Stereo Types
- Company typePrivate
- Founded2010
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Stereo Types firmographics
Firmographics- Name
- Stereo Types
- Legal name
- Stereo Types
- Website
- https://stereotypesmidatlantic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stereo Types industry classification
Industry- Product category
- Smart Home and Audio/Video Installation Services
- akta.pro primary industry
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
Keywords
Where Stereo Types is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stereo Types business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Home Theater Installation Services: Custom home theater design and installation with multiple pricing tiers. Includes equipment procurement (projectors, screens, speakers, receivers) plus professional installation, calibration, and wiring. Base packages start around $6,000-$9,000 for complete theater room setups.
- Smart Home System Installation: Installation of smart devices including door locks, thermostats, cameras, motorized shades, lighting controls, and networking. Revenue is one-time per project with ongoing support available.
- AV Consulting and Commercial Installation: Audio-visual system design and installation for businesses including restaurants, boardrooms, retail spaces, and event venues. Commercial-grade equipment and integration services.
- Ongoing Support and Maintenance: Post-installation support, troubleshooting, system upgrades, and maintenance services. Warranty coverage included with installation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Atmos Home Theater Room - 98 Samsung TV with 5.1.4 Dolby Atmos system |
| One time/ perpetual license | Multi-year contract | Surround Sound Theater Room - 100 fixed frame screen with projector |
| One time/ perpetual license | Multi-year contract | Surround Sound Theater - 120 edge-free screen with 7.1 system |
| One time/ perpetual license | Multi-year contract | Transform Your Living Room - 135 fixed frame screen with 7.1 surround |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Stereo Types product offering
Product offeringCore offering
Stereo Types is a Richmond, VA-based installation services company that designs and installs smart home automation systems, home theaters, audio/video systems, lighting and shading controls, security and surveillance, networking, and motorized window treatments for residential and commercial customers. The company sources and integrates third-party branded hardware from manufacturers such as Lutron, Savant, Sonos, Nest, Somfy, Yale, Schlage, August, Samsung, Epson, Onkyo, Yamaha, and Sonance, delivering each project via free on-site consultation, custom design, equipment procurement, professional installation, calibration, and ongoing support.
Product overview
Stereo Types is a smart home and audio-visual installation company serving Richmond, VA since 2010, offering a comprehensive portfolio of installation services. The company provides smart door lock installation, motorized shades installation, full home automation, camera installation, smart thermostat installation, home WiFi & networking, home security & surveillance, home theater installation (with pricing packages from $6,009.72 to $9,141.76), lighting & automation, audio/video services, lighting and shading control, TV installation, and video wall installation services. These services are offered as individual installation offerings rather than a unified software platform, with products integrated from third-party brands including Yale, Schlage, August, Somfy, Nest, Sonos, Lutron, Samsung, Epson, Onkyo, Yamaha, and Sonance. The company provides both residential and commercial AV solutions with professional installation, 24/7 monitoring support, and integration with voice assistants like Alexa and Google Assistant.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Door Lock Installation
Quantifiable outcome
- Energy savings through automated systems
- +2 more outcomes
Companies that use Stereo Types
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Stereo Types technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Stereo Types partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LutroncoreCompany holds Lutron certifications for installing and configuring Lutron lighting and shading control systems. Lutron is a leading manufacturer of smart lighting and motorized shading solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Stereo Types competitors and assessment
Company assessmentBroad incumbents
- Crestron Electronics: Established premium manufacturer of integrated automation and AV control systems for residential and commercial environments. Comparable to Stereo Types at the platform and integrator-ecosystem level for high-end whole-home automation and commercial AV installations.
- Savant Systems: Premium smart home and AV control platform whose certified integrator channel includes Stereo Types itself as a Savant Ambassador. Comparable as a platform/ecosystem peer and as a benchmark for the premium certified-integrator business model Stereo Types operates within.
- Vivint Smart Home: National smart home services company providing professionally installed security, automation, cameras, and energy management with subscription-based monitoring. Comparable to Stereo Types in the integrated smart-home + professional installation + recurring monitoring offering, though at vastly greater scale.
- Geek Squad (Best Buy): National in-home and in-store technical services arm of Best Buy delivering TV mounting, smart home device installation, networking, and home theater setup. Comparable as a scaled direct-to-consumer installation competitor targeting many of the same residential use cases as Stereo Types.
- ADT: Largest US home security and monitored smart home services provider with professional installation and recurring monitoring revenue. Overlaps with Stereo Types' security, camera, and integrated smart-home installation offering and represents the scaled incumbent in the company's adjacent categories.
- Magnolia (Best Buy): Best Buy's premium in-store and in-home home theater, AV, and smart home design/installation brand. Comparable to Stereo Types' premium home theater packages, AV consulting, and custom home automation design offerings, especially for higher-end residential projects.
- Snap One (Control4): Provider of smart home control platforms (Control4) and a broad portfolio of AV, networking, and security products serving professional integrators globally. Directly comparable as the platform/ecosystem layer that local integrators like Stereo Types rely on for whole-home automation projects.
Direct peers
- HelloTech: On-demand in-home technology services company that installs and configures smart home devices, networking equipment, AV systems, and similar products for residential customers. Highly comparable to Stereo Types' direct-to-consumer field installation model across overlapping product categories.
- Audio Advice: Regional custom integrator specializing in home theater, smart home automation, whole-home audio, and shading/lighting control, with showrooms and field installation crews. Closely comparable business model to Stereo Types — premium multi-vendor residential AV/smart home integrator — though with a different regional footprint.
- Puls Technologies: On-demand in-home installation and repair service for smart devices, TVs, networking, and home technology. Highly comparable direct peer to Stereo Types' field-service, single-visit installation model for consumer smart home products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Stereo Types social profiles
Digital presenceStereo Types compliance and trust
Trust signalCompliance2 records
Stereo Types financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stereo Types leadership team
Management profileNumber of profiles
Profiles2 records
Stereo Types funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stereo Types M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stereo Types
What does Stereo Types do?
Stereo Types is a Richmond, VA-based installation services company that designs and installs smart home automation systems, home theaters, audio/video systems, lighting and shading controls, security and surveillance, networking, and motorized window treatments for residential and commercial customers. The company sources and integrates third-party branded hardware from manufacturers such as Lutron, Savant, Sonos, Nest, Somfy, Yale, Schlage, August, Samsung, Epson, Onkyo, Yamaha, and Sonance, delivering each project via free on-site consultation, custom design, equipment procurement, professional installation, calibration, and ongoing support.
Is Stereo Types a public or private company?
Stereo Types is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stereo Types founded?
Stereo Types was founded in 2010. It employs 11 to 50 people.
Where is Stereo Types based?
Stereo Types is headquartered in Richmond, United States, in the North America region.
How does Stereo Types make money?
Four revenue lines are on record. Home Theater Installation Services are the primary driver. The others are smart Home System Installation, AV Consulting and Commercial Installation and ongoing Support and Maintenance.
Who are Stereo Types's main competitors?
Broad incumbents on record are Crestron Electronics, Savant Systems, Vivint Smart Home, Geek Squad (Best Buy), ADT, Magnolia (Best Buy) and Snap One (Control4). Direct peers are HelloTech, Audio Advice and Puls Technologies.
Does Stereo Types have an API?
No public API is recorded for Stereo Types.
What industry is Stereo Types in?
Stereo Types's product category is Smart Home and Audio/Video Installation Services. Its primary akta.pro industry code is HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration.