N1 Partners Group

What N1 Partners Group does

N1 Partners Group is a privately held multi-brand iGaming affiliate program founded circa 2018 and headquartered in Willemstad, Curaçao, with operational offices in Warsaw, Tbilisi, Valletta, and Belgrade and a stated global headcount of 800-900+ employees. The company operates a portfolio of 14+ Curaçao-licensed casino and sportsbook brands — including N1Bet, JooCasino, Lucky Hunter, N1 Casino, Slot Hunter, and RollXO — covering online casino, sports betting, and a recently launched Prediction Markets vertical for real non-sporting events. Its underlying technology is built on the SoftSwiss platform, augmented by proprietary retention mechanics (Mystery Drops, Lucky Spin, Puzzle Hunt) and a 7,000+ game library aggregated from 100 providers.

The company distributes exclusively through an affiliate channel-partner model, serving 4,000-14,000+ affiliates (webmasters, SEO specialists, media buyers, streamers, and sports traffic affiliates) who drive player acquisition in 10+ Tier-1 GEOs including Canada, Germany, Australia, New Zealand, Austria, Switzerland, Norway, Denmark, Spain, Italy, and Portugal. Its revenue model is transactional: affiliates earn through CPA (up to €700 per FTD), RevShare (tiered up to 55% lifetime with No Negative Carry Over), Hybrid (€100+ flat plus 40% RevShare), Reg2Dep (up to 70% in Tier-1), and Sub-Affiliate (5%+ lifetime) models, with monthly payouts on the first working day.

Go-to-market is anchored in heavy industry-conference presence (SiGMA, Affiliate World, Conversion Conf, iGB L!VE, MAC), structured tournament series (N1 Traffic Cups, N1 Sport Promo, N1 Puzzle Promo), and thought leadership content (N1 Insights, GEO guides). The firm has won multiple industry awards, including Best iGaming Affiliate Program at EiGE 2023, Best Affiliate Program CEE at GamingTECH Awards 2026, and Best iGaming Affiliate Program at MAC Awards 2026. The company is GDPR-compliant, holds the Affpapa Seal of Compliance, and has no disclosed external funding, parent company, or public listing.

Name

N1 Partners Group

Legal name

N1 Partners

Website

https://n1.partners

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

N1 Partners Group is a privately held iGaming affiliate program operating 14+ Curaçao-licensed casino and sportsbook brands on SoftSwiss technology, serving 14,000+ affiliates globally through CPA, RevShare, and Hybrid commission models across 10+ Tier-1 GEOs.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Program

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• IGaming affiliate program
• Online casino affiliate
• Sports betting affiliate
• Affiliate marketing network
• Multi-brand casino operator

Headquarters

HQ city

Willemstad

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commission - CPA: Cost Per Acquisition model where affiliates earn fixed commissions (up to €700) for each qualifying first-time deposit player they refer. Payments processed on the first working day of each month.
2. Affiliate Commission - Revenue Share: Lifetime revenue share model where affiliates earn percentage of Net Gaming Revenue generated by their referred players. Standard tiers: 25% (<€5K NGR), 35% (€5K-€10K NGR), 45% (>€10K NGR), with top partners reaching up to 55% and No Negative Carry Over (NNCO).
3. Affiliate Commission - Hybrid: Combination of CPA and RevShare models, offering €100+ flat fee plus 40% revenue share for qualifying partners.
4. Sub-Affiliate Commission: 5%+ lifetime revenue share for affiliates who recruit other affiliates into the program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

N1 Partners Group operates a multi-brand iGaming affiliate program built around 14+ licensed Curaçao online casino and sports betting brands, including N1Bet, JooCasino, Lucky Hunter, N1 Casino, Slot Hunter, and RollXO. The company recruits affiliate partners (webmasters, media buyers, SEO specialists, streamers) who promote these brands in exchange for commissions structured as CPA (up to €700 per FTD), RevShare (up to 55% lifetime with No Negative Carry Over), Hybrid (€100+ plus 40% RS), and Sub-Affiliate (5%+) models, with monthly payouts and dedicated personal affiliate managers. The portfolio is enhanced by proprietary retention mechanics (Mystery Drops, Lucky Spin, Puzzle Hunt), a Prediction Markets vertical on N1Bet, and tournament-based engagement programs such as N1 Sport Promo and N1 Traffic Cups.

Product overview

N1 Partners is a multi-brand iGaming affiliate platform operating 14+ casino and betting brands including N1Bet, JooCasino, and Lucky Hunter. The portfolio spans sports betting, online casinos, and prediction markets verticals. Core products are complemented by retention mechanics (Mystery Drops, Lucky Spin, Puzzle Hunt), promotional campaigns (N1 Sport Promo, N1 Traffic Cups tournaments), and the N1 Stars AffClub for affiliate partners. The company offers CPA up to €700, RevShare up to 55%, and Hybrid commission models across 10+ Tier-1 GEOs.

Differentiator

Problem solved

Functional benefit

Products and services

• N1Bet Licensed Curaçao sportsbook and online casino brand offering sports betting on football, basketball, tennis, and esports plus casino games, supporting fiat and crypto withdrawals, with bonus store redemption and sports betting bonuses. Targeted at end players via affiliate-driven traffic and serves as the host brand for the new Prediction Markets vertical.
• JooCasino Licensed Curaçao online casino featuring slots, poker, roulette, and card games with a dedicated sports betting section, supporting fiat and crypto deposits and an exclusive bonus shop. Targeted at end players via affiliate-driven traffic.
• Lucky Hunter Licensed Curaçao online casino offering fiat and cryptocurrency deposits with Mystery Drops, Lucky Spin mechanics, VIP Club, tournaments, and a diverse library of slots, table games, and live dealer experiences from 100+ providers. Targeted at end players via affiliate-driven traffic.
• N1 Partners Affiliate Program Multi-brand iGaming affiliate platform giving partners access to 14+ casino and betting brands across 10+ Tier-1 GEOs with CPA (up to €700 per FTD), RevShare (up to 55% lifetime with No Negative Carry Over), Hybrid, and Sub-Affiliate commission models, dedicated personal managers, and detailed reporting. Designed for webmasters, media buyers, SEO specialists, and streamers monetizing casino, sportsbook, and prediction market traffic.
• Prediction Markets Vertical on N1Bet Betting vertical on N1Bet offering yes/no wagering on real non-sporting events such as elections, Eurovision, and Oscars, with a lower conversion threshold than traditional sports betting. Targeted at end players and monetized via the affiliate program as a category-exclusive offering.

Quantifiable outcome

• Affiliates can earn RevShare up to 55% with No Negative Carry Over
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Clym EverndenminorStrategic or Co-development Partner · 1 July 2026BAFTA Award-winning British illustrator collaborating with N1 Partners on exclusive art performances and limited-edition merchandise for iGB L!VE 2026. Known for collaborations with Tiffany & Co., Chanel, Louis Vuitton, Vogue, Diptyque, and Hermes. Created large-scale artwork at booth using signature continuous line technique.
• Yoomoota / Taras YoomminorStrategic or Co-development Partner · 1 July 2026Artist and designer winner of A' Design Award and Good Design Award, with exhibitions at PAD London, Art Miami, and Red Dot Museum. Featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom. Created collectible toy collaboration for N1 Partners event.
• Alfaleads NetworkminorChannel Partner/ Reseller/ DistributorPerformance marketing network represented by Ksenia Gaikova, Team Lead BDM, who contributed expert insights on sports traffic strategies and betting vertical dynamics for N1 Partners article.
• THE GODS GROUPminorChannel Partner/ Reseller/ DistributorFounded by Roman Cpa Kill, contributed expert insights on Prediction Markets vertical and sports traffic strategies in N1 Partners industry content.
• SoftSwisscoreTechnology or IntegrationTechnology platform provider powering N1 Bet and other brands. N1 Partners is the first and only SoftSwiss product to offer Prediction Markets vertical with yes/no mechanics for real non-sporting events.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 7StarsPartners: Multi-brand iGaming affiliate program operating a portfolio of online casino and betting brands on the SoftSwiss platform. Closest direct competitor to N1 Partners in business model (CPA + RevShare + Hybrid), brand portfolio structure, and target affiliates.
• Alfaleads Network: Performance marketing affiliate network specializing in iGaming vertical with CPA and RevShare commission models. Already a partner/contributor to N1 Partners content; serves the same webmasters and media buyer audience with comparable offer economics.

Emerging players

• MyLead: Affiliate network with substantial iGaming vertical presence offering CPA, CPL, and RevShare campaigns. Operates as a multi-vertical affiliate hub rather than a focused iGaming program; comparable for affiliates seeking monetization alternatives to N1.
• Affilka by SOFTSWISS: Affiliate tracking platform from SOFTSWISS used by multiple iGaming operators. Directly tied to N1 Partners' underlying technology vendor; comparable as an affiliate program infrastructure competing for the same operator clients and indirectly influencing N1's product capabilities.
• StatsDrone: B2B affiliate analytics and reporting tool used by iGaming affiliates and program managers to consolidate stats across multiple programs. Comparable only as an enabling layer; overlaps with N1's affiliate dashboard functionality.

Broad incumbents

• Catena Media: Established iGaming affiliate operator (formerly Game Lounge) running licensed sportsbook and casino comparison and review sites globally. Broader portfolio and deeper regulatory footprint than N1 Partners; competes for the same affiliate traffic and operator partnerships.
• Income Access (Paysafe): Affiliate software and program management platform owned by Paysafe, providing affiliate tracking and program services to multiple iGaming operators. Competes indirectly with N1's affiliate platform layer and serves many of the same operator brands.
• Gambling.com Group: Publicly listed (NASDAQ: GAMB) affiliate marketing company operating gambling.com and similar comparison brands across regulated markets. Focused on SEO-driven organic affiliate traffic; competes for the same Tier-1 GEO players as N1's casino brands.
• Better Collective: Publicly listed (STO: BETCO) sports betting media and affiliate operator with a portfolio of comparison sites and affiliate assets across multiple GEOs. Significantly larger and more diversified than N1, but addresses the same affiliate/sportsbook referral economics.
• Oddschecker: Odds comparison and affiliate platform focused on sports betting traffic monetization. Strong in UK and EU markets with established SEO positioning; competing affiliate channel for the same sportsbook player referrals N1 routes through N1Bet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/N1Partners_
• Facebookfacebook.com/n1partners
• LinkedInlinkedin.com/company/n1partners
• Instagraminstagram.com/n1_partners?igshid=YmMyMTA2M2Y=

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N1 Partners Group