pixelart

What pixelart does

pixelart GmbH is an Austrian full-service digital agency founded in 2004, headquartered in Bergheim bei Salzburg with a second office in Vienna. The agency employs over 70 people and operates across four integrated service pillars: Web Experiences (websites and digital platforms), Digital Commerce and Platforms (e-commerce, PIM, DAM, and ticketing), Digital Products and Business Solutions (custom digital tools), and Digital Marketing (performance marketing, SEO/SEA, social media, and analytics). It serves enterprise and mid-market clients primarily in the DACH region (Austria, Germany, Switzerland) with selected international engagements; named customers span travel and tourism (Bergbahnen Sölden, Eurofun Group, Ötztal Tourismus), luxury consumer goods (RIEDEL), industrial manufacturing (Rosenbauer, BENTELER, GRASS, PORR), financial services (Bankhaus Spängler, Wüstenrot), education (FH Salzburg, Universität Mozarteum, karriere.at), and B2B/B2C commerce (Ramsauer, JAKO-O, Josko, Sport Bründl).

The agency's technology stack centers on composable, best-of-breed platforms rather than proprietary software. It is a certified Pimcore Gold Partner and TYPO3 Certified Integrator, and builds client solutions on commercetools, Magnolia DX, Adobe Commerce, Shopify, Webflow, and Storyblok, with AWS underpinning cloud infrastructure. Representative deployments include a multi-brand platform for Eurofun Group (10+ travel brands) using AWS AppSync, DynamoDB, Lambda, and Cloudinary, with an Agentic RAG FAQ search and Claude Sonnet 4.5 multimodal vision auto-generating alt text and titles in six languages across 90,000 images; an international e-commerce platform for RIEDEL serving nearly 40 countries, 7 languages, 4 continents, and 7 currencies via commercetools, Adyen, Avalara, and Magnolia DX; and a Pimcore-based ticketing platform for Bergbahnen Sölden and Gurgl integrated with Skidata access control, Smart Pricer dynamic pricing, and Incert vouchers.

Commercially, pixelart is a privately held GmbH (FN 250502k, registered at Landesgericht Salzburg) led by founders Alexander Walterskirchen (CEO) and Michael Glas (executive management), with Thomas Peintner as Partner and Team Lead. The company is bootstrapped with no disclosed funding rounds, parent company, or M&A activity. Revenue is generated through project-based and multi-year retainer professional services engagements; pricing is quote-based and not publicly disclosed. The agency goes to market via direct enterprise sales, referrals, case study demonstrations, and a content-led organic presence including a blog (pixelart Insights), a HubSpot-powered newsletter, and active profiles on LinkedIn, Instagram, Facebook, Behance, and Dribbble. Geographic reach is concentrated in Austria and the broader DACH market, with selected international client work spanning multiple continents.

Name

pixelart

Legal name

pixelart GmbH

Website

https://pixelart-agency.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Austrian full-service digital agency (70+ employees) founded in 2004, serving enterprise and mid-market clients across DACH and internationally with strategy, web design, composable e-commerce, custom digital products, and performance marketing services.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Digital agency services
• Web development
• E-commerce platforms
• Performance marketing
• Digital transformation

Headquarters

HQ city

Bergheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services (Project-Based): Full-service digital agency generating revenue through strategy, design, and development project engagements. Services span web experiences, digital commerce platforms, digital products/business solutions, and digital marketing. Projects are typically scoped, quoted, and delivered as professional services engagements, with some ongoing retainer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

pixelart is a full-service digital agency creating websites, web applications, e-commerce platforms, and mobile applications through integrated UX/UI design, front-end and back-end development, and ongoing support. The agency delivers strategy, creative design, technical engineering, and performance marketing under one roof, with specialized expertise in composable commerce (Pimcore, commercetools, Shopify, Adobe Commerce), headless CMS (TYPO3, Magnolia, Storyblok), and AI-enhanced digital platforms for enterprise and mid-market clients in the DACH region.

Product overview

pixelart is a full-service digital agency offering four integrated core service pillars: Web Experiences (websites and digital platforms), Digital Commerce & Platforms (e-commerce and PIM solutions), Digital Products & Business Solutions (custom digital tools), and Digital Marketing (performance marketing, SEO/SEA, social media, analytics). The agency operates on composable technology stacks using platforms like Shopify, commercetools, Adobe Commerce, and Pimcore for e-commerce; TYPO3, Magnolia, and Storyblok for content management; and integrates AI capabilities including generative AI for content, Agentic RAG for knowledge retrieval, and dynamic pricing optimization. Services span from strategy and consulting through design, development, and ongoing marketing and analytics support.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Experiences

Quantifiable outcome

• FH Salzburg multichannel campaign: 535 tracked applications in 4 months, 23% international, across 7 paid channels and 100+ creatives.
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability12 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core.

• SkidatacoreTechnology or IntegrationIntegration partner for access control and ticketing. pixelart connects the e-commerce ticketing platform directly to Skidata's system for seamless ticket processing and turnstile access control at Bergbahnen Sölden and Gurgl.
• Smart PricercoreTechnology or IntegrationDynamic pricing integration enabling flexible tariff management based on demand, season, and audience segments for ticket pricing in the Sölden and Gurgl booking platform.
• IncertcoreTechnology or IntegrationVoucher sales integration enabling purchase and redemption of vouchers directly within the e-commerce ticket shop, broadening product range and digital distribution.
• commercetoolscoreTechnology or IntegrationHeadless, API-first commerce platform serving as the backbone for RIEDEL's multi-brand international e-commerce deployment across 40 countries, providing flexible product search, shopping cart, and inventory management.
• AdyencoreTechnology or IntegrationGlobal payment processing provider integrated for centralized payment handling across all countries and currencies in the RIEDEL e-commerce platform.
• AvalaracoreTechnology or IntegrationCloud-based tax calculation software integrated via interfaces for seamless global tax compliance across the RIEDEL multi-country e-commerce platform.
• Magnolia DXcoreTechnology or IntegrationHeadless CMS/DXP used to organize frontends for RIEDEL, SPIEGELAU, and NACHTMANN brands within the multi-client e-commerce ecosystem.
• Microsoft NavisioncoreTechnology or IntegrationERP system integration for Ramsauer's e-commerce ecosystem enabling efficient synchronization of product data, orders, and customer data between Pimcore and the existing ERP.
• FindologiccoreTechnology or IntegrationAI-powered product discovery and search platform integrated into the Ramsauer online shop, providing personalized search results, real-time analytics, and autocomplete for enhanced user experience.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure backbone for Eurofun's multi-brand platform. AWS Bedrock controls AI model orchestration (Claude Sonnet, Haiku), DynamoDB provides NoSQL data storage, Lambda@Edge handles redirects, AppSync manages GraphQL API layer, and CloudFront serves as image CDN.
• CloudinarycoreTechnology or IntegrationDigital asset management platform managing hundreds of thousands of travel images. AI-powered image metadata generation (titles, alt text in 6 languages) is applied upon upload. Integrated with Magnolia DX for seamless content management.
• Magnolia (Eurofun)coreTechnology or IntegrationDXP platform powering the Eurofun Group's multi-tenant travel platform, managing content across 10+ brands with shared content, brand-specific styling, and flexible rights/role management.
• Pimcore (Gold Partner)coreTechnology or IntegrationCertified Gold Partner status. pixelart uses Pimcore as a central platform for PIM, MDM, DAM, and commerce data management across client e-commerce projects.
• TYPO3 (Certified Integrator)coreTechnology or IntegrationCertified Integrator status. TYPO3 is used as an enterprise CMS for complex, multilingual websites for clients including Rosenbauer, DS Automotion, and Bankhaus Spängler.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pixelart.at
• LinkedInlinkedin.com/company/pixelart-gmbh
• Instagraminstagram.com/pixelart.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pixelart