Seenthis AB
Seenthis AB operates a proprietary adaptive streaming platform that delivers instant-loading, high-quality video advertising across the open web to 5,000+ global brands, agencies, and publishers across 50+ countries.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Seenthis AB does
Seenthis AB is a Stockholm-based video advertising technology company that operates a proprietary adaptive streaming platform delivering instant-loading, high-quality video ads across the open web. The company reports serving 5,000+ global brands, agencies, and publishers across 50+ countries, with a cumulative delivery volume exceeding 40 billion impressions and approximately 10 billion streams per year. Its core technology, developed since 2017, optimizes video delivery in real time for every impression by adapting speed and quality based on device and network conditions, and the company claims quantified outcomes of a 152% CTR lift, 70% more verified attention, and up to 70% lower cost than traditional video. The technology extends to image streaming for e-commerce use cases through its Image Stream product.
The business operates three go-to-market models: a Streaming Tech model where SeenThis provides technology and the customer purchases media independently; a Media model providing full-service media buying, delivery, and reporting; and a Marketplace model offering a curated marketplace solution. Distribution is anchored by direct enterprise sales teams across eight regional offices in Stockholm, Oslo, London, Paris, Helsinki, Copenhagen, New York, Singapore, Hong Kong, Sydney, and Tokyo, supplemented by integration partnerships with major DSPs, SSPs, and ad-serving platforms. Recent ecosystem integrations include a server-to-server connection for Amazon Ads Custom Audiences (with Stackline as the first activation partner) and a global partnership with Vudoo for commerce-enabled shoppable video.
Founded in 2009 by Marcus, Jesper, and Kristofer as childhood friends, the company pivoted to advertising technology in 2015 and to its current streaming focus in 2017. Jesper Benon serves as CEO and Co-founder; the leadership team includes a CTO (Einar Andersson), CFO (Albin Bjurhall), CHRO (Petra Weslien), and CIO (Joakim Oom), plus regional General Managers for the US and Australia. The company received its first external investment in early 2021 to fuel global growth, reached 130+ employees across its offices, and is privately held with no public disclosure of revenue or valuation.
Seenthis AB firmographics
Firmographics- Name
- Seenthis AB
- Legal name
- Seenthis AB
- Website
- https://seenthis.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Seenthis AB operates a proprietary adaptive streaming platform that delivers instant-loading, high-quality video advertising across the open web to 5,000+ global brands, agencies, and publishers across 50+ countries.
- Ownership category
- akta.pro rank
Seenthis AB industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Video Player Delivery & Playback Optimization (ABR, QoE) (MPAHAIAD)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Seenthis AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices11 records
Markets served
Seenthis AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Video Advertising Services: SeenThis provides video advertising technology and services to brands, agencies, and publishers. Revenue is generated through programmatic video advertising fees, with three service tiers: Streaming tech (tech-only), Media (full-service), and Marketplace (curated). The company delivers billions of video streams annually across 50+ countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Streaming Tech - Technology-only model where SeenThis provides the technology and the customer purchases media independently. |
| Other | Multi-year contract | Media - Full-service media buying, delivery, and reporting included. |
| Other | Multi-year contract | Marketplace - Curated marketplace for video advertising. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Seenthis AB product offering
Product offeringCore offering
Seenthis AB provides adaptive streaming video advertising technology that delivers instant-loading, high-quality video across the open web, optimizing speed and quality in real time for each impression. The offering is delivered through three service models—Streaming Tech (technology-only), Media (full-service media buying and delivery), and Marketplace (curated marketplace)—and integrates with major DSPs, SSPs, Amazon Ads, and commerce media platforms.
Product overview
SeenThis (Seenthis AB) is a video advertising technology company offering a unified platform centered on proprietary adaptive streaming technology. The core offering includes adaptive video streaming (Video Advertising Platform) that delivers instant-loading, high-quality video ads across the open web, supplemented by Image Stream technology for adaptive image delivery. The platform operates through three go-to-market models: Streaming Tech (tech provision only), Media (full-service media buying), and Marketplace (curated marketplace). SeenThis Studio provides OAuth and Marketing API integration capabilities. Since 2017, the company has served over 40 billion impressions for 5,000+ brands across 50+ countries from offices in Stockholm, Oslo, London, Paris, Singapore, Hong Kong, New York, Tokyo, and Sydney.
Differentiator
Problem solved
Functional benefit
Products and services
- Adaptive Streaming Technology Proprietary streaming technology that delivers instant-loading, high-quality video advertising that adapts in real time to optimize speed and quality for every impression across devices and network conditions.
- Video Advertising Platform End-to-end video advertising platform enabling brands, agencies, and publishers to distribute high-impact video across the open web and drive measurable results across awareness, consideration, and action stages.
- Image Stream Adaptive image streaming technology that delivers high-quality images efficiently, originally built for advertising and now also supporting online retailers' e-commerce conversion use cases.
- Streaming Tech Service Model Service offering in which SeenThis provides the adaptive streaming technology and delivery infrastructure while the customer buys media independently; suited for brands and agencies that want to control their own media buying.
- Media Services Full-service model in which SeenThis handles end-to-end media buying, delivery, and campaign reporting for clients that provide a brief, on multi-year contracts.
- Marketplace Service Model Curated marketplace offering built by SeenThis to provide a customized approach to video advertising distribution for brands, on multi-year contracts.
- SeenThis Studio Integration layer exposing SeenThis' Marketing API and OAuth-based authentication for securely connecting SeenThis video capabilities with third-party platforms, including Meta Platforms Ireland Ltd. authentication services.
Quantifiable outcome
- 152% CTR lift compared to traditional video advertising
- +3 more outcomes
Companies that use Seenthis AB
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Seenthis AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
Seenthis AB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VudoocoreGlobal partnership integrating Vudoo's commerce media technology with SeenThis adaptive streaming. Enables shoppable video ads where consumers can browse, add to cart, and transact directly within the ad experience. Launching first in US, followed by Japan, Australia, and Europe.
- StacklinecoreFirst partner to successfully run a campaign using SeenThis server-to-server connection for Amazon Custom Audiences. Stackline activated Amazon audience signals with SeenThis video formats across open web inventory.
- Amazon AdscoreIntegration as third-party ad-serving solution for delivering ads to Amazon Custom Audiences via secure server-to-server integration. Enables brands to activate Amazon audience signals with SeenThis video formats across the open web beyond Amazon.com.
- Major DSPs and SSPscoreWorks seamlessly with every major ad platform, ad-server, and third-party tracking solutions. Core integrations enabling programmatic video delivery across the open web ecosystem.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
Seenthis AB competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: Leading independent DSP for programmatic advertising across display, video and CTV. SeenThis integrates with TTD-style buying platforms, making it a strategically adjacent incumbent with much larger scale on the buy side.
- Magnite: Large public SSP specializing in CTV and video inventory, formed from the merger of Rubicon Project and Telaria. Comparable to SeenThis as a programmatic video infrastructure competitor with much broader scale and exchange capabilities.
- Publica (FreeWheel/Comcast): CTV ad server and SSP originally independent, now owned by FreeWheel/Comcast. Comparable to SeenThis as a video ad server serving publisher-side monetization, but focused on CTV rather than open-web display video.
- FreeWheel (Comcast): Comcast-owned ad-tech platform for premium video, including publisher ad serving and programmatic. Comparable to SeenThis as an enterprise video ad-tech stack serving major publishers and advertisers, but with broader scope and incumbency in TV/video.
- MediaMath: Programmatic ad-tech platform operating a DSP and supply-side tools for digital advertising. Comparable to SeenThis as a broadly-adjacent programmatic ad-tech incumbent, though more demand-side oriented.
Direct peers
- Teads: Global video advertising platform monetizing premium publisher inventory on the open web. Directly comparable to SeenThis in operating a video-first, programmatic, publisher-and-brand-focused ad-tech stack with global sales presence.
- Innovid: Public video ad-tech platform providing ad serving, creative personalization and measurement across CTV and digital video. Directly comparable to SeenThis as a technology-led video advertising infrastructure company serving brands and agencies on the buy and sell sides.
- Smartclip (RTL Group): Ad-tech platform for video and CTV advertising, owned by RTL Group, that provides cross-device video ad serving and programmatic monetization. Comparable to SeenThis in operating an ad-tech stack that connects premium video inventory with brand demand across Europe and beyond.
- Tremor International: End-to-end video ad-tech company offering SSP, DSP and creative services for CTV and digital video. Comparable to SeenThis as a programmatic video ad-tech competitor with both demand- and supply-side capabilities and a focus on outcomes.
- Celtra: Creative ad-tech platform enabling brands and agencies to produce, personalize and measure digital video and display campaigns programmatically. Comparable to SeenThis in offering a technology layer that bridges creative quality with programmatic delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Seenthis AB social profiles
Digital presenceSeenthis AB compliance and trust
Trust signalCompliance2 records
Seenthis AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seenthis AB leadership team
Management profileNumber of profiles
Profiles12 records
Seenthis AB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seenthis AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seenthis AB
What does Seenthis AB do?
Seenthis AB provides adaptive streaming video advertising technology that delivers instant-loading, high-quality video across the open web, optimizing speed and quality in real time for each impression. The offering is delivered through three service models—Streaming Tech (technology-only), Media (full-service media buying and delivery), and Marketplace (curated marketplace)—and integrates with major DSPs, SSPs, Amazon Ads, and commerce media platforms.
Is Seenthis AB a public or private company?
Seenthis AB is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seenthis AB founded?
Seenthis AB was founded in 2009. It employs 101 to 250 people.
Where is Seenthis AB based?
Seenthis AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Seenthis AB make money?
One revenue line is on record: video Advertising Services.
Who are Seenthis AB's main competitors?
Broad incumbents on record are The Trade Desk, Magnite, Publica (FreeWheel/Comcast), FreeWheel (Comcast) and MediaMath. Direct peers are Teads, Innovid, Smartclip (RTL Group), Tremor International and Celtra.
Does Seenthis AB have an API?
Yes. SeenThis offers a Marketing API and OAuth integration for platform integration services, including identity-based services. The OAuth integration enables authentication with Meta Platforms Ireland Ltd. for integration purposes. Authentication data is shared with Meta via the Meta Marketing API and OAuth for authentication and service activation.
What industry is Seenthis AB in?
Seenthis AB's product category is Video Advertising Technology. Its primary akta.pro industry code is MPAHAIAD, Video Player Delivery & Playback Optimization (ABR, QoE), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541830 and its SIC code is 7829.