Van Andel Arena

What Van Andel Arena does

Van Andel Arena is a privately operated, government-owned multi-purpose entertainment venue located at 130 West Fulton Street in Grand Rapids, Michigan. Opened in 1996, the 11,000+ seat arena has hosted 30 years of concerts, family shows, sporting events, and corporate functions, attracting more than 600,000 attendees annually. The facility is owned by the City of Grand Rapids and Kent County through the Grand Rapids-Kent County Convention/Arena Authority (CAA), and is managed by ASM Global under a long-term operating agreement with day-to-day operations handled by Legends Global Grand Rapids.

The venue operates as an event-driven platform with a diversified revenue model across four streams: ticket sales (via box office, AXS.com, and authorized third-party platforms), premium seating and suite rentals, food and beverage concessions (exclusively operated by Legends Global Food & Beverage, including the Consumers Credit Union Club Restaurant & Bar), and corporate sponsorships targeting brand exposure to 600,000+ annual attendees. Anchor tenants include the Grand Rapids Griffins (AHL hockey, 36+ home games/season), Grand Rapids Gold (NBA G League), and Grand Rapids Rise (Pro Volleyball Federation, 24 games/season), complemented by touring content booked through Live Nation and AEG Presents.

The underlying technology stack is a conventional venue management platform operated by ASM Global across 350+ venues worldwide, with accessibility infrastructure (sensory rooms, ADA-compliant seating, assisted listening devices) as a notable operational feature. The venue is sustained by partnerships with DK Security for event security, Staffing Inc. for custodial operations, and a roster of corporate sponsors including Acrisure (flagship) and Consumers Credit Union (naming rights). Van Andel Arena ranks #13 worldwide and #6 in North America (Billboard, 2023) for venues with 10,001-15,000 capacity, reflecting sustained demand strength in the mid-size arena category.

Name

Van Andel Arena

Legal name

Legends Global Grand Rapids

Website

https://vanandelarena.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Van Andel Arena is an 11,000+ seat government-owned entertainment venue in Grand Rapids, Michigan, hosting 600,000+ annual attendees through concerts, sporting events, and family shows, managed by ASM Global and operated by Legends Global Grand Rapids.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live entertainment venue
• Concert arena hosting
• Professional sports events
• Premium suites seating
• Event sponsorship advertising

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for concerts, sporting events, family shows, and other entertainment events. Tickets sold through box office, AXS.com, and third-party platforms.
2. Premium Seats & Suites: Revenue from premium seating options including suites, dens, and VIP experiences for corporate and individual customers
3. Food & Beverage Concessions: Exclusive food and beverage services provided by Legends Global Food & Beverage. Includes concession stands, portable vendors, and the Consumers Credit Union Club Restaurant & Bar
4. Corporate Sponsorships & Advertising: Sponsorship opportunities providing brand exposure to 600,000+ annual attendees. Includes naming rights, signage, promotional campaigns, and cross-promotional opportunities with corporate partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Van Andel Arena is an 11,000+ seat multi-purpose entertainment venue in Grand Rapids, Michigan that hosts concerts, family shows, sporting events, and private functions. It operates as home venue for three professional sports teams (Grand Rapids Griffins AHL hockey, Grand Rapids Gold NBA G League, Grand Rapids Rise Pro Volleyball Federation) and runs the annual Great Lakes Invitational collegiate hockey tournament. The venue offers premium seats and suites, the Acrisure Lounge, and the Consumers Credit Union Club Restaurant & Bar, with food and beverage operated by Legends Global Food & Beverage and overall venue management by ASM Global.

Product overview

Van Andel Arena is a premier entertainment venue in Grand Rapids, Michigan offering a unified platform of live event experiences. The core product is the 11,000+ seat arena hosting concerts, family shows, and sporting events. It supports a portfolio of sub-products including home games for the Grand Rapids Griffins (hockey), Grand Rapids Gold (basketball), and Grand Rapids Rise (volleyball), plus the annual Great Lakes Invitational hockey tournament. Premium offerings include Suites, Premium Seats, and the Acrisure Lounge. Food and beverage is handled through the Consumers Credit Union Club Restaurant & Bar and Legends Global concession stands. The venue also provides accessibility services, ticketing, event booking, and advertising/sponsorship opportunities. Managed by ASM Global and operated by Legends Global Grand Rapids.

Differentiator

Problem solved

Functional benefit

Products and services

• Van Andel Arena (Main Venue)
• Grand Rapids Griffins Home Games

Quantifiable outcome

• 600,000+ annual attendees across all events
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• ASM GlobalcoreStrategic or Co-development PartnerASM Global is the world's leading producer of entertainment experiences and the venue management company that operates Van Andel Arena. They provide venue strategy, event booking, operations management, and cutting-edge technologies to maximize venue performance. ASM Global manages over 350 venues worldwide.
• Legends Global Food & BeveragecoreStrategic or Co-development PartnerExclusive in-house food and beverage provider for Van Andel Arena. Legends Global Food & Beverage manages all concessions, catering, and the Consumers Credit Union Club Restaurant & Bar. They collaborate with local chefs, farmers, and artisans to create menus reflecting community character.
• AcrisureflagshipGTM or Marketing PartnerMajor corporate sponsor and community partner of Van Andel Arena. Acrisure provides community outreach programs supporting local organizations with complimentary event access. Nearly 200 community members attended events through their partnership in 2023.
• DK SecuritycoreImplementation/ SI/ Consulting PartnerEvent security provider for Van Andel Arena. DK Security provides uniformed security, crowd control, armed security, undercover agents, executive protection, and security consulting for all public events at the venue.
• Staffing Inc.coreImplementation/ SI/ Consulting PartnerCustodial and changeover staffing partner for Van Andel Arena. Staffing Inc. specializes in temporary and permanent placement for service industries, providing pre-screened, trained associates for events and venue operations.
• Live Nation EntertainmentcoreChannel Partner/ Reseller/ DistributorMajor concert promoter that produces and books touring shows at Van Andel Arena. Live Nation brings major touring acts including Luke Bryan, Justin Timberlake, Phish, and many others to the venue.
• AEG PresentscoreChannel Partner/ Reseller/ DistributorConcert promotion partner bringing shows to Van Andel Arena including Kacey Musgraves and other major acts. AEG Presents is one of the world's leading live entertainment companies.
• Consumers Credit UnionflagshipGTM or Marketing PartnerNaming rights partner for the Consumers Credit Union Club Restaurant & Bar at Van Andel Arena. Full-service restaurant and bar located on the lower level, operated by Legends Global Food & Beverage.
• Grand Rapids GriffinscoreStrategic or Co-development PartnerPrimary tenant - American Hockey League team affiliated with NHL's Detroit Red Wings. Home games at Van Andel Arena with 36+ home games per season.
• Grand Rapids GoldcoreStrategic or Co-development PartnerNBA G League developmental team affiliated with Denver Nuggets. Home games played at Van Andel Arena.
• Grand Rapids RisecoreStrategic or Co-development PartnerProfessional women's volleyball team in Pro Volleyball Federation. Playing 24 games per season at Van Andel Arena since inaugural 2024 season. Led by Coach Cathy George.
• Wheel the WorldminorGTM or Marketing PartnerAccessibility travel platform partnership through Experience Grand Rapids and Disability Advocates of Kent County, promoting accessible travel to Van Andel Arena for guests with disabilities.
• Aunt FlowminorGTM or Marketing PartnerWoman-owned business providing free, organic menstrual products to patrons. Dispensers located in women's restrooms throughout Van Andel Arena.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bridgestone Arena: 17,000-seat arena in Nashville, Tennessee, home to the NHL Predators and managed by ASM Global. Direct comparable: ASM Global-operated mid/large arena hosting concerts, family shows, and an NHL anchor tenant, with similar sponsorship and premium-seating revenue mix.
• Xcel Energy Center: ~18,000-seat arena in Saint Paul, Minnesota, home to the NHL Wild and managed by ASM Global. Direct comparable: ASM Global-operated arena with NHL anchor tenant, similar concert touring program and corporate sponsorship model.
• Amalie Arena: ~19,900-seat arena in Tampa, Florida, home to the NHL Lightning and managed by ASM Global. Direct comparable: ASM Global-operated arena with NHL anchor tenant, similar corporate sponsorship model, and comparable concert touring content strategy.
• Nationwide Arena: ~18,500-seat arena in Columbus, Ohio, home to the NHL Blue Jackets and managed by ASM Global. Direct comparable: ASM Global arena with NHL anchor tenant, comparable mid-sized Midwest market positioning and touring content strategy.
• T-Mobile Center: ~19,500-seat arena in Kansas City, Missouri, managed by ASM Global. Direct comparable: ASM Global-operated arena with similar mix of concerts, sports, and family shows; relevant for Midwest touring content competition and mid-market positioning.
• PPG Paints Arena: ~18,400-seat arena in Pittsburgh, Pennsylvania, home to the NHL Penguins and managed by ASM Global. Direct comparable: ASM Global-operated arena with NHL anchor tenant, comparable revenue model across tickets, suites, F&B, and sponsorships.
• Little Caesars Arena: ~20,000-seat arena in Detroit, Michigan, shared home of the NHL Red Wings and NBA Pistons. Direct comparable: Michigan-based arena with similar market demographics, NHL anchor tenant, and ASM-affiliated operations; relevant for proximity competition and content overlap.
• CHI Health Center: ~18,300-seat arena in Omaha, Nebraska, managed by ASM Global (formerly CenturyLink Center). Direct comparable: ASM Global-operated arena with similar concert, sports, and convention programming; comparable mid-sized Midwest market profile.
• BOK Center: ~19,000-seat arena in Tulsa, Oklahoma, managed by ASM Global. Direct comparable: ASM Global-operated arena hosting concerts, family shows, and sporting events; comparable business model with concert touring and premium seating as primary revenue drivers.
• Gainbridge Fieldhouse: ~17,900-seat arena in Indianapolis, Indiana, home to the NBA Pacers, managed by ASM Global. Direct comparable: ASM Global-operated arena with major professional sports tenant and full concert touring program; comparable revenue model with premium seating and naming-rights sponsorships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VanAndelArena
• YouTubeyoutube.com/channel/UCtXslNd3wBRAR1s6XS72G6Q?view_as=subscriber
• Facebookfacebook.com/VanAndelArena
• LinkedInlinkedin.com/company/van-andel-arena
• Instagraminstagram.com/vanandelarenagr
• TikToktiktok.com/@vanandelarena
• Pinterestpinterest.com/vanandelarena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Andel Arena