Radio Bonn/Rhein-Sieg

What Radio Bonn/Rhein-Sieg does

Radio Bonn/Rhein-Sieg is a local private radio broadcaster serving Bonn and the Rhein-Sieg-Kreis region in North Rhine-Westphalia, Germany, operating from its headquarters at Justus-von-Liebig-Straße 15, Bonn. The station distributes its programming across six UKW/FM frequencies, cable, DAB+ digital radio, and global internet streaming, supplemented by dedicated iOS and Android mobile applications and an Amazon Alexa skill. Its content portfolio includes live local news, traffic, weather, and music programming, an on-demand Audiothek platform, and several original podcasts such as Volker Groß – Das vier Ohren Gespräch, Kölsch & Jot, Der Bücherpodcast mit Sven Jaworek, Daily Hannes, and Atze – Wat ne Woche.

The underlying technology is a conventional multi-platform broadcast stack — FM transmitters, DAB+ digital transmission, a streaming endpoint at stream.lokalradio.nrw/rbrs, native mobile apps for Android 5.0+ and iOS 8.0+, and a third-party Amazon Alexa voice skill exposing the live program and over 15 themed web radio channels. The station engages listeners directly via a WhatsApp Channel and a WhatsApp Studio voice/text connection, alongside Facebook and Instagram profiles.

The business model is advertising-driven. Revenue streams include traditional 20-30 second radio spots, pre-roll streaming ads served on web/app/smart-speaker surfaces, sponsorship of weather/traffic/news segments, display advertising on the station website, and sponsored social media posts on Facebook and Instagram. Pricing begins at approximately €1,500 net for entry-level spot campaigns, with recommended 15-20 airings and audio spot production from approximately €530 net. Advertisers can also book combined campaigns across seven NRW local radio stations for regional reach. The primary customer segment is small and mid-sized regional businesses in Bonn and Rhein-Sieg-Kreis, with secondary exposure to national brands seeking NRW regional presence.

Name

Radio Bonn/Rhein-Sieg

Legal name

Radio Bonn/Rhein-Sieg

Website

https://radiobonn.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Bonn/Rhein-Sieg is a local private German radio station broadcasting to Bonn and the Rhein-Sieg-Kreis region via six FM frequencies, DAB+, cable, internet streaming, mobile apps, and an Alexa skill, monetizing primarily through SMB and regional radio advertising across a seven-station NRW network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radio Advertising: Traditional 20-30 second radio spots broadcast on FM, digital audio ads during streaming, sponsor segments integrated with weather/traffic/news programming, and special advertising formats including competitions, listener participation segments, and branded content.
2. Streaming Advertising: Pre-stream ads delivered through the mobile app, web browser, and smart speaker platforms. Exclusively positioned without competing ad-block environment.
3. Display and Social Media Advertising: Banner advertising on station websites with daily thousands of visits, sponsored posts distributed through Facebook and Instagram channels with organic reach plus paid amplification.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Radio Bonn/Rhein-Sieg operates a local radio station broadcasting local news, music, traffic, weather, and community programming to Bonn and the Rhein-Sieg-Kreis region across six FM/UKW frequencies, DAB+, cable, and global internet streaming. It distributes content through native mobile apps, an Amazon Alexa skill, and an Audiothek podcast platform, and monetizes its audience by selling radio spots, streaming ads, sponsorships, display advertising, and social media promotions to regional and national advertisers, with combined booking available across a network of seven NRW local radio stations.

Product overview

Radio Bonn/Rhein-Sieg is a local radio station serving Bonn and the Rhein-Sieg district in North Rhine-Westphalia, Germany. The station operates as a unified broadcast and digital platform, distributing content across multiple channels: a live FM radio program (6 UKW frequencies plus cable and internet), a native mobile app (iOS/Android) with live streaming and push notifications, an Amazon Alexa voice skill for smart speaker and TV access, an on-demand Audiothek podcast platform, and a slate of original podcasts (Volker Groß – Das vier Ohren Gespräch, Kölsch & Jot – Der Rheinland-Podcast, Der Bücherpodcast mit Sven Jaworek, Daily Hannes, and Atze – Wat ne Woche). The station also offers a radio advertising service (Radiowerbung) with spots, streaming ads, sponsorship, and display/social formats bookable across 7 regional NRW stations, with entry pricing from approximately €1,500 net.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Bonn/Rhein-Sieg Live Program Core local radio broadcast serving Bonn and the Rhein-Sieg-Kreis district with news, music, traffic, weather, and community programming distributed across six FM/UKW frequencies, cable, DAB+, and global internet streaming. Intended for listeners in the Bonn region and beyond.
• Radio Bonn/Rhein-Sieg Mobile App (Android/iOS) Native iOS and Android application providing live program streaming, latest local news audio, podcast access, push notifications for breaking news, traffic information, and weather forecasts for listeners of Radio Bonn/Rhein-Sieg.
• Radio Bonn/Rhein-Sieg Alexa Skill Amazon Alexa voice skill enabling hands-free listening to the live radio program, local news playback, and over 15 themed web music channels via Amazon Echo devices and Alexa-enabled TVs.
• Audiothek Podcast Platform On-demand audio platform hosting all Radio Bonn/Rhein-Sieg podcasts, comedy shows, and audio content for listeners to access at any time.
• Radiowerbung (Radio Advertising Service) Radio advertising service offering classical 20-30 second spots, streaming pre-roll ads, weather/traffic/news sponsorships, promotional campaigns, display advertising on station websites, and sponsored social media posts on Facebook and Instagram. Combined cross-station booking available across seven NRW local radio stations. Sold to regional SMB and mid-market advertisers as well as national brands targeting NRW, with entry pricing from approximately €1,500 net and optional production services from approximately €530 net plus VAT.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Aktion LichtblickeminorOthers · 10 December 2025Charitable partnership with Aktion Lichtblicke, a NRW-based organization supporting people in need. Michael Patrick Kelly performed an exclusive Christmas concert benefiting the charity. The station promotes transparency in showing how donations directly help local community members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deutschlandfunk (DLF): National public-service radio network (DLF, DLF Kultur, DLF Nova). Competes for time-spent-listening in Germany but is funded by public fees rather than advertising, so it primarily competes on audience share rather than ad inventory.
• RTL Radio Deutschland: National commercial radio group operating stations across Germany (including NRW). Competes for advertisers and listeners in the same region but operates at national scale with a broader portfolio rather than hyper-local focus.
• WDR (Westdeutscher Rundfunk): NRW's main public-service broadcaster operating WDR 2, WDR 5, and 1LIVE. Competes for the same regional audience and advertiser attention in NRW but as a public incumbent with a much broader programming portfolio and limited advertising inventory.

Direct peers

• Radio Rur: Seventh member of the NRW local radio consortium, serving the Düren / Kreis Düren market. Identical business model and combined advertising sales structure as Radio Bonn/Rhein-Sieg.
• Radio Köln: Sister station in the same seven-station NRW local radio network. Operates an identical hyper-local FM + digital + advertising business model in the adjacent Cologne market, making it the closest comparable for benchmarking audience share, ad pricing, and multi-platform monetization.
• Radio Leverkusen: Another NRW local radio station in the same seven-station consortium. Same broadcast formats, same combined-booking sales structure, and same regulatory framework, serving the Leverkusen market.
• Radio Euskirchen: Sister NRW local radio station in the same seven-station network, serving Kreis Euskirchen. Closely comparable in scale, format, and SMB advertiser focus, with shared infrastructure and combined ad packages.
• Radio Berg: Network peer covering the Oberbergischer Kreis / Rheinisch-Bergischer Kreis region. Operates the same multi-platform distribution model (FM, DAB+, streaming, app, Alexa) and participates in the joint seven-station advertising offering.
• Radio Erft: Direct peer in the same NRW local radio network, covering the Rhein-Erft-Kreis. Comparable local news/traffic/music programming and SMB advertiser base, with shared combined-booking ad sales.

Emerging players

• Spotify (Ad-Supported Tier): Global audio streaming platform with a fast-growing ad-supported tier that competes for both listener attention in NRW and SMB digital audio ad budgets. Not a broadcast peer but the principal emerging threat and reference point for digital audio CPMs in the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/radiobonn
• Instagraminstagram.com/radiobonnrheinsieg
• Xx.com/radiobonn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Bonn/Rhein-Sieg