CloudLab
CloudLab AG provides modular, browser-based SaaS for web-to-print, 3D packaging, and brand management workflows. It serves enterprise print shops, packaging firms, and brand owners with products printQ, packQ, brandQ, and plug&print.
- Company typePrivate
- Founded2013
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CloudLab does
CloudLab AG, founded in March 2013 and headquartered in Dortmund, Germany, provides a modular, browser-based SaaS suite for the print, packaging, and brand management industries. The company's product portfolio comprises four distinct offerings: printQ (web-to-print software for online print store automation from checkout through final production), packQ (3D packaging design and visualization with dynamic live preview and price calculation), brandQ (corporate branding and marketing management for CI-compliant advertising material workflows), and plug&print (rapid eCommerce solution for fast onboarding of print and packaging sales). The platform is built on a cloud-native, modular architecture and is natively integrated with Magento 2 (printQ v4). CloudLab's products have won multiple industry awards, including the InterTech Technology Award 2018 for packQ and EDP Awards in 2018, 2019, and 2023.
CloudLab serves a diverse customer base spanning online print shops, packaging companies, brand owners, and industrial firms. Named customers include Cimpress (world's largest online printing company with 14,000+ employees), Flyeralarm, Saxoprint, Avery, CEWE, Lindt, Schaeffler, Magna Steyr, and Alliance Healthcare. The go-to-market combines direct enterprise sales with channel partners — Canon as reseller in Switzerland (since 2015), Konica Minolta as reseller in France (since 2021), and VBS & Transeo Media as distributors for the Nordics and UK (since 2020). The company operates from offices in Dortmund, Berlin, Stockholm, Madison (Connecticut), and New York City, employing approximately 62 people as of December 2021.
CloudLab generates revenue primarily through licensed SaaS subscriptions for its four products plus professional services for custom implementation, integration, and go-live support. Pricing is quote-based and not publicly disclosed, reflecting the enterprise/B2B nature of the customer base. In March 2026, Cimpress (Nasdaq: CMPR) completed a multi-year strategic investment by taking majority ownership of CloudLab, fully integrating the company while CloudLab continues to operate as an independent software provider under its existing leadership team.
CloudLab firmographics
Firmographics- Name
- CloudLab
- Legal name
- CloudLab AG
- Website
- https://cloudlab-solutions.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CloudLab AG provides modular, browser-based SaaS for web-to-print, 3D packaging, and brand management workflows. It serves enterprise print shops, packaging firms, and brand owners with products printQ, packQ, brandQ, and plug&print.
- Ownership category
- akta.pro rank
CloudLab industry classification
Industry- Product category
- Web-to-Print Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
Keywords
Where CloudLab is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
CloudLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: CloudLab provides web-to-print software solutions as licensed products. Products include printQ (online print store), packQ (3D packaging), and brandQ (marketing management). Solutions are modular and scalable, provided from a single source.
- Professional Services: Customized web projects handled from launch to go-live and beyond. Includes implementation, customization, and ongoing support services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
CloudLab product offering
Product offeringCore offering
CloudLab provides browser-based web-to-print, web-to-pack, and web-to-publish SaaS solutions that enable print shops, packaging companies, and brand managers to automate online ordering, 3D packaging design, and CI-compliant marketing material management. Its modular product suite — printQ, packQ, brandQ, and plug&print — covers the full workflow from online storefront to final print production. The company delivers customized web projects, integrations, and professional services alongside its core software platform.
Product overview
CloudLab provides a modular, expandable, and scalable suite of web-to-print, web-to-pack, and brand management solutions. The portfolio consists of four distinct products: printQ (the core web-to-print platform for online print store automation), packQ (3D packaging design and visualization), brandQ (corporate marketing and brand management), and plug&print (rapid eCommerce for print/pack sales). All products are browser-based, modular, and designed to work both independently and as an integrated ecosystem from a single source.
Differentiator
Problem solved
Functional benefit
Brands
- printQ: Web-to-print software for online print stores
- packQ
- brandQ
- Plug&Print
Products and services
- printQ A web-to-print software solution that helps print shops automate the full order process from online store checkout through final print production, featuring a modern, browser-based, modular interface that supports Magento 2 integration.
- packQ A 3D packaging design and visualization platform that processes data from folding points to price calculation with dynamic live preview, enabling packaging customers to approve online exactly what will be produced.
- brandQ A marketing and brand management tool that enables organizations to automate and manage CI-compliant advertising materials online with flexible scalability, supporting brand consistency and marketing process automation.
- plug&print A rapid eCommerce solution for web-to-print and web-to-pack that enables lightning-fast onboarding and quick sales launch, allowing print and packaging products to be sold online without complex setup.
Quantifiable outcome
- Significant streamlining of menu and POP management processes for nationwide food chain
- +1 more outcomes
Companies that use CloudLab
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
CloudLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
CloudLab partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional.
- CanonregionalCanon became official reseller of printQ in Switzerland since January 2015.
- Konica MinoltaregionalKonica Minolta became new reseller for printQ & packQ in France since July 2021.
- VBS & Transeo MediaregionalVBS & Transeo Media serve as distributors for Nordic countries and UK region since February 2020.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
CloudLab competitors and assessment
Company assessmentDirect peers
- Pageflex: Pageflex (formerly part of Bitstream) provides web-to-print personalization and brand management software, with broad overlap to CloudLab's printQ and brandQ in variable-data print and corporate marketing portals.
- Vpress: Vpress provides web-to-print, online design, and marketing-portal solutions for commercial print shops and marketing teams, competing with both printQ and brandQ in the same SMB and mid-market segments.
- Aleyant Systems: Aleyant provides web-to-print, online design, and print workflow automation software (Pressero, tFLOW, Automated Workflow Director) for commercial print shops — directly competing with CloudLab's printQ and packQ offerings in the same vertical.
- Racad Tech (WebCRD / PrintShop Mail): Racad Tech's WebCRD, PrintShop Mail, and iQueue for Google Drive provide web-to-print and print-automation tools for in-plant print centers and commercial printers — a direct peer in the same web-to-print category.
- PTI Marketing Technologies: PTI provides MarcomCentral and VDP solutions for web-to-print, marketing portals, and variable-data printing — a direct competitor in the same brand-management and print-automation category as CloudLab's printQ and brandQ.
- Infigo Software: Infigo offers a Magento-based web-to-print platform with online design and product configurator capabilities, competing head-to-head with CloudLab's printQ in the print eCommerce space and sharing a similar Magento-native architecture.
Broad incumbents
- Esko: Esko (a Danaher company) provides prepress, packaging, and workflow software for packaging converters and commercial printers — broader and more established than CloudLab but serving overlapping packaging customers with packQ-adjacent capabilities.
- HP PageWide Web Press / HP PrintOS: HP offers web-to-print and print workflow capabilities via SmartStream and PrintOS for its production-printing customers — overlapping CloudLab's web-to-print focus but embedded in HP's broader hardware portfolio.
Emerging players
- CHILI publish: CHILI publish offers online document editing and customization software used by printers and brand owners, intersecting with CloudLab's brandQ marketing-portal functionality and the online editing layer of printQ.
Others
- Adobe (Magento/Commerce): Adobe Commerce (formerly Magento) is the eCommerce platform underneath printQ v4 and CloudLab's Magento Association partnership; as the underlying platform owner, Adobe is both a partner and a potential horizontal competitor if it expands native web-to-print capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CloudLab social profiles
Digital presenceCloudLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudLab leadership team
Management profileNumber of profiles
Profiles14 records
CloudLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudLab
What does CloudLab do?
CloudLab provides browser-based web-to-print, web-to-pack, and web-to-publish SaaS solutions that enable print shops, packaging companies, and brand managers to automate online ordering, 3D packaging design, and CI-compliant marketing material management. Its modular product suite — printQ, packQ, brandQ, and plug&print — covers the full workflow from online storefront to final print production. The company delivers customized web projects, integrations, and professional services alongside its core software platform.
Is CloudLab a public or private company?
CloudLab is a private company. It is classified as corporate owned and is currently operating.
When was CloudLab founded?
CloudLab was founded in 2013. It employs 51 to 100 people.
Where is CloudLab based?
CloudLab is headquartered in Brooklyn, United States, in the North America region.
How does CloudLab make money?
Two revenue lines are on record. Software Licensing is the primary driver. The others are professional Services.
Who are CloudLab's main competitors?
Direct peers on record are Pageflex, Vpress, Aleyant Systems, Racad Tech (WebCRD / PrintShop Mail), PTI Marketing Technologies and Infigo Software. Broad incumbents are Esko and HP PageWide Web Press / HP PrintOS. CHILI publish is listed as an emerging player. Adobe (Magento/Commerce) is listed as an others.
Does CloudLab have an API?
No public API is recorded for CloudLab.
What industry is CloudLab in?
CloudLab's product category is Web-to-Print Software. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions). Its NAICS code is 513210 and its SIC code is 7372.