What Map Your Show does

Map Your Show is a Cincinnati-based SaaS provider of trade show, conference, and corporate event management software, founded in 2005 and operating as a privately held LLC. Its platform comprises modular products covering floor plan management (Floor Builder), exhibitor management (Exhibitor Resource Center, MYS Sales Pro), attendee engagement (Mobile App, My Show Planner, MYS Professional, Exhibitor Directory), conference scheduling (Conference Management, Session Seat Reservations), and revenue optimization (Sponsorship Sales, On-Platform Advertising). The company has more recently layered AI capabilities onto the platform through MYS Connected (attendee personalization and recommendations), MYS Insights (predictive event revenue analytics and exhibitor risk detection), and Sales Accelerator (AI-generated exhibitor outreach and lead prioritization), positioning AI as the primary lever for monetization expansion.

The platform is used by 9 of the current Top 10 TSE Gold 100 trade shows, with named enterprise customers including CES, NAB SHOW, WEFTEC, NACS, AEM, infocomm, PLASTICS, and the International Woodworking Fair. Map Your Show reports over 1.7 million trade show exhibitors on the platform, providing the data substrate for its predictive and personalization features. Revenue is generated through subscription-based licensing of the platform to trade show organizers, conference organizers, and corporate event planners, with pricing undisclosed and conducted via a consultative enterprise field-sales motion anchored on 'Get a Demo' CTAs.

Distribution is direct-to-enterprise globally, with supporting integrations to CRM systems (Salesforce, HubSpot), payment processors, and Association Management Software. The company employs 51-100 staff and is led by CEO Don Kline. It has no disclosed outside funding and operates as an independent private company, indicating a self-funded, mature operating profile. The recent product cadence in AI and the explicit expansion into corporate events and conferences beyond the trade show core suggest an active, if measured, growth agenda.

Name

Map Your Show

Legal name

Map Your Show, LLC

Website

https://mapyourshow.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Map Your Show is a Cincinnati-based SaaS platform for trade show, conference, and corporate event management, serving 9 of the Top 10 TSE Gold 100 shows with AI-powered personalization, analytics, and exhibitor engagement tools.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Trade show software
• Event management platform
• Conference technology
• Exhibitor management
• Event registration software

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Map Your Show operates as a SaaS platform providing trade show technology solutions to event organizers. The platform includes multiple modules (Floor Builder, MYS Connected, Exhibitor Resource Center, Mobile App, Conference Management, Sales Accelerator, MYS Insights) that are offered as integrated solutions. Revenue is generated through subscription-based licensing of the platform, with customers accessing via login portals and demos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Map Your Show operates a SaaS platform that supports trade show and conference organizers with tools for floor plan design, exhibitor management, registration, sales enablement, attendee planning, and onsite services. The platform serves more than 1.7 million exhibitors and is used by event organizers to run shows end-to-end, including the recently introduced AI-powered MYS Connected mobile experience.

Product overview

Map Your Show is a unified platform for trade shows, conferences, and corporate events with a modular architecture. The core platform consists of Floor Builder for floor plan management, Conference Management for session scheduling, and Exhibitor Resource Center for exhibitor portal functionality. AI-powered modules include MYS Connected (personalization/recommendation), MYS Insights (predictive analytics), and Sales Accelerator (lead generation). Attendee-facing tools include Mobile App, My Show Planner, Exhibitor Directory, and MYS Professional for floor exploration. Booth and sponsorship sales are managed through MYS Sales Pro, while additional services include On-Platform Advertising, Exhibitor Training, Onsite Booth Renewal, Registration Integration, and Session Seat Reservations. The platform serves trade show organizers, conference organizers, and corporate event planners, with technology trusted by over 1.7 million trade show exhibitors.

Differentiator

Problem solved

Functional benefit

Brands

• MYS Connected: AI-powered platform that personalizes attendee event experience by guiding attendees to the right exhibitors, sessions, and connections before, during, and after events.
• MYS Sales Pro
• MYS Insights
• MYS Professional
• Floor Builder
• Exhibitor Resource Center
• Mobile App
• Conference Management
• Sales Accelerator
• My Show Planner
• Exhibitor Directory

Products and services

• Floor Builder Interactive floor plan design tool that lets trade show organizers build, configure, and publish exhibit hall layouts for their events.
• Exhibitor Resource Center Online portal for exhibitors to access show logistics, manuals, ordering tools, and event information from a single hub.
• MYS Sales Pro Sales enablement module that helps exhibitors identify prospects, schedule meetings, and track leads before and during a show.
• MYS Insights Analytics and reporting product providing exhibitors and organizers with performance metrics and event intelligence.
• MYS Professional Professional-tier service offering for organizers needing hands-on support and advanced configuration of the platform.
• Conference Management
• Sales Accelerator Tool designed to speed exhibitor sales activity and pipeline generation at trade shows.
• Exhibitor Directory
• My Show Planner Attendee-facing planning tool that lets visitors build personalized show schedules and bookmark exhibitors and sessions.
• On-Platform Advertising
• Exhibitor Training Training offering to help exhibitors get the most out of the platform and improve their show ROI.
• Onsite Booth Renewal
• Session Seat Reservations
• Registration Integration
• MYS Connected

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• RainFocus: RainFocus is a direct competitor providing an enterprise event management platform with registration, content management, exhibitor tools, and AI-powered personalization for trade shows and conferences — closely matching Map Your Show's product architecture and target customer.
• Bizzabo: Bizzabo offers an event experience platform with registration, attendee engagement, and analytics for in-person, virtual, and hybrid events, competing head-to-head with Map Your Show across mid-market and enterprise organizers.
• Aventri: Aventri provides an event management platform with registration, exhibitor management, and marketing tools targeting conferences and trade shows, making it a closely comparable peer to Map Your Show's core offering.
• CadmiumCD: CadmiumCD specializes in event management software for associations and conferences, including abstract management, speaker coordination, and exhibitor tools — a direct functional peer to Map Your Show's conference and trade show product lines.

Broad incumbents

• Cvent: Cvent is the largest incumbent in event management, offering a broad suite covering venue sourcing, registration, and onsite solutions. It overlaps with Map Your Show's conference and corporate event tooling but is much larger and more diversified across hospitality sourcing.
• Eventbrite: Eventbrite operates a broad self-serve event ticketing and registration platform at much larger scale, intersecting with Map Your Show's registration and attendee management capabilities but skewed toward smaller consumer and community events.
• Webex Events (formerly Socio): Webex Events (Socio) provides an enterprise event platform with registration, live streaming, and attendee networking — a broader-incumbent peer that overlaps Map Your Show's conference and corporate event offerings while leveraging Cisco's distribution scale.

Emerging players

• vFairs: vFairs focuses on virtual and hybrid event platforms with registration, exhibitor booths, and attendee engagement, intersecting with Map Your Show's trade show floor builder and mobile app capabilities in the digital experience layer.
• EventMobi: EventMobi provides event apps, registration, and engagement tools for conferences and trade shows, overlapping with Map Your Show's mobile app, My Show Planner, and registration integration modules.
• Hubb: Hubb offers an event content management platform focused on session catalogs, speakers, and sponsorships for conferences and trade shows — directly comparable to Map Your Show's conference management and sponsorship sales functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MapYourShow
• LinkedInlinkedin.com/company/mapyourshow
• Xx.com/MapYourShow
• Facebookfacebook.com/mapyourshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Map Your Show