What Teton Ridge does

Teton Ridge is a privately held Western sports, media, and entertainment company that operates a vertically integrated portfolio of rodeo-centric assets. The company's core operating subsidiaries include the Cowboy Channel broadcast network (the exclusive broadcaster of the Wrangler National Finals Rodeo, covering 600+ PRCA-sanctioned events annually), the Cowboy+ streaming application (with 24/7 livestreams and over 900 hours of on-demand rodeo and Western lifestyle content), The American Rodeo (an annual flagship live event drawing 45,000+ fans), the Arizona Ridge Riders professional bull riding team competing in the PBR Team Series, Cowboys & Indians magazine, and The American Performance Horseman event. The company is headquartered in Tetonia, Idaho, with a production office in Fort Worth, Texas, and is backed by TWG Global as its parent holding company.

Teton Ridge's business model spans four primary revenue streams: recurring streaming subscriptions (Cowboy+), broadcast advertising on the Cowboy Channel, entertainment content licensing through Teton Ridge Entertainment (film, TV, and documentary rights including Lonesome Dove, John Wayne life rights, and High Noon), and team/event sponsorship (e.g., Energy Transfer as presenting sponsor of Arizona Ridge Riders). Distribution is multi-channel: owned broadcast (CBS family of networks via PBR Team Series deals reaching 26+ million fans), owned streaming (Cowboy+), theatrical and streaming partnerships (Netflix for the Lainey Wilson documentary, Tubi for the Gonzaga documentary), live event ticketing, and print/digital publishing.

The company's underlying technology stack includes an Edge AI Rodeo Analytics Platform built on Palantir Foundry, NVIDIA Holoscan, and RTX PRO 6000 Blackwell Server Edition GPUs, deployed at live rodeo venues to run computer vision models for real-time rider, horse, and bull performance analysis, animal welfare monitoring, and broadcast enhancement. The company employs 11-50 people and was operating as of 2026 with an active product, content, and IP acquisition cadence.

Name

Teton Ridge

Legal name

Teton Ridge LLC

Website

https://tetonridge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Teton Ridge is a privately held, TWG Global-backed Western sports, media, and entertainment company that operates the Cowboy Channel broadcast network, Cowboy+ streaming app, the Arizona Ridge Riders PBR team, The American Rodeo event, Cowboys & Indians magazine, and a film/TV division managing Lonesome Dove, John Wayne, and High Noon rights.

Ownership category

akta.pro rank

Product category

Western Sports Media & Entertainment

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Cable & Other Pay Television Services (4841), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industries

News OTT & Live News Streaming Channels (MPABAHAK), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Western sports media
• Rodeo streaming platform
• Professional bull riding
• Western entertainment production
• Country lifestyle publishing

Headquarters

HQ city

Tetonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Streaming Subscriptions (Cowboy+): Cowboy+ streaming app provides 24/7 livestreams and on-demand content access to subscribers, offering all-access pass to pro rodeo sports, stories, and Western lifestyle content including National Finals Rodeo, The American Contender Tournament, and The American Rodeo.
2. Broadcast Advertising: Cowboy Channel broadcast network generates advertising revenue from 600+ PRCA-sanctioned rodeo events and programming including Western Sports Round-Up and ProRodeo Tonight, available on cable and streaming platforms.
3. Entertainment Content Licensing: Teton Ridge Entertainment produces and licenses film, television, and new media content based on Western-focused intellectual property including the Lonesome Dove franchise, John Wayne life rights, and High Noon adaptation rights.
4. Team and Event Sponsorship: Sponsorship partnerships with companies like Energy Transfer providing presenting sponsor status, youth program branding, jersey sponsorships, and season-long social media content series in exchange for partnership fees.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Teton Ridge is a vertically integrated Western sports, media and entertainment company that owns and operates The Cowboy Channel 24/7 broadcast network, the Cowboy+ premium streaming app, the annual The American Rodeo live event, the Arizona Ridge Riders PBR Team Series franchise, Teton Ridge Entertainment film and television production, and Cowboys & Indians lifestyle magazine. Its portfolio also includes a proprietary Edge AI Rodeo Analytics Platform built with Palantir Foundry and NVIDIA Holoscan to deliver real-time performance analytics for rodeo competitors, livestock and broadcasters.

Product overview

Teton Ridge is a Western sports, media, and entertainment company operating a platform-plus-channels architecture. Its core product portfolio includes the Cowboy+ streaming app and The Cowboy Channel television network (together providing 600+ PRCA-sanctioned rodeo events annually), live events anchored by The American Rodeo, the Arizona Ridge Riders professional bull riding team, the Cowboys & Indians media publication, and Teton Ridge Entertainment for film and television production. The company also operates an Edge AI analytics platform powered by Palantir Foundry and NVIDIA infrastructure to deliver real-time rodeo performance data. These products are unified under Teton Ridge's leadership to deliver live rodeo coverage, Western lifestyle content, and Western-themed entertainment across streaming, broadcast, print, and theatrical formats.

Differentiator

Problem solved

Functional benefit

Brands

• Arizona Ridge Riders: Teton Ridge-owned professional bull riding team, Arizona's newest professional sports team competing in the PBR Team Series.
• The Cowboy Channel
• Cowboy+
• The American Rodeo
• Cowboys & Indians (C&I)
• The American Performance Horseman
• Teton Ridge Entertainment

Products and services

• The Cowboy Channel A 24/7 television broadcast network dedicated to Western sports, including professional rodeo, bull riding and related lifestyle programming, for cable, satellite and streaming carriage audiences.
• Cowboy+ A premium subscription streaming app that delivers Western sports, rodeo and lifestyle content to consumers on mobile, web and connected TV devices.
• The American Rodeo An annual live professional rodeo event that serves as a flagship Western sports property, offering ticketed live experiences, broadcast coverage and a major sponsorship and brand-activation platform for partners.
• Arizona Ridge Riders A Professional Bull Riders (PBR) Team Series franchise owned and operated by Teton Ridge, giving the company direct participation in elite professional bull riding competition and related media rights.
• Teton Ridge Entertainment A film and television production studio that develops and produces Western-themed content built around iconic IP such as Lonesome Dove, John Wayne films and High Noon, and licenses finished content to broadcasters and streaming platforms including Netflix and Tubi.
• Cowboys & Indians (C&I) Magazine A long-running Western lifestyle magazine delivered in print and digital editions, covering Western culture, fashion, travel, rodeo and country living for enthusiasts of the Western lifestyle.

Quantifiable outcome

• 10x faster rodeo performance analysis using edge AI technology
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Energy TransfercoreGTM or Marketing Partner · 25 June 2026Multi-year sponsorship partnership making Energy Transfer an official partner and presenting sponsor of Ridge Rider Days for the Arizona Ridge Riders. Includes launch of team's first Youth Bull Riding Scholarship Program and youth rider clinics for approximately two dozen young Arizona riders during training camp in Buckeye, Arizona. Energy Transfer operates natural gas pipeline infrastructure in Arizona and is developing the Desert Southwest Pipeline project.
• TubiminorChannel Partner/ Reseller/ Distributor · 6 March 2026Exclusive partnership with Tubi to stream the sports documentary 'Gonzaga: The Slipper Still Fits' starting March 6, 2026. The 74-minute film features interviews with former Gonzaga basketball players.
• Palantir TechnologiescoreTechnology or Integration · 5 December 2025Partnership to deploy real-time AI and computer vision technology at rodeo events using Palantir Foundry and AIP running on NVIDIA infrastructure. Enables 10x faster analysis of rider and animal performance data, enhancing fan engagement, athlete training, and broadcast expansion.
• NVIDIAcoreTechnology or Integration · 5 December 2025Collaboration to provide edge computing infrastructure including Holoscan platform and RTX PRO 6000 Blackwell Server Edition GPUs for real-time rodeo analytics processing data at the network edge to reduce latency and enhance operational efficiency.
• TWG AIcoreTechnology or Integration · 5 December 2025Partnership with TWG AI to develop and deploy AI-powered rodeo analytics systems combining Palantir technology with TWG AI expertise for performance tracking, animal welfare monitoring, and enhanced fan engagement.
• Thunder Road PicturesflagshipStrategic or Co-development Partner · 6 February 2025Thunder Road Pictures brought on to lead creative development for the High Noon feature film adaptation. Thomas Tull's Teton Ridge Entertainment acquired exclusive adaptation rights to the 1952 classic Western film.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Peers

• DAZN:

Broad incumbents

• INSP: General-interest Western, family, and inspirational cable network. Comparable as a broader cable operator with Western-leaning content overlap, though less focused on rodeo.
• Circle Network: Country music and lifestyle television network owned by Opry Entertainment Group. Comparable in distributing country/Western lifestyle content across cable, though centered on music rather than rodeo.

Direct peers

• RFD-TV: Rural-focused cable network with programming covering rodeo, farming, and Western lifestyle. Closest direct peer to Cowboy Channel given overlapping Western sports content, rural audience, and cable distribution model.
• PBR (Professional Bull Riders): Operator of the PBR Team Series in which Arizona Ridge Riders competes; produces Ride Pass on Pluto TV. Directly comparable as the league whose content Teton Ridge broadcasts and as a content/streaming operator in the same rodeo vertical.
• Cowboy Lifestyle Network: Digital media platform focused on Western lifestyle, rodeo, and cowboy culture content. Competes for the same Western lifestyle audience that C&I Magazine and Cowboy+ serve.
• The Cowboy Channel (pre-acquisition operator / RURAL TV): Now wholly owned by Teton Ridge but historically operated as an independent Western sports cable network. Comparable as the legacy asset that became Teton Ridge's broadcast backbone.

Emerging players

• Barstool Sports: Digital sports media brand with owned content, streaming, and merchandise. Comparable as a vertically integrated sports media platform pursuing audience-direct monetization, though focused on mainstream sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tetonridge
• Facebookfacebook.com/TetonRidgeUSA
• LinkedInlinkedin.com/company/teton-ridge-llc
• Instagraminstagram.com/tetonridge
• TikToktiktok.com/@tetonridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teton Ridge