What Alight Media does

Alight Media is the trading name of Radiant Media Ltd, a privately-held UK out-of-home (OOH) advertising media owner headquartered in London. Founded in 2018 by Matthew Dearden (formerly President of Clear Channel Europe) and Dave Huckerby (30+ years in OOH), the company began as a self-funded bootstrap operation and now operates the UK's largest D48 digital billboard network by audience reach, with 500+ digital billboards deployed across 200+ UK towns and exclusive presence in 63 towns. The business is asset-heavy, owning and operating the physical screen infrastructure as well as the sales, planning, programmatic trading, measurement, and reporting functions that monetize that inventory.

The company's core product architecture spans three networks: "Go by Alight" (the national D48 digital billboard network reaching approximately 34 million adults monthly via 6m x 3m landscape LED displays), "Dwell by Alight" (a place-based network of 4,700+ full-motion portrait screens across 1,200+ pubs, bars, restaurants, coffee shops, and workplaces — claimed to be the UK's only such place-based network), and 6-sheet formats (digital D6 and classic C6 poster) installed at bus shelters, transport hubs, and shopping malls. Digital screens support contextual triggers including day-parting, weather conditions, and proximity events. Revenue is generated almost entirely through advertising sales on a usage-based CPM model (£5.50 to £15 per thousand impressions) and unit-based weekly pricing starting at £49 for 6-sheet and £99 for D48 placements, with no minimum order on local campaigns.

Alight serves a dual customer base: enterprise national brands — including Burger King, Netflix, Tesco, KFC, O2, TikTok, and Jeep — and small/local businesses, with 4,000+ campaigns run annually and 25% of those under £1,000. Distribution combines a field sales force for national and enterprise accounts, inside sales for regional advertisers through regional contact forms with budget tiers, and self-serve contact options for SMBs. The company claims 100% renewable-powered operations, has held ISO 14001 environmental accreditation for four consecutive years, and operates exclusively within the UK domestic market with no disclosed external institutional funding.

Name

Alight Media

Legal name

Radiant Media Ltd

Website

https://alightmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Alight Media is a UK out-of-home advertising media owner operating the nation's #1 D48 digital billboard network, 6-sheet screens, and the Dwell place-based network, serving national brands and local businesses across 200+ UK towns.

Ownership category

akta.pro rank

Product category

Out-of-home advertising media

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Out-of-home advertising
• Digital billboards
• Place-based media
• Programmatic DOOH
• National advertising network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Digital Billboard Advertising (D48): Revenue from advertising on large format digital billboards (typically 6m x 3m), the most popular format offering flexibility to run multiple timely or location-based ads. The UK's leading D48 network for audience reach.
2. Digital 6-Sheet Advertising (D6): Revenue from digital screens at bus shelters, transport hubs, and shopping malls. Content can be updated quickly and tailored to specific times of day, weather conditions, or local events.
3. Classic 6-Sheet Advertising (C6): Revenue from traditional paper billboard advertising in 6-sheet format. Printed on high-quality paper with weather-resistant finish for outdoor environments.
4. Dwell Place-Based Advertising: Revenue from advertising in leisure and hospitality environments through the Dwell network, featuring full-motion portrait screens in pubs, bars, restaurants, and workplaces. Offers contextually relevant advertising opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alight Media sells advertising space across a UK-wide out-of-home (OOH) network, including national D48 digital billboards, digital 6-sheet screens at bus shelters and shopping malls, classic 6-sheet paper posters, and the Dwell by Alight place-based screen network in pubs, bars, restaurants and workplaces. The company offers national and local advertising campaigns, programmatic buying, audience planning, and campaign measurement to brand advertisers and SMEs, reaching over half the UK population monthly.

Product overview

Alight Media operates as a UK out-of-home (OOH) advertising company with a multi-format, multi-network portfolio. The offering consists of three main product lines: Go by Alight (national D48 digital billboard network - the UK's #1 for audience reach), 6-sheet formats (both digital D6 and classic C6 paper-based displays in transport hubs and public spaces), and Dwell by Alight (place-based media network in leisure and hospitality environments including pubs, bars, and workplaces with over 4,700 full-motion screens). The company also provides national and local advertising services, design and production services, and programmatic buying capabilities. The portfolio spans over 200 towns across the UK, reaching over half the UK population monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Go by Alight Alight Media's national D48 digital billboard network, positioned as the UK's #1 digital billboard network for audience reach, spanning roadside locations across 200+ UK towns. Designed for national brand advertisers seeking wide UK reach.
• Dwell by Alight The UK's largest single-spec, full-motion screen network in leisure and hospitality environments, including pubs, bars, restaurants, coffee shops, and workplaces. Connects brands with audiences in high-dwell social spaces across 1,200+ venues and 4,700 screens.
• D48 Digital Billboard A digital 48-sheet billboard (typically 6m x 3m), a large landscape format digital screen offering flexibility to run multiple timely or location-based ads. The network is the market leader for total D48 audience reach in the UK.
• D6 Digital 6-Sheet Digital 6-sheet advertising display, including digital bus shelter advertising and screens inside shopping malls. Uses high-resolution LED screens that display multiple creatives in rotation with content updateable for time-of-day, weather, or local events.
• C6 Classic 6-Sheet Poster Traditional paper-based 6-sheet advertising display (1.2m x 1.8m), typically positioned at bus shelters, train stations, and pedestrian areas. Backlit units are available for visibility day and night.
• National Advertising Campaigns National advertising campaigns spanning over 200 towns across the UK, reaching over half the UK population, enabling brands to build stronger connections through the national portfolio.
• Local Advertising Campaigns Local advertising services for small businesses with no minimum order value, enabling businesses of all sizes to drive sales through locally targeted out-of-home visual ads.
• Billboard Ad Design Service Professional billboard ad design service starting from £99 per creative, with high-resolution digital displays designed to grab attention and stand out from the crowd.
• Programmatic OOH Buying Automated trading technique using data to value and purchase media, enabling real-time campaign optimization and dynamic ad targeting across the Alight network.

Quantifiable outcome

• 34 million adults see Alight D48s every month
• +8 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing Partner · 1 June 2026Alight Media partnered with TikTok joining their Out of Phone programme, bringing TikTok creativity, culture, and community beyond the mobile screen into physical social environments. As a TikTok Out of Phone partner, Alight amplifies TikTok content across its digital network featuring topics including Beauty, DIY, Entertainment, Fashion, Food, Pets, Sports and Travel. TikTok ranks #1 among video and social platforms for keeping up with trends and culture.
• The Artichoke TrustminorStrategic or Co-development Partner · 1 January 2026Alight has partnered with The Artichoke Trust throughout 2026 to showcase talented artists through public art exhibitions direct to communities across the UK via out-of-home sites. The Gallery project is curated by renowned public artist Martin Firrell.
• PinwheelcoreStrategic or Co-development PartnerAlight partnered with Pinwheel, a pioneering business that aims to repair the planet through investment in rigorously vetted global projects including seagrass restoration, reforestation, rainwater harvesting, and rewilding programmes. Alight is the first media owner to work with Pinwheel.
• Ad Net ZerocoreStrategic or Co-development PartnerAlight is a proud supporter of Ad Net Zero, the advertising industry's drive to reduce the carbon impact of developing, producing, and running advertising to real net zero.
• Etesian GreencoreStrategic or Co-development PartnerAlight is an exclusive OOH partner with the UK's premier sustainable street furniture manufacturer. Etesian Green's street furniture is manufactured from recycled bottles as a substitute for steel and aluminium and powered by wind and solar energy.
• JustdiggitcoreStrategic or Co-development PartnerAlight supports Justdiggit through fundraising by their team and raising awareness through donating advertising space across their portfolio. Justdiggit makes a difference in cooling down the planet by regreening degraded land and bringing back vegetation.
• Martin FirrellminorStrategic or Co-development PartnerAlight commissioned artist Martin Firrell to create 'Brought to Light' – an annual series of public art across digital billboards and 6 sheets highlighting lesser-known stories of social value, starting with Britain's first astronaut Helen Sharman.
• OutsmartcoreOthersOutsmart is the UK trade body for the Out-of-Home (OOH) industry. Alight participates in Outsmart initiatives including 'The Superpowers of Out-of-Home' campaign and receives industry revenue data collated by PwC.
• RoutecoreTechnology or IntegrationRoute is the industry body providing audience estimates for out-of-home advertising in the UK, using likelihood-to-see methodology combining real-world data on traffic, footfall, mobility patterns, and visibility modelling.
• Landlords and Property PartnerscoreChannel Partner/ Reseller/ DistributorAlight operates advertising concessions with landlords and property partners across the UK, including bus shelter partnerships with local authorities, enabling advertising display at various locations including transport hubs and street furniture.

Scale indicators11 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• JCDecaux UK: UK arm of the global JCDecaux group, the world's largest OOH media owner. Competes directly with Alight in roadside billboards, street furniture, and transport OOH across the UK, with deeper concession relationships and larger balance sheet.
• Clear Channel UK: UK operation of Clear Channel Outdoor, one of the largest OOH media owners. Directly comparable to Alight's D48 and 6-sheet portfolios, with national reach across roadside and retail environments. Notably, Alight's CEO Matthew Dearden was previously President of Clear Channel Europe.
• OUTFRONT Media: US-listed OOH media owner operating billboards, transit, and digital OOH across North America. Closest US-listed comparable in operating leverage and digital mix shift, useful for benchmarking unit economics.
• Global (Outdoor Plus / Exterion Media): Global's out-of-home division (formed from Exterion Media and Outdoor Plus) operates roadside, rail, and digital OOH across the UK. Direct competitor in national billboard and 6-sheet inventory.
• Lamar Advertising: US-headquartered OOH media owner with roadside billboard, transit, and airport portfolios. Comparable business model in operating large-format static and digital billboards, providing international listed comparable.
• Ströer: Germany-headquartered OOH and digital out-of-home operator with strong presence across European markets. Comparable portfolio mix of digital billboards and street furniture with similar programmatic capabilities.

Emerging players

• SeenThis: Tech-driven digital OOH / DOOH platform focused on adaptive streaming creative and campaign optimization. Comparable as an emerging player in the data-driven DOOH space competing for the same digital advertising budgets.

Others

• Place Exchange: Programmatic DOOH SSP working with media owners to make inventory available via real-time bidding. Relevant comparator for the programmatic layer Alight participates in.
• Vistar Media: Leading programmatic DOOH supply-side platform that mediates media-owner inventory (including Alight's) to DSPs. Relevant ecosystem peer given Alight's programmatic DOOH buying routes and the broader shift to automated OOH trading.

Direct peers

• Primesight: UK-focused roadside and retail OOH media owner (now part of Global) that historically competed with Alight in D48 and 6-sheet formats. Highly comparable operating model and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlightMediaUK
• LinkedInlinkedin.com/company/alightbrandmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alight Media