Austin Gamblers
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Austin Gamblers firmographics
Firmographics- Name
- Austin Gamblers
- Legal name
- Austin Gamblers, LLC
- Website
- https://austingamblers.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Austin Gamblers industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK)
- akta.pro secondary industry
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Where Austin Gamblers is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Austin Gamblers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Event Tickets: Revenue generated from ticket sales for bull riding events, primarily sold through Ticketmaster platform. Major annual event is Gambler Days held at Moody Center in Austin, TX.
- Merchandise Sales: E-commerce merchandise sales through shop.austingamblers.com including apparel, accessories, and branded items. Also includes partnership merchandise collaborations such as Hooey hat collaborations.
- Sponsorships: Corporate sponsorship revenue from brand partners including Tecovas, YETI, Rock & Roll Denim, Can-Am, Land.com, and others displayed in footer partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Austin Gamblers product offering
Product offeringCore offering
The Austin Gamblers operate a professional bull riding team that competes in the PBR Teams league, fielding athletes at live rodeo/bull-riding events and hosting the annual Gambler Days showcase at the Moody Center in Austin, Texas. The franchise monetizes fan demand through ticket sales to live events, branded merchandise sold via an online store, and tiered fan-membership and rewards programs (Gambler Nation, Pick 'Em League, Wild Bill's Lil' Aces Kids Club, and the Austin Gamblers Rewards Program). Supporting revenue comes from corporate sponsorships with brands such as Tecovas, YETI, Cowboy Channel, Boot Barn, Kubota, and Lasco Wealth Management.
Product overview
Austin Gamblers is a professional bull riding team competing in the PBR (Professional Bull Riders) Teams league. The organization operates as a sports entertainment entity offering a portfolio of products and services including: the core bull riding team, the annual Gambler Days home event featuring live competition and music performances, an e-commerce merchandise store, the Gambler Nation fan membership program, the Pick 'Em League fantasy prediction game, Wild Bill's Lil' Aces Kids Club for young fans, the Gambler Gazette newsletter content platform, and the Ride for Heroes community initiative supporting military and first responder families. The company generates revenue through ticket sales, merchandise, sponsorships, and fan memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- Gambler Days Annual multi-event home showcase of the Austin Gamblers bull-riding team, held at the Moody Center in Austin, Texas, offering fans live PBR Teams competition and fan experiences.
- Gambler Merchandise Store
Quantifiable outcome
- The Austin Gamblers were crowned the 2024 PBR Teams Champions, demonstrating competitive success.
Companies that use Austin Gamblers
Customer profileSegments1 record
Ideal customer profiles2 records
Austin Gamblers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Austin Gamblers partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- TecovasminorWestern boot and leather goods brand featured as sponsor in footer. Cross-promotional opportunities with shared western lifestyle audience.
- YETIminorPremium outdoor gear and cooler brand listed as corporate partner with logo displayed in footer.
- Rock & Roll DenimminorWestern denim brand and Panhandle Western Wear co-brand featured as sponsor with merchandise collaboration potential.
- Can-AmminorATV and off-road vehicle brand listed as corporate sponsor, targeting outdoor and adventure sports enthusiasts.
- Land.comcoreNamed sponsor of Texas Cup rivalry between Austin Gamblers and Texas Rattlers. Major branding partnership for competitive rivalry series.
- Discovery Land Co.minorLuxury private club community developer featured as sponsor in footer.
- CTMS TravelminorTravel services partner providing event travel and accommodation services for fans attending events.
- Delta Air LinesminorMajor airline brand listed as sponsor, providing potential travel partnerships for team travel and fan travel benefits.
- SCHEELSminorOutdoor recreation retailer with sporting goods sponsorship presence in footer.
- ways2wellminorHealthcare and wellness partner featured in footer with affiliate tracking link.
- Folds of HonorcoreCharitable partner for Ride for Heroes program. The Austin Gamblers donate $113 per qualified 8-second ride and provide tickets to families of fallen or disabled military and first responders.
- Western Sports FoundationminorNon-profit partner supporting western sports athletes and their causes.
- Nolan Ryan FoundationminorCharitable foundation partner featured in community support section.
- Texas RattlerscoreRival PBR Team and Texas Cup rivalry competitor. Land.com is sponsor of this rivalry series between the two Texas-based teams.
- TicketmastercorePrimary ticketing platform for all Austin Gamblers events including Gambler Days, regular season games, and special events.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Austin Gamblers competitors and assessment
Company assessmentDirect peers
- Arizona Ridge Riders: Western-U.S. based PBR Teams franchise; directly comparable in audience demographic, sponsor categories, and event format.
- Kansas City Outlaws: PBR Teams franchise operating under identical league rules and revenue model. Comparable in headcount, fan-base size, and competitive positioning within the 26-team league.
- Oklahoma Freedom: PBR Teams league peer in a comparable mid-size market with the same franchise economics, sponsorship model, and fan engagement programs.
- Texas Rattlers: Direct PBR Teams league competitor based in Texas and the Austin Gamblers' named rival in the Land.com Texas Cup series. Competes in the same league with identical revenue model (tickets, merch, sponsorships).
- Nashville Stampede: Another PBR Teams league franchise with the same business model, governance structure, and competitive calendar. Closely comparable in revenue mix (tickets/merch/sponsorship) and operational scale.
Emerging players
- Stockyards Championship Rodeo: Live western sports entertainment operator in the Fort Worth Stockyards. Comparable event-driven business model and overlapping audience, though operates in rodeo rather than bull riding.
Broad incumbents
- Dallas Cowboys: Elite Texas sports franchise with deep corporate sponsorship base and merchandise empire. Useful benchmark for Texas-market sponsorship pricing and DTC merchandise scalability.
- Professional Bull Riders (PBR): The parent league and governing body for all PBR Teams franchises. Owns the league IP, broadcast rights, and event format. Sets the economic ceiling for all franchise valuations including Austin Gamblers.
- Texas Longhorns Athletics: Austin-based major collegiate sports property with similar local sponsorship market and venue infrastructure (Moody Center adjacent campus). Comparable in local sponsorship competition and merchandise operations.
- Houston Texans: Major-league Texas-based sports franchise. Comparable in geographic fan-base and sponsorship overlap (Texas lifestyle brands), but operates at significantly larger scale in a more mainstream league (NFL).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Austin Gamblers social profiles
Digital presenceAustin Gamblers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austin Gamblers leadership team
Management profileNumber of profiles
Profiles1 record
Austin Gamblers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austin Gamblers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austin Gamblers
What does Austin Gamblers do?
The Austin Gamblers operate a professional bull riding team that competes in the PBR Teams league, fielding athletes at live rodeo/bull-riding events and hosting the annual Gambler Days showcase at the Moody Center in Austin, Texas. The franchise monetizes fan demand through ticket sales to live events, branded merchandise sold via an online store, and tiered fan-membership and rewards programs (Gambler Nation, Pick 'Em League, Wild Bill's Lil' Aces Kids Club, and the Austin Gamblers Rewards Program). Supporting revenue comes from corporate sponsorships with brands such as Tecovas, YETI, Cowboy Channel, Boot Barn, Kubota, and Lasco Wealth Management.
Is Austin Gamblers a public or private company?
Austin Gamblers is a private company. It is classified as unknown and is currently operating.
When was Austin Gamblers founded?
Austin Gamblers was founded in 2022. It employs 11 to 50 people.
Where is Austin Gamblers based?
Austin Gamblers is headquartered in Austin, United States, in the North America region.
How does Austin Gamblers make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are merchandise Sales and sponsorships.
Who are Austin Gamblers's main competitors?
Direct peers on record are Arizona Ridge Riders, Kansas City Outlaws, Oklahoma Freedom, Texas Rattlers and Nashville Stampede. Stockyards Championship Rodeo is listed as an emerging player. Broad incumbents are Dallas Cowboys, Professional Bull Riders (PBR), Texas Longhorns Athletics and Houston Texans.
Does Austin Gamblers have an API?
No public API is recorded for Austin Gamblers.
What industry is Austin Gamblers in?
Austin Gamblers's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAHAK, Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters, with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 7131 and its SIC code is 7900.