Keyob

What Keyob does

Keyob (KEYOB Pty Ltd) is an Australian-headquartered digital transformation and software development firm founded in 2020, delivering custom software, business intelligence, automation, web and UX/UI design, SEO, and managed IT support to SMB and mid-market customers. Its core packaged product is Aleesa.ai, an AI receptionist and automated office assistant built on autonomous-agent architecture for inbound calls, scheduling, and workflow automation; service delivery is organized under the 8-stage KEYOB Pathway framework spanning consulting through managed services.

The company serves customers across professional services, healthcare, financial services, logistics, aftermarket automotive, and education/coaching, with named engagements including International Coaching Institute, Automart Nationwide, Best Value Auto Body Supply, Investment Markets Australia, and a National Parts Distributor with 12 warehouses. Geographically, Keyob maintains operational presence across Australia, the United States, Sweden, Pakistan, Saudi Arabia, and the UAE, with the Pakistan operation functioning as a software development delivery center and the Middle East offices signaling a regional go-to-market push.

The business model combines professional services, one-time software licenses, and subscription/recurring revenue, sold primarily through a sales-led motion with a free AI assessment as the entry point. Long-tenured client relationships (described as multi-year to nearly decade-long) and embedded BI/ERP deployments indicate an emphasis on retainer-style managed services alongside project-based work. The firm is privately held by founder Jawad Siddique, with no external funding disclosed.

Name

Keyob

Legal name

KEYOB Pty Ltd

Website

https://keyob.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Keyob is an Australian digital transformation firm delivering custom software, BI, automation, and managed IT to SMB and mid-market customers, productized through its Aleesa.ai AI receptionist and delivered across Australia, the US, Europe, and MENA.

Ownership category

akta.pro rank

Product category

IT Consulting and Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), iPaaS & Workflow Automation (BPAMAOAB), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• AI consulting services
• Custom software development
• Workflow automation
• Systems integration
• Business intelligence dashboards

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. AI Consulting & Advisory Services: KEYOB provides AI consulting services starting with a free assessment to evaluate client readiness and identify opportunities. The engagement model begins with discovery and evaluation before making recommendations.
2. Custom Software Development: KEYOB builds custom software including websites, CRM systems, ERP systems, dashboards, automations, and AI workflows. Project-based custom development services.
3. Long-term Partnership & Support: The relationship model progresses from Project to Platform to Partnership to Transformation, indicating ongoing support, system improvements, and continuous modernization services as client needs evolve.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Keyob partners with SMB and mid-market businesses to streamline operations, automate workflows, and integrate systems using AI and custom technology. The firm delivers end-to-end services through its proprietary KEYOB Pathway 8-stage framework, combining strategic consulting, custom software development (ERP, CRM, BI dashboards), AI workflow automation, and systems integration. Its flagship product, Aleesa.ai, is an agentic AI platform that handles front-office conversations, booking, follow-ups, and multi-system workflows autonomously.

Product overview

KEYOB is an AI consulting and business transformation company offering a connected eight-stage service ecosystem (KEYOB Pathway): Brand & Positioning, Website & Digital Presence, SEO/AEO/GEO, Social Media, CRM & Customer Systems, ERP & Operational Systems, AI Workflows, and Business Intelligence. Clients enter at any stage and grow in any direction. The core proprietary product is Aleesa.ai — a cloud-based automated office combining an AI receptionist, multi-channel lead capture (calls, WhatsApp, Facebook, Instagram, website forms, social), unified CRM, task assignment, and automated follow-ups for small offices operating 24/7. Supporting service modules include AI Workflow Automation, Custom ERP Systems, CRM & Customer Systems, Business Intelligence & Dashboards, and Systems Integration & Ecosystem Design. The company also delivers named client engagements (Best Value Auto Body Supply custom ERP, ICI Consolidated BI Platform, Automart Nationwide Intake & Routing, Investment Markets Australia QA Stabilisation, National Parts Distributor Real-Time Inventory Control) that represent reusable methodologies and repeatable service offerings. A Free AI Assessment is the standard entry point for new client engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Aleesa.ai: A cloud-based automated office product developed by KEYOB that captures leads from multiple channels (calls, website forms, WhatsApp, Facebook, Instagram, social media) and brings them into one CRM system with task assignment and automated follow-up capabilities. Originally developed for an Australian health clinic and now offered as a product for businesses.

Products and services

• Aleesa.ai A flagship AI receptionist and agentic workflow platform from Keyob that handles front-office conversations, books appointments, follows up with leads, and coordinates multi-system workflows autonomously for SMB and mid-market businesses.
• KEYOB Pathway Keyob's proprietary 8-Stage Service Ecosystem (Discovery, System Mapping, Strategy, Design, Build, Integration, Optimization, and Scale) that structures end-to-end client engagements from initial assessment through long-term scaling.
• AI Workflow Automation Consulting and implementation service that designs and deploys AI-driven workflow automations to replace manual processes and improve operational efficiency for client businesses.
• Custom ERP Systems Bespoke enterprise resource planning software built around the operational workflows of each client, replacing or extending off-the-shelf ERP suites.
• CRM and Customer Systems Custom-built customer relationship management and customer-facing systems tailored to a client's sales, service, and engagement workflows.
• Business Intelligence and Dashboards Custom analytics, reporting, and dashboard solutions that give business owners real-time visibility into operations, sales, and performance metrics.
• Systems Integration and Ecosystem Design Architecture and engineering service that connects a client's existing tools (CRMs, ERPs, marketing platforms, communication tools) into a unified data and workflow ecosystem.
• Free AI Assessment No-cost diagnostic engagement offered to prospective clients to evaluate where AI and automation can deliver value within their operations before a paid engagement begins.

Quantifiable outcome

• 42% increase in customer request handling capacity without adding management overhead (Automart Nationwide)
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• West Monroe Partners: Mid-market-focused management and technology consulting firm delivering digital transformation, custom software, ERP/CRM implementation, and data/analytics work. Comparable customer segment and engagement style to Keyob, with deeper US enterprise footprint.
• Pariveda Solutions: US mid-market technology consulting firm delivering cloud, data, AI, and custom application services. Similar customer profile and consulting-led GTM to Keyob, with stronger US presence.
• Endava: Global technology services firm providing custom software, automation, AI, and systems integration for mid-market enterprises. Comparable consulting-plus-delivery mix and cross-region operating model.
• CI&T: Brazil-origin digital transformation specialist delivering AI, data, custom software, and systems integration for mid-market and enterprise clients. Comparable AI-consulting + custom-build positioning with distributed delivery model.
• Thoughtworks: Global technology consultancy specializing in custom software engineering, systems integration, and AI/ML-enabled digital transformation. Comparable in technical depth and custom-build delivery model, though serving larger enterprise clients globally.
• Slalom: US-headquartered technology consulting firm focused on mid-market and SMB digital transformation, AI/ML services, and systems integration. Closely comparable to Keyob on customer profile, sales-led consulting model, and AI/workflow offerings, though larger in scale.

Emerging players

• Dialpad: AI-powered communications and contact-center platform with AI receptionist/voice agent capabilities directly competitive with Keyob's Aleesa.ai product. Relevant as the SaaS-style end-state Aleesa.ai competes against in multi-channel lead capture and automated customer engagement.

Broad incumbents

• Cognizant: Global IT services firm offering AI/ML engineering, digital transformation, systems integration, and managed services. Overlaps with Keyob's service portfolio but at significantly larger scale and broader industry reach.
• Accenture: Global professional services giant with extensive AI/ML engineering, systems integration, and digital transformation practices. Overlaps with Keyob's offerings but addresses much larger enterprise clients and geographies.
• Deloitte Digital: Big Four consultancy's digital transformation arm delivering AI, ERP/CRM, workflow automation, and analytics services. Competes with Keyob for AI consulting engagements at the larger mid-market and enterprise end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keyobofficial
• Xx.com/KeyobAustralia
• Facebookfacebook.com/KeyobOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyob