What Wemakeit does

Wemakeit is a Swiss crowdfunding platform founded in 2012 and headquartered in Zürich, operating an all-or-nothing funding model for creative projects. The platform serves independent creators, startups, nonprofits, and community-driven campaigns across topics including arts, music, film, social ventures, food, and games, positioning itself as a general-purpose rewards-based crowdfunding venue for the DACH and wider European market. As of the latest disclosed metrics, Wemakeit has facilitated EUR 117.8 million across 8,375 successfully funded projects, supported by a community of 779,268 members, with a stated 69% project success rate. The business model is self-serve and pay-as-you-go: creators launch projects without upfront fees, and Wemakeit earns a take-rate on successfully funded campaigns, supplemented by paid Services, Vouchers, and Academy offerings that extend monetization beyond transaction fees.

Technically, Wemakeit presents as a standard two-sided web marketplace with multi-currency support (CHF and EUR), branded sub-channels for thematic verticals (she* makes it, WeFair, Ticino, Science Booster, Impact Hub, Rouge Radio), and auxiliary content surfaces such as the Academy and Wall of Fame. The architecture emphasizes campaign discovery, social broadcasting, and backer engagement rather than differentiated infrastructure. Ownership was restructured in 2024 through a CHF 8 million "Crowd Takeover" cooperative raise from 5,303 backers, converting the company into a cooperative with over 5,300 owners.

From a go-to-market standpoint, Wemakeit distributes through partner channels (media, NGOs, municipalities, incubators) that drive deal flow into themed sub-platforms, reducing reliance on paid acquisition. The cooperative structure aligns creators, backers, and the operator economically, but also constrains the speed at which external capital can be deployed for aggressive expansion. Commercial expansion is visible through cross-border projects (Austria, France, and beyond) and new product lines (Services, Vouchers, Academy), while AI/ML capability is not part of the disclosed product surface.

Name

Wemakeit

Legal name

wemakeit Ltd

Website

https://wemakeit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wemakeit is a Swiss cooperative-owned crowdfunding platform founded in 2012 that facilitates rewards-based funding for creative projects across Europe, serving independent creators, startups, and nonprofits with a take-rate transaction model.

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Crowdfunding platform
• Creative project funding
• Rewards-based crowdfunding
• Community fundraising
• Cooperative ownership platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Platform Fees: Platform charges fees on successful crowdfunding campaigns. The 'all or nothing' model ensures they only process completed transactions. No payment until project is successful.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wemakeit operates an online crowdfunding platform where creators in creative industries (music, film, theatre, publishing, design, startups) launch campaigns to raise funds from a community of backers. The platform uses an "all or nothing" funding model, meaning projects only receive funds if they reach or exceed their stated funding target. Fees are charged only on successfully funded projects, and the platform supports multiple currencies (CHF, EUR) and languages (German, French, Italian, English).

Product overview

Wemakeit is a Swiss crowdfunding platform for creative projects, operating on an 'all or nothing' funding model. The core platform enables project creators to raise funds from the crowd, supported by specialized channels like she* makes it for women-led projects, the Academy for educational resources, and paid Services for campaign optimization. Additional features include the Wall of Fame for showcasing successful projects and Vouchers for prepaid campaign support.

Differentiator

Problem solved

Functional benefit

Products and services

• Wemakeit Crowdfunding Platform Self-serve crowdfunding platform where individual creators and small ventures in the creative industries can launch campaigns to raise funds from community backers. Projects only receive funds when their target is reached or exceeded. Supports multi-currency transactions in CHF and EUR.
• Wemakeit Services

Quantifiable outcome

• 69% project success rate
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TicinominorGTM or Marketing PartnerRegional partner channel for projects from the Ticino region of Switzerland, providing visibility and support for local project creators.
• WeFairminorGTM or Marketing PartnerPartner channel focused on fair trade and ethical projects, providing specialized visibility for projects aligned with fair trade values.
• Science BoosterminorGTM or Marketing PartnerPartner channel for scientific and research-oriented projects, providing visibility for science-related crowdfunding campaigns.
• she* makes itcoreGTM or Marketing PartnerChannel dedicated to projects led by women and people identifying as women, providing free specialized support including visibility and communication tips. Initiated by Min Li Marti (National Council), Sophie Achermann (Alliance F), and Céline Fallet (former wemakeit CEO).
• RougecoreGTM or Marketing PartnerRadio partner that features wemakeit projects weekly in their 'Le Coup de Projecteur' segment, reaching audiences across French-speaking Switzerland. One of the first radio stations in French-speaking Switzerland to highlight crowdfunding campaigns.
• Impact HubminorGTM or Marketing PartnerPartner for impact-focused and social entrepreneurship projects, providing visibility for projects with social and environmental impact focus.
• PostFinanceminorOthersSwiss payment provider enabling PostFinance payments on the platform.
• TWINTminorOthersSwiss mobile payment solution enabled on the platform for convenient backing.
• Visa/MasterCardminorOthersMajor card networks enabled for international project backing.
• Apple Pay/Google PayminorOthersDigital wallet payment options enabled for convenient mobile backing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Seedrs: European (UK) equity crowdfunding platform for startups and growth companies. Broader incumbent in crowdfunding space with different funding model but overlapping entrepreneur audience.
• GoFundMe: Largest personal and cause-based crowdfunding platform globally. Overlaps in donation mechanics but focuses on personal/charitable causes rather than creative projects, positioning as a broader crowdfunding incumbent.

Direct peers

• Kickstarter: Global reward-based crowdfunding platform for creative projects. Most directly comparable to Wemakeit in business model (all-or-nothing, creator-led, category-focused) but operates at much larger scale and global geographic reach.
• Ulule: European (French-headquartered) crowdfunding platform focused on creative, innovative, and community-driven projects. Closest geographic and cultural peer to Wemakeit with overlapping creator base.
• Startnext: German-headquartered crowdfunding platform for creative, sustainable, and social projects. Strong overlap with Wemakeit's DACH creative focus and similar all-or-nothing funding model.
• Indiegogo: Global crowdfunding platform supporting creative, entrepreneurial, and cause-based campaigns. Comparable reward-based model with both fixed and flexible funding options, similar target creators.
• Fundly: US-based crowdfunding platform supporting creative, personal, and nonprofit campaigns. Similar platform mechanics and broad creator/cause use cases though smaller scale.

Regional players

• Companisto: German-headquartered equity crowdfunding platform for startups. Regional DACH peer operating in adjacent funding model (equity vs. reward-based) with overlapping startup and entrepreneur customer base.

Emerging players

• Patreon: Subscription-based creator monetization platform. Different funding model (recurring vs. one-time) but addresses same creator monetization problem and overlapping creative professional customer base.
• Ko-fi: Creator tipping, donation, and membership platform with low-friction payments. Adjacent offering targeting same independent creator segment with different monetization mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wemakeit.com
• LinkedInlinkedin.com/company/wemakeit-ch-gmbh
• Instagraminstagram.com/wemakeit_com
• Xx.com/wemakeit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wemakeit