Kirkland’s Home
Kirkland's Home is a U.S. home décor and furnishings retailer operating ~243 physical stores across 35 states, serving mass-market consumers with furniture and accessories. Following its 2025 acquisition by Beyond, Inc. (Bed Bath & Beyond), all stores are being rebranded as Bed Bath & Beyond Seasonal Living under an integrated 'Everything Home' strategy.
- Company typePrivate
- Founded2026
- HeadquartersBrentwood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kirkland’s Home does
Kirkland's Home, Inc. is a Tennessee-incorporated home décor and furnishings retailer operating approximately 243 physical stores across 35 U.S. states, with headquarters in Nashville/Brentwood, TN. The company sells furniture, decorative accessories, and housewares to mass-market consumers seeking affordable style, supported by a K Club loyalty program (1 point per $1 spent), a co-branded Wells Fargo credit card, and a 10% military discount. Following Chapter 11 proceedings, the corporate entity was rebranded as The Brand House Collective and progressively acquired by Beyond, Inc. (parent of Bed Bath & Beyond) for a total consideration of approximately $26.8 million in November 2025, with $25 million of earlier 2024 growth capital and a $10 million trade-name purchase preceding the closing.
Technically, the platform comprises a standard retail stack: a consumer e-commerce site (kirklands.com), mobile applications, a points-based loyalty engine, and traditional retail point-of-sale. E-commerce operations were discontinued on July 10, 2026, with the digital channel shutting in favor of physical store traffic and cross-promotion within the Bed Bath & Beyond ecosystem.
Commercially, Kirkland's earns revenue primarily through one-time retail merchandise sales at company-operated stores, augmented by military and loyalty discounting and, post-acquisition, by intellectual-property licensing back from Beyond, Inc. for use in Bed Bath & Beyond Home conversions. The customer base is broadly distributed across homeowner and general-consumer segments with no enterprise concentration, and the business is now positioned as the exclusive brick-and-mortar operator within Beyond's 'Everything Home' portfolio — alongside Bed Bath & Beyond, The Container Store, and F9 Brands — with all stores being rebranded to 'Bed Bath & Beyond Seasonal Living' as of June 2026 and a national franchise model announced as a forward growth vector.
Kirkland’s Home firmographics
Firmographics- Name
- Kirkland’s Home
- Legal name
- Kirkland's Home, Inc.
- Website
- https://kirklands.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kirkland's Home is a U.S. home décor and furnishings retailer operating ~243 physical stores across 35 states, serving mass-market consumers with furniture and accessories. Following its 2025 acquisition by Beyond, Inc. (Bed Bath & Beyond), all stores are being rebranded as Bed Bath & Beyond Seasonal Living under an integrated 'Everything Home' strategy.
- Ownership category
- akta.pro rank
Kirkland’s Home industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where Kirkland’s Home is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kirkland’s Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Merchandise Sales: Kirkland's generates revenue primarily through the sale of home décor and furnishings merchandise in its retail stores across 35 states.
- IP Licensing to Bed Bath & Beyond: Following acquisition by Bed Bath & Beyond, Kirkland's brand assets and intellectual property are licensed back to the company for use in Bed Bath & Beyond Home store conversions and wholesale market expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | K Club Loyalty Rewards |
| Other | Pay-as-you-go | Military Service Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kirkland’s Home product offering
Product offeringCore offering
Kirkland's Home operates a brick-and-mortar retail chain of approximately 317 stores across 35 states, selling home décor, furniture, decorative accessories, and housewares directly to consumers. Following acquisition by Beyond, Inc. (Bed Bath & Beyond), the company is converting stores to Bed Bath & Beyond Seasonal Living and Bed Bath & Beyond Home banners and implementing a franchise model to expand its store fleet.
Product overview
Kirkland's Home is a brick-and-mortar home décor and furnishings retailer operating physical stores across 35 states. The company offers in-store shopping experiences with a loyalty program (K Club), gift cards, and co-branded credit card services. The company operates under the Bed Bath & Beyond family of brands following acquisition, with stores continuing to operate under the Kirkland's name alongside conversion to Bed Bath & Beyond Home locations.
Differentiator
Problem solved
Functional benefit
Products and services
- K Club Loyalty Program Kirkland's loyalty program that rewards customers with points for in-store purchases (1 point per $1 spent), with rewards issued at 150 points ($5 reward) and bonus rewards for reaching 250 points within a calendar year. Members also receive exclusive deals, insider surprises, and access to email and SMS promotions.
- Kirkland's Gift Cards Stored-value gift cards redeemable in Kirkland's and Bed Bath & Beyond Home stores with no expiration date or hidden fees, valid for merchandise only. Balance inquiries supported via dedicated customer service line (1-888-999-3001).
- Kirkland's Credit Card Co-branded credit card program operated in partnership with Wells Fargo Bank, N.A., with the program ending August 21, 2026 and accounts closing on September 22, 2026. Customer support is available via Wells Fargo at 1-877-805-7744.
- Kirkland's Home Retail Store (Home Décor and Furnishings) Physical retail stores offering home décor, furniture, decorative accessories, and housewares, operating across 35 states in the United States. Customers shop in-store only as of July 10, 2026, following cessation of e-commerce operations.
Quantifiable outcome
- Double-digit sales growth post-reopening in converted Bed Bath & Beyond Home locations
Companies that use Kirkland’s Home
Customer profileSegments2 records
Ideal customer profiles2 records
Kirkland’s Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kirkland’s Home partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bed Bath & BeyondcoreKirkland's participates in Bed Bath & Beyond's 'Legendary Coupon Hunt' promotion as a participating location for the sweepstakes event running June 22 through July 13, 2026. The partnership leverages Kirkland's physical store presence for Bed Bath & Beyond's customer engagement initiative following the acquisition.
- The Container StoreminorKirkland's co-locates with The Container Store in combination store format as part of Bed Bath & Beyond's retail ecosystem strategy. The Container Store is being acquired by Bed Bath & Beyond for $150 million.
- iHeartMediaminorNational media partnership supporting the 'Legendary Coupon Hunt' promotion across participating Bed Bath & Beyond, The Container Store, and Kirkland's locations nationwide.
- F9 Brands (Lumber Liquidators, Cabinets To Go)minorBed Bath & Beyond agreed to acquire F9 Brands, parent of Lumber Liquidators and Cabinets To Go, for $150 million as part of ecosystem expansion. Kirkland's participates as co-prize provider in Legendary Coupon Hunt sweepstakes.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Kirkland’s Home competitors and assessment
Company assessmentBroad incumbents
- Target: Target is a mass general-merchandise retailer with a substantial home furnishings and décor department, supported by owned brands and a strong digital channel. Comparable in the value-conscious home décor shopper and broadly overlapping assortment, but home is one category within a much larger portfolio.
- Crate & Barrel (Euromarket Designs): Crate & Barrel is a national premium home furnishings retailer with both physical stores and a strong e-commerce channel. Comparable assortment and customer, but at a higher price tier and broader brand portfolio than Kirkland's value positioning.
- Bed Bath & Beyond (Beyond, Inc.): Beyond, Inc. is the parent company that acquired Kirkland's and operates the broader Bed Bath & Beyond, Overstock, and BuyBuy Baby brands. It is the strategic acquirer and broader-incumbent operator into which Kirkland's stores are being rebranded.
- Williams-Sonoma (Pottery Barn, West Elm): Williams-Sonoma operates a multi-banner portfolio (Pottery Barn, West Elm, Williams Sonoma Home) selling premium furniture and home décor across owned stores and digital. Comparable category and omnichannel mix, but at a materially higher price point and broader assortment.
- West Elm: West Elm, a Williams-Sonoma banner, is a national specialty home furnishings retailer with physical stores and strong e-commerce. Comparable in mid-market home décor and seasonal merchandise, with stronger digital execution than Kirkland's historical operation.
Direct peers
- Wayfair: Wayfair is the largest online-only home furnishings and décor retailer in the U.S. It is the primary share-taker in the home furnishings category that Kirkland's once competed with online, and remains directly comparable in assortment breadth and target customer.
- HomeGoods: HomeGoods (TJX Companies) is the largest off-price home décor and furnishings retailer in the U.S. with a comparable brick-and-mortar store base, value-oriented assortment, and shopper demographic. It is the most direct competitor to Kirkland's specialty home décor positioning.
- World Market (Cost Plus): World Market (formerly Cost Plus) is a national specialty retailer of home décor, furniture, and food/wine with a similar international-discovery, value-priced assortment model. Direct comparable in store-format, category mix, and shopper demographic.
- Hobby Lobby: Hobby Lobby is a privately-held national chain operating 900+ stores selling home décor, furniture, seasonal items, and craft supplies. Directly comparable in physical-store scale, fashion-right assortment, and value-conscious home furnishings customer.
- At Home Group: At Home is a big-box home décor superstore with a national footprint of 200+ stores selling furniture, décor, and seasonal merchandise. Closest pure-play in store format, category mix, and shopper demographic to Kirkland's pre-acquisition profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kirkland’s Home social profiles
Digital presenceKirkland’s Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kirkland’s Home leadership team
Management profileNumber of profiles
Profiles4 records
Kirkland’s Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kirkland’s Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kirkland’s Home
What does Kirkland’s Home do?
Kirkland's Home operates a brick-and-mortar retail chain of approximately 317 stores across 35 states, selling home décor, furniture, decorative accessories, and housewares directly to consumers. Following acquisition by Beyond, Inc. (Bed Bath & Beyond), the company is converting stores to Bed Bath & Beyond Seasonal Living and Bed Bath & Beyond Home banners and implementing a franchise model to expand its store fleet.
Is Kirkland’s Home a public or private company?
Kirkland’s Home is a private company. It is classified as corporate owned and is currently operating.
When was Kirkland’s Home founded?
Kirkland’s Home was founded in 2026. It employs 1,001 to 5,000 people.
Where is Kirkland’s Home based?
Kirkland’s Home is headquartered in Brentwood, United States, in the North America region.
How does Kirkland’s Home make money?
Two revenue lines are on record. Merchandise Sales are the primary driver. The others are IP Licensing to Bed Bath & Beyond.
Who are Kirkland’s Home's main competitors?
Broad incumbents on record are Target, Crate & Barrel (Euromarket Designs), Bed Bath & Beyond (Beyond, Inc.), Williams-Sonoma (Pottery Barn, West Elm) and West Elm. Direct peers are Wayfair, HomeGoods, World Market (Cost Plus), Hobby Lobby and At Home Group.
Does Kirkland’s Home have an API?
No public API is recorded for Kirkland’s Home.
What industry is Kirkland’s Home in?
Kirkland’s Home's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 4491 and its SIC code is 5700.