Vexo
Vexo is an analytics and observability platform for web and React Native apps, offering session replay, heatmaps, event tracking, error tracking, and retention analytics to development teams, distributed via npm and an Expo partnership.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vexo does
Vexo is an analytics and product observability platform purpose-built for web and React Native applications. Its product spans session replay, heatmaps, event tracking, error tracking, retention analytics, and integrations with developer workflows such as GitHub and Slack, and it serves development teams building and operating cross-platform mobile and web apps. The platform is distributed through developer-native channels including npm and GitHub Marketplace, and in November 2025 Vexo entered a formal partnership with Expo, the dominant React Native framework, giving it first-party-style positioning in that ecosystem.
The underlying technology ingests user interaction events from client SDKs and processes them into replayable sessions, heatmap visualizations, retention cohorts, and error reports; the company reports 5 billion events processed, 3 million active devices, and 2,500+ active applications. VexoAI, introduced in early 2026, layers AI-assisted behavior analysis and a GitHub integration on top of this event corpus. The business model combines a low-priced self-serve premium plan at $7 per month with an enterprise tier sold via contact sales, targeting a long tail of small teams and developers rather than a small number of anchor enterprise contracts. Vexo is privately held, bootstrapped, headquartered in Wilmington, Delaware, and operates with a 1–10 person team.
Vexo firmographics
Firmographics- Name
- Vexo
- Legal name
- Vexo Inc
- Website
- https://vexo.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vexo is an analytics and observability platform for web and React Native apps, offering session replay, heatmaps, event tracking, error tracking, and retention analytics to development teams, distributed via npm and an Expo partnership.
- Ownership category
- akta.pro rank
Vexo industry classification
Industry- Product category
- Mobile App Analytics
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where Vexo is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vexo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Free Tier: Free tier offering up to 100k events, 100 session replays, 2000 heatmaps, and 2 free seats per month. Designed for small apps or development phase.
- Subscription - Premium Plan: Paid monthly subscription at $7/mo with 250k events, 1k session replays, unlimited heatmaps, and 2 seats included. Additional seats at $4.90 each. Annual billing available with 16% discount.
- Subscription - Enterprise Plan: Contact-us pricing for apps with high user base. Includes up to 1+ Billion events, 1+ Million session replays, 10 seats, onboarding and customer success, and custom configuration. Additional seats at $4.90 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small apps or development phase with limited events and sessions |
| Subscription | Monthly | Premium plan at $7/mo with expanded event limits and unlimited heatmaps |
| Subscription | Multi-year contract | Enterprise plan for apps with high user base, contact sales for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Vexo product offering
Product offeringCore offering
Vexo provides a product analytics SaaS platform specifically built for React Native, Expo, and Web applications. The platform delivers session replays, heatmaps, custom event tracking with automatic context enrichment, error tracking, retention analytics, and custom dashboards through a lightweight JavaScript SDK that integrates with one line of code. It enables mobile and web developers to understand user behavior, debug issues, and optimize UX without complex setup.
Product overview
Vexo Analytics Platform is a unified product analytics solution built specifically for React Native and Web applications. The core platform combines Session Replays (visual recordings of user sessions), Heatmaps (tap density visualization), Custom Events (business action tracking with automatic context enrichment), and Custom Dashboards into a single integrated product. Recent additions include Error Tracking (crash detection with stack traces) and Retention Analytics (day-by-day user return rates). The platform is offered as a hosted SaaS with Free, Premium ($7/month), and Enterprise pricing tiers. VexoAI is an AI-powered assistant that enables GitHub integration for automated code generation and provides AI-driven user behavior analysis.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduce debugging time from hours to minutes through visual session reproduction
- +4 more outcomes
Companies that use Vexo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Vexo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature9 records
Vexo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SlackcoreOAuth-based Slack integration connecting Vexo workspace to Slack channels for notifications about app analytics, errors, and events. Setup via Vexo dashboard settings in approximately 30 seconds.
- GitHubcoreVexoAI GitHub App integration that connects repositories and automatically creates pull requests to add Vexo SDK. Detects project structure (React Native, Expo, Web) and generates appropriate integration code. Minimal permissions: read access to metadata, read/write to code and pull requests.
- Expo (EAS Build, EAS Update)coreOfficial integration with Expo allowing session replays to appear directly inside Expo dashboard linked to EAS Build and EAS Update workflows. Vexo has been optimized for Expo since day one. Special launch offer: 50% off first year for Expo users with code EXPO50.
- Discord CommunityminorCommunity platform for real-time support, product updates, beta announcements, and developer networking. Primary support channel alongside email ([email protected]).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vexo competitors and assessment
Company assessmentBroad incumbents
- Amplitude: Enterprise product analytics platform covering event tracking, cohorts, and retention. Vexo's retention analytics and custom dashboards overlap with Amplitude's core, though Amplitude operates across all platforms rather than specializing in React Native.
- Mixpanel: Established product analytics SaaS with deep event tracking, funnels, and retention dashboards. Overlaps with Vexo's custom events and retention analytics but is framework-agnostic and competes for the same product/engineering buyer.
- Hotjar: Web-first behavior analytics suite combining heatmaps, session recordings, and surveys. Overlaps with Vexo's heatmap and replay capabilities and competes for UX/product budgets, though it lacks deep React Native coverage.
- Firebase Analytics (Google): Default mobile and web analytics offering bundled into Google's Firebase/GCP ecosystem with React Native community support. Vexo explicitly differentiates against Firebase on mobile-specific features like tap heatmaps and session replays.
- Sentry: Dominant developer error-monitoring and performance platform with first-class React Native SDK support and growing session replay capabilities. Directly overlaps Vexo's Error Tracking and replay modules and competes for the same dev-tools budget.
Direct peers
- PostHog: All-in-one product analytics platform offering session replay, heatmaps, feature flags, and error tracking, with self-serve and developer-led adoption. Direct overlap on replay, heatmap, and event analytics with a much broader platform ambition.
- LogRocket: Session replay and product analytics platform built explicitly for web and React Native apps. Closest direct peer to Vexo — overlapping session replay and error-tracking capabilities, overlapping React Native and JavaScript SDK distribution, and competing for the same React Native developer audience.
- Mux (Session Replay / Highlight.io style): Developer-focused session replay + error monitoring stack targeting modern web and mobile stacks including React. Comparable on session replay, error tracking, and developer-led adoption motions.
Emerging players
- Microsoft Clarity: Free session replay and heatmap product with React Native integrations emerging via community SDKs. Comparable capability set and overlapping audience among small-team developers evaluating free alternatives to Vexo's free tier.
Others
- Datadog (Real User Monitoring / Session Replay): Enterprise observability platform with mobile RUM and session replay modules that target React Native apps. Adjacent to Vexo at the high end of the market where enterprise buyers consolidate vendors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vexo social profiles
Digital presenceVexo compliance and trust
Trust signalCompliance2 records
Vexo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vexo leadership team
Management profileNumber of profiles
Profiles2 records
Vexo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vexo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vexo
What does Vexo do?
Vexo provides a product analytics SaaS platform specifically built for React Native, Expo, and Web applications. The platform delivers session replays, heatmaps, custom event tracking with automatic context enrichment, error tracking, retention analytics, and custom dashboards through a lightweight JavaScript SDK that integrates with one line of code. It enables mobile and web developers to understand user behavior, debug issues, and optimize UX without complex setup.
Is Vexo a public or private company?
Vexo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vexo founded?
Vexo was founded in 2022. It employs 1 to 10 people.
Where is Vexo based?
Vexo is headquartered in Wilmington, United States, in the North America region.
How does Vexo make money?
Three revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Premium Plan and subscription - Enterprise Plan.
Who are Vexo's main competitors?
Broad incumbents on record are Amplitude, Mixpanel, Hotjar, Firebase Analytics (Google) and Sentry. Direct peers are PostHog, LogRocket and Mux (Session Replay / Highlight.io style). Microsoft Clarity is listed as an emerging player. Datadog (Real User Monitoring / Session Replay) is listed as an others.
Does Vexo have an API?
No public API is recorded for Vexo.
What industry is Vexo in?
Vexo's product category is Mobile App Analytics. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7372.