Bayanihan

What Bayanihan does

Bayanihan is a direct-to-consumer fragrance brand operating exclusively online through its Shopify-powered store at bayanihan.ae, headquartered in the Sharjah Airport International Free Zone (SAIF Zone), UAE. The company designs and sells Filipino-inspired perfumes — both Eau de Parfum (50ml) and Body Mist (250ml) formats — with product names drawn from Filipino values (Dalisay/Pure, Dangal/Honor, Silakbo/Intense Emotion, Ligaya/Joy, Halina/Invitation) and a curated unisex line that includes culturally fused scents such as Dubai Kunafa and Dubai Cotton Candy. The company addresses a narrow but underserved niche: the Filipino expatriate (OFW) community in the UAE, positioning its fragrances as a means of cultural connection and nostalgia rather than as luxury goods.

The underlying technology stack is a standard Shopify commerce configuration with no proprietary systems. Payment is processed through Shop Pay plus BNPL providers Tabby and Tamara; email marketing runs on Klaviyo; analytics and conversion tracking are handled via Google Analytics and Meta Pixel; and a Smile.io loyalty/rewards program is integrated. All marketing is organic and content-driven: a blog centered on Filipino heritage and the expatriate experience, SEO optimization, Instagram/Facebook presence, email newsletter acquisition (10% signup discount), and word-of-mouth within OFW community networks. No paid advertising strategy is documented. The product portfolio spans approximately 18 named SKUs across Men, Women, Unisex, EDP, Body Mist, and Bestseller collections, with all products priced under 100 AED.

The business model is one-time unit purchases of physical fragrance products sold directly to consumers via self-serve e-commerce, with a secondary gift-purchase stream reflecting OFW gifting culture. Free shipping is offered above a 150-200 AED threshold, and customer acquisition leans entirely on cultural storytelling and community virality rather than institutional marketing spend. The company appears privately held, founder-led, with no disclosed institutional funding, no parent company, and no M&A activity on record. Compliance posture includes GDPR, CCPA, and UAE Federal Decree-Law No. 45/2021 data-protection declarations as stated in its privacy policy.

Name

Bayanihan

Legal name

Bayanihan

Website

https://bayanihan.ae

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayanihan is a UAE-based direct-to-consumer fragrance brand selling Filipino-inspired perfumes and body mists through Shopify e-commerce, serving the Overseas Filipino Worker community in the UAE with culturally named, sub-100 AED products.

Ownership category

akta.pro rank

Product category

Fragrance Retail (Filipino-inspired perfumes)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Body Sprays & Mists (CRABADAC)

Keywords

• Filipino-inspired perfumes
• Eau de Parfum fragrances
• Body mist collection
• Online perfume store UAE
• Cultural fragrance brand

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase model for fragrance products sold directly through the brand's Shopify-powered online store. Customers buy individual perfume bottles (EDP or body mist) at set prices with optional buy-now-pay-later payment methods.
2. Gift Purchases: Secondary revenue stream from customers purchasing fragrances as gifts for family and friends, particularly relevant for the Filipino community culture of gift-giving.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bayanihan sells Filipino-inspired perfumes and body mists directly to consumers through its Shopify e-commerce store bayanihan.ae, shipping across the UAE. The portfolio spans EDP perfumes (50ml) and body mists (250ml) organized into Men's, Women's and Unisex collections, with names derived from Filipino values and emotions and formulations tuned for the hot, humid UAE climate. Products are priced under 100 AED and sold as one-time individual purchases, with gift purchases to the OFW community as a secondary use case.

Product overview

Bayanihan is a Filipino-inspired perfume brand operating as an e-commerce fragrance company based in the UAE. The company offers a portfolio of 18 named fragrance products spanning two product lines: EDP Perfume Collection (long-lasting Eau de Parfum formulations in 50ml bottles) and Body Mist Collection (lightweight 250ml refreshers). Products are organized into gender-specific collections for Men, Women, and Unisex, plus a Bestseller line. Key EDP products include Dalisay (Pure), Dangal (Honor), Silakbo (Intense Emotion), Invicto, Ligaya (Joy), Blossom EDP, Bloom EDP, TALA, ALAB, BRAVE, BRILLIANCE, and Senora. Body mists include Halina (Invitation), Diwa (Essence), Reyna (Queen), Blossom, and Bloom. Unisex offerings feature Dubai Kunafa, Dubai Cotton Candy, and Bliss. All fragrances are inspired by Filipino culture, values, and emotions, with names derived from Filipino words representing concepts like honor, joy, purity, and community.

Differentiator

Problem solved

Functional benefit

Products and services

• Dalisay (Pure) A sweet and playful Eau de Parfum scent for women with candy-like charm, featuring notes of Mandarin, Peach, Caramel, Orange Blossom, Cedarwood, and Amber. Sold directly to consumers through the Bayanihan e-commerce store.
• Dangal (Honor) A bold, warm, and spicy Eau de Parfum fragrance for men inspired by strength and integrity, with Cardamom, Toffee, Amberwood, and Vetiver notes.
• Silakbo (Intense Emotion) A cool, fresh, and clean Eau de Parfum scent for men with deep emotions, featuring Bergamot, Lavender, Water Notes, White Woods, and Oakmoss.
• Halina (Invitation) A warm, sweet, and welcoming body mist with fruity top notes and soft vanilla base, featuring Pear, Bergamot, Jasmine, Tonka Bean, Vanilla, and Amber.
• Invicto A bold, fresh, and sporty Eau de Parfum fragrance for men featuring Marine Notes, Grapefruit, Bay Leaf, Jasmine, Ambergris, and Guaiac Wood.
• Ligaya (Joy) A light, clean, and fresh Eau de Parfum scent for women inspired by clean laundry and sunshine, featuring Aldehydes, Rose, Peony, Violet, Musk, and Sandalwood.
• Dubai Kunafa A sweet, creamy, and nutty unisex fragrance inspired by the Middle Eastern dessert, with Pistachio, Hazelnut, Cardamom, Chocolate, Vanilla, and Turkish Rose notes.
• Dubai Cotton Candy A sweet and playful unisex fragrance with fruity freshness, marshmallow sweetness, and creamy vanilla base, featuring Freesia, Strawberry, Coconut, and Musk notes.
• Diwa (Essence) A soft and dreamy unisex body mist with fruity and floral notes, featuring Raspberry, Blood Orange, Honeysuckle, Cashmere Wood, and Musk.
• Reyna (Queen) A fresh, citrusy body mist for women featuring Sicilian Lemon, Blood Orange, Jasmine, Cherry, Musk, and Cedarwood.
• Bliss A fresh, woody, and quietly elegant unisex Eau de Parfum scent with clean, sharp character blending fruity freshness with deep woody notes, featuring Pineapple, Bergamot, Patchouli, Jasmine, Oakmoss.
• Blossom Body Mist A sweet, floral body mist for women with fruity top notes and warm floral heart, featuring Apple, Peach, Jasmine, Rose, Vanilla, and White Musk.
• Blossom EDP An Eau de Parfum for women capturing graceful femininity with strength, elegance, and timeless beauty, featuring Bergamot, Black Currant, Gardenia, Jasmine, Magnolia, Patchouli, Musk, Sandalwood, and Vanilla.
• Bloom Body Mist A tropical, fruity body mist with mango, nectarine, blood orange, raspberry, lotus, coconut, and musk notes, creating a fresh beachy vibe.
• Bloom EDP An Eau de Parfum for women reflecting the modern woman with fruity, sweet, and tropical accords featuring Mango, Nectarine, Raspberry, Star Apple, Water Lily, Coconut, Musk, and Sandalwood.
• TALA A radiant and confident women's Eau de Parfum balancing freshness with sensual warmth, featuring Mandarin Orange, Black Currant, Lavender, Orange Blossom, Jasmine, Madagascar Vanilla, Cedar, Ambergris, and Musk.
• ALAB

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Bayanihan online store. Handles product catalog, shopping cart, checkout processing, payment integration, and order management. All sales transactions processed through Shopify's infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rasasi Perfumes: UAE-based fragrance manufacturer with wide EDP and body mist assortment sold across the GCC and internationally. Operates in the same fragrance category with comparable UAE consumer base, but at greater scale and broader geographic reach.
• Arabian Oud: Largest UAE-based oud and fragrance brand with extensive physical retail and wholesale presence across the GCC. Operates broadly in the same fragrance category as Bayanihan and competes for UAE consumer fragrance spend, but at a luxury price tier with much wider distribution.
• Ajmal Perfumes: Established UAE/India fragrance house with multi-decade heritage, extensive retail network, and broad EDP/oud portfolio. Comparable as a UAE-headquartered fragrance competitor but at significantly larger scale, broader assortment, and physical-retail-led distribution.
• Al Haramain Perfumes: UAE/Saudi fragrance brand with extensive EDP and body mist portfolio distributed via own retail, wholesale, and online. Overlaps with Bayanihan on category (fragrance) and UAE consumer base, with substantially larger scale and distribution.
• Swiss Arabian: UAE-headquartered fragrance manufacturer and retailer with broad EDP and body mist ranges plus own retail and wholesale channels. Comparable category overlap and UAE consumer base, but far larger portfolio and physical-retail footprint.

Regional players

• Surrati Perfumes: Regional fragrance house operating in the Gulf with a broad EDP and body mist assortment at accessible price points. Comparable category and regional consumer base, but primarily serves Gulf markets outside the UAE with limited UAE-specific community-led positioning.

Direct peers

• Lattafa Perfumes: UAE-based D2C fragrance brand offering affordable EDPs and body mists sold primarily online with similar sub-100 AED pricing and broad gender/unisex assortment. Bayanihan competes in the same affordable-fragrance, online-first UAE category targeting value-conscious buyers.
• Fragrance World: UAE-headquartered affordable perfume house with a large online catalog of EDPs and body mists at budget price points. Closely comparable on business model (online-first UAE D2C), category (EDP + body mist), and target customer (value-oriented UAE fragrance buyers).
• Paris Corner: UAE-based affordable fragrance brand selling EDPs and mists through e-commerce with comparable sub-100 AED price points and D2C positioning. Directly comparable on price band, channel strategy (online-led), and UAE consumer base.

Emerging players

• Human Nature: Filipino natural-products brand expanding internationally with a social-enterprise mission and Filipino identity positioning. Comparable as a culturally-rooted Filipino brand using purpose-driven storytelling, though its core category is personal care rather than fine fragrance.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Customer concentration

• Facebookfacebook.com/bayanihanperfumes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayanihan