Oklahoma Wildcatters

What Oklahoma Wildcatters does

The Oklahoma Wildcatters is a professional bull riding team that competes in the PBR (Professional Bull Riders) Camping World Team Series, a structured league that has expanded from 8 to 10 franchises. The team is headquartered at 1001 N. Broadway in Oklahoma City, Oklahoma, and was established as a 2023 entity. Its on-field product is participation in the PBR Teams Series, where elite bull riding athletes represent the Wildcatters brand in scheduled competition events. Off the field, the organization delivers fan-facing products including live event experiences (such as Wildcatter Days 2025 and the PBR Challenge at the Oklahoma State Fair), official team merchandise, and digital fan engagement content.

The team's commercial operation is built on three revenue streams: event ticket sales (distributed through Ticketmaster), merchandise sales (via a dedicated e-commerce storefront at shopthewildcatters.com plus on-site event booths), and sponsorship and media rights revenue. Sponsorship is anchored by a portfolio of regional and national brands including Monster Energy, Ditch Witch, Boot Barn (Rank 45), Auris, and Zone Jalapeno. Distribution is hybrid: digital-first for both ticketing and merchandise with nationwide e-commerce shipping, complemented by physical on-site retail at venues. Marketing is conducted across organic social media, an email newsletter, partner cross-promotion, and live experiential events.

The business has no disclosed technology product or AI component; it operates as a traditional professional sports franchise. Ownership is private with no publicly disclosed parent company, founder identity, or institutional investor. The team benefits from league-level capital and commercialization infrastructure provided by PBR and its billionaire backers (Marc Lasry, Egon Durban, Johnny Morris), which indirectly underwrites media rights and event production. Customer segments are split between sports fans and entertainment consumers (primary, broad-based) and regional/local corporate sponsors (secondary, concentrated). No revenue, headcount, or financial performance data is publicly disclosed.

Name

Oklahoma Wildcatters

Legal name

Oklahoma Wildcatters

Website

https://pbrwildcatters.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Professional bull riding
• Live sports entertainment
• Team merchandise sales
• PBR team series
• Rodeo sports team

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: Revenue generated from ticket sales to live bull riding events and matches in the PBR Teams Series. Fans purchase tickets through Ticketmaster to attend Wildcatters home and away events.
2. Merchandise Sales: Sale of official Wildcatters branded merchandise including apparel (hats, t-shirts, outerwear), accessories, and fan gear through the team's e-commerce storefront (shopthewildcatters.com).
3. Sponsorship and Media Rights: Revenue from corporate sponsorships, brand partnerships, and media rights deals. PBR has attracted billionaire investors and secured commercialization deals including revenue-sharing arrangements and media rights contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oklahoma Wildcatters is a professional bull riding team competing in the PBR Camping World Team Series. The organization delivers live bull riding entertainment featuring elite athletes, sells official team merchandise through a dedicated e-commerce storefront, and generates revenue through corporate sponsorships with regional brands.

Product overview

Oklahoma Wildcatters is a professional bull riding team competing in the PBR Teams Series. The organization offers live bull riding events featuring elite riders, official team merchandise through its online store, and fan engagement through contests and giveaways. The team is inspired by Oklahoma's pioneer heritage and embodies grit and determination in competitive bull riding.

Differentiator

Problem solved

Functional benefit

Products and services

• Oklahoma Wildcatters Bull Riding Events Live bull riding events where fans watch elite athletes from the Oklahoma Wildcatters compete against the toughest bulls as part of the PBR Camping World Team Series. Tickets are sold through Ticketmaster.
• Official Wildcatters Merchandise Official team merchandise including hats, t-shirts, and premium outerwear featuring the Wildcatters brand, sold through the team's dedicated e-commerce storefront with nationwide shipping.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• PBR (Professional Bull Riders)coreStrategic or Co-development PartnerOklahoma Wildcatters is a member team of the PBR Camping World Team Series. PBR provides the professional league structure, event organization, media rights, and brand platform for the team to compete in elite bull riding competitions.
• Monster EnergymajorGTM or Marketing PartnerMonster Energy is an official sponsor/partner of the Oklahoma Wildcatters, providing brand association with extreme sports energy and lifestyle marketing through team events and promotions.
• Ditch WitchmajorGTM or Marketing PartnerDitch Witch is an official partner of the Oklahoma Wildcatters, providing sponsorship visibility and cross-promotional marketing. Ditch Witch is an Oklahoma-based equipment manufacturer.
• Boot Barn / Rank 45majorGTM or Marketing PartnerBoot Barn carries the Rank 45 brand which is featured as a partner sponsor of the Oklahoma Wildcatters. The partnership provides western/lifestyle brand visibility and merchandise cross-promotion.
• AurisminorGTM or Marketing PartnerAuris is listed as a partner sponsor on the Oklahoma Wildcatters website, providing brand visibility and potential marketing collaborations.
• Zone Jalapeno Lime CanminorGTM or Marketing PartnerZone Jalapeno Lime Can is listed as a partner sponsor with a logo presence on the Oklahoma Wildcatters website, indicating a sponsorship or marketing relationship.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for Oklahoma Wildcatters events, providing event ticketing infrastructure, distribution, and sales processing for live bull riding events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kansas City Outlaws: PBR Teams Series franchise competing in the same league and using identical business mechanics (Ticketmaster, merchandise e-commerce, regional sponsorships). Directly comparable in operational structure and franchise economics.
• Nashville Stampede: Another PBR Camping World Team Series franchise, directly competing in the same league with the same business model: live bull riding events, merchandise, and sponsorship-driven revenue. Comparable in scale, structure, and operational mechanics.
• Austin Gamblers: PBR Camping World Team Series franchise offering the closest direct peer comparison: same league, same sport, similar ticket/merchandise/sponsorship revenue mix, and overlapping geographic audience in the southern U.S.
• Texas Rattlers: PBR Teams Series franchise based in Texas, operating with the same league structure, revenue model, and competitive format as the Oklahoma Wildcatters. Directly comparable in size, sport, and go-to-market approach.

Broad incumbents

• National Finals Rodeo (NFR): PRCA's premier championship event, attracting the largest audience in U.S. rodeo. Competes with PBR for sponsorship dollars, broadcast attention, and consumer mindshare within the rodeo-sports ecosystem.
• PBR (Professional Bull Riders): The parent league and governing body that owns the PBR Teams Series structure. While not a direct franchise competitor, PBR sets league economics, media rights, and event scheduling that drive every revenue stream of the Wildcatters.
• PRCA (Professional Rodeo Cowboys Association): The largest traditional rodeo sanctioning body in the U.S. While PRCA operates individual-event rodeo competitions rather than team bull riding, it addresses an overlapping fan base and competes for rodeo-sports sponsorships and consumer attention.

Emerging players

• Teton Ridge: A newer player in western/rodeo sports entertainment backed by significant capital, building complementary content, events, and lifestyle properties. Operates in adjacent but partially overlapping consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OKWildcatters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma Wildcatters