oneco

What oneco does

oneco (onEco GmbH) is a Berlin-based private software company that builds a suite of digital sustainability and web-quality tools for website operators, agencies, and ESG-disclosing organizations. The product line comprises four offerings: +Analytics Pro, a realtime web analytics product that diagnoses performance, quality, security, accessibility, privacy, SEO/GEO, and digital carbon footprint; +Actions, a free multi-framework compliance reporting tool that generates outputs aligned to CSRD, EU taxonomy, GRI, and other disclosure standards; +Disclosure, a publicly hosted ESG transparency hub at esg.oneco.cc where customers can publish generated sustainability reports; and the YOLO Calculator, a consumer-facing digital carbon footprint calculator that draws emissions factors from curated third-party sources including Greenspector, Our World in Data, Epoch AI, and the IEA.

Technically, the platform operates as an integrated SaaS suite where diagnostics from +Analytics Pro feed compliance outputs in +Actions, which in turn populate the public +Disclosure hub — creating a vertical workflow from measurement through reporting to public disclosure. The YOLO Calculator is positioned as a freestanding engagement and education surface, distinct from the B2B compliance stack, with API-level embedding referenced in the product description.

Commercially, oneco runs a self-serve, product-led growth motion. +Actions is offered free of use; +Analytics Pro is sold on auto-renewing subscription terms accessible via direct purchase on the company website. Distribution appears horizontal and global by default, with a registered onEco® trademark and a partnership with wunderdecks indicating channel expansion into the agency segment. No headcount, revenue, funding history, or named customer logos are disclosed in available source material.

Name

oneco

Legal name

onEco GmbH

Website

https://oneco.cc

Company type

Private

Operating status

Operating

Short description

oneco (onEco GmbH) is a Berlin-based SaaS company offering an integrated web analytics, compliance reporting, and ESG disclosure suite (+Analytics Pro, +Actions, +Disclosure) plus the consumer-facing YOLO carbon calculator, serving website operators, agencies, and sustainability-disclosing organizations.

Ownership category

akta.pro rank

Product category

Web Analytics & ESG Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN)

Keywords

• Web analytics software
• ESG compliance reporting
• Website diagnostics platform
• Carbon footprint calculator
• Transparency disclosure tools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - +Analytics Pro: Subscription-based access to +Analytics Pro with integrated +Actions and +Disclosure. Automatic renewal with monthly or annual billing options. Free tier available for basic access.
2. Subscription - +Actions (Premium): Multi-framework compliance reporting tool with free basic use and premium subscription for advanced features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

oneco operates an integrated SaaS platform combining realtime website analytics with ESG compliance and transparency tools. Its core product, +Analytics Pro, runs diagnostics across performance, quality, security, accessibility, privacy, SEO/GEO, and carbon emissions with built-in issue management and audit report generation. Two companion modules, +Actions for multi-framework compliance reporting and +Disclosure for public transparency publishing, extend the platform. The YOLO Calculator is offered as a standalone tool to estimate digital carbon footprints from internet usage.

Product overview

oneco is a transparency and compliance SaaS platform built around a modular suite of products. The core product is +Analytics Pro, a realtime web analytics tool that runs diagnostics across performance, quality, security, accessibility, privacy, SEO/GEO, and carbon emissions — with integrated issue management and audit reporting. Two companion modules extend the platform: +Actions provides multi-framework compliance reporting with PDF export, and +Disclosure publishes ESG reports and transparency disclosures. All three products are designed to work together as an integrated suite. Additionally, oneco offers the YOLO Calculator, a standalone tool for estimating digital carbon footprints from internet usage including TikTok, AI model queries, and video streaming. The company is headquartered in Berlin, Germany, and positions itself around ESG transparency, digital sustainability, and website quality.

Differentiator

Problem solved

Functional benefit

Brands

• +Analytics Pro: Realtime website analytics with performance, quality, security, accessibility, privacy, SEO/GEO, and carbon diagnostics.
• +Actions
• +Disclosure
• YOLO Calculator

Products and services

• +Analytics Pro
• +Actions
• +Disclosure
• YOLO Calculator

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• GreenspectorminorOthersData provider for YOLO Calculator methodology. Greenspector provided energy consumption measurements for social media platforms conducted with Samsung S7 smartphone (Android 8).
• Our World in DataminorOthersData source for country-specific energy mix and carbon intensity data (gCO₂/kWh) used in YOLO Calculator calculations.
• Epoch AIminorOthersSource for model-specific energy values (Wh per request) for AI language models in YOLO Calculator, referenced from Epoch AI (2024).
• IEA (International Energy Agency)minorOthersSource for AI energy consumption data (IEA 2024) and video streaming energy estimates (IEA 2020) used in YOLO Calculator methodology.
• wunderdecksminorOthersLinked partner on onEco website, possibly related to web sustainability or carbon management tools.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fathom Analytics: Privacy-first website analytics competing head-to-head with +Analytics Pro on the analytics layer. Comparable audience (privacy-conscious website owners) and similar self-serve, freemium-friendly pricing model.
• Greenly: Carbon accounting platform for SMBs and mid-market with automated footprint measurement and disclosure. Comparable to onEco's positioning as an accessible, product-led platform for smaller organizations needing ESG reporting.
• Plan A: Carbon accounting and ESG platform with a strong European footprint and SMB-friendly onboarding. Closely comparable to onEco in target customer, EU-centric positioning, and integrated disclosure workflows.
• Watershed: Enterprise carbon accounting and climate disclosure platform. Directly comparable to onEco's +Analytics Pro carbon diagnostics and +Disclosure transparency modules, but at enterprise scale and broader scope across full Scope 1-3 footprints.
• Sweep: ESG and carbon data management platform targeting mid-market and enterprise. Comparable to onEco's +Actions and +Disclosure workflows, with multi-framework reporting and stakeholder transparency publishing.
• Plausible Analytics: Privacy-friendly web analytics product. Directly comparable to onEco's +Analytics Pro on the analytics side, sharing the same GDPR-friendly, cookie-free positioning and self-serve PLG model.
• Persefoni: Carbon accounting and climate management platform. Directly comparable to onEco's carbon footprint and ESG disclosure capabilities, with overlapping positioning around audit-ready GHG inventories and stakeholder reporting.

Broad incumbents

• Salesforce Net Zero Cloud: Enterprise-grade carbon accounting solution within the Salesforce ecosystem. Overlaps with onEco's ESG reporting and carbon accounting capabilities, but operates as part of a much broader CRM and sustainability portfolio at enterprise scale.
• Workiva: Established SaaS platform for SEC, ESG, and audit-ready reporting. Comparable to onEco's +Disclosure and +Actions on the disclosure/compliance side, but at significantly larger enterprise scale across many reporting frameworks.

Emerging players

• Website Carbon: Digital carbon footprint calculator for websites. Comparable to the carbon diagnostics layer of +Analytics Pro and the spirit of the YOLO Calculator, though more narrowly scoped and less integrated with compliance workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oneco