What Blueprint Gaming does

Blueprint Gaming is a UK-based B2B slot game studio founded in 2001 and operating as a wholly-owned subsidiary of Germany's Gauselmann Group (Merkur Group). The company develops online, mobile, and land-based slot games for casino operators globally, distributing exclusively through B2B operator partnerships rather than direct-to-consumer channels. Its product portfolio centers on recurring franchises — Fishin' Frenzy, King Kong Cash, The Goonies, Eye of Horus, and newer lines such as Cash Strike, Majestic Fury, Cop The Lot, and Luck O' The Irish — supplemented by branded slots built on licensed third-party IPs (The Goonies, The Flintstones, Rick and Morty, and the forthcoming Game of Thrones franchise).

The studio's underlying technology comprises HTML5 slot engines deployed across desktop and mobile, with mechanics including the Megaways system (licensed from Big Time Gaming, offering up to 15,625 ways to win), Power Play mode, Money Collect features, and three networked progressive jackpot modules — Jackpot King (industry-leading), Jackpot Royale, and the 2025-launched Rapid Fire Jackpots. Game logic is deterministic and RNG-based; gameplay innovations are centered on collect mechanics, trail features, and prize-pool aggregation rather than ML-driven personalization.

Blueprint earns revenue through licensing and royalty agreements with operators, with pricing set by individual operators rather than published by the studio. Named operator customers include Tier-1 brands such as bet365 (exclusive titles), Lottomart (direct platform integration following a national UK TV campaign), and emerging operators like Ivy Casino. Distribution spans more than 20 regulated markets — including the UK, Malta, Gibraltar, Sweden, Netherlands, Spain, Italy, Greece, Ontario, Brazil, Argentina, South Africa, and the Baltics — underpinned by UK Gambling Commission, Malta Gaming Authority, Gibraltar, and Alderney licenses. The company has 101–250 employees across offices in Newark (UK, headquarters) and Zebbug (Malta).

Name

Blueprint Gaming

Legal name

Blueprint Gaming Ltd

Website

https://blueprintgaming.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Blueprint Gaming is a UK-based B2B slot game studio (founded 2001) and wholly-owned subsidiary of Germany's Gauselmann Group that develops branded and original slot games for casino operators globally through direct licensing and platform integration deals across more than 20 regulated markets.

Ownership category

akta.pro rank

Product category

Online Casino Slot Games (iGaming Software)

NAICS

Other Gambling Industries (71329)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Online slot games
• Casino game development
• Progressive jackpot systems
• Branded slot content
• IGaming software licensing

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game Licensing to Operators: Blueprint Gaming licenses its slot games to casino operators globally. Revenue is generated through game supply agreements with operators including Lottomart, bet365, and Ivy Casino. The company creates both original content and branded games based on third-party IPs such as The Goonies, King Kong Cash, Fishin' Frenzy, and Eye of Horus.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Blueprint Gaming designs, develops, and licenses online and mobile slot games to casino operators worldwide. Its portfolio centers on proprietary franchises (Fishin' Frenzy, King Kong Cash, Eye of Horus), branded IP games (The Goonies, The Flintstones, Game of Thrones), and proprietary progressive jackpot systems (Jackpot King, Rapid Fire Jackpots). Games are distributed via direct platform integrations and exclusive content deals with operators such as bet365, Lottomart, and Ivy Casino across UK, European, Ontario, and .com-regulated markets.

Product overview

Blueprint Gaming is a UK-based game studio and part of Germany's Gauselmann Group (Merkur Group) that creates slot games for the global online and mobile markets, also featuring across land-based terminals. The company's product portfolio centers around multiple flagship slot game franchises including the Fishin' Frenzy fishing series, King Kong Cash ape series, The Goonies branded series, and Eye of Horus Egyptian series, each with numerous sequels and variants. Key product systems include the Jackpot King progressive jackpot system, Rapid Fire Jackpots (networked frequent-win jackpot), Megaways (licensed from Big Time Gaming), Power Play mode, and Jackpot Royale. The company also offers branded slots based on third-party intellectual properties including The Goonies, The Flintstones, and Rick and Morty. Games are distributed through operator partnerships with brands like bet365, Lottomart, and Ivy Casino, and include in-game features such as Free Spins, Super Mode, Chained Bonusing, and Big Win Board mechanics. The company holds licenses from the UK Gambling Commission, Malta Gaming Authority, and Gibraltar, and is regularly audited by GLI Gaming UK Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Jackpot King: Industry's most established progressive jackpot system offering progressive pot wins across Blueprint's network of games.
• Rapid Fire Jackpots

Products and services

• Fishin' Frenzy Series Flagship fishing-themed slot game series featuring multiple sequels and variations, where fishermen catch fish for cash prizes via collect mechanics. Licensed to casino operators globally.
• King Kong Cash Series Popular ape-themed slot franchise with multiple sequels featuring unlock mechanics, collect features, and various Jackpot King, Rapid Fire, Christmas, and Power Play variants.
• The Goonies Series Branded slot series based on the classic Steven Spielberg film, featuring treasure map mechanics, One-Eyed Willy's Riches feature, and character modifiers across Jackpot King, Jackpot Royale, and Rapid Fire variants.
• Eye of Horus Series Egyptian-themed slot franchise featuring expanding wilds and upgrading symbol mechanics, available in standard, Megaways, The Golden Tablet, Rise of Egypt, and Jackpot King variants.
• Jackpot King Progressive System Industry-leading progressive jackpot system featuring three progressive pots (Royal, Diamond, and Club), with players accumulating crown symbols for a chance to win on any spin. Licensable as a network across Blueprint's slot portfolio.
• Rapid Fire Jackpots Networked jackpot system designed for smaller but more frequent wins, offering pot values between £/€250 and £/€7,500 with five progressive pots from Mini to Mega King.
• Jackpot Royale Progressive System Progressive jackpot system featuring three Progressive Jackpots that can be won on any spin, available as an add-on to select Blueprint Gaming titles.
• Kong 3 Even Bigger Bonus Latest installment in the Kong series featuring 6x4 reels with 4096 ways to win, cash harvests, and a bonus trail with Super Kong bonus offering modifiers for extra spins and trail boosts.
• Cash Strike Series Classic cash-themed slot series featuring respin mechanics where coins are collected on the center reel, including Cash Strike, Cash Strike Power 5, Cash Strike Hotstepper, and Jackpot King variants.
• Majestic Fury Series Luxury-themed slot series including Majestic Fury Power 5 and Majestic Fury Win Stepper featuring respin and multiplier mechanics, with Power Play variants offering up to 5000x max win.
• Big Catch Bass Fishing Series Bass fishing themed slot series featuring fishermen that catch fish for multipliers, with Christmas and Rapid Fire jackpot variants and Lightning Spins mechanics.
• Cop The Lot Series Cops and robbers themed slot series including Cop The Lot Megaways, Cop The Lot Megaways Power Play, and Cop The Lot Even More Swag Megaways featuring heist trail mechanics and bonus spins.
• The Flintstones Slot Branded slot based on the Hanna-Barbera cartoon featuring Cash Collect mechanics, Super Bonus feature, and Yabba Dabba Doo random reel modifiers.
• Luck O' The Irish Series Irish folklore-themed slot series featuring leprechaun magic, Gold Spins mechanics, and Dual-Action Gamble features with multipliers and free spins.
• The Goonies Quest For Treasure 2 Sequel to The Goonies featuring One-Eyed Willy's Treasure Map trail mechanics, Power Play mode, and multiple free spins variants including One-Eyed Willy Spins and Treasure Spins.
• Game of Thrones Slot Games Upcoming branded slot games based on the Game of Thrones franchise, licensed from Warner Bros Discovery, with planned future titles inspired by House of the Dragon featuring iconic characters and themes from the franchises.
• Megaways Slot Games Slot games featuring the Megaways mechanic licensed from Big Time Gaming, offering dynamic reels with up to 15,625 ways to win across titles such as The Goonies Megaways, Fishin' Frenzy Megaways, and Eye of Horus Megaways.
• bet365 Exclusive Content (bet365 Kong 3 Even Bigger Bonus) Exclusive customized slot variant created for the bet365 operator partnership, featuring bespoke branding and tailored gameplay features.

Quantifiable outcome

• bet365 Kong 3 Even Bigger Bonus exceeded player stake expectations, ranking first among all Blueprint titles launched with the operator since 2023

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• LottomartcoreChannel Partner/ Reseller/ Distributor · 23 September 2025Lottomart expanded its partnership with Blueprint Gaming by implementing a direct platform integration following a national TV campaign highlighting Blueprint's titles. The integration includes new gameplay features, Rapid Fire Jackpots, and marketing initiatives designed to enhance user engagement.
• bet365coreChannel Partner/ Reseller/ Distributor · 6 August 2025Blueprint Gaming strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus. The exclusive variant has achieved impressive player stake numbers, ranking first among all Blueprint titles launched with the operator since 2023.
• Ivy CasinominorChannel Partner/ Reseller/ Distributor · 12 May 2025Fast-emerging operator Ivy Casino partnered with Blueprint Gaming, going live with 18 of Blueprint's top-performing titles including Fishin' Frenzy, Eye of Horus, and Kong 3 Even Bigger Bonus following its UK launch in January 2025.
• Gauselmann Group (Merkur Group)flagshipStrategic or Co-development PartnerBlueprint Gaming is a member of Germany's Gauselmann Group (operating under the Merkur Group brand). This parent company provides corporate backing and regulatory support across multiple gaming jurisdictions including UK, Malta, Gibraltar, and Alderney.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Push Gaming: UK-based slot studio focused on high-quality original slots with proprietary mechanics (e.g., Push mechanic). Comparable to Blueprint in scale, UK roots, and tier-1 operator distribution model — a relevant mid-market comparable for valuation benchmarking.
• Pragmatic Play: One of the largest independent online slot and live casino game studios globally. Pragmatic Play is Blueprint's most direct competitor in B2B slot supply to tier-1 operators across regulated European and LatAm markets, with a similar branded-IP and proprietary-mechanic strategy.
• NetEnt: Iconic Swedish slot studio (Evolution-owned) with deep branded-IP portfolio and broad tier-1 operator distribution. One of the most established direct competitors to Blueprint in supplying branded and original slot content to major European operators.
• ELK Studios: Sweden-based slot studio with a similar premium, mechanic-driven content strategy and tier-1 operator distribution. Direct competitor for European operator shelf space, particularly in Nordic and UK regulated markets.
• Play'n GO: Swedish-based online slot studio with a comparable branded-IP portfolio (including third-party licensed entertainment titles) and similar distribution via tier-1 casino operators in UK and Europe. Direct competitor for operator shelf space and player engagement.
• Nolimit City: Stockholm-based slot studio (also under Evolution) known for high-volatility, mechanic-driven slot content (xMechanics such as xBomb, xNudge). Competes with Blueprint's branded franchise strategy through differentiated gameplay mechanics in the same operator distribution channels.
• Red Tiger Gaming: UK-based slot studio (now owned by Evolution) known for its Daily Drop Jackpots networked progressive system — directly comparable to Blueprint's Jackpot King. Competes head-to-head for UK and European operator partnerships with similar jackpot-anchored value propositions.
• Big Time Gaming: Australia-origin slot studio (Evolution-owned) that invented and licenses the Megaways mechanic used across Blueprint's portfolio (The Goonies Megaways, Fishin' Frenzy Megaways, Eye of Horus Megaways). Functions as both a peer (slot studio) and a critical supplier to Blueprint via its Megaways license.
• Hacksaw Gaming: Malta-based slot and instant-win game studio with a strong direct-to-operator distribution model and rapid content cadence. Comparable to Blueprint in scale, regulated-market focus, and B2B licensing revenue model — a peer multiple reference point.

Broad incumbents

• Microgaming (Apricot Investments): Long-established Isle of Man-based gaming platform and content aggregator with the largest progressive jackpot network (Mega Moolah). Operates as both a slot studio and platform layer, overlapping with Blueprint's branded slot content and jackpot system strategy across a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blueprint-gaming-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint Gaming