Tok Bothanico

What Tok Bothanico does

Tok Bothânico is a privately held Brazilian vegan cosmetics company founded in 2007 and headquartered in São Paulo, with manufacturing operations centered in São Sebastião da Grama. The company produces a mass-market personal care portfolio organized around hair care (shampoo and conditioner combos in roughly 12 ingredient-led variants, including babosa, jabuticaba, ceramidas, queratina com mandioca, óleo de argan, jaborandi, and camomila), treatment creams, leave-in styling creams (Creme de Pentear, launched 2023), liquid soaps, a children's line (OnKids), and personal hygiene products such as antiseptic gel. All products are positioned as 100% vegan, free from silicones, petrolatos, and parabens, and not tested on animals, supported by Vegano, Cruelty-Free, Eu Reciclo, and ESG certifications. Production capacity stands at 200 tons/day, up from 60 tons/day in 2020.

The company operates a hybrid B2B/B2C go-to-market model. B2B revenue flows through 1375+ direct commercial partners — ranging from small neighborhood stores and pharmacies to major supermarket chains and wholesalers (Aflore, Conexão, Gianina, Meta55, Rogê, Jzanette) — covering all Brazilian regions. B2C sales run through an owned e-commerce storefront and marketplace listings on Mercado Livre, Shopee, and Amazon. A third channel, the Asmara social-impact initiative launched late 2023 in partnership with NGO Gerando Falcões, distributes exclusive SKUs (Shampoo/Condicionador Ceramidas and Sabonete Líquido de Orquídeas) via women resellers in vulnerable communities, with products starting at R$9.90 per unit and a portion of proceeds supporting poverty alleviation. The largest product launch to date — the Linha Jabuticaba, co-created with Gerando Falcões — was brought to market in 2024.

Ownership is described as founder/family-controlled ("a empresa da família e da pluralidade") with no disclosed external investors, parent company, or institutional funding. The current CEO is Matheus Santiciolli da Costa. Logistics infrastructure consists of two distribution centers (São Sebastião da Grama at 1,600 m² and Águai at 4,500 m² with 20 loading docks), and the certified product and partnership network collectively functions as the company's primary commercial moat, with the Asmara project adding a differentiated community-led channel that is difficult for direct competitors to replicate.

Name

Tok Bothanico

Legal name

Tok Bothânico

Website

https://tokbothanico.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Tok Bothânico is a privately held Brazilian vegan cosmetics company, founded in 2007, that manufactures and distributes 100% vegan, cruelty-free hair care, body care, and personal hygiene products to Brazilian families through 1375+ commercial partners and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Vegan Personal Care and Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Conditioners & Hair Masks (CRABABAB)

akta.pro secondary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Vegan cosmetics
• Hair care products
• Natural personal care
• Cruelty-free beauty
• Body care products

Headquarters

HQ city

Aguaí

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. B2C Product Sales: Direct sales of vegan cosmetic products to consumers through online store, marketplaces (Mercado Livre, Shopee, Amazon), and physical retail partners
2. B2B Wholesale/Distribution: Wholesale distribution of products to commercial partners including supermarkets, wholesalers, pharmacies, and retail stores across Brazil
3. Social Impact Product Sales: Sales through the Asmara project where part of revenue supports social programs for women in vulnerable situations; products sold from R$9.90 each

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tok Bothânico manufactures and distributes 100% vegan, cruelty-free cosmetics in Brazil, including shampoo and conditioner combinations, hair treatment creams, styling creams (cremes de pentear), liquid soaps, and personal hygiene products. The portfolio features natural ingredients such as Brazilian jabuticaba, aloe vera, keratin, ceramides, and argan oil, and is sold through a nationwide network of more than 1,375 commercial partners, an online store, marketplace listings, and the Asmara social impact project.

Product overview

Tok Bothânico is a Brazilian vegan cosmetics company offering a comprehensive line of hair care, body care, and personal hygiene products. The portfolio is organized into multiple product categories: (1) Shampoo e Condicionador (shampoo and conditioner combos) available in 12 variants including Babosa, Jabuticaba, Ceramidas, Queratina com Mandioca, Óleo de Argan, Óleo de Coco, Camomila, and others; (2) Cremes de Tratamento (treatment creams) with 7 variants for hair repair; (3) Cremes de Pentear (styling creams) launched in 2023 with 5 variants; (4) Sabonetes Líquidos (liquid soaps) for hands and body with 7 fragrance options; (5) Linha Kids OnKids with 3 children's shampoo/conditioner products; (6) Higiene Pessoal including antiseptic gel. The company also operates social impact lines including Linha Jabuticaba (co-created with NGO Gerando Falcões) and exclusive Asmara Project products. All products are 100% vegan, free from silicones, petrolatos, and parabens.

Differentiator

Problem solved

Functional benefit

Brands

• OnKids: Children's line of vegan shampoos and conditioners featuring Mix de Óleos, Mix de Frutas, and Mix de Ervas variants, marketed under the OnKids sub-brand.

Products and services

• Shampoo e Condicionador (Shampoo and Conditioner) Vegan shampoo and conditioner combination products available in 12 ingredient-based variants for daily hair care, repair, hydration, and treatment of different hair types. Targeted at Brazilian consumers seeking natural, cruelty-free hair care.
• Cremes de Tratamento (Hair Treatment Creams) Vegan hair treatment creams available in variants such as Babosa, Jabuticaba, Jaborandi, Quiabo com Abacate, Ceramidas, Queratina com Mandioca, and Óleo de Argan for intensive hair repair, hydration, and restoration.
• Cremes de Pentear (Leave-in Styling Creams) Leave-in styling creams for detangling, moisturizing, and styling, available in 5 variants including aloe vera, ceramides, jabuticaba, keratin with cassava, and argan oil.
• Sabonetes Líquidos (Liquid Soaps) Vegan liquid soaps for hands and body, available in 7 fragrance variants including Neutro, Pitanga, Erva Doce, Orquídea, Frutas Vermelhas, Pêssego, and Jabuticaba.
• Linha Kids OnKids (Children's Hair Care) Children's shampoo and conditioner products marketed under the OnKids sub-brand, featuring Mix de Óleos, Mix de Frutas, and Mix de Ervas variants for sensitive scalps and gentle hair care.
• Higiene Pessoal (Personal Hygiene) Personal hygiene products including Gel Antisséptico for hand sanitization.
• Linha Jabuticaba (Jabuticaba Social Impact Line) Social impact product line co-created with NGO Gerando Falcões featuring Brazilian jabuticaba fruit across shampoo, conditioner, treatment cream, styling cream, and liquid soap. A portion of sales supports NGO poverty alleviation programs in Brazilian favelas.
• Asmara Project Exclusive Products Exclusive products supplied to the Asmara project social initiative, including Ceramidas shampoo and conditioner and Orquídeas liquid soap. Sold at R$9.90 each by 'Maras' (women resellers) in vulnerable situations to support their economic empowerment.

Quantifiable outcome

• 100% vegan and cruelty-free products verified through two-stage quality control process
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gerando FalcõescoreStrategic or Co-development Partner · 1 November 2023Strategic partnership with Gerando Falcões NGO for social impact initiatives. Tok Bothânico supplies exclusive products (Shampoo, Condicionador Ceramidas and Sabonete Líquido de Orquídeas) to the Asmara project, which empowers women in vulnerable situations in favelas by enabling them to sell products as autonomous resellers. A portion of sales from the Jabuticaba line also supports the NGO's poverty alleviation programs in Brazilian favelas.
• ONG Gerando FalcõescoreStrategic or Co-development PartnerThe Asmara project, created by Gerando Falcões in late 2023, integrates social and economic development by creating opportunities for women in vulnerable situations. Tok Bothânico provides exclusive products for the project's monthly bags sold by 'Maras' (resellers), contributing to a virtuous cycle of social transformation.
• Aflore CosméticosminorChannel Partner/ Reseller/ DistributorDistributor partner for the Jabuticaba line products
• Conexão DistribuidoraminorChannel Partner/ Reseller/ DistributorDistributor partner for Tok Bothânico products
• GianinaminorChannel Partner/ Reseller/ DistributorDistributor partner for Tok Bothânico products
• Meta55 DistribuidoraminorChannel Partner/ Reseller/ DistributorDistributor partner for Tok Bothânico products
• Rogê DistribuidoraminorChannel Partner/ Reseller/ DistributorDistributor partner for Tok Bothânico products
• Jzanette DistribuidoraminorChannel Partner/ Reseller/ DistributorDistributor partner for Tok Bothânico products

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Unilever Brasil: Multinational CPG with mass-market haircare brands (Dove, TRESemmé, Sedal) sold through the same Brazilian supermarket, pharmacy, and wholesale channels as Tok Bothânico.
• L'Oréal Brasil: Multinational beauty leader with mass-market haircare and body care brands (Elseve, Garnier) competing head-to-head in Brazilian retail with comparable vegan/clean sub-lines.
• Grupo Boticário: Major Brazilian beauty conglomerate with brands spanning mass-market to premium (O Boticário, Eudora, etc.). Competes with Tok Bothânico in haircare and body care retail channels.
• Natura &Co: Largest Brazilian cosmetics conglomerate with broad haircare, skincare, and body care portfolios. Overlaps with Tok Bothânico's product categories but operates at significantly larger scale with direct-sales plus retail channels.

Direct peers

• Eudora (Grupo Boticário): Mass-market Brazilian beauty brand within Grupo Boticário focused on accessible hair care, body care, and cosmetics — directly comparable in price positioning and channel strategy.
• Inoar Cosméticos: Brazilian haircare brand offering vegan, sulfate-free formulations across shampoos, treatments, and styling products. Comparable vegan positioning and salon/retail channel mix.
• Lola Cosmetics: Brazilian vegan, cruelty-free haircare brand with a comparable clean-beauty positioning and broad portfolio across shampoos, conditioners, and treatments. Operates in similar retail channels and price points.
• Phytoervas: Brazilian plant-based haircare and body care brand using botanical ingredients. Comparable in natural-ingredient positioning, mass-market channel strategy, and shampoo/conditioner portfolio.
• Skala Cosméticos: Brazilian mass-market haircare brand focused on treatment creams and conditioners, distributed through supermarkets, atacadistas, and neighborhood stores — closely mirroring Tok Bothânico's product mix and go-to-market.
• Salon Line: Brazilian mass-market haircare brand specializing in treatment creams, conditioners, and styling products distributed through supermarkets, pharmacies, and wholesalers. Most directly comparable in product mix, price tier, and channel strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/asmara.gerandofalcoes
• Facebookfacebook.com/tokbothanico
• LinkedInlinkedin.com/company/tok-bothanico

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tok Bothanico