VitalHealth
Vital Health Global is a Wyoming-incorporated MLM wellness company founded in 2023 that sells roughly 40 branded nutraceutical supplements, functional coffees, and a biometric scanner to individual consumers and affiliates in 60+ countries, monetizing through DTC e-commerce, autoship subscriptions, and a four-tier affiliate onboarding pack structure ($170-$1,240).
- Company typePrivate
- Founded2023
- HeadquartersHermosillo, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VitalHealth does
Vital Health International LLC, operating as Vital Health Global, is a privately held Wyoming-incorporated direct-sales wellness company founded in 2023 that distributes a portfolio of roughly 40 nutraceutical products organized into four family collections (Awaken, Detox, Nourish, Restore) plus a dedicated Kids line, a VitalKafe functional-coffee collection, and a recently introduced biometric scanning device called the Vital Health Scanner. Underlying product technology combines branded supplement formulations spanning adaptogens, probiotics, enzymes, medicinal mushrooms, plant proteins, and nitric-oxide enhancers, with marketing claims of nanotechnology-enhanced delivery for improved bioavailability; the Scanner integrates with Apple Health and Android Health Connect to read biometric streams and produce anonymized scan results. The business model is a hybrid of direct-to-consumer e-commerce and multi-level marketing: independent affiliates purchase Welcome Packs (Basic $170 through Elite $1,240) to enroll, customers pay a $29.99 annual Preferred Member membership for preferred pricing, and revenue accrues through one-time product sales, monthly autoship subscriptions with tiered loyalty discounts (10-25%+ plus free shipping), and affiliate commissions on retail and team-building volume.
Vital Health sells globally in over 60 countries through vitalhealthglobal.com with multi-currency support and operates a hybrid physical network of 21 VitalCenter pickup locations spanning 11 US cities (Houston, Chicago, Salt Lake City, Las Vegas, San Bernardino, Lynwood, Los Angeles, Sacramento, Salinas, Vernon/CT, plus Nogales AZ contact office), 2 sites in Guatemala, and 8 sites across Colombian cities including Bogot\u00e1, Medell\u00edn, Cali, Bucaramanga, Armenia, Sabaneta, and Neiva. The company targets four overlapping customer segments: health-conscious adults (primary), fitness and performance enthusiasts (primary), parents and families (secondary), and aspiring affiliate entrepreneurs (primary, for the business-opportunity side). Customer-base size, headcount, and revenue are not publicly disclosed; 2025 product launches include a children's line (D-FENZ KIDS, GENIUS SHAKE KIDS, SMARTBIOTICS KIDS), sports and superfood formulations (PERFORMANCE+, NOURISH+), and the VitalKafe LATTEKAFFE blend, indicating an active SKU expansion cadence into adjacent wellness verticals.
VitalHealth firmographics
Firmographics- Name
- VitalHealth
- Legal name
- Vital Health International LLC
- Website
- https://vitalhealthglobal.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vital Health Global is a Wyoming-incorporated MLM wellness company founded in 2023 that sells roughly 40 branded nutraceutical supplements, functional coffees, and a biometric scanner to individual consumers and affiliates in 60+ countries, monetizing through DTC e-commerce, autoship subscriptions, and a four-tier affiliate onboarding pack structure ($170-$1,240).
- Ownership category
- akta.pro rank
VitalHealth industry classification
Industry- Product category
- Nutraceutical Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionMultivitamins & Daily PacksConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionSpecialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionChildren’s Vitamins & SupplementsConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionWeight Management & Metabolic SupplementsConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
Keywords
Where VitalHealth is headquartered
LocationHeadquarters
- HQ city
- Hermosillo
- HQ country
- Mexico
- HQ region
- Latin America
Offices21 records
Markets served
VitalHealth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Retail: Direct product sales to consumers through e-commerce website. Products include supplements, superfood shakes, functional beverages, and wellness products across categories: Awaken (energy), Detox, Nourish, and Restore families. Retail pricing ranges from $9 to $400+ per product.
- Preferred Member Annual Membership: $29.99 annual membership required to access preferred member pricing and exclusive products. Generates recurring subscription revenue while driving customer retention and loyalty.
- Welcome Packs: One-time purchase bundles (Basic $170, Essential $330, Premium $630, Elite $1,240) that include product assortments and unlock affiliate membership. These are entry-point purchases for new affiliates.
- Affiliate Network Revenue: Multi-level marketing compensation plan where affiliates earn commissions from retail sales, team building bonuses, and residual income from downline organizations. Commission processing fees apply for wire transfers.
- Autoship/Subscription Orders: Monthly autoship program where affiliates can set recurring product orders. Requires 50 PV minimum to qualify for Loyalty Bonus. Provides predictable recurring revenue through subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Preferred Member Annual Membership |
| One time/ perpetual license | Pay-as-you-go | Basic Welcome Pack (Global) |
| One time/ perpetual license | Pay-as-you-go | Essential Welcome Pack (Global) |
| One time/ perpetual license | Pay-as-you-go | Premium Welcome Pack (Global) |
| One time/ perpetual license | Pay-as-you-go | Elite Welcome Pack (Global) |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Subscription | Monthly | Bulk Autoship Discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
VitalHealth product offering
Product offeringCore offering
Vital Health Global sells its own brand of nutraceutical supplements and functional wellness products (drinks, coffee blends, superfood shakes, kids formulas) through a direct-to-consumer e-commerce site and a multi-level marketing affiliate program. Its portfolio spans four product families (Awaken, Detox, Nourish, Restore) plus a dedicated Kids line, and it uses a $29.99 annual membership, four Welcome Pack bundles, autoship, and a 21-location pickup network to drive retail revenue and affiliate recruitment across 60+ countries.
Product overview
Vital Health Global is a direct sales wellness company offering a comprehensive portfolio of nutraceutical products organized into four family collections (Awaken, Detox, Nourish, Restore) plus a dedicated Kids line. The product portfolio includes foundational supplements (VITALPRO, V-GLUTATION, V-GLUTATION PLUS, V-OMEGA 3, V-DAILY), targeted formulations (V-ITADOL for pain management, V-NITRO for cellular energy, V-ORGANEX for organ support, V-ASCULAX for cardiovascular health, S-BALANCE for hormonal balance, V-FORTYFLORA for gut health, V-CURCUMAX for joint health), and the VitalKafe coffee collection (V-NEUROKAFE, V-LOVKAFE, V-THERMOKAFE, LATTEKAFFE) with functional mushroom blends. Recent launches include PERFORMANCE+ sports nutrition, NOURISH+ superfood shake, and three Kids products (D-FENZ KIDS, GENIUS SHAKE KIDS, SMARTBIOTICS KIDS). The company sells through a multi-level marketing model with Welcome Packs ranging from Basic ($170) to Elite ($1,240), requiring a $29.99 annual membership. Products are sold direct-to-consumer via the website and through a network of affiliates worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- VITALPRO Foundational daily wellness product sold through vitalhealthglobal.com at $84.00, designed to support daily vitality and overall health for individual consumers and affiliate Welcome Pack buyers.
- VITALAGE COLLAGEN Collagen supplement supporting skin, joints, and anti-aging for individual consumers, priced at $90.00.
- V-TEDETOX Detoxification formula supporting natural detox processes, sold at $18.00 individually or in bulk packs of 6, 12, or 36.
- V-ORGANEX Organ support formula included in Welcome Packs, supporting overall organ health and function at $55.00.
- V-OMEGA 3 Essential fatty acid formula delivering omega-3 for brain, skin, and cardiovascular health, priced at $42.00.
- V-NRGY Energy support product priced at $27.50 for daily energy and fatigue management.
- V-NITRO Cellular energizer and nitric oxide booster using Beet Root, Red Spinach, L-Arginine, L-Citrulline, and niacinamide to enhance circulation and stamina; priced $35.00–$70.00.
- V-NEUROKAFE Neurocognitive coffee blend from the VitalKafe Collection supporting mental performance and focus.
- V-LOVKAFE Love-focused coffee blend from the VitalKafe Collection supporting emotional well-being and mood balance.
- V-THERMOKAFE Thermogenic coffee blend from the VitalKafe Collection supporting metabolism and calorie burning.
- LATTEKAFFE Vanilla latte functional coffee combining Coffea arabica with ten functional mushrooms, MCT oil, and biotin to support natural energy and mental focus.
- V-ITALAY Core wellness product included in Welcome Packs supporting specific health functions.
- V-ITAREN Core wellness product included in Welcome Packs, designed to support specific health functions.
- V-ITADOL Pain management and comfort support product that helps manage discomfort and promotes overall well-being.
- V-GLUTATION PLUS Enhanced glutathione supplement supporting antioxidant defense, detoxification, and cellular health, priced $50.00–$100.00.
- V-GLUTATION Standard glutathione supplement supporting antioxidant defense and cellular detoxification processes.
- V-FORTYFLORA Probiotic and gut health formula supporting digestive balance and microbiome health.
- V-DAILY Daily wellness supplement designed to support overall health and fill nutritional gaps in everyday diet.
- V-ASCULAX Cardiovascular support product designed to promote heart health and circulatory function.
- S-BALANCE Hormonal and whole-body balance supplement designed to maintain equilibrium.
- V-ITALBOOST Energy and vitality boost supplement used for on-demand performance support.
- V-HARMONY Wellness product designed to promote balance and equilibrium in the body.
- V-PRIME Wellness product designed to support peak performance and vitality.
- PERFORMANCE+ Sports nutrition performance formula combining creatine monohydrate, essential amino acids, Myo-inositol, and electrolytes for muscle recovery and training energy, in watermelon-cherry flavor.
- NOURISH+ Premium all-in-one superfood shake with 20g plant protein, 50 billion CFU probiotics, adaptogens, antioxidants, and micronutrients supporting energy, digestion, immunity, and hormonal balance.
- V-CURCUMAX Joint health formula combining turmeric (Curcuma Longa), MSM, Vitamin C, and Selenium to support joint health, immunity, and cellular protection from oxidative damage.
- V-CONTROL Adrenal and hunger stabilizer combining lemon balm, spirulina, acerola, prickly pear, and silica to support energy, blood sugar, mood, and gentle detox.
- D-FENZ KIDS Lime-flavored children's immune and energy drink with vitamins C and D, zinc, niacin, magnesium L-threonate, turmeric extract, and prebiotic inulin, priced at $60.00.
- GENIUS SHAKE KIDS Daily chocolate-coconut nutrition shake for children with whey protein, essential vitamins and minerals, omegas, natural fiber, and antioxidant-rich fruits and vegetables.
- SMARTBIOTICS KIDS Mango-flavored children's probiotic blend with digestive enzymes, magnesium L-threonate, choline, and Lion's Mane mushroom to support gut health, memory, and emotional well-being, priced at $30.00.
- Basic Welcome Pack Affiliate starter bundle of 9 products (V-LOVKAFE, V-ITADOL, V-ORGANEX, V-NITRO, V-DAILY, 4x V-TEDETOX) with 120 GV / 75 BV, priced at $170.00 and requiring the $29.99 annual membership.
- Essential Welcome Pack 19-product wellness bundle with up to 10% additional savings beyond preferred pricing and 250 GV / 150 BV, priced at $330.00.
- Premium Welcome Pack 36-product premium bundle with up to 15% additional savings and 500 GV / 300 BV, priced at $630.00.
- Elite Welcome Pack Top-tier 81-product bundle with up to 20% additional savings and 1000 GV / 600 BV, priced at $1,240.00 (originally $3,369.00).
- DETOX ESSENTIALS BUNDLE Detox-focused product bundle providing comprehensive body detoxification and cleansing support.
- DETOX PREMIUM BUNDLE Premium expanded detox bundle for enhanced detoxification support, priced at $310.00.
- VX RESET BUNDLE Body reset and renewal program bundle priced at $99.00.
- Vital Reset – Standard Support Standard body reset program bundle providing foundational reset support, priced at $120.00.
- Vital Reset – Basic Support Basic entry-level body reset bundle priced at $115.00.
- Vital Reset Plus – Expanded Support Expanded reset program bundle with additional products for enhanced wellness support.
- Vital Reset Ultimate – Complete Support Complete reset program bundle with full product spectrum for maximum reset support, priced at $265.00.
- Vital Replenish – Standard Support Standard replenishment program bundle for post-reset or daily replenishment support, priced at $129.00.
- Vital Replenish Plus – Expanded Support Expanded replenishment program bundle with enhanced product selection for comprehensive replenishment, priced at $189.00.
- Vital Replenish Ultimate – Complete Support Complete replenishment program bundle with full product spectrum for ultimate wellness replenishment, priced at $319.00.
- Growing Strong Plus Children's wellness bundle supporting healthy growth and development, priced at $240.00.
- Growing Strong Ultimate Comprehensive children's wellness bundle for complete growth and development support, priced at $400.00.
- VITALKAFE COLLECTION BUNDLE Multi-blend VitalKafe collection bundle (V-NEUROKAFE, V-LOVKAFE, V-THERMOKAFE, LATTEKAFFE) for cognitive, emotional, and metabolic support, priced at $179.00.
- Vital Health Scanner Health scanning hardware device available to affiliates at $149 (saving $151 off regular price) or $300 retail, used to track and interpret user health metrics.
- Preferred Member Annual Membership $29.99 annual membership that unlocks preferred member pricing, exclusive products, and bulk discount access across the Vital Health Global catalog.
- Vital Health Autoship Subscription Program Monthly autoship subscription program with 50 PV minimum for Loyalty Bonus eligibility; tiers include 10% off at $200, 25% off at $250, and free shipping at $300.
- Vital Health Affiliate Program Multi-level marketing affiliate program where independent distributors earn commissions on retail sales, team-building bonuses, and residual downline income, supported by back-office tools, replicated websites, and training resources.
Quantifiable outcome
- Up to 63% savings on retail products through Welcome Pack bundles
- +3 more outcomes
Companies that use VitalHealth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
VitalHealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
VitalHealth partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
VitalHealth competitors and assessment
Company assessmentDirect peers
- Herbalife: Global multi-level marketing nutrition and supplement company selling meal replacements, protein shakes, and vitamins through independent distributors. Direct comparable to Vital Health given the shared MLM structure, supplement portfolio, and affiliate-driven DTC channel.
- Amway (Nutrilite): Largest MLM globally with the Nutrilite vitamin, mineral, and supplement brand sold exclusively through independent distributors. Directly comparable to Vital Health across business model (MLM), product type (nutraceuticals), and global affiliate distribution.
- Juice Plus+: MLM company selling plant-based nutritional supplements including fruit, vegetable, and berry capsules through a global network of independent partners. Comparable to Vital Health across MLM distribution, nutritional supplement positioning, and multi-country affiliate operations.
- Plexus Worldwide: MLM wellness company selling weight-management supplements, gut health probiotics, and nutritional drinks through a network of 'ambassadors.' Comparable to Vital Health in MLM structure, supplement format focus (shakes, capsules), and family-targeted product messaging.
- Shaklee: Long-standing MLM wellness brand selling vitamins, supplements, and natural cleaning products through independent distributors. Comparable to Vital Health in MLM model, nutritional supplement portfolio, and emphasis on wellness lifestyle positioning.
- Isagenix: MLM wellness company offering meal replacement shakes, nutrition systems, and supplement packs through independent associates. Direct peer given the shared functional beverage/meal replacement format, autoship-driven revenue, and MLM GTM.
- USANA Health Sciences: MLM seller of premium vitamins, supplements, and functional foods through a global network of independent associates. Closely mirrors Vital Health's premium nutraceutical positioning, MLM compensation plan, and multi-country pricing infrastructure.
- LifeVantage: MLM supplement company built around the Protandim Nrf2 activator and related wellness/skin/pet health products, sold through independent distributors. Comparable to Vital Health in MLM compensation structure, supplement category, and 'science-backed' differentiation messaging.
- Forever Living (Aloe Vera): Global MLM company selling aloe vera drinks, bee-derived supplements, and wellness products through a worldwide distributor network. Comparable to Vital Health in MLM GTM, functional beverage focus, and global multi-country affiliate operations.
Emerging players
- Athletic Greens (AG1): Premium DTC daily nutritional drink sold via subscription through ecommerce and select retail, without MLM. Adjacent peer — overlaps Vital Health's NOURISH+ superfood shake category and premium positioning but uses a non-affiliate direct-to-consumer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VitalHealth social profiles
Digital presenceVitalHealth compliance and trust
Trust signalCompliance1 record
VitalHealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitalHealth leadership team
Management profileNumber of profiles
VitalHealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitalHealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitalHealth
What does VitalHealth do?
Vital Health Global sells its own brand of nutraceutical supplements and functional wellness products (drinks, coffee blends, superfood shakes, kids formulas) through a direct-to-consumer e-commerce site and a multi-level marketing affiliate program. Its portfolio spans four product families (Awaken, Detox, Nourish, Restore) plus a dedicated Kids line, and it uses a $29.99 annual membership, four Welcome Pack bundles, autoship, and a 21-location pickup network to drive retail revenue and affiliate recruitment across 60+ countries.
Is VitalHealth a public or private company?
VitalHealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VitalHealth founded?
VitalHealth was founded in 2023. It employs 11 to 50 people.
Where is VitalHealth based?
VitalHealth is headquartered in Hermosillo, Mexico, in the Latin America region.
How does VitalHealth make money?
Five revenue lines are on record. Product Sales - Retail is the primary driver. The others are preferred Member Annual Membership, welcome Packs, affiliate Network Revenue and autoship/Subscription Orders.
Who are VitalHealth's main competitors?
Direct peers on record are Herbalife, Amway (Nutrilite), Juice Plus+, Plexus Worldwide, Shaklee, Isagenix, USANA Health Sciences, LifeVantage and Forever Living (Aloe Vera). Athletic Greens (AG1) is listed as an emerging player.
Does VitalHealth have an API?
No public API is recorded for VitalHealth.
What industry is VitalHealth in?
VitalHealth's product category is Nutraceutical Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 456191 and its SIC code is 5912.