Crosstown Concourse

What Crosstown Concourse does

Crosstown Concourse is a 1 million+ square foot mixed-use, vertical urban village in Memphis, Tennessee, operated out of the repurposed 1927 Sears & Roebuck distribution warehouse in the Memphis Medical District. The asset, which opened in August 2017 following a LEED Platinum adaptive-reuse renovation, is operated as a single, multi-tenant platform housing performing arts venues (Crosstown Theater, Green Room, Art Bar), galleries, F&B operators (Crosstown Brewing, Global Café, Briza, Bao Toan, French Truck Coffee, Farm Burger), wellness tenants (Church Health YMCA, Madison Pharmacy), a high school (Crosstown High), media and creative operators (WYXR 91.7FM, Memphis Listening Lab, Southern Grooves), long-term residential (Parcels Apartments), short-term rentals (Pettigrew Adventures), and a coworking product (Crosstown CoWork).

The platform does not operate proprietary technology per se; it is fundamentally a physical real-estate and curated tenant ecosystem, with technology selectively layered in through partnerships (e.g., Metropolis for smart parking). Each vertical contributes a distinct revenue mechanic and customer segment — arts programming drives event rentals and ticketed audiences, F&B generates foot traffic and consumer spending, residential delivers stable rent rolls anchored by institutional demand from St. Jude Children's Research Hospital, and coworking and parking add flexible and ancillary income.

Crosstown Concourse monetizes primarily through commercial and residential rent across the mixed-use footprint, plus event-space fees, short-term rental revenue share, parking services, and ancillary tenant services. The go-to-market combines direct enterprise leasing for anchor tenants (St. Jude, Crosstown High), event-driven attendance marketing for programming, and direct-to-consumer traffic from a curated mix of independent retail and creative tenants. The model is asset-heavy and largely non-recurring-revenue outside the residential component.

Name

Crosstown Concourse

Legal name

Crosstown Concourse

Website

https://crosstownconcourse.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Crosstown Concourse is a 1 million+ sq ft mixed-use vertical urban village in Memphis, Tennessee, operating out of a repurposed 1927 Sears & Roebuck warehouse and offering commercial, residential, event, coworking, and F&B space to tenants, residents, and visitors in the Memphis Medical District.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Accommodation (721), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Motion Picture Theaters (7830), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Urban serviced apartments (city-centre) (THAMACAA), Urban & City Homes (THAMAAAH), Multi-Purpose Event Halls & Community Centers (THAHAAAI)

Keywords

• Mixed-use development
• Commercial real estate leasing
• Event venue rentals
• Residential apartments
• Arts and culture venues

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Real Estate Leasing: Crosstown Concourse generates revenue by leasing commercial and retail space to tenants including restaurants, galleries, wellness services, retail shops, educational institutions, healthcare organizations, and professional services firms. The property offers various floor levels (L1-L6) with different atrium locations for diverse tenant types.
2. Event Space Rental: The venue offers indoor and outdoor event spaces for rental including Crosstown Theater (417-seat black box theater), The Green Room (intimate listening venue), and general event spaces. Event types include film screenings, concerts, private events, and corporate rentals.
3. Short-term Vacation Rentals: Through exclusive partnership with Pettigrew Adventures, three two-bedroom apartments are available for short-term rental, generating revenue from vacation stays targeting families visiting Memphis for tourism or medical purposes.
4. Long-term Residential Leasing: Parcels apartments offer long-term residential leasing to urban educators, healthcare scientists and researchers, artists, and other Memphis community members seeking to live above the unique experiences and amenities of Crosstown Concourse.
5. Parking Services: The campus offers parking services with free parking from 4:30 AM until 6:00 PM daily, with paid parking from 6:00 PM to 4:30 AM. Convenience spaces offer free parking for 30 minutes to 2 hours depending on the space.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Crosstown Concourse is a private mixed-use vertical urban village occupying the rehabilitated 1+ million sq ft former Sears & Roebuck distribution center in Memphis, Tennessee. The property leases commercial and retail space to a curated mix of restaurants, galleries, wellness providers, retail shops, educational institutions (Crosstown High), healthcare tenants (Church Health, St. Jude), and professional services firms, while also operating long-term residential apartments (Parcels), short-term vacation rentals via Pettigrew Adventures, event venue rentals (Crosstown Theater, Green Room), coworking (Crosstown CoWork), and parking services. The property also drives foot traffic through an events calendar of live music, film screenings, art exhibitions, and community programming.

Product overview

Crosstown Concourse is a mixed-use vertical urban village in Memphis, Tennessee, occupying a repurposed one-million-square-foot former Sears & Roebuck distribution center. The property operates as a unified platform combining multiple venue types: performing arts spaces (Crosstown Theater, The Green Room, Art Bar), art galleries (Crosstown Arts Galleries with 7,000 sqft), food and beverage establishments (restaurants, breweries, Global Café food hall), wellness facilities (Church Health YMCA), educational institutions (Crosstown High, Memphis Teacher Residency), creative facilities (Memphis Listening Lab, Southern Grooves recording studio, Shared Art Making), media (WYXR radio station), residential living (Parcels Apartments), and short-term hospitality (Pettigrew Adventures rentals). The property also offers event rental services for hosting private events and houses the coworking space Crosstown CoWork. Built to LEED Platinum standards, the development serves as a hub for arts, culture, community, and commerce in Memphis.

Differentiator

Problem solved

Functional benefit

Brands

• Parcels: Residential apartment community within Crosstown Concourse for urban educators, healthcare scientists and researchers, artists, and others.
• Crosstown Arts
• Crosstown Theater
• The Green Room
• The Concourse Newsletter

Products and services

• Commercial Real Estate Leasing
• Parcels Long-Term Residential Apartments
• Pettigrew Adventures Short-Term Vacation Rentals

Quantifiable outcome

• Over 35,000 Memphians attended the original 1927 grand opening of the Sears Crosstown building
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• Pettigrew AdventurescoreStrategic or Co-development PartnerPettigrew Adventures is the exclusive short-term vacation rental partner with Crosstown Concourse. They offer three two-bedroom apartments at the Concourse, expertly decorated in their signature 'Pettigrew Adventure' style, available for short-term rental to families visiting Memphis for tourism, St. Jude, or LeBonheur Hospital.
• University of MemphiscoreStrategic or Co-development PartnerUniversity of Memphis partnered with The Daily Memphian and Crosstown Concourse to create WYXR 91.7 FM, a freeform radio station that broadcasts diverse music programming reflecting Memphis creativity and diversity.
• The Daily MemphiancoreStrategic or Co-development PartnerThe Daily Memphian partnered with University of Memphis and Crosstown Concourse to create WYXR 91.7 FM freeform radio station.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerSt. Jude block-leases forty apartments inside Crosstown Concourse to house visiting fellows, PhD residents, and families with children being treated at the hospital, creating a direct connection between the medical district and the vertical urban village.
• MetropolissupportingTechnology or IntegrationMetropolis provides smart parking technology for Crosstown Concourse, enabling effortless visits through their system starting August 10. Users can set up accounts via the Metropolis app.

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industry City: Brooklyn waterfront complex of historic industrial buildings repurposed into a multi-tenant hub of retail, food, office, events and light manufacturing — directly comparable adaptive reuse and mixed-tenant model.
• Ponce City Market: Iconic adaptive reuse of a former Sears, Roebuck & Co. distribution center in Atlanta into a mixed-use food hall, retail, office and residential destination. Closest direct peer in terms of building origin (former Sears), mixed-use programming and historic preservation scale.
• Chelsea Market (Google HQ campus): Adaptive reuse of a former Nabisco factory in NYC into office, retail and food hall — comparable historic industrial-to-mixed-use conversion with curated F&B and creative tenants.

Others

• Crosstown Arts: Nonprofit contemporary arts organization operating galleries, theater, and artist residencies inside Crosstown Concourse. Comparable as the operator of an integrated arts/cultural tenant mix within an adaptive reuse real estate asset.
• St. Jude Children's Research Hospital: Largest anchor healthcare partner block-leasing 40 apartments. Comparable as a Memphis-based medical institution that drives built-in demand for Crosstown's residential and short-stay inventory through its research fellow and patient family housing needs.
• Church Health: Faith-based healthcare provider tenant within Crosstown Concourse that operates the Church Health YMCA. While not a building peer, comparable as a Memphis-based nonprofit healthcare operator offering integrated wellness services in mixed-use environments.
• Memphis Medical District Collaborative: Regional stakeholder coalition focused on the Memphis Medical District where Crosstown Concourse sits. Comparable as an ecosystem-level player whose growth strategy directly influences Crosstown's healthcare-adjacent residential and event demand.
• Memphis Listening Lab: Crosstown Concourse's in-house music venue/collection that anchors its arts positioning. Comparable as a specialized cultural amenity driving event-driven foot traffic and cultural tourism within a mixed-use destination.

Emerging players

• Heights & Co. / The Mercantile (warehouse-conversion mixed-use peers): A class of smaller-scale warehouse-to-mixed-use conversions that compete for artisan F&B tenants, creative offices, and short-stay visitors in second-tier U.S. cities — relevant emerging comparables to the same tenant ecosystem Crosstown courts.

Broad incumbents

• The Factory (Plaza Midwood / similar adaptive reuse developments): Adaptive reuse mixed-use venues in the U.S. South that combine food, beverage, retail and events in a single historic industrial building — comparable mission and tenant mix to Crosstown Concourse's artisan-focused F&B and arts programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/crosstownconcourse
• Xx.com/Crosstown901
• Facebookfacebook.com/crosstownconcourse
• LinkedInlinkedin.com/company/crosstown-concourse

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosstown Concourse