Smart Pricer
Smart Pricer GmbH is a Berlin-based SaaS company that provides ML-driven dynamic pricing software and consulting to ski resorts, sports clubs, attractions, and entertainment venues across Europe, with integrations into leading ticketing platforms.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Pricer does
Smart Pricer GmbH is a Berlin-based dynamic pricing software company founded in 2015 that applies data science and machine learning to ticket revenue management for ski resorts, sports clubs, attractions, entertainment venues, cinemas, and parking operators, primarily across the DACH region with a growing presence in the UK, Nordics, and Japan. Its core product, the Uplift Pricing Engine, adjusts ticket prices in real time based on more than ten structured inputs including demand, weather, and day of week, pushing updates through APIs into client webshops, mobile apps, and on-site cash desks, while the Uplift Analytics dashboard surfaces KPIs from historical and live sales data and a price-revenue simulation tool helps clients set min and max price corridors.
The platform is delivered alongside an analytics and consulting offering that benchmarks client data against anonymized datasets from more than 100 projects covering over 100 million tickets, with named customers including Bergbahnen Sölden, Zermatt Bergbahnen, Ski Amadé, FC Bayern München, Hertha BSC, EV Zug, the DFL/Sportec Solutions, Deutsche Oper Berlin, and Grand Théâtre de Genève. Revenue is generated through a combination of subscription SaaS for the pricing engine and analytics dashboard and project-based professional services for data analysis, customer surveys, benchmarking, and workshops.
Go-to-market is enterprise-focused with dedicated country managers covering DACH ski, DACH attractions/sports/entertainment, and UK & Nordics, supported by technology integrations with ticketing platforms SKIDATA, SecuTix, Ticketcorner, Reservix, and Vivennu, a Japan sales representative, and industry partnerships with IAAPA and Spobis. The company also operates th!nkpricing, a self-service SaaS sub-brand launched in 2019 aimed at smaller ticket sellers, and is privately held with no external institutional investors disclosed.
Smart Pricer firmographics
Firmographics- Name
- Smart Pricer
- Legal name
- Smart Pricer GmbH
- Website
- https://smart-pricer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Pricer GmbH is a Berlin-based SaaS company that provides ML-driven dynamic pricing software and consulting to ski resorts, sports clubs, attractions, and entertainment venues across Europe, with integrations into leading ticketing platforms.
- Ownership category
- akta.pro rank
Smart Pricer industry classification
Industry- Product category
- Dynamic Pricing Software for Ticketing and Live Entertainment
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)
- akta.pro secondary industry
- Ancillary Revenue & Offer Optimization (Bundling, Upsell/Cross-sell) (THALAOAG)
Keywords
Where Smart Pricer is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Smart Pricer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dynamic Pricing Software: SaaS-based pricing software that automates real-time price adjustments. Clients set min/max price ranges and the Uplift Pricing Engine optimizes prices automatically.
- Analytics and Consulting Services: Price consulting including historical data analysis, customer behavior surveys, benchmarking, and workshops to develop pricing recommendations and strategies.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Smart Pricer product offering
Product offeringCore offering
Smart Pricer provides a dynamic pricing software platform (the Uplift Pricing Engine) that automatically adjusts ticket prices in real time based on more than 10 input factors (demand, weather, day of week, etc.) for ski resorts, sports clubs, attractions, live entertainment venues, and cinemas. The offering combines the Uplift Analytics dashboard with consulting services that benchmark clients against anonymized data from 100+ projects to develop pricing recommendations.
Product overview
Smart Pricer offers a unified dynamic pricing platform centered on the Uplift Pricing Engine and Uplift Analytics dashboard, supplemented by Analytics and Consulting services. The Uplift Pricing Engine performs real-time automated price optimization based on 10+ data inputs, while the Uplift Analytics dashboard provides KPI monitoring and data analysis capabilities. Consulting services provide data analysis, customer behavior surveys, and benchmarking across 100+ projects. Additionally, Smart Pricer operates the th!nkpricing sub-brand as a separate self-service SaaS offering for the broader pricing community.
Differentiator
Problem solved
Functional benefit
Brands
- th!nkpricing: Self-service SaaS pricing solutions brand launched in 2019 for ticket sellers, distributing pricing knowledge, tools, and techniques through website www.thinkpricing.com
Products and services
- Uplift Pricing Engine The core dynamic pricing software that automatically adjusts ticket prices in real time based on 10+ input factors such as demand, weather, and day of week, pushing price updates via API to client webshops, apps, and cash desks. Targets ski resorts, sports clubs, attractions, live entertainment venues, and cinemas.
- Uplift Analytics Dashboard Web-based analytics dashboard that loads historical and live sales data and lets users view key KPIs and analyze performance by person, product, and day with a few clicks. Sold to enterprise clients alongside the Uplift Pricing Engine.
- Analytics and Pricing Consulting Pricing consulting engagement in which Smart Pricer analyzes a client's historical sales data, conducts customer behavior surveys, benchmarks the results against anonymized data from 100+ projects, and jointly develops pricing recommendations in workshops. Targets enterprise operators in ski, sports, attractions, and entertainment.
- th!nkpricing Separate SaaS sub-brand launched by Smart Pricer offering self-service price optimization tools, techniques, and educational resources for a broader community of ticket sellers and pricing professionals.
Quantifiable outcome
- +10-15% revenue increase for ticketing clients
- +6 more outcomes
Companies that use Smart Pricer
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Smart Pricer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Smart Pricer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SKIDATAcoreStrategic partnership for price optimization for ski resorts. Smart Pricer's innovative software integrated into SKIDATA's ticketing system, enabling automated dynamic pricing for ski passes.
- Geoffrey BossiereminorSales representative partnership for Japan and East Asian markets, supporting market expansion.
- SecuTixcoreIntegration partnership enabling first fully automated, real-time price adjustments through bidirectional interface between SecuTix ticketing platform and Smart Pricer's pricing software. First used with EV Zug for dynamic pricing implementation.
- P8 MarketingminorCo-development partner for 'Pricing und Packaging-Studie 2025' white paper on ski industry pricing and packaging strategies.
- Alturos DestinationsminoreCommerce partner for Saalbach Hinterglemm Leogang Fieberbrunn bike region, implementing online bike bonus system.
- IAAPAminorAttractions industry association partnership for market visibility and industry presence.
- SpobisminorSports business platform partnership for market engagement in German-speaking sports industry.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Smart Pricer competitors and assessment
Company assessmentDirect peers
- Digonex: US-based dynamic pricing technology for live entertainment, performing arts and sports venues. Mirrors Smart Pricer's core proposition — algorithmic ticket pricing for experience-based events — making it the closest cross-Atlantic comp.
Broad incumbents
- IDeaS Revenue Solutions: Global revenue management software (SAS) for hotels, airlines and adjacent industries; has been extending into leisure. Comparable as a large incumbent using data science for dynamic pricing, though with a much broader footprint than Smart Pricer.
- PROS (PROS Holdings): Public SaaS vendor of pricing, CPQ and revenue optimization software across multiple verticals. Operates the same dynamic pricing category as Smart Pricer at much larger scale, but is not specialized in ticketing.
- Pricefx: European-headquartered pricing SaaS company covering B2B and B2C use cases. Direct competitor in pricing software; broader in scope and customer mix than Smart Pricer's ticketing niche.
- Zilliant: Long-standing pricing optimization software provider focused on B2B/industrial customers. Overlapping AI-driven pricing technology stack with Smart Pricer, but very different vertical mix.
- Vendavo: Enterprise pricing and margin management SaaS, primarily B2B manufacturing. Comparable as a sophisticated pricing platform vendor but with no specialization in ticketing or experience industries.
Emerging players
- Competera: AI pricing platform for retail. Adjacent in the sense of using ML for price optimization, but focused on retail rather than tickets — useful as a 'where Smart Pricer could go' comp.
- Revenue Analytics: Consulting-led revenue management firm for airlines and travel; shares Smart Pricer's 'pricing-experts-plus-analytics' delivery model. Useful as a comparable for how the consulting-plus-tech motion can scale.
Others
- SKIDATA: Major access and ticketing infrastructure vendor for ski resorts and stadiums, and a strategic integration partner of Smart Pricer. Included as ecosystem context, not a competitor.
- SecuTix: Enterprise ticketing platform used by sports and entertainment venues; integration partner that ran Smart Pricer's first fully automated dynamic pricing deployment (EV Zug). Ecosystem reference, not direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Pricer social profiles
Digital presenceSmart Pricer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Pricer leadership team
Management profileNumber of profiles
Profiles9 records
Smart Pricer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Pricer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Pricer
What does Smart Pricer do?
Smart Pricer provides a dynamic pricing software platform (the Uplift Pricing Engine) that automatically adjusts ticket prices in real time based on more than 10 input factors (demand, weather, day of week, etc.) for ski resorts, sports clubs, attractions, live entertainment venues, and cinemas. The offering combines the Uplift Analytics dashboard with consulting services that benchmark clients against anonymized data from 100+ projects to develop pricing recommendations.
Is Smart Pricer a public or private company?
Smart Pricer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Pricer founded?
Smart Pricer was founded in 2015. It employs 11 to 50 people.
Where is Smart Pricer based?
Smart Pricer is headquartered in Berlin, Germany, in the Europe region.
How does Smart Pricer make money?
Two revenue lines are on record. Dynamic Pricing Software is the primary driver. The others are analytics and Consulting Services.
Who are Smart Pricer's main competitors?
Digonex is listed as a direct peer. Broad incumbents are IDeaS Revenue Solutions, PROS (PROS Holdings), Pricefx, Zilliant and Vendavo. Emerging players are Competera and Revenue Analytics. Others are SKIDATA and SecuTix.
Does Smart Pricer have an API?
No public API is recorded for Smart Pricer.
What industry is Smart Pricer in?
Smart Pricer's product category is Dynamic Pricing Software for Ticketing and Live Entertainment. Its primary akta.pro industry code is THALAOAF, Tour, Attraction & Experience Dynamic Pricing Platforms, with a secondary code of THALAOAG, Ancillary Revenue & Offer Optimization (Bundling, Upsell/Cross-sell). Its SIC code is 7372.