Eco Crowd
Eco Crowd is a Berlin-based nonprofit crowdfunding platform, operated under Deutsche Umweltstiftung, where monthly donors (minimum 1 Euro) vote to allocate pooled funds to vetted German sustainability projects.
- Company typePrivate
- Founded2024
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eco Crowd does
Eco Crowd is a Berlin-based sustainability crowdfunding platform operated as a project of Deutsche Umweltstiftung (German Environmental Foundation, founded 1982). The platform enables individuals to make recurring monthly donations starting at 1 Euro into a pooled funding pot, with community members voting each month to select which of three vetted sustainable nonprofit projects receives the disbursement. Project submissions are limited to German-registered nonprofits, foundations, and citizen initiatives, screened by ecocrowd's team before presentation.
The platform is built on a standard WordPress-based website hosted by webgo GmbH, with no proprietary technology or AI capabilities disclosed. Product offerings include the core monthly donation and voting platform, the 1+1 Program (corporate employee engagement at 2 Euro per employee per month), the Partner des Monats (one-time corporate sponsorship of a monthly payout), and Geschenkurkunde gift donation certificates. Distribution is exclusively digital self-serve through ecocrowd.de, with corporate partnerships sourced via direct outreach.
Eco Crowd is structured as a nonprofit charitable initiative with no venture funding, no disclosed revenue, and no traditional ownership. The website displays "0 Euro" distributed to projects as of the latest snapshot, indicating the platform is in an early stage following its June 2024 relaunch. Customer segments include individual German donors (primary), corporate partners seeking employee sustainability engagement, and German nonprofit organizations submitting projects for funding.
Eco Crowd firmographics
Firmographics- Name
- Eco Crowd
- Legal name
- ecocrowd - Ein Projekt der Deutschen Umweltstiftung
- Website
- https://ecocrowd.de
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eco Crowd is a Berlin-based nonprofit crowdfunding platform, operated under Deutsche Umweltstiftung, where monthly donors (minimum 1 Euro) vote to allocate pooled funds to vetted German sustainability projects.
- Ownership category
- akta.pro rank
Eco Crowd industry classification
Industry- Product category
- Sustainability Crowdfunding Platform
- NAICS
- Grantmaking and Giving Services (81321), Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Environmental & Climate Grantmaking Foundations (BPAGAKAM), Environmental Education & Outreach (BPAGAGAH), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)
Keywords
Where Eco Crowd is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Eco Crowd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Monthly Community Donations: Individual community members donate monthly (minimum 1 Euro) into a pooled funding pot. Optional additional amount for platform maintenance. Duration options: 1, 3, 6, or 12 months with automatic termination after period ends. Payment via PayPal or bank transfer.
- Corporate Partnership (1+1 Program): Companies donate 2 Euro per employee per month (1 Euro to projects, 1 Euro to platform operations). Employees participate in monthly project voting. Company logo displayed in cooperation area.
- Partner des Monats: One-time corporate donation that funds an entire monthly payout to a selected project. Company featured as supporter on website and in communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual monthly donation - minimum tier |
| Subscription | Monthly | Corporate 1+1 Program |
| Other | Multi-year contract | Corporate Partner des Monats |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Eco Crowd product offering
Product offeringCore offering
Eco Crowd runs a community-driven sustainability crowdfunding platform where individuals make monthly donations (minimum 1 Euro) into a shared funding pool. Each month three pre-screened sustainable projects are presented, and community members vote on which project receives the pooled funds. Project submissions are limited to registered German nonprofit organizations, associations, foundations, and gGmbHs.
Product overview
Eco Crowd is a single unified crowdfunding platform operated by Deutsche Umweltstiftung that enables monthly community-driven funding of sustainable projects. The core offering consists of the Eco Crowd Platform, which facilitates monthly donations that are distributed through a community voting mechanism to selected sustainable projects. Additional offerings include the 1+1 Programm for corporate employee engagement, Partner des Monats for corporate sponsorship, Geschenkurkunde gift certificates for personal gifting of donations, and a Projekteinreichung system for organizations to submit projects for funding consideration.
Differentiator
Problem solved
Functional benefit
Products and services
- Eco Crowd Platform A community-driven crowdfunding platform where individuals make monthly donations (minimum 1 Euro) into a shared funding pool. Each month three pre-screened sustainable projects are presented, and community members vote to determine which project receives the pooled funds. For individual donors in Germany seeking low-barrier sustainability giving.
- 1+1 Programm Corporate engagement program where companies donate 2 Euro per employee per month, with 1 Euro going directly to sustainable projects and 1 Euro supporting ecocrowd platform operations. Employees participate in monthly project voting. Company logo is displayed in the cooperation area. For German companies seeking employee-engaging CSR initiatives.
- Partner des Monats Corporate partnership option where companies make a one-time negotiated donation that funds an entire monthly payout to a selected sustainable project. The company is featured as supporter on the website and in communications. For German companies seeking high-visibility sustainability sponsorship.
- Geschenkurkunde (Gift Donation Certificate) Eco Crowd gift certificates that allow individuals to gift their monthly donation subscription to friends or family members, who then participate in monthly project voting. Three design options available. For individuals seeking a sustainable gift option.
- Projekteinreichung (Project Submission) Submission process for German nonprofit initiatives, associations (Vereine), foundations (Stiftungen), and gGmbHs to submit sustainable projects for consideration in monthly funding votes. Typical payout amounts are 300-600 Euro per winning project. For German nonprofit organizations seeking small-to-medium project funding.
Quantifiable outcome
- Monthly payout to winning sustainable project (pooled donations distributed in full)
- +2 more outcomes
Companies that use Eco Crowd
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Eco Crowd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eco Crowd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Deutsche UmweltstiftungcoreDeutsche Umweltstiftung is the parent organization behind ecocrowd. Founded in 1982, the foundation has over 3,500 members engaged in environmental protection. ecocrowd was created by the foundation as a platform to foster exchange and initiatives for a social-ecological future. The foundation provides organizational backing, credibility, and access to member network for ecocrowd.
- Hotel im SchulhausminorSmall hotel business (Königstr. 2, 27472 Cuxhaven) that supports ecocrowd as a corporate partner. The hotel team actively promotes sustainability in their operations and sees ecocrowd as aligned with their values.
- TOP 21 e.V. (Weltladen)minorTOP 21 e.V. is a fair trade organization and world shop in Elmshorn, Schleswig-Holstein, active since 1998. They implemented the 'Fair von Meer zu Meer' project funded through ecocrowd in September 2024 (475 Euro).
- NABU BremenminorNABU Bremen is the local chapter of the German Nature and Biodiversity Conservation Union. They implemented the NABU-Waldgarten project funded through ecocrowd in October 2024 (483 Euro).
- Green City e.V.minorMunich's largest environmental organization (since 1990) implementing the Klimaküche project funded through ecocrowd. They reach approximately 300 students and 20 teachers annually through climate kitchen workshops.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Eco Crowd competitors and assessment
Company assessmentRegional players
- wemakeit: Swiss-based crowdfunding platform focused on creative and social projects, comparable in model and DACH-region orientation, though operating primarily in Switzerland.
Direct peers
- Kickstarter: Global project-based crowdfunding platform, comparable for its model of pooling small contributions from many backers toward time-bound creative or social projects.
- Gofundme: Global donation-based crowdfunding platform with active presence in Germany, comparable as a project-based fundraising platform for causes and personal/community initiatives.
- Startnext: Germany's largest reward-based crowdfunding platform with strong social and sustainability project categories, comparable in model (project-based crowdfunding with community backing) and German market focus.
- betterplace.org: Germany's leading online donation platform for nonprofit projects, directly comparable as a domestic crowdfunding/donation platform connecting donors to vetted charitable initiatives—only at significantly larger scale.
- Open Collective: Open-source platform enabling community-driven funding of collectives and projects, comparable for the recurring-contribution + transparency model that Eco Crowd mirrors.
Broad incumbents
- BUND (Bund für Umwelt und Naturschutz Deutschland): Major German environmental and nature protection federation, comparable as an established environmental organization in the same space as Eco Crowd's parent foundation Deutsche Umweltstiftung.
- NABU (Naturschutzbund Deutschland): Germany's largest nature and biodiversity conservation association with millions of members; comparable as a German environmental grantmaking/advocacy organization that funds and supports sustainability projects, including via local chapters (e.g., NABU Bremen, NABU Kreisgruppe Lüneburg).
Emerging players
- Patreon: Recurring-donation platform with community engagement features; comparable for its recurring micro-payment + tier membership model, though oriented to creators rather than sustainability projects.
- Wikimedia Deutschland: German non-profit supporting open-knowledge causes through small recurring donations and community governance; comparable in the recurring micro-donation + community-engagement funding model, though in a different cause area.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eco Crowd social profiles
Digital presenceEco Crowd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Crowd leadership team
Management profileNumber of profiles
Profiles1 record
Eco Crowd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Crowd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Crowd
What does Eco Crowd do?
Eco Crowd runs a community-driven sustainability crowdfunding platform where individuals make monthly donations (minimum 1 Euro) into a shared funding pool. Each month three pre-screened sustainable projects are presented, and community members vote on which project receives the pooled funds. Project submissions are limited to registered German nonprofit organizations, associations, foundations, and gGmbHs.
Is Eco Crowd a public or private company?
Eco Crowd is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Eco Crowd founded?
Eco Crowd was founded in 2024. It employs 11 to 50 people.
Where is Eco Crowd based?
Eco Crowd is headquartered in Berlin, Germany, in the Europe region.
How does Eco Crowd make money?
Three revenue lines are on record. Monthly Community Donations are the primary driver. The others are corporate Partnership (1+1 Program) and partner des Monats.
Who are Eco Crowd's main competitors?
wemakeit is listed as a regional player. Direct peers are Kickstarter, Gofundme, Startnext, betterplace.org and Open Collective. Broad incumbents are BUND (Bund für Umwelt und Naturschutz Deutschland) and NABU (Naturschutzbund Deutschland). Emerging players are Patreon and Wikimedia Deutschland.
Does Eco Crowd have an API?
No public API is recorded for Eco Crowd.
What industry is Eco Crowd in?
Eco Crowd's product category is Sustainability Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAM, Environmental & Climate Grantmaking Foundations. Its NAICS code is 81321.