BetWright

What BetWright does

BetWright is a UK-licensed online sports betting and casino platform operated by Onyx Gaming Limited, a private company incorporated in England and Wales (company number 11033330) with its registered office in Colchester. Founded in 2017, the platform targets adult UK players (18+) and operates under UK Gambling Commission licence number 64666. The company distributes through a desktop web platform alongside native iOS and Android applications, taking wagers via Mastercard, Visa, and Apple Pay. Marketing footprint is anchored by two English football club sponsorships—Official Principal Partner of Norwich City FC and Official Sponsor of Leyton Orient FC, the latter including stadium naming rights (BetWright Stadium).

The product surface combines a sportsbook (pre-match and in-play markets across 26 sports including football, horse racing, tennis, boxing, darts, rugby, golf, cricket, MMA/UFC, and motorsport), a virtual sports vertical, and an online casino offering slots, Megaways games, live dealer tables, crash games, and gameshows supplied by third-party studios (Pragmatic Play, Hacksaw Gaming, Relax Gaming, Blueprint Gaming, and Print Studios). The platform is built on Prismic CMS with Cloudflare for security and performance, prioritising clear navigation and readable market names. Supporting features include the Bangers N'Cash loyalty rewards scheme for Advanced-verified customers, an integrated Safer Gambling Hub (deposit limits, reality checks, playbreak, self-exclusion, net deposit budget calculator), and a News content hub producing betting tips, racing previews, and football form analysis in partnership with named tipster Izzy Phillips.

BetWright operates a direct-to-consumer transaction model, monetising through the house edge built into sports betting odds and casino gameplay. No subscription, platform, or membership fees are charged to users; revenue is generated exclusively on settled wagers. Customer acquisition combines football sponsorship visibility, the Onyx Affiliates third-party programme, organic social media (Instagram, Facebook, X), and SEO-oriented editorial content. The customer base is segmented primarily into UK online sports bettors and UK online casino players, with a secondary segment of betting-content consumers. No external funding rounds, M&A, headcount growth data, or revenue figures are disclosed.

Name

BetWright

Legal name

Onyx Gaming Limited

Website

https://betwright.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BetWright is a UK-licensed online sportsbook and casino operated by Onyx Gaming Limited, offering pre-match and in-play sports betting alongside real-money slots and live dealer games to UK adult consumers through web and native mobile apps, monetised via house edge on wagers.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino

NAICS

Gambling Industries (7132)

akta.pro industry

PRIMARYMPAEACAA

Sportsbooks (Online & Mobile Operators)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Online sports betting
• Online casino gaming
• In-play betting
• Virtual sports betting
• Safer gambling tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Supply Chain

Revenue model

1. Sports Betting: BetWright operates as a licensed sportsbook taking wagers on sporting events across football, horse racing, and other sports. Revenue is generated through the house edge built into betting odds, with users placing real money bets on pre-match and in-play markets. Supported bet types include single bets and multiple selections (accumulators, parlays, bet builders).
2. Online Casino: Real money casino games including online slots, Megaways slots, crash games, live dealer tables (blackjack, roulette, baccarat), and live casino gameshows. Revenue generated through house edge on casino games. Games available across desktop, mobile web, and native apps.
3. Virtuals: Virtual sports betting products available for users to bet on simulated sporting events, providing an additional wagering category alongside real sports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BetWright is a UK-licensed online sportsbook and casino operated by Onyx Gaming Limited. It offers pre-match and in-play sports betting across football, horse racing, and 24 other sports, plus a real-money online casino with slots, Megaways games, live dealer tables, crash games, and gameshows, alongside virtual sports betting. The single-account platform is accessible via web browser and native iOS/Android apps, and includes a loyalty rewards programme (Bangers N'Cash) and integrated safer-gambling tools.

Product overview

BetWright is a UK licensed online betting and gaming platform operated by Onyx Gaming Limited, offering a unified sportsbook and casino experience. The core product consists of the BetWright Sportsbook (pre-match and in-play betting across 26 sports including football, horse racing, tennis, boxing, darts, rugby, golf, cricket, MMA/UFC, and motorsport) and the BetWright Casino (real money slots, live dealer tables, crash games, Megaways slots, and gameshows). These core offerings are supported by the Bangers N'Cash loyalty rewards program, the Safer Gambling Hub with responsible gambling tools, and the BetWright News editorial content section. The platform is accessible via desktop browser, mobile browser, and native iOS and Android applications, with deposits processed via Mastercard, Visa, and Apple Pay.

Differentiator

Problem solved

Functional benefit

Brands

• Bangers N'Cash: Rewards scheme offering eligible users cash-in free bets and free spins every week.

Products and services

• BetWright Sportsbook UK licensed online sportsbook offering pre-match and in-play betting across football, horse racing, and 24 other sports, with clear market navigation, visible odds, and account tools for managing betting activity. For UK players aged 18 and over.
• BetWright Casino UK licensed online casino providing real money slots, Megaways games, crash games, live dealer tables, table games, and casino gameshows. Game content sourced from providers including Pragmatic Play, Hacksaw Gaming, Relax Gaming, Blueprint Gaming, and Print Studios.
• BetWright In-Play Betting Live betting feature letting users place bets after events have started, with real-time odds that update based on goals, points, rounds, and momentum during active sporting events. Markets may suspend during key moments.
• BetWright Virtuals Virtual sports betting section offering markets on simulated sporting events with quick turnaround times, providing continuous betting opportunities outside of real-world event schedules.
• BetWright Live Casino Live dealer casino section featuring real-time table games with live dealers and casino gameshows streamed from live studios, including titles such as Mega Wheel and other speed variants.
• BetWright Megaways Slots Collection of Megaways-format slot games featuring changing reel layouts with variable ways to win, including titles such as Eye of Horus Megaways, 5 Lions Megaways, Buffalo King Megaways, and The Dog House Megaways.
• BetWright Crash Games Fast-paced casino games built around short rounds and quick outcomes, including Big Bass Crash and other crash titles available within the BetWright casino library.
• BetWright Game Shows

Quantifiable outcome

• Near-instant withdrawal payouts available for some payment methods, with standard withdrawals taking 2 to 4 days.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Norwich City Football ClubcoreGTM or Marketing PartnerOfficial Principal Partner of Norwich City FC. This sponsorship provides brand visibility through club marketing channels, match-day signage, and digital presence associated with the Championship football club.
• Leyton Orient Football ClubcoreGTM or Marketing PartnerOfficial Sponsor with stadium naming rights. The Leyton Orient home ground is officially named BetWright Stadium. The partnership includes match-day activations such as the Bangers N'Cash Crossbar Challenge, creating interactive fan engagement opportunities.
• GambleAwareminorOthersResponsible gambling charity partnership. BetWright works with GambleAware to provide support information and links to independent help services for users who may develop gambling-related problems.
• GAMSTOPminorOthersSelf-exclusion scheme partnership. BetWright participates in GAMSTOP, allowing users to self-exclude across multiple UK gambling sites simultaneously.
• GamCareminorOthersProblem gambling support partnership. BetWright provides links to GamCare's support services and resources for users seeking help with gambling-related issues.
• IBAS (Independent Betting Adjudication Service)minorOthersDispute resolution partnership. IBAS provides independent adjudication services for betting disputes, offering UK-licensed operators and consumers a free dispute resolution service.
• Pragmatic PlaycoreTechnology or IntegrationGame provider supplying online slots, Megaways games, live casino, and other casino formats. Pragmatic Play titles include popular games such as Big Bass Bonanza, Sweet Bonanza, Gates of Olympus variants, and live casino products.
• Hacksaw GamingcoreTechnology or IntegrationGame provider supplying online slots and crash games. Hacksaw Gaming titles include Rip City, Hand of Anubis, Le Bandit, Wanted Dead or a Wild, and various crash game formats.
• Relax GamingcoreTechnology or IntegrationGame provider supplying online slot games to the BetWright casino library. Relax Gaming is known for innovative slot content and aggregator services.
• Blueprint GamingcoreTechnology or IntegrationGame provider supplying online slot games including branded and original titles. Blueprint Gaming is known for progressive jackpot slots and licensed brand games.
• Izzy Phillips (Horse Racing Tipster)minorStrategic or Co-development PartnerHorse racing tipster and content creator producing betting previews, race insights, and sporting analysis for the BetWright news section. Articles include previews for major races including the Grand National, Royal Ascot, Epsom Derby, and flat racing events.
• Gordon MoodyminorOthersCharitable organisation providing treatment and support for problem gamblers. BetWright provides links to Gordon Moody's services as part of its safer gambling commitment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/betwrightuk
• Facebookfacebook.com/BetWrightUK
• Instagraminstagram.com/betwrightuk
• LinkedInlinkedin.com/company/onyx-gaming-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetWright