What Agda PS does

Agda PS is a Swedish cloud-based payroll and human resource management system for private companies with 50 or more employees, operated by Visma HRM Sverige AB, a subsidiary of the Visma Group. Its core platform automates payroll processing for approximately 600,000 employees across Sweden, handling more than 450 collective agreements and performing tasks such as retroactive salary calculations, final salary computations, vacation and compensatory debt accounting, and semester-year transitions. The product is differentiated by Swedish-specific regulatory compliance depth, including mobile BankID authentication and ISO 27001 certification, and operates a unified HRM suite comprising payroll, time reporting, onboarding, analytics, employee engagement, recruitment, expense management, and workforce management modules.

The company's revenue model is built on three recurring streams: SaaS subscriptions for the cloud payroll system sold under a usage-based capacity pricing model, optional service packages offering support and training, and full-service payroll outsourcing for clients that prefer outsourced processing. Customers are acquired primarily through a direct enterprise field-sales motion with consultative demo booking. The platform targets multiple Swedish verticals, including construction, finance, IT, transport, retail, manufacturing, and nonprofits. Brand reach is substantial: one in four privately employed individuals in Sweden receives salary processed through the system, and named customers include Sk\u00e5nemejerier, Svevia, Hagl\u00f6fs, Preem, \u00c5bro, Skansen, Synsam, Atrium Ljungberg, Akademiska Hus, Gota Media, Evidensia, and BRIS.

Geographic scope is domestic Sweden only, with no documented international expansion. As a captive product within Visma, Agda PS benefits from parent-level cloud infrastructure, certifications, and cross-product distribution, while integration partnerships with Kivra (digital payslips), Medvind WFM (AI-driven scheduling), Talent Hire (recruitment), and Visma.net Expense (travel and expense) extend the addressable workflow surface. The company has positioned recent product investment around Swedish pay-transparency compliance and automated engine improvements rather than announced M&A, major capital events, or geographic expansion.

Name

Agda PS

Legal name

Visma HRM Sverige AB

Website

https://agda.se

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Agda PS is a Swedish cloud-based payroll and HRM system for private companies with 50+ employees, operated by Visma HRM Sverige AB. It automates payroll for roughly 600,000 employees across more than 450 collective agreements, serving enterprise and mid-market employers in industries including construction, finance, retail, and manufacturing.

Ownership category

akta.pro rank

Product category

Payroll and HRM Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Full-Service Payroll Processing (BPACAIAA), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Core HR & HRIS (BPACAPAA)

Keywords

• Cloud payroll software
• HRM suite
• Salary processing
• Payroll outsourcing
• Collective agreement compliance

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Payroll System: Cloud-based payroll and HRM system with subscription model where customers pay for the capacity used. Includes automatic updates and access to core payroll functions.
2. Service Packages: Additional support packages offering basic support or expert assistance, including updates, user support, training and more.
3. Payroll Outsourcing: Full-service payroll outsourcing where Agda PS handles complete payroll processing including accounting, employer contributions, and vacation debt calculations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Agda PS is a cloud-based payroll and HRM (Human Resource Management) platform operated by Visma HRM Sverige AB, targeting private Swedish companies with 50 or more employees. Its core offering is an automated payroll system that handles 450+ Swedish collective agreements and processes payroll for approximately 600,000 employees (about 1 in 4 privately employed individuals in Sweden). The platform is delivered as a SaaS subscription with usage-based capacity pricing and includes modules for time reporting, salary mapping, onboarding, analytics, travel expenses, recruitment, workforce management, and digital payslip delivery.

Product overview

Agda PS is a cloud-based HRM (Human Resource Management) platform for payroll and HR administration. The core offering is the Agda PS Lönesystem (Payroll System) with automated payroll processing capabilities supporting 450+ collective agreements. The platform operates as a unified HRM suite comprising modules including time reporting (Agda PS Tid), salary mapping (Lönekartläggning), employee onboarding (Agda PS Onboarding), analytics (Agda PS Analys), employee engagement (Agda PS Dialog), and HR functions. Additional integrated products include Visma.net Expense for travel expenses, Autopay for bank file management, Talent Hire for recruitment, Medvind WFM for AI-powered scheduling, and Kivra for digital payslip delivery. The platform also offers API integration capabilities and mobile access via Visma Employee, along with managed payroll outsourcing services.

Differentiator

Problem solved

Functional benefit

Brands

• Agda PS Tid: Time reporting module allowing employees to register their own working hours.
• Agda PS Analys
• Agda PS Onboarding
• Agda PS Dialog
• Visma Employee
• Visma.net Expense
• Autopay
• Talent Hire
• Medvind WFM
• Agda PS HR-funktioner

Products and services

• Agda PS Lönesystem (Payroll System) Cloud-based payroll management system with automated payroll processing supporting 450+ collective agreements. Designed for private companies with 50 or more employees, processing payroll for 600,000 employees (1 in 4 privately employed individuals in Sweden).
• Automatic Payroll (Automatisk lön) Automated payroll engine with built-in checklists and monitoring for controlling and overseeing payroll processes, including automated semester year transitions, retroactive salary calculations, and final salary computations.
• Agda PS Tid (Time Reporting) Time reporting module allowing employees to register their own working time or follow up on deviations and balances in real-time.
• Lönekartläggning (Salary Mapping) Complete system for salary mapping and salary transparency, handling wage mapping and pay transparency simply, automatically, and legally.
• Agda PS Onboarding Onboarding solution with easy integration, automatic data management, and secure e-signatures for a smooth start for new employees.
• Agda PS Analys Analytics module transforming large amounts of payroll data into valuable insights, with quick report creation that can be shared within the organization.
• Visma.net Expense Travel expense management solution integrated with Agda PS for handling travel and expense reports directly from mobile devices.
• Autopay Bank file management feature enabling quick and secure sending of bank files to improve payment workflow efficiency and security.
• Agda PS Dialog Employee engagement module with features for goal conversations and pulse surveys to develop and engage employees.
• Agda PS HR-funktioner HR functions module for attracting new talent or developing and retaining current employees using tools in Agda PS.
• Löneoutsourcing (Payroll Outsourcing) Payroll outsourcing services customized to company needs, offering easy, safe, and secure handling of payroll including bookkeeping, employer contributions, and vacation debt calculations.
• Talent Hire Recruitment system helping to simplify the recruitment process to find and attract the right talents.
• Medvind WFM AI-driven workforce management system for scheduling, temporary worker management, and staffing optimization.
• Visma Employee (Mobile App) Mobile app allowing employees to view their payslips anytime, anywhere on their mobile devices.
• Servicepaket (Support Packages) Support packages offering basic support or expert assistance, including updates, user support, training and more.

Quantifiable outcome

• 600,000+ employees receive their salary through Agda PS
• +2 more outcomes

Named customers22 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Visma (Parent Company)coreStrategic or Co-development PartnerAgda PS is a product of Visma HRM Sverige AB, part of the Visma Group. Benefits include cloud infrastructure, automatic updates, ISO 27001 certification, and integration with other Visma products.
• BankIDcoreTechnology or IntegrationIntegration with BankID for secure authentication and login to the payroll system, providing enhanced security for users.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ceridian Dayforce: Global HCM and payroll platform with growing Nordic presence. Comparable as an enterprise HCM/payroll suite pursuing the same mid-market and enterprise Swedish customers that Agda PS serves.
• Workday: Global enterprise HCM and payroll cloud platform. Comparable as a competing HCM platform for large Swedish enterprises, particularly multinationals, with growing Nordic localization that could pressure Agda PS in enterprise deals.
• SD Worx: Large European payroll and HR services provider with established operations in the Nordics. Comparable in providing payroll software and managed payroll services to enterprise customers, with broader multi-country capabilities than Agda PS.
• ADP Sweden: Global payroll and HR services giant with Swedish operations serving mid-market and enterprise customers. Comparable in providing both payroll software and managed payroll outsourcing, with the brand and scale to compete for larger Swedish accounts.

Direct peers

• Kontek (Visma): Sister product within the Visma ecosystem serving Swedish payroll customers, particularly in specific verticals. Comparable as a Swedish payroll system with similar feature set, though positioned in different Visma distribution channels.
• Pyramid (Visma): Swedish HRM/HRIS system from Visma targeting HR and personnel administration. Comparable as part of the broader Visma HRM portfolio competing in the same Swedish enterprise HRM buying cycle as Agda PS.
• Bluegarden: Nordic payroll and HR solutions provider serving Sweden, Norway, and Denmark. Comparable business model and enterprise customer focus, with overlap in collective-agreement payroll for Nordic private companies.
• Fortnox: Swedish cloud-based business platform offering accounting, invoicing, and payroll for SMEs. Most direct Swedish competitor to Agda PS in payroll, with overlapping customer segments in private companies, though typically focused on smaller headcount bands than Agda PS's 50+ sweet spot.
• Crona Lön (Logiq): Swedish payroll software provider focused on mid-market and enterprise customers with collective-agreement handling. Directly competes with Agda PS for the same enterprise private-sector customer profile in Sweden.
• Hogia: Long-established Nordic software group providing payroll, HR, ERP, and finance solutions to Swedish enterprises. Directly comparable in product scope (payroll + HRM), collective-agreement handling, and target mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_9L5Ap-aRsHrVgLWnSTC5A
• LinkedInlinkedin.com/company/www.agdaps.se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agda PS