44o North Vodka
44° North Vodka is a privately-held Idaho craft distillery founded in 2004 that produces 100% potato vodka, region-flavored vodkas, and ready-to-drink cocktails distributed nationwide through three major U.S. spirits wholesalers and major grocery and liquor chains.
- Company typePrivate
- Founded2004
- HeadquartersShelley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 44o North Vodka does
44° North Vodka is a craft distillery headquartered in Shelley, Idaho, founded in 2004 and operating as the privately-held LLC WyattZier. The company produces a portfolio of premium vodkas built around a 100% potato base (El Capitan) and Idaho-sourced regional flavors — Rainier Cherry, Hagerman Watermelon, Mountain Huckleberry, and Sunnyslope Nectarine — each tied to a specific Idaho growing region. The portfolio has been extended into ready-to-drink formats, including Huckleberry Lemonade, Rainier Cherry Limeade, Farmers' Bloody Mary, and a Mountain Huckleberry Vodka Seltzer, sold in 12OZ cans and 1L/1.75L bottles.
Production uses Rocky Mountain water and locally-sourced Idaho ingredients, with the company emphasizing its role as the "original" huckleberry vodka and first brand to commercialize Idaho's state fruit in spirits. The distillery operates with a team of 1–10 employees and does not appear to operate proprietary production technology beyond standard craft distillation; product differentiation rests on ingredient sourcing, regional narrative, and category first-mover status rather than process IP.
The business model is wholesale spirits distribution: products move through three major U.S. distributors — Breakthru Beverage Group, Republic National Distributing Company, and Southern Glazer's Wine & Spirits — to grocery chains (Fred Meyer, Albertsons, Safeway, Jewel Osco, Haggen, Pick 'n Save, Stew Leonard's, Woodman's Markets) and liquor chains (Total Wine & More, BevMo). E-commerce is limited — some RTD SKUs are flagged "Not Available Online" — and a BigCartel swag store handles branded merchandise. Revenue derives from one-time product sales; no subscription, licensing, or DTC e-commerce revenue stream is disclosed. Pricing is not publicly posted.
44o North Vodka firmographics
Firmographics- Name
- 44o North Vodka
- Legal name
- WyattZier, LLC
- Website
- https://44northvodka.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 44° North Vodka is a privately-held Idaho craft distillery founded in 2004 that produces 100% potato vodka, region-flavored vodkas, and ready-to-drink cocktails distributed nationwide through three major U.S. spirits wholesalers and major grocery and liquor chains.
- Ownership category
- akta.pro rank
44o North Vodka industry classification
Industry- Product category
- Craft Vodka & Spirits
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where 44o North Vodka is headquartered
LocationHeadquarters
- HQ city
- Shelley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
44o North Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Spirits Product Sales: Direct product sales of bottled vodkas and ready-to-drink cocktails through retail distribution channels including grocery stores, liquor stores, and specialty retailers nationwide.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
44o North Vodka product offering
Product offeringCore offering
44° North Vodka is an Idaho-based craft distillery that produces premium vodka and ready-to-drink cocktails. Its portfolio includes a 100% potato vodka (El Capitan), five region-inspired flavored vodkas (Rainier Cherry, Hagerman Watermelon, Mountain Huckleberry, Sunnyslope Nectarine), and a line of vodka cocktails and seltzers (Huckleberry Lemonade, Rainier Cherry Limeade, Farmers' Bloody Mary, Mountain Huckleberry Seltzer). The products are distilled with Rocky Mountain water and locally-sourced Idaho ingredients.
Product overview
44° North Vodka is a craft spirits company based in Idaho that produces a portfolio of premium vodkas and ready-to-drink cocktails. The core product line includes El Capitan, a 100% potato vodka serving as the foundational spirit, alongside five flavored vodkas (Rainier Cherry, Hagerman Watermelon, Mountain Huckleberry, Sunnyslope Nectarine) that celebrate Idaho's agricultural heritage. The ready-to-drink portfolio consists of vodka cocktails (Huckleberry Lemonade, Rainier Cherry Limeade, Farmers' Bloody Mary) and vodka seltzers (Mountain Huckleberry Seltzer), available in various sizes from 12OZ to 1.75L. The company emphasizes local Idaho ingredients and distributes nationally through retailers including Fred Meyer, Albertsons, Safeway, Total Wine & More, and BevMo.
Differentiator
Problem solved
Functional benefit
Products and services
- El Capitan 100% Potato Vodka Award-winning 100% potato vodka distilled with Rocky Mountain water, named for Idaho's iconic Sawtooth Range peak. A crisp, clean premium spirit serving as the company's foundational product.
- Rainier Cherry Flavored Vodka Flavored vodka crafted with hand-picked Idaho Rainier cherries and signature 44° North vodka, offering delicate sweetness and bold flavor.
- Hagerman Watermelon Flavored Vodka Flavored vodka featuring refreshing watermelon flavor with subtle sweetness, sourced from Hagerman, Idaho farms.
- Mountain Huckleberry Flavored Vodka (750ML) The original huckleberry vodka made with real mountain huckleberries. Designed for chilled, straight-up, on-the-rocks, or huckleberry lemonade serving.
- Mountain Huckleberry Flavored Vodka (1.75L) 1.75L larger-format version of the original Mountain Huckleberry flavored vodka for value and occasion use.
- Sunnyslope Nectarine Flavored Vodka Flavored vodka tribute to Idaho's Sunnyslope region, with refreshingly sweet nectarine flavor and crisp finish.
- Huckleberry Lemonade Vodka Cocktail (1.75L) Ready-to-drink vodka cocktail blending real mountain huckleberries, 44° North Vodka, and fresh-squeezed lemonade in a 1.75L bottle.
- Rainier Cherry Limeade Vodka Cocktail (1.75L) Ready-to-drink vodka cocktail combining orchard-fresh cherries, lime, and 44° North Rainier Cherry Vodka for a tart, sweet, refreshing drink.
- Farmers' Bloody Mary Vodka Cocktail (1L) Classic Bloody Mary ready-to-drink cocktail with bold, zesty flavors and the right kick of spice, intended for brunch or social gatherings.
- Mountain Huckleberry Vodka Seltzer (12OZ can) Vodka seltzer with Idaho mountain huckleberries, real 44° North Vodka, and carbonation at 5% ABV in 12OZ cans (Not Available Online).
- Huckleberry Lemonade Vodka Cocktail (12OZ) Single-serve 12OZ format of the Huckleberry Lemonade vodka cocktail at 12% ABV (Not Available Online).
Companies that use 44o North Vodka
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
44o North Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
44o North Vodka partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Breakthru Beverage GroupcoreMajor spirits and wine distributor handling wholesale distribution to retail outlets across the U.S.
- Republic National Distributing Company (RNDC)coreMajor national spirits distributor serving retail accounts nationwide with distribution infrastructure.
- Southern Glazer's Wine & SpiritscoreMajor spirits distributor handling wholesale distribution across the U.S., enabling nationwide retail presence.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
44o North Vodka competitors and assessment
Company assessmentDirect peers
- Chopin Vodka: Premium potato vodka brand — the most direct competitor to 44° North's El Capitan 100% potato SKU. Comparable on ingredient story (single-base, potato), price point, and premium retail positioning.
- New Holland Brewing / Distilling: Mid-sized craft producer of beer and spirits with a regional Michigan identity and a multi-format portfolio (spirits + RTD-style offerings). Comparable craft distiller scale and product breadth.
- Deep Eddy Vodka: Texas-based craft vodka producer built on regional identity and regional flavor extensions (e.g., Ruby Red Grapefruit). Same playbook as 44° North: small-batch, regional terroir, and flavor innovation distributed nationally.
- Reyka Vodka: Icelandic craft vodka with a strong provenance narrative (glacial water, local ingredients). Comparable to 44° North's Rocky Mountain water / Idaho-grown ingredient positioning and craft-to-premium tier strategy.
- Heritage Distilling Company: Pacific Northwest craft distillery producing vodka and other craft spirits with a regional provenance story. Closest geographic and operational peer to 44° North among publicly visible craft distillers.
- Hangar 1 Vodka: California craft vodka maker with flavor-forward SKUs (mandarin blossom, etc.) and a regional provenance story. Directly comparable to 44° North on craft-positioning, flavor portfolio, and on-premise/off-premise retail strategy.
- Breckenridge Distillery: Colorado-based craft distillery producing vodka and other spirits with mountain/regional branding. Comparable craft distiller profile, distribution model, and award-winning positioning to 44° North.
- Crystal Head Vodka: Premium craft vodka brand with distinctive bottle and limited-edition flavor extensions. Comparable as a design-forward, premium-priced craft vodka competing in the same shelf set as 44° North's flavored line.
Broad incumbents
- Belvedere Vodka: Premium Polish rye vodka from LVMH. Competes with 44° North's El Capitan in the premium vodka shelf set and dictates price-point ceilings in the category.
- Tito's Handmade Vodka: The dominant U.S. craft-to-mass vodka brand. Started as a Texas craft distillery and now defines the category — illustrates the scale trajectory 44° North is competing against and the benchmark on craft-to-mainstream distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
44o North Vodka social profiles
Digital presence44o North Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
44o North Vodka leadership team
Management profileNumber of profiles
44o North Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
44o North Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 44o North Vodka
What does 44o North Vodka do?
44° North Vodka is an Idaho-based craft distillery that produces premium vodka and ready-to-drink cocktails. Its portfolio includes a 100% potato vodka (El Capitan), five region-inspired flavored vodkas (Rainier Cherry, Hagerman Watermelon, Mountain Huckleberry, Sunnyslope Nectarine), and a line of vodka cocktails and seltzers (Huckleberry Lemonade, Rainier Cherry Limeade, Farmers' Bloody Mary, Mountain Huckleberry Seltzer). The products are distilled with Rocky Mountain water and locally-sourced Idaho ingredients.
Is 44o North Vodka a public or private company?
44o North Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 44o North Vodka founded?
44o North Vodka was founded in 2004. It employs 1 to 10 people.
Where is 44o North Vodka based?
44o North Vodka is headquartered in Shelley, United States, in the North America region.
How does 44o North Vodka make money?
One revenue line is on record: spirits Product Sales.
Who are 44o North Vodka's main competitors?
Direct peers on record are Chopin Vodka, New Holland Brewing / Distilling, Deep Eddy Vodka, Reyka Vodka, Heritage Distilling Company, Hangar 1 Vodka, Breckenridge Distillery and Crystal Head Vodka. Broad incumbents are Belvedere Vodka and Tito's Handmade Vodka.
Does 44o North Vodka have an API?
No public API is recorded for 44o North Vodka.
What industry is 44o North Vodka in?
44o North Vodka's product category is Craft Vodka & Spirits. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 2080.