Action Upholstery Supply
- Company typePrivate
- Founded1987
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Action Upholstery Supply firmographics
Firmographics- Name
- Action Upholstery Supply
- Legal name
- Action Upholstery Supply
- Website
- https://actionup.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Action Upholstery Supply industry classification
Industry- Product category
- Upholstery Supplies Distribution
- NAICS
- Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industries
- Upholstery & Drapery Fabric Retail (CRALADAI), Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD), Leather & Suede Upholstery Care (Cleaners & Conditioners) (CRAJALAJ)
Keywords
Where Action Upholstery Supply is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action Upholstery Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wholesale Supplies Distribution: Primary revenue from wholesale distribution of upholstery supplies including fabrics, vinyls, foam, fasteners, tools, and equipment to trade professionals in home furnishing, marine, automotive, and canvas industries.
- Retail E-commerce Sales: Limited retail product selection available on website for non-trade customers at MSRP pricing. Trade customers receive wholesale pricing through approved accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for approved trade accounts |
| Unit Pricing | Pay-as-you-go | Retail MSRP pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Action Upholstery Supply product offering
Product offeringCore offering
Action Upholstery Supply is a wholesale distributor of upholstery supplies operating from Sarasota, Florida since 1987. The company distributes fabrics, vinyl, foam, fasteners, tools, adhesives, hardware, and related materials to trade professionals serving the furniture, marine, automotive, and drapery industries. Products are organized into specialized categories such as marine acrylic canvas, boat fittings, automotive headliner and carpet, upholstery foam, and drapery buckram, supplied under multiple recognized brand names including Sailrite, Midwest Fastener, and Putnam Leather.
Product overview
Action Upholstery Supply is a wholesale-focused e-commerce platform offering an extensive portfolio of upholstery supplies, marine canvas materials, automotive interior products, and furniture components. The company operates primarily as a wholesaler serving the upholstery trade, with products organized into major categories including GENERAL (adhesives, batting, fasteners, foam, grommets, hooks & loop, thread, tools, zippers), FURNITURE (blind tack tape, buttons, D-rings, decorative nails, webbing), MARINE (acrylic canvas from Outdura/Sattler, clear vinyl cleaners, hidem/welt trim, marine fabric), AUTO (headliner, carpet, tonneau covers), DRAPERY (buckram, hooks, lining), and specialized VINYL collections featuring Morbern Marine and Automotive vinyls, FABRICS including Outdura Ovations and Protextures, LEATHER (Rio Collection), and MESH products for sling seating. The product lineup is complemented by tools and accessories including grommet kits, staple guns, and sewing machine parts. The company positions itself as serving home, marine, and automotive interior industries with an emphasis on marine and canvas industry products.
Differentiator
Problem solved
Functional benefit
Products and services
- Adhesives and Glues Adhesive and glue products used by upholstery professionals for bonding fabric, foam, and trim materials in furniture, marine, automotive, and drapery applications.
- Batting and Dacron Padding and cushioning materials used beneath upholstery fabric to provide shape, loft, and smoothness for furniture, automotive, and marine seating applications.
- Binding and Braided Elastic Edge binding trim and braided elastic materials used to finish upholstery edges and provide flexible support in cushioning and edge finishing applications.
- Cleaners and Polishes Cleaning and polishing products formulated for upholstery, marine vinyl, leather, and automotive interior surfaces.
- Snap Fasteners and Studs Snap fasteners, studs, and associated hardware including sock-back, pronged, ring, and screw-back varieties used in marine canvas, automotive, and upholstery applications.
- Upholstery Foam Cushion foam sold by the sheet used for furniture, marine seating, and automotive interior cushion construction.
- Grommets and Washers Self-piercing grommets, plain grommets, washers, and setting tools used in marine canvas, awnings, tarps, and upholstery projects.
- Hook and Loop Fasteners Hook and loop fastener products for removable upholstery attachments in marine, automotive, and furniture applications.
- Upholstery Thread Specialty thread including bonded nylon, polyester, and PTFE threads used for heavy-duty sewing in upholstery, marine canvas, and leather applications.
- Upholstery Tools Specialty hand tools including grommet setting tools, pneumatic tools, hog ring pliers, and tack strip tools used by professional upholsterers.
- Zippers and Slides Zippers and zipper slides used in marine cushions, upholstery, and related sewn applications.
- Furniture Upholstery Supplies Specialized furniture upholstery items including blind tack tape, upholstery buttons and button plugs, decorative nailhead trim, and jute webbing for traditional furniture upholstery construction.
- Marine Acrylic Canvas Marine-grade acrylic canvas fabric sold by the yard for biminis, boat covers, enclosures, and exterior marine canvas applications.
- Marine Fabric Specialty marine interior fabrics including vinyl and coated materials for marine seating and interior applications.
- Boat Fittings and Hardware Stainless steel and corrosion-resistant boat fittings and hardware used in marine canvas installation and boat refurbishment.
- Clear Vinyl Products Clear and coated vinyl products including Strataglass and sheet vinyl used for boat enclosure windows and clear marine applications.
- Marine Hidem and Welt Marine-specific hidem and welt trim products used for finishing edges and seams in marine upholstery and canvas work.
- Automotive Headliner Materials Automotive headliner fabric, foam-backed headliner material, and headliner adhesive for automotive interior roof replacement and refurbishment.
- Automotive Carpet Automotive carpet products including replacement carpet kits and materials used in automotive interior restoration.
- Tonneau Cover Materials Materials and components used to fabricate or repair truck tonneau covers.
- Drapery Buckram Drapery buckram used to stiffen and shape drapery headings and pleats in custom window treatment fabrication.
Companies that use Action Upholstery Supply
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Action Upholstery Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action Upholstery Supply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- MorberncoreMajor brand partner for expanded vinyls. Morbern is a leading manufacturer of marine and automotive vinyls. Action Upholstery Supply offers extensive Morbern product lines including Morbern Automotive vinyls and Morbern Marine Vinyl in multiple product tiers.
- Outdura/SattlercorePrimary supplier of acrylic canvas products for marine and outdoor applications. Offers Outdura acrylic canvas including Ovations II, III, IV product lines and Sattler marine canvas. Products feature UV/mildew resistance for outdoor use.
- SeascapemajorMarine vinyl supplier featuring Seascape Vinyl Hidem and marine-grade vinyl products. Known for long track record in tough UV and marine environments.
- Crystal Clear and StrataglassmajorMarine vinyl window materials for enclosure and dodger applications. IMAR cleaning and polish products also offered for protective treatment.
- Marine Fabrics Association International (MFAI)minorIndustry association for marine fabrics. Action Upholstery Supply maintains membership and displays affiliation logo on website footer.
- International Fabricare Institute (IFAI)minorIndustry association for fabric and equipment professionals. Action Upholstery Supply maintains membership and displays affiliation logo on website footer.
- YKKmajorSupplier of YKK SNAD fasteners featuring adhesively attached snap fastener components designed for marine applications using 3M VHB adhesive technology.
- C.S. OsbornemajorDistributor of C.S. Osborne professional-grade hand tools including staple lifters, button presses, decorative nail pliers, grommet dies, and punches. American-made quality tools for upholstery professionals.
- ZenithmajorFeatured vinyl brand partner offered through the company. Zenith vinyl products featured as top category with promotional web banners.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Action Upholstery Supply competitors and assessment
Company assessmentOthers
- C.S. Osborne: C.S. Osborne is a manufacturer of professional upholstery hand tools that Action distributes; comparable as an upstream supplier whose direct-to-customer channel choices affect Action's tool assortment and margins.
- Morbern: Morbern is a key supplier-partner and manufacturer of marine and automotive vinyls that Action distributes; it is comparable as a vertically-integrated vinyl maker that could choose to disintermediate distributors in the future.
Broad incumbents
- Hobby Lobby: Hobby Lobby is a broad incumbent craft and home retailer with fabric and basic upholstery assortments, addressing an overlapping DIY/consumer customer base though less trade-focused.
- Amazon Business: Amazon Business is a broad incumbent offering upholstery, marine, and craft supplies to business buyers with one- to two-day shipping nationwide, representing a scale and logistics competitor that can substitute for specialty distributors on commodity SKUs.
- JOANN: JOANN is a broad incumbent fabric and craft retailer with a sizable upholstery and home décor assortment, serving a more DIY/craft customer but competing for the same project-based fabric and notion spend.
Direct peers
- Wawak: Wawak is a direct peer supplying sewing, upholstery, and industrial notions, threads, and tools to trade and commercial customers — overlapping Action's general-supplies and furniture/marine notions assortment.
- UpholsterySupplies.com (Cutting Edge Upholstery Supply): UpholsterySupplies.com is a direct peer — an online upholstery supply retailer offering foam, tools, fabrics, fasteners, and trim to trade and DIY customers with a comparable catalog and target market.
- Sailrite: Sailrite is a direct competitor — a wholesale and retail e-commerce supplier of marine canvas, upholstery fabric, foam, hardware, and tools serving DIY marine, RV, and home upholstery customers with a very similar catalog and trade/DIY positioning.
- OnlineFabricStore.net: Online Fabric Store is a direct peer offering upholstery, drapery, marine, and outdoor fabrics plus basic upholstery supplies, serving DIY and small-trade customers through e-commerce with comparable product breadth.
- The Foam Factory: The Foam Factory is a direct peer specializing in foam products (cushions, mattress toppers, replacement foam) sold direct to consumers and trade — overlapping heavily with Action's foam category and DIY upholstery customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Action Upholstery Supply social profiles
Digital presenceAction Upholstery Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Upholstery Supply leadership team
Management profileNumber of profiles
Action Upholstery Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Upholstery Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Upholstery Supply
What does Action Upholstery Supply do?
Action Upholstery Supply is a wholesale distributor of upholstery supplies operating from Sarasota, Florida since 1987. The company distributes fabrics, vinyl, foam, fasteners, tools, adhesives, hardware, and related materials to trade professionals serving the furniture, marine, automotive, and drapery industries. Products are organized into specialized categories such as marine acrylic canvas, boat fittings, automotive headliner and carpet, upholstery foam, and drapery buckram, supplied under multiple recognized brand names including Sailrite, Midwest Fastener, and Putnam Leather.
Is Action Upholstery Supply a public or private company?
Action Upholstery Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Upholstery Supply founded?
Action Upholstery Supply was founded in 1987. It employs 11 to 50 people.
Where is Action Upholstery Supply based?
Action Upholstery Supply is headquartered in Sarasota, United States, in the North America region.
How does Action Upholstery Supply make money?
Two revenue lines are on record. Wholesale Supplies Distribution is the primary driver. The others are retail E-commerce Sales.
Who are Action Upholstery Supply's main competitors?
Others on record are C.S. Osborne and Morbern. Broad incumbents are Hobby Lobby, Amazon Business and JOANN. Direct peers are Wawak, UpholsterySupplies.com (Cutting Edge Upholstery Supply), Sailrite, OnlineFabricStore.net and The Foam Factory.
Does Action Upholstery Supply have an API?
No public API is recorded for Action Upholstery Supply.
What industry is Action Upholstery Supply in?
Action Upholstery Supply's product category is Upholstery Supplies Distribution. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRALADAI, Upholstery & Drapery Fabric Retail. Its NAICS code is 4232 and its SIC code is 5020.