.pro rank

Product category

Marine Electronics Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)

Keywords

• Marine electronics retail
• NMEA networking products
• Marine navigation equipment
• Boat outfitting supplies
• Marine cartography charts

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: NavStore generates revenue through direct e-commerce sales of marine electronics, accessories, and equipment. The catalog includes over 22,967 products across 8 major categories including Boat Outfitting, Cartography, Communication, Electrical, Entertainment, Lighting, and Marine Navigation & Instruments. The business operates on a one-time purchase model with varying price points from budget accessories to premium trolling motors ($4,199.99).
2. Cartography Updates: Digital map updates and software products for marine navigation systems including Garmin BlueChart, Navionics Platinum Plus, and Humminbird cartography. These represent recurring revenue opportunities through software licenses and update purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NavStore is an e-commerce marine electronics and boat outfitting retailer that sells a catalog of over 22,967 SKUs from 50+ brands across categories including Boat Outfitting, Cartography, Communication, Electrical, Entertainment, Lighting, and Marine Navigation & Instruments. The storefront specializes in NMEA 0183 and NMEA 2000 networking products (multiplexers, gateways, cables, sensors) alongside GPS chartplotters, fishfinders, radars, autopilots, VHF radios, and digital marine charts, serving recreational boaters, professional mariners, and boat builders/installers in the United States and internationally.

Product overview

NavStore is an e-commerce marine electronics retailer founded in 1995, operating as a comprehensive online marketplace for marine products. The offering is not a unified software platform but rather a multi-category product portfolio organized into nine main divisions: Boat Outfitting (accessories, mounts, electrical, steering, security, tools), Cartography (navigation charts from Garmin, Navionics, Humminbird, Raymarine), Communication (VHF radios, antennas, amplifiers), Electrical (battery management, inverters, wiring), Entertainment (audio/video systems), Lighting, Marine Navigation & Instruments (GPS, fishfinders, autopilots, AIS, radars), and NMEA networking products (0183 and 2000 protocols). Featured product lines include Airmar N2K cables/connectors and Airmar WeatherStations with NMEA 0183/2000 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Outfitting Comprehensive range of marine boat outfitting products including accessories, deck/galley equipment, display mounts, gauge accessories, horns, radar/TV mounts, security systems, shore power, steering systems, tools, trolling motor accessories, trolling motors, and windshield wipers for recreational and professional vessels.
• Cartography Digital marine navigation charts and mapping solutions sold as one-time licensed products and updates from Garmin (BlueChart, BlueChart Vision, Inland Lakes, Topographical), Navionics (Plus, HotMaps, Platinum Plus, Updates), Humminbird, Lowrance, Raymarine, Furuno, and CMOR Mapping for chartplotters, fishfinders, and marine PCs.
• Communication Marine communication equipment and accessories including antenna mounts and accessories, antennas, CB radios, cellular amplifiers, hailer horns, loud hailers, mobile broadband, single side band, and VHF radios in both fixed mount and handheld configurations for recreational and commercial vessels.
• Electrical Marine electrical components including alternators, battery chargers, battery isolators, battery management systems, busbars, connectors, insulators, cable pass-thru, charger/inverter combos, circuit breakers, DC to DC converters, electrical panels, fuse blocks, fuses, inverters, meters, monitoring devices, shore power, switches, terminals, tools, wire, and wire management products for vessel DC and AC systems.
• Entertainment Marine entertainment products including accessories, over-the-air TV antennas, satellite receivers, marine speakers, and marine stereos for on-board audio and video systems.
• Lighting Marine lighting solutions including accessories, replacement bulbs, flood and spreader lights, and search lights for deck, interior, and navigation illumination.
• Marine Navigation & Instruments Marine navigation and instrumentation products including AIS systems, autopilots, black box modules, cameras (network video and night vision), compasses, fishfinders, gauges, GPS chartplotters, GPS/fishfinder combos, GPS track plotters, GPS-only units, ice flashers, instruments, marine monitors, network cables and modules, NMEA cables and sensors, radars, transducers, and transducer accessories for recreational and commercial vessels.
• NMEA 0183 Products Specialty catalog line of NMEA 0183 data-standard products including multiplexers (e.g., ShipModul MiniPlex), buffers/expanders, and diagnostic tools that enable multiple NMEA 0183 devices to communicate on a single marine network.
• NMEA 2000 Products Specialty catalog line of NMEA 2000 marine networking products including engine monitoring sensors (Maretron fuel flow), gateways, starter kits, and Maretron micro/mid/mini cables, connectors, and cordsets for backbone and drop-line installations.
• Airmar N2K Cables and Connectors Featured product line of professional-grade NMEA 2000 cables and connectors from Airmar with zinc alloy metal connector bodies and gold-plated pins designed for secure, durable electrical connections in modern marine networks.
• Airmar WeatherStations Featured product line of Airmar marine weather stations (models 110WX, 150WX, 200WX, 300WX) supporting NMEA 0183 and NMEA 2000 protocols with RS232/RS422 connectivity and IPX6/IPX7 environmental ratings, providing apparent and true wind, air temperature, barometric pressure, and other marine weather data.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• Airmar TechnologycoreTechnology or IntegrationAirmar provides NMEA 2000 cables, connectors, and WeatherStation products sold through NavStore. Products feature metal connectors constructed from zinc alloy with gold-plated pins for marine network applications.
• GarmincoreTechnology or IntegrationGarmin is a primary brand partner providing GPS chartplotters, fishfinders, trolling motors, marine sensors, and cartography products. Extensive product range from entry to professional grade.
• MaretroncoreTechnology or IntegrationMaretron supplies NMEA 2000 components including micro connectors, cordsets, termination resistors, and the MConnect Web Server. Core NMEA networking brand.
• ActisensecoreTechnology or IntegrationActisense provides NMEA 0183/NMEA 2000 protocol gateways and engine monitoring units enabling interoperability between marine electronics systems.
• NavPodcoreTechnology or IntegrationNavPod manufactures display mounts, instrument pods, and SailPods for chartplotters including Garmin, Raymarine, and Simrad. Critical mounting solutions for marine electronics.
• ScanstrutcoreTechnology or IntegrationScanstrut provides radar mounts, camera mounts, and Starlink mounting solutions including PowerTower and ROKK Mini systems for marine electronics installation.
• MarincocoreTechnology or IntegrationMarinco supplies shore power products, horn systems, windshiel w w w . wipers, and trolling motor accessories. Major vendor for electrical and safety systems.
• VeratroncoreTechnology or IntegrationVeratron (formerly VDO) supplies ViewLine gauges, level sensors, and LinkUp J1939 to NMEA 2000 gateways for marine instrumentation.
• FurunocoreTechnology or IntegrationFuruno provides professional-grade radar systems, fishfinders, and navigation equipment for commercial and recreational marine markets.
• HumminbirdcoreTechnology or IntegrationHumminbird supplies fishfinders, sonar systems, and cartography products alongside Humminbird mapping and Lakemaster cartography.
• LowrancecoreTechnology or IntegrationLowrance provides GPS chartplotters, fishfinders, and the Ghost trolling motor system for marine electronics.
• RaymarinecoreTechnology or IntegrationRaymarine supplies Axiom chartplotters, radar systems, cameras, and engine monitoring through their Lighthouse operating system.
• NavionicscoreTechnology or IntegrationNavionics provides cartography including Navionics+, HotMaps, and Platinum Plus mapping for marine and freshwater navigation.
• Uflex USAcoreTechnology or IntegrationUflex USA supplies hydraulic steering systems, steering cables, helm pumps, and power steering solutions for marine applications.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• West Marine: Largest US marine retailer with omnichannel presence (stores + e-commerce). Sells the same major-brand marine electronics, navigation, and boat outfitting products, making it NavStore's most direct competitor for both consumer and prosumer buyers.
• Defender Marine: Long-standing marine supply retailer (founded 1938) with deep catalog across electronics, safety, and outfitting. Competes head-to-head with NavStore on NMEA networking components, premium electronics, and marine accessories for both recreational and professional customers.
• Fisheries Supply: Marine distributor and retailer based in the Pacific Northwest serving commercial and recreational mariners. Overlaps with NavStore on navigation electronics, fishfinding equipment, and NMEA networking products.
• Overton's: Retailer specializing in boating, marine, and watersports equipment. Sells trolling motors, marine electronics, and boat outfitting from many of the same brands carried by NavStore (MotorGuide, Minn Kota, Garmin, Humminbird).
• Jamestown Distributors: Marine supplies retailer serving boatbuilders, repair yards, and DIY boaters. Comparable in catalog breadth across boat outfitting, electrical, and marine hardware, with significant B2B installer overlap with NavStore's customer base.
• Boat Owners Association of The United States (BoatUS): Marine membership organization that sells marine supplies, electronics, and safety gear alongside towing and insurance. Overlaps with NavStore on VHF radios, safety equipment, and navigation electronics sold to its large recreational boater membership.
• Wholesale Marine: Online marine retailer focused on boat parts, accessories, and electronics. Competes with NavStore on marine electrical, plumbing, anchoring, and lower-to-mid-tier electronics SKUs with a value-pricing positioning.

Broad incumbents

• Camping World: Large outdoor recreation retailer with growing marine and watersports presence. Overlaps with NavStore in marine electronics and boat accessories as it expands from RV-focused merchandising into broader outdoor power sports.
• Amazon (Marine & Boating categories): General e-commerce marketplace with deep marine electronics selection and Prime fulfillment. Not a specialist, but increasingly captures lower-end marine hardware and accessory purchases that NavStore would historically have fulfilled.

Emerging players

• GPS City: Specialty retailer focused on GPS, chartplotters, fishfinders, and radar from Garmin, Lowrance, and Humminbird. Smaller and more GPS-centric than NavStore, but competes for the same prosumer electronics buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/navstore
• Facebookfacebook.com/NavStoreYourProMarineSource
• LinkedInlinkedin.com/company/jamieson-and-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NavStore