What Caprae Capital does

Caprae Capital Services, operating under the trade name Caprae Capital Partners, is a private investment advisory and outsourcing firm founded in 2024 by Kevin Hong — a former business journalist of seven years who scaled two venture-backed startups before establishing the company. Headquartered in Newark, New Jersey, with operations spanning eight countries, Caprae delivers white-labeled, fully outsourced private equity services at stated pricing 30-60% below traditional providers. Its flagship Search as a Service offering packages end-to-end deal sourcing — including lead generation, email list cleansing, cold calling campaigns, financial modeling, market research, and due diligence support — at $1,250 per month plus a 2% success fee on closed deals.

The firm complements its core offering with five additional product lines: Entrepreneurship as a Service (fractional operations for growth-stage founders at $1,000/month), AI-Readiness as a Service (technology due diligence, ROI optimization, AI-driven automation, and team training, custom-priced), Tech Development (project-based MVP and full-stack builds), Post-Acquisition Strategy (fractional CXO and growth programs), and Branding as a Service (ghostwritten LinkedIn content for finance professionals at $1,250/month, capped at 15 active clients). Revenue is generated primarily through recurring monthly subscriptions across these tiers, supplemented by transaction-based success fees and project-based tech development contracts. Proprietary tooling includes LeadGen QA software, a cold call analytics platform, and AI-driven workflow automation; go-to-market is executed via an inside-sales motion anchored by the founder's personal LinkedIn brand (8,000+ followers, 250K+ monthly impressions, Amazon #1 Bestseller 'The Outlier Approach') and a Substack newsletter.

Caprae serves searchers and acquisition teams, growth-stage entrepreneurs, PE firms, investment banks, search fund CEOs, independent sponsors, and M&A advisors across the US, India, and Spain. Disclosed customer evidence includes Valwell Technologies (lead generation and strategic guidance), Gondor Capital (end-to-end support leading to a $20M+ acquisition within six months), and MBA graduates from Kellogg and UC Berkeley using the service through their search fund processes. The firm reports $110M+ in deals closed or in pipeline since January 2025, $50M+ in 2025 closed deal value, $60M+ in H1 2026 pipeline, 14 consecutive months of 20%+ month-over-month growth, and 3 intern-to-full-time conversions in early 2026 alongside partnerships with IIT Delhi, IIT Bombay, IIT Madras, IESE Business School, IE University, and CUNEF for its talent pipeline.

Name

Caprae Capital

Legal name

Caprae Capital Services

Website

https://capraecapital.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Caprae Capital Services, founded in 2024 by Kevin Hong, is a Newark-based investment advisory firm delivering white-labeled, end-to-end private equity services — including deal sourcing, fractional operations, AI-readiness consulting, tech development, and ghostwritten branding — to searchers, PE firms, and entrepreneurs across eight countries.

Ownership category

akta.pro rank

Product category

Private Equity Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Private equity services
• Deal sourcing
• Due diligence advisory
• Post-acquisition growth
• Search fund support

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Search as a Service Subscription: Monthly subscription service providing lead generation, email list cleansing, financial modeling, market research, due diligence setup, cold calling, and deal advisory. Includes team of associates. Billed monthly with a 2% success fee on closed deals.
2. Entrepreneurship as a Service: Monthly subscription at $1,000/month providing LinkedIn outreach, newsletters, email campaigns, and handwritten letter campaigns with 40 hours/month dedication.
3. Success Fees: 2% success fee on closed deals in addition to monthly subscription fees, aligning the company's success with client outcomes.
4. Tech Development (Project-based): Project-based revenue for MVP development, full-stack platforms, digital marketing tools, and project management services.
5. Custom/Enterprise Engagements: Fully customizable white-labeled services for PE firms and investment banks, including dedicated teams, scalable hours, strategic advisory, and post-acquisition support.
6. Branding as a Service: Monthly subscription at $1,250/month for ghostwritten LinkedIn posts, personal brand strategy, cross-platform repurposing, engagement playbook, and monthly performance reporting. Limited to 15 active clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caprae Capital is an end-to-end private equity services firm that provides white-labeled, fully outsourced deal sourcing, lead generation, cold calling, email automation, due diligence, financial modeling, and post-acquisition growth support for searchers, PE firms, investment banks, and entrepreneurs. Its offerings are sold as recurring subscriptions plus success fees, bundled with proprietary AI tooling and a tech stack valued at $50K+ at no extra cost.

Product overview

Caprae Capital operates as a unified platform of six interconnected service offerings, positioned as a white-labeled, fully outsourced private equity services alternative at 30-60% less cost than traditional providers. The core portfolio is anchored by Search as a Service (end-to-end deal sourcing, lead generation, and due diligence) and Entrepreneurship as a Service (fractional operations for founders), supplemented by AI-Readiness as a Service (AI adoption and automation), Tech Development (MVP to full-stack platform builds), Post-Acquisition Strategy (fractional CXO and growth programs), and Branding as a Service (ghostwritten LinkedIn content and personal brand strategy). The platform is marketed as integrated — combining deal sourcing, tech, branding, and post-acquisition support into a single engagement — with 8 countries serviced and 10–20 engagements per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Search as a Service Flagship end-to-end deal-sourcing service for searchers, acquisition teams, PE firms, and investment banks. Includes lead generation and prospecting, email list cleansing and validation, LeadGen QA software, cold calling campaigns, email automation, PR & branding, and cold call analytics. Priced at $1,250/month plus a 2% success fee on closed deals, with coverage across 8 countries.
• Entrepreneurship as a Service Fractional operations package for growth-stage entrepreneurs and founders. Covers cold calling, LinkedIn outreach, social media management, newsletters and email campaigns, handwritten letter campaigns, software development, press releases and PR, and marketing optimization. Priced at $1,000/month for 40 hours/month of dedicated support.
• AI-Readiness as a Service Service that prepares businesses for the AI era through technology due diligence, ROI optimization, AI-driven automation, process documentation, tool stack optimization, and team training & adoption. Sold under custom pricing on a pay-as-you-go basis.
• Tech Development Full-stack technology development service covering MVP development, full-stack platforms, digital marketing tools, project management, Agile implementation, and quality assurance. Sold on a project-based pricing model.
• Post-Acquisition Strategy Hands-on growth program and advisory service for scaling acquired businesses, covering growth program design, fractional CXO services, operational optimization, team expansion planning, process automation, and performance metrics. Includes deal structuring, intros to bankers and investors, and preliminary due diligence. Sold under custom pricing.
• Branding as a Service Personal brand strategy and ghostwritten content service for finance professionals, including Search Fund CEOs, PE professionals, M&A advisors, and independent sponsors. Delivers 10 ghostwritten LinkedIn posts per month, personal brand strategy, cross-platform repurposing across Twitter, Substack, and podcasts, monthly voice intake calls, engagement playbooks, and monthly performance reporting. Priced at $1,250/month with no long-term contract, capped at 15 active clients.

Quantifiable outcome

• $110M+ in deals closed or in pipeline since January 2025
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• IIT DelhicoreStrategic or Co-development Partner · 1 February 2026Indian Institute of Technology Delhi - partnership for internship program as part of Caprae's global talent pipeline expansion to India. Three standout interns converted to full-time employees in early 2026.
• IIT BombaycoreStrategic or Co-development Partner · 1 February 2026Indian Institute of Technology Bombay - partnership for internship program as part of Caprae's global talent pipeline expansion to India.
• IIT MadrascoreStrategic or Co-development Partner · 1 February 2026Indian Institute of Technology Madras - partnership for internship program as part of Caprae's global talent pipeline expansion to India.
• IESE Business SchoolcoreStrategic or Co-development Partner · 1 February 2026Partnership for internship program as part of Caprae's global talent pipeline expansion to Spain.
• IE UniversitycoreStrategic or Co-development Partner · 1 February 2026Partnership for internship program as part of Caprae's global talent pipeline expansion to Spain.
• CUNEFcoreStrategic or Co-development Partner · 1 February 2026Partnership for internship program as part of Caprae's global talent pipeline expansion to Spain.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Affinity: Affinity provides relationship intelligence and deal flow CRM software for dealmakers, including private equity and search funds. Overlaps with Caprae's relationship-management and sourcing workflow but executes as a platform rather than white-labeled services.
• Hey Rebekah Branded Content Studio: Branding-as-a-service and LinkedIn ghostwriting studios serving executives and dealmakers. Partially comparable to Caprae's Branding as a Service offering for finance professionals, with overlapping demand from PE and M&A advisor personas.
• Search FundQuest: Search FundQuest is an emerging services and resources platform catering to traditional search fund entrepreneurs. Comparable to Caprae in serving MBA graduates and search fund CEOs through the search → close lifecycle, with overlapping education and deal-sourcing content.

Direct peers

• ColdIQ: ColdIQ provides AI-driven cold outreach and lead generation services and software, including for PE sponsor and deal sourcing workflows. Directly comparable to Caprae's Search as a Service cold calling and email automation offering, with overlapping content and ghostwriting services.
• SourceScrub: SourceScrub is a deal-sourcing data and workflow platform for private equity and search funds. Comparable to Caprae as both serve PE acquisition teams seeking off-market deal flow, though SourceScrub is a pure SaaS data product while Caprae wraps sourcing in a white-labeled services offering.
• Battle Tested Labs: Battle Tested Labs operates outsourced cold calling and lead generation teams tailored to PE and SMB acquisition searches. Comparable to Caprae's cold calling campaign capability within Search as a Service and Entrepreneurship as a Service.
• Grata: Grata is an AI-native sourcing engine for private equity and investment banking targeting similar SMB and mid-market acquisition teams. Like Caprae, it competes for the same outsourced-sourcing budget but executes via SaaS platform rather than human-led campaign management.

Others

• Maybern: Maybern provides fund administration software for emerging private equity managers and independent sponsors. Adjacent peer to Caprae as both serve the search fund and independent sponsor ecosystem, though Maybern operates upstream in fund operations rather than deal sourcing.

Broad incumbents

• PitchBook: PitchBook is an established PE/M&A data platform serving institutional acquirers. It overlaps with Caprae at the deal sourcing intelligence layer but lacks Caprae's outsourced outreach and fractional operator services. Functions as a broad incumbent in the same workflow Caprae serves.

Regional players

• Acquire.com: Acquire.com is a marketplace and advisory platform for buying and selling online businesses, popular with first-time searchers and operators. Partial overlap with Caprae in the SMB acquisition support niche, though Acquire.com is marketplace-driven and tech-enabled rather than white-glove services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/caprae-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caprae Capital