Gateway Bronco
Gateway Bronco is a privately held, founder-controlled American custom vehicle manufacturer that performs frame-off restorations and modernizations of first-generation Ford Broncos (1966-1977) for high-net-worth collectors and enthusiasts, delivering bespoke builds priced from $180,000 to over $662,000 through a direct-to-consumer, white-glove model.
- Company typePrivate
- Founded2017
- HeadquartersHamel, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gateway Bronco does
Gateway Bronco Corporation is a privately held, founder-controlled American custom vehicle manufacturer founded in 2016 by Seth Burgett (former founder/CEO of Yurbuds, sold to Harman International in 2014) and headquartered in Hamel, Illinois. The company specializes in frame-off restoration and modernization of first-generation Ford Broncos (model years 1966-1977), delivering bespoke vehicles through a Consumer Centric Design process that begins with the customer's vision and ends with a hand-built vehicle on what the company describes as a modern assembly line.
The product portfolio is anchored by three tiered editions: the entry-level FUELIE Edition (starting at $180,000), the mid-tier COYOTE Edition (starting at $250,000), and the premium LUXE-GT Edition (starting at $400,000, as-shown pricing reaching over $662,000). Builds incorporate modern Ford Coyote 5.0L V8 drivetrains, 10-speed automatic transmissions, contemporary safety features (ABS, electronic stability control), Apple CarPlay, and proprietary innovations including a patent-pending power convertible soft top and 18+ structural reinforcements per vehicle. Extended configurations include an EV Bronco, a 4-Door Bronco, and a Shelby Sport SUV sub-brand. Standard build time is approximately 18 months, backed by warranties ranging from 3 to 7 years (advertised up to 10 years) and a global on-demand Flying Doctor service program.
Gateway Bronco operates a direct-to-consumer, white-glove go-to-market model with no dealer network. Customer acquisition relies on earned media in outlets such as TopGear, Robb Report, and Motor Trend, presence at Barrett-Jackson, Velocity Invitational, Monterey Car Week, and La Jolla Concours, a proprietary 3D configurator, and direct consultation with the founder. Strategic supply partnerships with Ford (engines and VIN components), Kincer Engineering (chassis), Harrop USA (superchargers), and Woodside Credit (customer financing) underpin production. The customer base is individual high-net-worth collectors and enthusiast buyers, with documented resale premiums of $30,000-$45,000 above original purchase price and a world-record auction result validating brand positioning.
Gateway Bronco firmographics
Firmographics- Name
- Gateway Bronco
- Legal name
- Gateway Bronco Corporation
- Website
- https://gatewaybronco.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gateway Bronco is a privately held, founder-controlled American custom vehicle manufacturer that performs frame-off restorations and modernizations of first-generation Ford Broncos (1966-1977) for high-net-worth collectors and enthusiasts, delivering bespoke builds priced from $180,000 to over $662,000 through a direct-to-consumer, white-glove model.
- Ownership category
- akta.pro rank
Gateway Bronco industry classification
Industry- Product category
- Classic Vehicle Restoration and Manufacturing
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH)
- akta.pro secondary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
Keywords
Where Gateway Bronco is headquartered
LocationHeadquarters
- HQ city
- Hamel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gateway Bronco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Classic Bronco Vehicle Sales: Primary revenue from bespoke custom restoration and modernization of vintage Ford Broncos (1966-1977). Customers select from three base models (Fuelie, Coyote, LUXE-GT) with extensive customization options. Payment structure includes 33.3% deposit at order, second installment at production start, and final 33% at end of production. Build time approximately 18 months.
- Pre-Owned Bronco Sales: Occasional sales of classic Ford Broncos accepted on trade-in or consignment, including unrestored vintage Broncos.
- Expedited Build Services: Optional expedited build timeline available for additional fee for customers wanting faster delivery than standard 18-month build process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fuelie Edition - Entry-level custom Bronco starting at $180,000 with OEM suspension, 4-wheel disc brakes, and 3-year warranty. |
| One time/ perpetual license | Multi-year contract | Coyote Edition - Mid-tier custom Bronco starting at $250,000 with Kincer suspension and advanced features. |
| One time/ perpetual license | Multi-year contract | LUXE-GT Edition - Premium flagship custom Bronco starting at $400,000 with independent suspension and luxury features. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Gateway Bronco product offering
Product offeringCore offering
Gateway Bronco specializes in frame-off restoration and modernization of first-generation Ford Broncos (1966-1977), offering three customizable tiers — the entry FUELIE Edition, mid-tier COYOTE Edition, and flagship LUXE-GT Edition — built with modern Ford Coyote 5.0L V8 drivetrains, proprietary structural reinforcements, and bespoke interiors. Customers configure each build through a 3D configurator and direct consultation, with each vehicle supported by an industry-leading warranty (3-7 years) and the global Flying Doctor on-site service program.
Product overview
Gateway Bronco offers a portfolio of three distinct custom classic Bronco restoration tiers: the entry-level FUELIE Edition™ (starting at $180,000), the mid-tier COYOTE Edition™ (starting at $250,000), and the premium LUXE-GT Edition™ (starting at $400,000). The company also offers EV Broncos for electric propulsion and 4-Door configurations. All builds are customizable through their Consumer Centric Design™ process and 3D Configurator tool. Vehicles feature modern Ford Coyote 5.0L V8 engines, 10-speed automatic transmissions, and proprietary innovations including a patent-pending power convertible soft top. Build time is approximately 18 months with warranties ranging from 3 to 7 years.
Differentiator
Problem solved
Functional benefit
Products and services
- FUELIE Edition Entry-level custom first-generation Ford Bronco restoration featuring OEM suspension, 4-wheel disc brakes, a 351 Windsor engine with 3-speed manual or automatic transmission, and a 3-year bumper-to-bumper warranty; intended for buyers entering the bespoke classic-Bronco segment.
- COYOTE Edition Mid-tier custom Bronco featuring a Kincer Engineering chassis, Independent Front Suspension, Active Ride Control, a Coyote 5.0L V8 engine with 10-speed automatic transmission, and heated/cooled seats; comes with a 5-year bumper-to-bumper warranty and targets buyers seeking modern performance with classic styling.
- LUXE-GT Edition Flagship premium custom Bronco featuring Independent Suspension, Anti-Lock Brakes, Electronic Stability Control, a supercharged 5.0L Coyote V8 (460+ horsepower), Apple CarPlay, active ride control, Glasurit Piano Finish, and a 7-year bumper-to-bumper warranty; positioned as the top-tier offering for collectors seeking maximum luxury and performance.
- EV Bronco Electric-powered vintage Bronco combining first-generation Bronco styling with a modern electric drivetrain delivering 400+ horsepower and zero-emission driving; targeted at environmentally conscious luxury buyers who want classic aesthetics with EV performance.
- 4-Door Bronco Extended-configuration custom Bronco providing additional rear seating and versatility while preserving the vintage Bronco aesthetic; aimed at families or buyers who want classic style with increased passenger capacity.
- Shelby Sport SUV Specialty high-performance custom Bronco inspired by Shelby American racing heritage, incorporating performance upgrades; targeted at collectors seeking rare, racing-influenced variants.
- Flying Doctor Program On-demand, on-site expert care program providing certified Gateway Bronco technicians for maintenance and repair anywhere a customer's vehicle travels globally, included with vehicle purchase as part of warranty coverage.
Quantifiable outcome
- 100+ vehicles delivered since founding
- +3 more outcomes
Companies that use Gateway Bronco
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gateway Bronco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gateway Bronco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Woodside CreditcoreHighly recommended financing partner for Gateway Bronco customers. Provides loan services for high-value classic vehicle purchases enabling customers to finance their custom Bronco builds.
- Ford Motor CompanycoreSource of Ford Coyote 5.0L V8 engines and Ford Performance components for Gateway Bronco builds. Also source of authentic Ford VIN and frame components for restorations.
- Kincer EngineeringcoreChassis supplier for Gateway Bronco builds. Provides custom-engineered chassis for installations in restored classic Broncos.
- Carroll Shelby Automotive Program at Northeast Texas Community CollegeminorEducational partnership for the Innovators Scholarship program, providing real-world work experience at Gateway Bronco manufacturing facility for automotive students.
- McPherson CollegeminorEducational partnership for the Innovators Scholarship program, supporting automotive restoration education and workforce development in the classic vehicle industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gateway Bronco competitors and assessment
Company assessmentDirect peers
- ICON 4x4: Industry-defining custom restoration shop for classic Toyota FJ Land Cruisers, Ford Broncos, and other vintage 4x4s. Closest direct competitor to Gateway Bronco in the premium classic 4x4 restoration niche, with similar six-figure pricing and bespoke build process.
- Velocity Restorations: Custom classic truck and SUV restoration shop based in Texas. Operates in the same premium-custom classic vehicle segment with comparable price points and modern drivetrain swaps.
- East Coast Defender: Bespoke Land Rover Defender restoration and custom build company. Comparable business model of taking a vintage platform and modernizing it to a luxury standard for HNW buyers.
- Legacy Classic Trucks: Custom restoration shop for classic Chevrolet and Ford pickup trucks, including Broncos. Competes directly for HNW buyers seeking vintage pickups with modern drivetrains.
- Ringbrothers: Boutique custom classic muscle car builder known for SEMA show-quality builds. Same one-off, six-figure luxury custom vehicle space with strong brand and earned-media marketing.
- Classic Recreations: Manufacturer of officially licensed Shelby GT350/GT500 continuation cars and classic Mustang restomods. Comparable bespoke, premium-priced classic vehicle manufacturer model.
- Kindig-It Design: Custom automobile design and build shop featured on TV show Bitchin' Rides. Competes in the same premium custom-restomod space with strong media-driven brand building.
Emerging players
- Zero Labs: EV-converted classic Ford Bronco and Land Cruiser builder. Directly overlaps Gateway Bronco's EV Bronco variant and signals a credible EV-restomod direction in the same market.
Broad incumbents
- Ford Motor Company: Original manufacturer of the Bronco platform on which Gateway Bronco builds; supplies Ford Performance Coyote engines, VINs, and authentic frames. Not a competitor per se, but a critical upstream partner and adjacent incumbent shaping the broader Bronco market.
Others
- Barrett-Jackson Auction Company: Premier collector car auction house where Gateway Bronco exhibits and where its world-record first-gen Bronco sale took place. Channel and ecosystem participant rather than direct competitor, but a key driver of brand visibility and secondary-market pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gateway Bronco social profiles
Digital presenceGateway Bronco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gateway Bronco leadership team
Management profileNumber of profiles
Profiles1 record
Gateway Bronco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gateway Bronco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gateway Bronco
What does Gateway Bronco do?
Gateway Bronco specializes in frame-off restoration and modernization of first-generation Ford Broncos (1966-1977), offering three customizable tiers — the entry FUELIE Edition, mid-tier COYOTE Edition, and flagship LUXE-GT Edition — built with modern Ford Coyote 5.0L V8 drivetrains, proprietary structural reinforcements, and bespoke interiors. Customers configure each build through a 3D configurator and direct consultation, with each vehicle supported by an industry-leading warranty (3-7 years) and the global Flying Doctor on-site service program.
Is Gateway Bronco a public or private company?
Gateway Bronco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gateway Bronco founded?
Gateway Bronco was founded in 2017. It employs 11 to 50 people.
Where is Gateway Bronco based?
Gateway Bronco is headquartered in Hamel, United States, in the North America region.
How does Gateway Bronco make money?
Three revenue lines are on record. Custom Classic Bronco Vehicle Sales are the primary driver. The others are pre-Owned Bronco Sales and expedited Build Services.
Who are Gateway Bronco's main competitors?
Direct peers on record are ICON 4x4, Velocity Restorations, East Coast Defender, Legacy Classic Trucks, Ringbrothers, Classic Recreations and Kindig-It Design. Zero Labs is listed as an emerging player. Ford Motor Company is listed as a broad incumbent. Barrett-Jackson Auction Company is listed as an others.
Does Gateway Bronco have an API?
No public API is recorded for Gateway Bronco.
What industry is Gateway Bronco in?
Gateway Bronco's product category is Classic Vehicle Restoration and Manufacturing. Its primary akta.pro industry code is IMACAIAH, Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration), with a secondary code of IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 33611 and its SIC code is 3711.