Astria
Astria is a private AI image production platform that enables fashion brands and ecommerce businesses to generate on-brand product photography, lookbooks, and headshots using fine-tuned Stable Diffusion and FLUX.1 models, distributed via self-serve, API, and an Adobe Photoshop plugin.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Astria does
Astria is a private AI image production platform founded in 2022 and operated as Astria, Inc., with legal governing law in Israel. The company focuses on generative AI for fashion and identity use cases, enabling brands to produce product photography, campaign imagery, lookbooks, and professional headshots through fine-tuned Stable Diffusion (SDXL, SD1.5) and FLUX.1 models. Its core technical capabilities include Dreambooth, LoRA, and Checkpoint fine-tuning, alongside proprietary features such as FaceID instant identity-preserving fine-tuning (under 10 seconds), Multi-Pass Inference for background/foreground separation, Multi-Controlnet for combining pose, depth, tile, line art, canny, and MLSD hints, and Virtual Try-On and Virtual Staging for fashion and real estate applications. The platform has expanded to integrate multiple frontier models including GPT Image 2, Gemini 3 Pro/3.1, Seedream, WAN 2.7, and video generation models such as Veo 3.1 and Kling 3.0.
The business operates on a product-led growth model with multiple revenue streams: pay-as-you-go credit-based image generation and training, API access for developers (with $20 free credits on signup), a one-time $9 Photoshop plugin license (Nano Banana Pro 2), and a 20% affiliate commission program. Distribution is primarily through self-serve channels (astria.ai platform), the Adobe Exchange marketplace, and affiliate referrals. The customer base is divided between a long tail of SMB and individual creators (16,000+ plugin sales) and approximately 20 named enterprise customers concentrated in fashion/apparel (Noizz, Ronny Kobo, Nununu, Gant, Terminal X, Nine West, Lee Cooper, Renuar, Maison Urbane), plus real estate (FixThePhoto). The company is GDPR and CCPA compliant, serving global markets across North America, Europe, and EMEA with 1-10 employees and no disclosed funding rounds.
Astria firmographics
Firmographics- Name
- Astria
- Legal name
- Astria, Inc.
- Website
- https://astria.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Astria is a private AI image production platform that enables fashion brands and ecommerce businesses to generate on-brand product photography, lookbooks, and headshots using fine-tuned Stable Diffusion and FLUX.1 models, distributed via self-serve, API, and an Adobe Photoshop plugin.
- Ownership category
- akta.pro rank
Astria industry classification
Industry- Product category
- AI Image Generation Platform
- NAICS
- Graphic Design Services (54143), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Astria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Credit-based image generation: Users purchase credits to create training and generate images. Credits must be used within one year of purchase or they expire. Pay-as-you-go billing model.
- Affiliate referrals: Affiliates earn 20% commission on template purchases and Photoshop plugin sales. 30-day commission for headshot templates, 730 days for e-commerce users.
- Photoshop plugin sales: Nano Banana Pro 2 sold as one-time plugin license for $9. Image generations billed separately via API.
- API access fees: Developers pay for API usage through credit purchases. $20 free credits provided on API key generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based credit system |
| One time/ perpetual license | Pay-as-you-go | Nano Banana Pro 2 Photoshop plugin |
| Other | Monthly | Affiliate commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Astria product offering
Product offeringCore offering
Astria is a generative AI image production platform focused on fashion and identity. Users train custom image models on their brand assets using Dreambooth, LoRA, or instant FaceID fine-tuning, then generate on-brand product photography, headshots, and campaign imagery at scale. The platform supports FLUX.1 and Stable Diffusion (SDXL/SD1.5) models, exposes a REST API for programmatic access, and ships a Photoshop plugin (Nano Banana Pro 2) that brings multiple frontier models (GPT Image 2, Gemini, Seedream, Flux, WAN) directly into Creative Cloud workflows.
Product overview
Astria is an AI visual production platform specializing in fashion and identity imagery. The core offering consists of Ecommerce Studio for product photography generation and Headshots for professional portrait creation, both powered by fine-tuned Stable Diffusion and FLUX.1 foundation models. The Nano Banana Pro 2 Photoshop plugin extends AI editing capabilities to native Creative Cloud workflows. Additional products include a Templates Gallery marketplace, Astria Academy tutorials, FaceID instant fine-tuning, Virtual Try-On for fashion visualization, and Multi-Pass Inference for controlled composition. The Dreambooth API enables programmatic access to all platform capabilities for developers.
Differentiator
Problem solved
Functional benefit
Brands
- Nano Banana Pro 2: AI-powered photo editing plugin for Adobe Photoshop that integrates AI image generation capabilities directly into the Photoshop layers panel.
Products and services
- Ecommerce Studio
Quantifiable outcome
- Creates hundreds of on-brand, production-ready images in minutes rather than weeks
- +2 more outcomes
Companies that use Astria
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Astria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature6 records
Astria partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google AI (Gemini)coreGemini 3.1 Nano Banana 2 and Gemini 3 Pro integrated into Nano Banana Pro 2 plugin. BYOK option allows users to bring their own Google AI Studio key and route Gemini calls through their own quota.
- OpenAIcoreGPT Image 2 integrated into Nano Banana Pro 2 plugin with mask-aware editing at up to 4K resolution. Available through unified Astria API key.
- Bytedance (Seedream)coreSeedream 5.0 Pro and Seedream 4.5 integrated as 4K editing model. Excellent for long, complex prompts and structured composition. Available in Nano Banana plugin.
- Black Forest Labs (FLUX.1)coreFLUX.1 models (Pro, Dev, Schnell) available for fine-tuning and image generation. Dev version used for fine-tuning workflows. Flux 2 Pro available in Nano Banana plugin.
- fal (WAN 2.7)coreWAN 2.7 open-weights model integrated with Nano Banana-class quality but more permissive content policy. Available as alternative model in plugin.
- AdobecoreNano Banana Pro 2 plugin distributed through Adobe Exchange marketplace. Requires Photoshop 2025+. Integrates AI models directly into Photoshop layers panel.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Astria competitors and assessment
Company assessmentDirect peers
- Midjourney: Subscription-based AI image generation service widely used by creators and brands for marketing and editorial imagery. Directly comparable to Astria's Ecommerce Studio and Headshots offerings as a self-serve text-to-image platform.
- Layer AI: Vertical AI imagery platform focused on fashion and ecommerce product photography, directly attacking the same lookbook, PDP, and campaign workflow that Astria's Ecommerce Studio serves.
- Botika: AI-generated fashion model photography platform that turns product images into on-model fashion photos. Directly comparable to Astria's virtual try-on and fashion lookbook capabilities.
- Leonardo.ai: Generative AI image platform with fine-tuning, ControlNets, and an API for creators and product teams. Closely mirrors Astria's combination of self-serve UI, fine-tuning, and developer API access.
- Scenario.com: AI image generation platform with fine-tuned models for game, e-commerce and brand asset production. Similar fine-tuning, control features, and brand-asset workflow overlap with Astria.
Others
- Replicate: API-as-a-service platform that hosts and serves open-source image and video models for developers. Functions as the underlying infrastructure layer that competes with parts of Astria's Dreambooth/API product.
Broad incumbents
- Adobe (Firefly): Creative software giant with Firefly generative image models natively embedded in Photoshop 2025+ and the broader Creative Cloud. Overlaps with Astria's Nano Banana Pro 2 plugin on the same Photoshop install base and competes in AI-assisted image editing.
- Stability AI: Provider of the Stable Diffusion foundation models (SDXL, SD1.5) that Astria fine-tunes, as well as its own consumer/enterprise image generation products. Comparable as an upstream model provider and broader generative AI incumbent.
- Runway: Generative AI platform for video and image generation with both consumer tools and an enterprise API. Comparable as a multimodal generation incumbent that also bundles image/video models.
Emerging players
- Stockimg.ai: Template-driven AI image platform targeting marketing, stock imagery, and creative assets with a credit-based model. Overlaps with Astria's Templates Gallery and AI-marketing positioning, though broader and more SMB-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astria social profiles
Digital presenceAstria compliance and trust
Trust signalCompliance2 records
Astria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astria leadership team
Management profileNumber of profiles
Astria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astria
What does Astria do?
Astria is a generative AI image production platform focused on fashion and identity. Users train custom image models on their brand assets using Dreambooth, LoRA, or instant FaceID fine-tuning, then generate on-brand product photography, headshots, and campaign imagery at scale. The platform supports FLUX.1 and Stable Diffusion (SDXL/SD1.5) models, exposes a REST API for programmatic access, and ships a Photoshop plugin (Nano Banana Pro 2) that brings multiple frontier models (GPT Image 2, Gemini, Seedream, Flux, WAN) directly into Creative Cloud workflows.
Is Astria a public or private company?
Astria is a private company. It is classified as unknown and is currently operating.
When was Astria founded?
Astria was founded in 2022. It employs 1 to 10 people.
How does Astria make money?
Four revenue lines are on record. Credit-based image generation is the primary driver. The others are affiliate referrals, photoshop plugin sales and API access fees.
Who are Astria's main competitors?
Direct peers on record are Midjourney, Layer AI, Botika, Leonardo.ai and Scenario.com. Replicate is listed as an others. Broad incumbents are Adobe (Firefly), Stability AI and Runway. Stockimg.ai is listed as an emerging player.
Does Astria have an API?
Yes. Astria provides a public REST API for fine-tuning Stable Diffusion and FLUX.1 models and generating images. The API supports Dreambooth fine-tuning, LoRA fine-tuning, FaceID instant fine-tuning, multi-pass inference, ControlNet hints (pose, depth, tile, line art, canny, MLSD, HED), face swapping, inpainting, super-resolution, and various schedulers. API key authentication is required, with $20 free credits provided upon key generation. Endpoints include POST /tunes for creating fine-tunes and POST /tunes/{id}/prompts for image generation. Developer documentation is at docs.astria.ai.
What industry is Astria in?
Astria's product category is AI Image Generation Platform. Its primary akta.pro industry code is HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains. Its NAICS code is 54143 and its SIC code is 7330.