What PURE Pickleball & Padel does

PURE Pickleball & Padel is a Scottsdale, Arizona-based private sports facility operator developing what it positions as the world's largest indoor pickleball and padel venue: a 196,000-square-foot complex on an 11.44-acre site at the De Novo Development at Riverwalk (101 & Via De Ventura), adjacent to the Salt River Pima-Maricopa Indian Community, planned to open in 2027. The flagship will house 40 tournament-size pickleball courts, 8 indoor padel courts (Premier Padel Special Edition by Mejorset), and a 1,200-seat professional arena, alongside member locker rooms and spas, an HonorHealth Sports Performance & Recovery Center, Wolfgang Puck restaurant and bar, a teaching kitchen, rooftop patio, VIP lounge, child-watch and teen rooms, and dedicated public open-play courts. The company has already secured all required building permits (April 2026) through a 900-day permitting process and is partnered with Caliber Cos. as joint-venture developer and financing partner.

The operating business runs today through three off-site programs: PURE Academy (seasonal elite team and league programming for youth — elementary through high school — and adults at 3.0 through 5.0+ skill levels, currently at Scottsdale and Mesa locations), PURE Academy Summer Camps (youth $150-$300, adult $349, elite $999 per 3-day session at Red Mountain Ranch Country Club and Proton Sports HQ), and Arizona High School Pickleball, a USA Pickleball-certified statewide scholastic program with 25 school-chartered clubs and 145 student-athletes competing in 2025 state championships. Revenue mechanics rely on a pre-opening Charter Membership waitlist (Single, Couple, Family tiers with undisclosed locked-in pricing), future facility access and day-play fees, summer camp tuition, academy enrollments, corporate and private event bookings, and an on-site pro shop. Strategic partnerships include a 10-year exclusive culinary agreement with Wolfgang Puck Catering, an on-site sports-medicine partnership with HonorHealth, a flagship-tenant designation with the Phoenix Flames (Arizona's Major League Pickleball team), and certification/oversight from USA Pickleball. Stated future technology includes AI and livestream capabilities for court experiences, though no implementation detail, vendor, or proprietary AI work has been disclosed.

Name

PURE Pickleball & Padel

Legal name

PURE Pickleball & Padel

Website

https://purepickleball.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PURE Pickleball & Padel is developing the world's largest indoor pickleball and padel facility in Scottsdale, Arizona, while operating off-site PURE Academy programs, summer camps, and Arizona High School Pickleball for youth and adult players.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Charter Memberships: Pre-opening charter memberships are sold via waitlist submission. Charter members receive private locker room and spa access, preferred member discounts, and exclusive privileges. The waitlist submission is free with no commitment required.
2. Facility Access & Day Play: Revenue from open play court access. The facility features 8 dedicated courts for open play, all day, every day, free to the public. Additional paid court time for private play and tournaments.
3. PURE Academy Programs: Elite team programs for youth (Elementary, Middle School, High School) and adults (skill levels 3.0 through 5.0+). Programs operate at locations in Scottsdale and Mesa, progressing through Fall, Winter, and Spring seasons.
4. Summer Camps: Summer camp programs including Youth Pickleball Only ($150 for 3 days), Full Experience Camp ($300 for 3 days including pool, crafts, snacks), Adult Camp ($349 for 2 days including yoga and lunch), and Elite Training Camp ($999 for 3 days including video analysis and guest pro coaching).
5. Private Events & Corporate Bookings: Event planning services for corporate team building, celebrations, weddings, school trips, sports team outings, networking events, and private bookings. The facility offers flexible event spaces with 360-degree planning support.
6. Pro Shop Retail: Retail sales of pickleball, padel, and related sporting goods through an on-site pro shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

PURE Pickleball & Padel is developing and operating a large-scale indoor pickleball and padel sports complex anchored by a 196,000-square-foot flagship facility in Scottsdale, Arizona (40 pickleball courts, 8 padel courts, 1,200-seat pro arena, opening 2027). The company sells charter memberships, runs PURE Academy player development programs and summer camps, manages the Arizona High School Pickleball scholastic initiative, hosts corporate and private events, and operates a pro shop for sporting goods.

Product overview

PURE Pickleball & Padel is a sports and entertainment venue operator offering a portfolio of facilities, programs, and services centered on pickleball and padel sports. The flagship offering is the PURE Pickleball & Padel Facility (Scottsdale/Riverwalk) — a 196,000-square-foot indoor complex featuring 40 pickleball courts, 8 padel courts, and a 1,200-seat arena. Supporting the facility are membership programs (Charter Memberships), retail operations (PURE Pro Shop), and event services (Corporate & Private Events). Parallel to the facility, PURE operates PURE Academy — a player development platform with Elite Teams, leagues, and summer camps for youth and adults. Arizona High School Pickleball extends the brand into scholastic sports with club management and state championship events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 145 student-athletes from 25 schools participated in inaugural Arizona High School Pickleball State Championships
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Phoenix FlamesflagshipStrategic or Co-development Partner · 1 January 2026Phoenix Flames is Arizona's Major League Pickleball team. The 1,200-seat pro arena at the PURE Scottsdale facility is planned as the future intended home venue for the Phoenix Flames.
• Red Mountain Ranch Country ClubminorOthers · 1 January 2026Red Mountain Ranch Country Club in Mesa serves as a partner location for PURE Academy summer camps, including Youth Full Experience Camp, Youth Pickleball Only Camp, and Adult Camp sessions.
• Proton Sports HQminorOthers · 1 January 2026Proton Sports HQ in Scottsdale serves as the location for PURE Academy Elite 3-Day Training Camps, featuring indoor facilities for high-level training with guest pro coaches.
• Wolfgang Puck CateringcoreStrategic or Co-development Partner · 15 October 2025Wolfgang Puck Catering is the exclusive official partner for culinary excellence at PURE. The 10-year exclusive partnership covers the first-floor restaurant and bar, grab-n-go market, pro arena concessions, teaching kitchen, and rooftop patio and bar. Wolfgang Puck is a globally renowned celebrity chef brand.
• HonorHealthcoreStrategic or Co-development Partner · 18 February 2025HonorHealth is the official Sports Performance & Recovery Partner of PURE. The partnership brings elite sports medicine on-site through an HonorHealth Sports Performance & Recovery Center within the flagship facility. Services include performance optimization and recovery treatments. HonorHealth also serves as title sponsor of the Arizona High School Pickleball Championships.
• USA PickleballcoreStrategic or Co-development Partner · 1 January 2025USA Pickleball is the governing body that officially certified the inaugural Arizona High School Pickleball State Championships as the first high school state championships in the country. PURE serves as the home of Arizona High School Pickleball.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iPickle: Indoor pickleball club chain operating dedicated pickleball-only venues with memberships, open play, leagues, and coaching. Direct competitor to PURE's core pickleball-centric offering in the premium indoor segment.
• Life Time Group Holdings: Public premium fitness and racquet-sports club operator (NYSE: LTH) with hundreds of locations offering pickleball courts, coaching, leagues, and on-site F&B. Comparable to PURE in combining membership-based sports with programming, hospitality, and event hosting at scale.
• Chicken N Pickle: Multi-location sports-entertainment complex combining indoor/outdoor pickleball with full-service restaurant, bar, and event spaces. Closest comparable to PURE's planned 'eat, play, spectate' venue model with Wolfgang Puck F&B integration.
• The Pickleball Club: Multi-location indoor pickleball club with memberships, open play, lessons, and tournaments. Closely comparable operating model to PURE Academy and PURE's planned charter membership structure.

Broad incumbents

• Topgolf: Sports-entertainment venue operator combining tech-enabled play with F&B and events at massive scale. Comparable to PURE in the eat/play/spectate positioning and use of tech differentiation, but in golf rather than pickleball/padel.
• Drive Shack: Public owner-operator of golf entertainment and restaurant venues (NYSE: DSHK). Adjacent comparable in venue-based sports entertainment, food and beverage integration, and event revenue, though golf-focused.
• EOS Fitness: Multi-state fitness club operator with growing pickleball programming, coaching, and event hosting. Comparable to PURE in the membership-club model and emerging racquet-sports programming, though primarily a fitness operator rather than a dedicated pickleball/padel venue.
• Invited (formerly ClubCorp): Large private-club operator with golf, tennis, dining, and event facilities. Comparable to PURE in the membership-club model, premium amenities, and event-driven revenue, though much broader in scope and scale.

Emerging players

• Swing Racquet & Padel: Multi-club racquet-sports operator with padel, pickleball, and social programming at premium venues. Comparable to PURE's combined pickleball + padel strategy and hospitality-driven member experience.
• Padel Haus: Premium padel-focused club operator with multiple U.S. locations offering memberships, coaching, and social amenities. Directly comparable to PURE's padel court program and premium positioning, though padel-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/purepickleball
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/purepickleballusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Pickleball & Padel