Triggy
Triggy AB is a Stockholm-based B2B sports tech company that builds personalization platforms combining sports data, live odds, and user insights, serving sportsbook operators, affiliates, and sports media companies with geo-targeted widgets and branded live-score apps.
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Triggy does
Triggy AB is a Stockholm-based B2B sports technology company founded in 2017 that builds a personalization platform combining sports data, live odds feeds from 80+ sportsbooks, and user insights to help sportsbook operators, affiliates, and sports media companies acquire and retain sports bettors. The platform underpins two core products: Odds & Sports Widgets — geo- and context-aware marketing widgets deployable via a single line of code and compatible with programmatic ad platforms such as Google Ad Manager and Revive Ad Server — and Branded Live Score Apps, a service that develops, hosts, and distributes white-label mobile apps through the App Store and Google Play with multi-language support, push notifications, and deep-linking to pre-populated bet slips.
The technology stack applies machine learning for personalization, geo-targeting, and predictive content delivery, alongside an integrated CMS for A/B testing and reporting. Distribution occurs through widget embedding across affiliate and publisher sites, app stores, and direct enterprise sales to tier-1 sportsbooks. The company currently serves markets in Europe, Asia, and Latin America and has publicly stated its current strategic focus is the U.S. sports betting market. Named clients include Pinnacle, Bally, Sportsbet, BC, Futbolsites, and Interwetten.
Revenue mechanics are inferred rather than disclosed: widget/SaaS licensing likely operates on subscription or usage-based recurring terms, while branded app services include managed development, launch, hosting, and maintenance. Pricing is not publicly listed; sales motions combine a demo-booking-driven enterprise field-sales process with self-serve product-led adoption via widgets and app-store distribution. The company is privately held, appears founder-backed with no disclosed institutional funding, and lists Stefan Thunberg as CEO and Fredrik Fröst as COO.
Triggy firmographics
Firmographics- Name
- Triggy
- Legal name
- Triggy AB
- Website
- https://triggy.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triggy AB is a Stockholm-based B2B sports tech company that builds personalization platforms combining sports data, live odds, and user insights, serving sportsbook operators, affiliates, and sports media companies with geo-targeted widgets and branded live-score apps.
- Ownership category
- akta.pro rank
Triggy industry classification
Industry- Product category
- Sports Betting Engagement Software
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where Triggy is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Triggy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Widget/SaaS Licensing: Platform licensing for Odds & Sports widgets to sportsbook operators, affiliates, and media companies. Revenue likely derived from subscription or usage-based pricing for widget deployment and customization.
- Branded App Services: Development, launch, and hosting of branded live score apps for App Store and Google Play. Revenue from app development, hosting, and ongoing maintenance services for sportsbook clients.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Triggy product offering
Product offeringCore offering
Triggy is a B2B Sports Tech company that provides a personalization platform combining sports data, live odds, and user insights to help sportsbook operators, affiliates, and media companies convert sports fans into bettors. Its core products are Odds & Sports Widgets (geo- and context-aware marketing widgets integrated with one line of code and compatible with programmatic ad platforms) and Branded Live Score Apps (white-label iOS/Android apps distributed via App Store and Google Play that drive user acquisition and conversion through live scores, statistics, and embedded widgets).
Product overview
Triggy is a B2B Sports Tech company offering a unified personalization platform with two core products: Odds & Sports Widgets (geo and context-aware marketing widgets that convert fans into bettors) and Branded Live Score Apps (custom-branded mobile apps for App Store and Google Play). The platform combines sports data, live odds, and user insights, utilizing machine learning and AI to deliver personalized experiences through geo-targeting and contextual awareness.
Differentiator
Problem solved
Functional benefit
Brands
- Odds & Sports Widgets: Localized and flexible personalized odds and sports widgets for affiliates, sports media publishers, and operators to convert sport fans into bettors.
- Branded Live Score App
- Pinnacle Scores
Products and services
- Odds & Sports Widgets Personalized odds and sports widgets that automatically identify the most relevant marketing message for the user's context. Integrates via a single line of code, supports 80+ sportsbook odds feeds, deep-links to pre-populated bet slips, offers geo-targeting and contextual awareness, A/B testing, and a CMS for tracking impressions, clicks, and reporting. Built for affiliates, sports media publishers, and sportsbook operators.
- Branded Live Score App
Companies that use Triggy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Triggy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature6 records
Triggy partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Triggy competitors and assessment
Company assessmentDirect peers
- Catena Media: Publicly listed Malta-based affiliate marketing company serving sportsbook and casino operators. Competes directly with Triggy in providing sports betting lead generation and engagement content for publishers and operators.
- XLMedia: Publicly listed UK-based digital media and affiliate marketing company focused on sports betting and personal finance. Direct comparable in sportsbook affiliate publishing and content monetization.
- OddsMatrix: B2B sportsbook technology provider offering odds feeds, trading, and risk management. Direct competitor in the odds feed and sportsbook technology space where Triggy integrates 80+ sportsbooks.
- Flashscore: Live score platform operated by Livesport (Czech company), distributed globally. Competes with Triggy's live score offering and provides a benchmark for consumer-side sports data app distribution.
- Sofascore: Croatian live score and sports statistics platform with global app presence. Direct comparable in live score consumer apps and sports data, providing a B2C competitor to Triggy's B2B-branded app product.
- LiveScore: Live score data and app platform operated by LiveScore Group (part of broader sports media portfolio). Direct competitor in live score apps and sports content engagement - exactly the product category where Triggy's Branded Live Score App competes.
- Better Collective: Publicly listed Danish affiliate marketing and sports betting engagement company. Direct competitor in sportsbook affiliate/operator engagement tools and a comparable B2B model serving sportsbook operators and sports media publishers.
Broad incumbents
- Stats Perform: Private sports data and AI company serving sportsbooks, media, and leagues. Overlaps with Triggy in sports data feeds, AI-powered insights, and operator-facing technology, though at significantly larger enterprise scale.
- Sportradar: Publicly listed Swiss sports data and odds provider serving sportsbooks globally. Overlaps with Triggy in odds feed integration and sportsbook technology, though at much greater scale and broader scope (data, trading, integrity services).
- Genius Sports: Publicly listed sports data and technology company with deep US sportsbook relationships. Operates across data, odds, and engagement, overlapping with Triggy's odds and engagement offerings at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Triggy social profiles
Digital presenceTriggy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triggy leadership team
Management profileNumber of profiles
Profiles2 records
Triggy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triggy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triggy
What does Triggy do?
Triggy is a B2B Sports Tech company that provides a personalization platform combining sports data, live odds, and user insights to help sportsbook operators, affiliates, and media companies convert sports fans into bettors. Its core products are Odds & Sports Widgets (geo- and context-aware marketing widgets integrated with one line of code and compatible with programmatic ad platforms) and Branded Live Score Apps (white-label iOS/Android apps distributed via App Store and Google Play that drive user acquisition and conversion through live scores, statistics, and embedded widgets).
Is Triggy a public or private company?
Triggy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triggy founded?
Triggy was founded in 2017. It employs 11 to 50 people.
Where is Triggy based?
Triggy is headquartered in Stockholm, Sweden, in the Europe region.
How does Triggy make money?
Two revenue lines are on record. Widget/SaaS Licensing is the primary driver. The others are branded App Services.
Who are Triggy's main competitors?
Direct peers on record are Catena Media, XLMedia, OddsMatrix, Flashscore, Sofascore, LiveScore and Better Collective. Broad incumbents are Stats Perform, Sportradar and Genius Sports.
Does Triggy have an API?
No public API is recorded for Triggy.
What industry is Triggy in?
Triggy's product category is Sports Betting Engagement Software. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 713290 and its SIC code is 7900.