What AIMED does

AIMED is a South Korea-based venture studio that builds and operates independent companies across four verticals: game development (Gameberry Studio, SLG Studio/Eclipse, Puzzle Studio), Web3 ventures (Blocore), alternative payment infrastructure for mobile games (NewPlay), and marketing technology consulting (Martinee). Founded in 2010 by Lim Hyung-cheol (James Lim) as Gameberry, the company pivoted from a mobile marketing agency to an ad-tech product that generated 370 billion KRW cumulative revenue and 170 billion KRW cumulative operating profit, before restructuring into a venture studio model in 2021. The company operates through wholly-owned subsidiaries (notably Martinee as the official Korean reseller for Braze, Amplitude, and AppsFlyer) and serves enterprise clients including Starbucks Korea, Naver, Krafton, Shinhan Bank, Upbit, Musinsa, and Burger King Korea for martech implementation and adoption consulting. AIMED has invested approximately 2.8 trillion KRW of personal capital across 80+ companies globally and raised a 380 billion KRW venture fund in 2021 that achieved top 3% global performance in TVPI and DPI rankings. The company maintains a global footprint with offices in Seoul and Singapore, and a Core-alliance investment coalition comprising 10 major global game studios (Krafton, Nexon, NCSOFT, Netmarble, SEGA, Konami, Bandai Namco, SNK, Lilith Games, 2K/Take-Two). Founder James Lim is a recurring Forbes 30 Under 30 Asia honoree (2017).

Name

AIMED

Legal name

Aimed Inc.

Website

https://aimed.xyz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

AIMED is a South Korean venture studio operating independent companies across game development (Gameberry, Eclipse, Puzzle), Web3 ventures (Blocore), mobile game payment infrastructure (NewPlay), and martech consulting (Martinee, the Korean reseller for Braze, Amplitude, and AppsFlyer), serving enterprise clients and global gaming consumers.

Ownership category

akta.pro rank

Product category

Game Development

NAICS

Software Publishers (51321), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Computer Programming Services (7371), Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Venture studio
• Game development
• Marketing technology
• Web3 ventures
• Payment infrastructure

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Development & Publishing: Revenue generated from mobile and PC game development studios (Gameberry Studio, SLG Studio/Eclipse, Puzzle Studio) through in-app purchases, premium content sales, and live operations of titles such as Neuphoria.
2. Ad-tech Solutions: Proprietary advertising technology solutions providing user acquisition for mobile games and broader digital marketing services. Historical revenue of 100B+ KRW annually with 20% operating margin (2017 product), and cumulative 370B KRW revenue / 170B KRW operating profit.
3. Martech Reselling & Consulting (Martinee): Revenue from reselling global martech platforms (Braze, Amplitude, AppsFlyer) and providing implementation and adoption consulting services to enterprise clients including Starbucks Korea, Naver, and Krafton.
4. Web3 / Blockchain Ventures (Blocore): Building and investing in Web3 projects across Payment, AI Agent, and RWA verticals. Own venture capital track record generated returns of hundreds of times peak value on initial capital.
5. WebStore Infrastructure (NewPlay): Commission-based model charging game developers reduced fees compared to mainstream app stores, generating revenue from the spread between developer rates and platform fees while increasing developer earnings.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

AIMED is a Seoul-based venture studio that builds and operates digital businesses, primarily mobile and PC games through studios such as Gameberry, SLG/Eclipse, and Puzzle Studio. Beyond game publishing, the company runs an alternative mobile game webstore (NewPlay), a Web3 venture studio focused on payment, AI agents, and real-world assets (Blocore), and an enterprise martech consulting and reseller practice (Martinee) distributing platforms such as Braze, Amplitude, and AppsFlyer.

Product overview

AIMED operates as a venture studio that simultaneously embodies founder and investor DNA, creating companies through a structure that embeds experienced professionals and substantial resources from the earliest stages. The portfolio consists of Gameberry Studio (autonomous small-team game development), SLG Studio/Eclipse (high-budget strategy simulation games including Neuphoria), Puzzle Studio (AI-automated casual puzzle games), Blocore (Web3 venture building), Newplay (alternative payment infrastructure for games), and Martinee (MarTech implementation services for enterprise clients).

Differentiator

Problem solved

Functional benefit

Brands

• Gameberry Studio: Autonomous small-scale development teams creating games, focused on achievement and growth-oriented RPGs
• Eclipse
• Blocore
• Newplay
• Martinee
• Neuphoria

Products and services

• Gameberry Studio games

Quantifiable outcome

• Ad-tech product achieved 100B KRW annual revenue and 20% operating margin within 1 year of launch (2017)
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• BrazecoreTechnology or IntegrationMartinee is an official reseller and implementation partner for Braze in Korea. Martinee provides the full cycle from tool purchase to adoption and internal capability building for enterprise clients.
• AmplitudecoreTechnology or IntegrationMartinee is an official reseller and implementation partner for Amplitude analytics platform in Korea, providing enterprise clients with adoption consulting and operational support.
• AppsFlyercoreTechnology or IntegrationMartinee is an official reseller and implementation partner for AppsFlyer attribution and analytics platform in Korea, supporting enterprise customers from implementation through optimization.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Playco: Global venture-backed mobile gaming platform and web-based instant play company. Comparable to AIMED as a venture-style mobile game venture, though focused on instant-play distribution rather than traditional SLG development.
• Liftoff: Mobile ad-tech and UA platform focused on performance marketing for apps and games. Directly comparable to AIMED's proprietary UA infrastructure as a specialized mobile UA platform serving game developers.

Broad incumbents

• Netmarble: Major Korean mobile game publisher and core-alliance partner via Blocore. Comparable as a Korean game publisher with global mobile titles and an active investment portfolio in gaming startups.
• Nexon: Large Korean-Japanese game publisher and core-alliance partner to AIMED. Comparable as a Korean game publisher with global mobile and PC titles, proprietary UA capabilities, and a venture-style investment arm.
• ironSource (Unity): Mobile UA and ad-tech platform now part of Unity. Comparable to AIMED's proprietary ad-tech and UA infrastructure serving mobile game developers, and an indirect competitor through app store monetization services.
• NCSOFT: Major Korean game publisher (Lineage, Aion) and core-alliance partner via Blocore. Comparable as a Korean game company investing heavily in flagship IP development and participating in AIMED's global investment coalition.
• Krafton: Major Korean game publisher (PUBG) and core-alliance partner to AIMED via Blocore. Directly comparable as a Korean game studio with global publishing ambitions and high R&D investment in flagship IPs, operating at significantly larger scale.
• AppLovin: Public mobile ad-tech and UA platform integrated with AIMED's games. Comparable as a UA/ad-tech infrastructure provider for mobile games, though at much larger scale and broader scope than AIMED's proprietary platform.

Direct peers

• Lilith Games: Chinese mobile game developer specializing in SLG titles (Rise of Kingdoms, AFK Arena) and core-alliance partner via Blocore. The most direct competitor to Neuphoria in the global SLG genre and a benchmark for AIMED's SLG studio ambitions.
• FunPlus: Chinese mobile game publisher and global SLG market leader (State of Survival, King of Avalon). Directly comparable to AIMED's Eclipse/SLG studio in targeting the global high-barrier strategy game genre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aimed-Inc-100090463025945

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIMED