Name

Poppy & Pout

Legal name

Poppy & Pout LLC

Website

https://poppyandpout.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Poppy & Pout is a privately held, Idaho Falls-based direct-to-consumer brand that manufactures and sells 100% natural lip balms, lip scrubs, lip tints, and overnight lip masks (28+ flavors across four categories) to individual consumers through its Shopify e-commerce storefront, with secondary wholesale and bulk/corporate gifting channels.

Ownership category

akta.pro rank

Product category

Natural Lip Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eye & Lip Skincare (CRABAAAC)

Keywords

• Natural lip care
• Handcrafted lip balm
• Lip scrub products
• Lip tint cosmetics
• Lip mask treatment

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of lip balms, lip scrubs, lip tints, and lip masks through e-commerce. Products range from individual items to curated gift sets and bundles.
2. Subscription Model: The website displays subscription delivery options in the cart, indicating a recurring revenue subscription component for regular deliveries.
3. Wholesale Distribution: B2B wholesale channel for retail partners through dedicated wholesale page.
4. Bulk Ordering: Corporate gifting and bulk ordering services for larger volume purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Poppy & Pout manufactures and sells 100% natural, hand-crafted lip care products — primarily lip balms, lip scrubs, lip tints, and overnight lip masks — packaged in recyclable materials. The brand sells directly to consumers via its own Shopify e-commerce store at $9.95 per lip balm, with subscription, wholesale, and bulk gifting channels layered on top.

Differentiator

Problem solved

Functional benefit

Products and services

• Lip Balm, Original Hand-crafted, 100% natural lip balm available in 28 flavor variations (including Sweet Mint, Pomegranate Peach, Island Coconut, Lemon Bloom, Blood Orange Mint), sold at $9.95 per unit and intended for daily lip hydration by individual consumers.
• Lip Scrub Two-time Allure Best of Beauty award-winning exfoliating sugar lip scrub that gently sloughs off dead skin, available in 11 SKUs across 10 classic flavors, for individual consumers seeking lip exfoliation.
• Lip Tint Best-selling lip balm formula with a sheer hint of added color, available in 16 different shades (10 lip tint options), combining hydration with color for individual consumers.
• Overnight Lip Mask Overnight intensive lip hydration treatment available in 13 flavors (Marshmallow Creme, Pink Grapefruit, Blood Orange Mint, Pomegranate Peach, Cinnamint, Orange Blossom, Lemon Bloom, Wild Honey, Sweet Mint, Island Coconut, Citrus Sunrise, Midnight Mint, Coconut Coast), for individual consumers seeking overnight lip care.
• Gift Sets & Build-a-Bundle Curated lip care gift sets and build-your-own bundle options including Lip Balm Gift Sets, Lip Tint Gift Sets, and Lip Care Gift Duos, packaged in recyclable materials for individual gifting occasions.
• Wholesale Program B2B wholesale channel for retail partners to purchase Poppy & Pout lip care products in volume for resale, accessed via a dedicated wholesale inquiry page.
• Bulk / Corporate Gifting Bulk ordering and corporate gifting service for larger volume purchases of lip care products by corporate or event buyers.
• Subscription Delivery Recurring delivery subscription option offered at cart checkout, allowing individual consumers to receive lip care products on a regular cadence.
• New Summer Flavors (Peach Creme, Raspberry Creme, Lime Lush, Pineapple Crush) 2025 summer flavor expansion of the core Original Lip Balm lineup with four new flavors: Peach Creme, Raspberry Creme, Lime Lush, and Pineapple Crush, available for individual consumer purchase.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Balmsly (Custom Projects)minorOthersCustom labeling service linked via custom projects page, suggesting white-label or custom formulation services for B2B partners.

Scale indicators3 records

Emerging players

• Tower 28 Beauty: Sensitive-skin-friendly clean beauty brand with a strong lip category (ShineOn lip balms, lip glosses). Overlaps with Poppy & Pout's tinted-balm and clean-beauty positioning and has secured Sephora-scale distribution.
• Lanolips: Australian natural lip-care brand built around lanolin and clean formulations with broad international distribution. Comparable as a small, premium natural lip-care specialist targeting the same self-care/gifting occasions.
• Bite Beauty: Natural-ingredient-focused lip brand (lip balms, lipsticks, scrubs) repositioned after L'Oreal divestiture. Closest direct peer in the premium natural lip-care niche, with overlap on tinted balms, scrubs, and clean-beauty positioning.
• Summer Fridays: DTC-first clean beauty brand with strong earned media and a flagship lip balm line. Comparable positioning — premium, natural, influencer-driven, DTC-led — and competing for the same 'lip care as self-care' consumer.

Broad incumbents

• Glossier: Cult DTC beauty brand with a popular Balm Dotcom lip product. Comparable as a digitally native, earned-media-driven beauty brand competing for the same millennial/Gen-Z lip-care consumer, although with a much broader portfolio.
• Fresh (LVMH): Premium beauty house owned by LVMH best known for its Sugar Lip treatments and balms. Direct product overlap on sugar lip scrubs and treatment balms, with a prestige-positioned retail footprint Poppy & Pout benchmarks against.
• Burt's Bees: Owned by Clorox, Burt's Bees is the leading mass-market natural lip care brand. Direct product-category overlap (lip balm) and the same natural-ingredients positioning make it the most relevant incumbent benchmark for Poppy & Pout's premium-natural play.
• ChapStick: Iconic mass-market lip balm brand owned by Haleon. Competes with Poppy & Pout on functional lip care (hydration/chapping) and establishes the volume baseline Poppy & Pout must beat on price and assortment at retail.
• EOS (Evolution of Smooth): Mass-market lip balm brand famous for its sphere packaging, now owned by Procter & Gamble. Competes with Poppy & Pout on the same shelf for everyday lip-care occasions at lower price points.

Direct peers

• Carmex: Long-standing lip balm brand focused on medicated/healing lip care. A direct competitor in the lip balm category with comparable SKU format and similar self-care/gift positioning at mass price points.

Market position

Customer concentration

• Facebookfacebook.com/poppyandpout
• Instagraminstagram.com/poppyandpout
• TikToktiktok.com/@poppyandpout
• Pinterestpinterest.com/poppyandpout
• Xx.com/poppyandpout
• LinkedInlinkedin.com/company/poppy-pout

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppy & Pout